Pinterest is primarily about ideas that help users plan out their activities during seasonal events such as the New Year and Halloween and during life moments such as weddings and moving into a new home.

Staying true to this concept, Pinterest is making it easy for brands to come up with campaign ideas by releasing its 2019 Seasonal Insights Guide. The guide serves as a content planner for Pinners, and it contains a lot of information including statistics, popular search terms, and seasonal and a life events activity guide.

Pinterest Seasonal Insights Guide: Statistics

Although not as huge as other popular social media sites, Pinterest is growing substantially with over 250 million users as of September 2018. What’s noteworthy about this social media platform is that 98% of users try out the new things they find on Pinterest. This is important for those who want to reach out and influence people with their concepts. Brands should not ignore Pinterest too since 82% of weekly users have made a purchase based on what they saw on the platform. Pinterest is fast becoming a platform for people to discover new brands and products.

Pinterest seasonal insights statistics

You can see all these data and more – including the number of pins and number of searches related to every event – in the Seasonal Insights Guide that Pinterest released for 2019.

Pinterest Seasonal Insights Guide: Search keywords

The popular search keywords for each season and life moment are included in the report, saving you a lot of time in doing keyword research. For example, the popular search terms for summer are “summer hair color,” “summer bucket list,” “casual summer outfit,” and “summer dinner recipes.” You can shape your marketing campaign on Pinterest based on these keywords.

On top of this, the guide also includes the number of searches a particular event has each year. Among all seasonal activities, summer has the highest number, with 768 million searches. For life moments, the wedding season has the most number of searches, reaching up to one billion.

Year-round seasonal activity guide

The majority of the guide is dedicated to the seasonal moments, starting with the year-round chart that shows when engagement for each season starts to rise. Using the chart, you will see that people plan their seasonal activities two months before the actual date. This figure is longer for major global events such as New Year and the holidays (six months), while it’s shorter for regional events such as The Big Game (they can’t legally say ‘Super Bowl’) and Memorial Day (one month).

pinterest seasonal insights guide graph of dates

The guide also includes campaign ideas for each season, and advertisers must take these suggestions seriously because they are based on studies that show how consumers prefer brands that take a stand on social issues.

Furthermore, the guide also suggests the ideal months when advertising for when a specific event should start.

Life moments activity guide

Pinterest gives inspiration to people in every important life events – from weddings, decorating a new home, to retirement, and everything in between.

With the Seasonal Insights Guide for 2019, Pinterest has compiled all important life events based on the search volume, and Pinners can create an effective marketing strategy focused on these. Like in the seasonal moments, Pinterest also included popular search keywords and important stats in each life event.

pinterest seasonal insights guide life moments

Pinterest Seasonal Insights Guide in 2019

Pinterest may not be as huge a marketing platform as Instagram and Facebook, but it is definitely one of the most popular social media sites, and a promising one for any brand’s marketing campaign. It’s getting harder and harder to ignore, especially since Pinterest expanded its shopping ads availability to more businesses in early 2018.

Pinterest has also made efforts to improve their ad offerings by introducing the carousel ad format in November 2018. This ad format has been successful on Instagram and Facebook, and even LinkedIn released its own version of the carousel ad. In Pinterest, brands can now use five images in one add, and popular brands such as Toyota, Covergirl, Away Travel, and Cheerios, are already using it.

Advertisers can definitely benefit when they include Pinterest in their marketing campaigns, and the 2019 Pinterest Seasonal Insights Guide is a good resource to start.

Ever wondered through Pinterest for any do-it-yourself, last-minute gifts or crafts? Well, there are thousands who are just like you: Browsing Pinterest, spending time pinning and pinning and pinning. This is why Pinterest has been deemed as an important social media platform to increase brand awareness and audience engagement.

Filling up the panel can be done with Pinterest. Filling the top of the panel means getting people who are attracted not necessarily to your product but anything that has to do with your brand. This method is used to entice a lot of people and to let your brand be known.

Pinterest has more to it than it looks. It is a social media platform where you can save or “pin” ideas you might need later. You can also share your ideas by uploading. Sure it is your go-to social media platform for recipes, DIYs, and many other things, but marketers can also use Pinterest to boost their brand and to build their name. There are a lot of features one can use to his/her advantage.
Effective Marketing with Pinterest
One of which is Pinterest’s option to search for a specific keyword. A mom, for example, looks for the qualities of the best pots for cooking a specific recipe. As your brand sells pots, if your ads have been promoted, the search results would probably have your product at the top of the results. So once a person looks for pots, they can see your pots and this will, in turn, help your brand to be known.

Pinterest also has a way of tracking its users’ activities. Users’ saved ideas or opened links are noted by Pinterest. The site then would put ideas or posts to the feed of the user which is related to the kinds of things the user is searching, pinning or opening. As an example, a teenage girl is fond of researching on Pinterest the kinds of dresses. As your brand that sells dresses and accessories is promoted by Pinterest, in the teen’s feed would probably appear your ad.

Pinterest also comes with a feature like that of Facebook. The app allows marketers to upload a list of customers and then Pinterest will look for potential customers who act like the one on your list. It will match the behavior on your list to the potential audience.

These features will help marketers reach their audience and find relevant ones to add to their market. Marketers just have to be patient in using these tools as it is much fulfilling to get your awaited results built by hard work.

Now that you have your audience’s attention, it is now important to transform it into revenue. It is important for your followers to be able to branch out by following you on Pinterest and other social media platform you want to engage in. A very important thing to keep in mind is to make it a point to put a Pinterest tag on your ads. It is important to know which audience came from Pinterest to know whether these are converting to sales. This is why people buy Pinterest followers, to boost their Social Proof.

Marketers can also segregate their audience who follow you on other social media channels. You can label them with UTM parameters.

Now how do marketers convert? The following are the methods:

Since you have already established a connection with your audiences through social networking sites like Pinterest, it is imperative to make sure that you will always be on the top of your target consumers’ mind.

Bidding on more general terms is an RLSA campaign. It may not always be a top option because of the crowded game. But creating a different and more generic campaign apart from your may be advisable. Your audience has been acquainted with your brand or business already. Upon them looking for your product, you have to make sure that your ads are placed at the top, where most of the people tend to only look at. If they see your brand, they will easily be reminded. Recalling your brand would mean they are allured into buying, thus the sales.

Using broader keywords that are still applicable to your brand and you can still bid on can help the brand be more optimized than playing safe for the long tail keywords.

If for example, you own a jewelry shop, you may find “accessories” a competitive short tail keyword, but if you have earned visitors that are from Pinterest, you can create the separate head term RLSA campaign and take the risk.

Another method is through the use of dynamic remarketing. It is by creating ads with the products your user currently viewed on your site. It can help the users to remember the product that they might have an interest in and other related products from your site.

This might be a little tricky and risky in the pocket, too, as you have to consider to update what the user has been looking for on your site. With this method, you are creating a personalized ad for each of your visitor.

The last one, as the other two offers, encourages you to spend more money and take risks. Suggesting your shopping ads and campaigns to your uses especially those who have visited and browsed your shop online can establish a more enforcing connection to your future consumers. By bidding more, you can be confident that your ad will appear to those users who are frequent visitors to your site. This is sure to bring all your money back especially with those specific audiences.

The game on Pinterest always comes with pins and needles, but with its improved features for digital marketing, optimizing your brand and gaining engagement from its 150 million users is an interesting challenge to take. This platform has proven that there are more than what meets the eye. Marketers just need to discover and know the different techniques for effective marketing strategies and tactics and to get the engagement from audience marketers want. More importantly, this social media platform converts into sales, one of the main goals of marketing.

The struggle for the highest number of Facebook likes and shares per post shows how important they can be for your organic reach. If no one is liking your posts, they have little value and all the creative juices you poured into them seem wasted.

It should be no surprise, that people pay to get their Facebook posts in front of many people. With changes to their algorithm, the result was a diminished engagement on many users’ pages. So today, growth simply depends on it.

If you have important posts you want more people to discover, like, and share, read on and find out how Facebook Boost can help you.


What is a Facebook Boost

A typical Facebook post will only reach about 2% to 10% of your followers.

To increase your posts’ organic reach, Facebook offers a simple advertising option where all you have to do is click the “Boost Post” button at the bottom of your existing posts.

Image credit: Facebook Business 


Hitting that button will display your post in news feeds of more people who are then likely to bring in more engagement to your post.

Facebook Boosts are different from Facebook Ads in that the ads have custom targeting options while Boosts only work to garner more likes, shares, and comments on a post.

Thus, having plenty of followers help not just in strengthening your presence on the platform, but also in widening your organic reach. So, build your followers by running a follower campaign and kickstart your growth by buying Facebook followers.

Bought followers can’t give you engagement but they can help you attract organic followers. The more followers you have, the greater your organic reach will be, and the higher overall growth you’ll have for your brand.


Why Boost Your Facebook Posts

Facebook reach, or the number of unique people who see your post on Facebook, affects all your metrics. All the clicks, likes, shares, and comments hinge on your reach. In short, your post reach only increases when it’s exposed to more people.

Boosting your Facebook posts means each time you boost a post, more people will see it.


How to Boost Your Facebook Posts

Only posts from pages can be boosted. To boost a post from your business page, you just go to the post you want to promote and click the “Boost Post” button at the bottom of the post. If the button is not clickable, that means the post is not eligible for boosting, though you can easily reverse that.

Image credit: Facebook Business


After clicking the button, you can then choose your audience, and finally, your budget. The fee will depend on how many people you want your post to reach and the number of days you want it boosted.


When to Boost

It’s best to boost a post only after you’ve taken advantage of the free organic reach that Facebook gives each of your post. So boost your post a few hours after posting it only.

For maximum exposure, make sure you post on a day and at a time when more people are online. The latest study by Coschedule reveals Sundays, Thursdays, Fridays, and Saturdays are better than any other days. The study also shows 3 PM posts receive most clicks from viewers but 1 PM posts get the most likes, share, and comments.

Image credit: AdEspresso


Remember that there is no perfect time to post and what studies say is best may not be best for you. Check out your analytics to study the times and days you get the highest traffic on your posts and page, and decide from there.


What to Boost

You’ll always get the best bang for your buck with posts that perform well organically. Top posts tell you what content resonates with your audience and what will likely connect to a broader audience. So pick your top post but make sure it’s about your brand and that it does not have links promoting others. After all, you are the one paying for it!

Paid promotion on Facebook can bring organic results just like buying followers can lead to natural and organic follower growth. Don’t forget to include buying followers in your campaign as well, because they can help you look popular, which in turn will encourage more organic follows from the platform.


Start Boosting Your Posts

The sad truth about Facebook posts is that great content is not all it takes to bring you likes, shares, and even followers. The only way you can get more of that is by advertising.

Boosting your posts means more visibility for your posts to get more engagement. That— and the obvious fact that your brilliant posts won’t be wasted— is the best reason for using Facebook Boost.

So, go on and start boosting your posts today!




Social networking sites were originally designed to connect people around the world through the wonders of the internet. Today, social networking sites have evolved and are fast becoming one of the prime marketing channels for companies to attract business and reinforce their brand.

Social media sites can be your gateway to high conversion if you know where to look and who to find.

Social networking sites are becoming increasingly important in today’s marketing and branding game. Social networking sites such as Facebook and Twitter have the power to dictate the course of your marketing efforts. These sites are so powerful they can even shape the economy!

If you want your marketing efforts to bring home the dollars, you need to find out where the people are on the internet.

Find out which among the social networking sites out there are popular among internet users below.



What started out as a simple site designed to connect people has now become one of the most popular social networking platforms on the internet. Facebook currently holds the title as the most popular social networking site on the internet with over 2 billion active monthly users.

Image credit: The Verge


Facebook is a social networking platform with a sense of social responsibility. In an effort to make the internet a lot safer, Facebook launched a kid-friendly messaging app designed for users under the age of 13.

There’s no telling what Facebook will come up next but one thing’s for sure, there’s no single social networking platform out there that can dethrone it anytime soon.



WhatsApp is another heavy hitter in the messaging and video calling platforms with over 2 billion active monthly users.

What sets this app apart from all the other messaging apps out there is its reliable services worldwide. Aside from sending messages to friends and loved ones, users can also use WhatsApp to share live locations as well as status updates to everyone in their contact.

The team behind WhatsApp recently announced that they’re working on creating a chat assistant that can summarize all the messages and calls a user may have missed. WACAO or WhatsApp Chat Assistant is available for anyone to try on GitHub.



Everyone knows Youtube, which is not surprising considering its over 1.5 billion active monthly users. It’s also credited as the second largest search engine today.

Despite facing a massive ad boycott, YouTube pranced around with shiny new stats at the recently concluded VidCon 2017 held at the Anaheim Convention Center last June.

In an attempt to convince advertisers to return to YouTube, the video sharing platform came up with stricter guidelines that aim to moderate the videos that are on their platform. YouTube also announced that they are increasing their content moderation and enforcement staff in the coming year to make sure their platform is as advertiser-friendly as possible.



Anybody who’s anybody with a smartphone is sure to be on Instagram. The Facebook-owned photo-sharing platform has over 800 million active monthly users – and 500 million of which log in almost every day!

Image credit: Ask A Millionaire

Instagram is home to some high-reaching influencers.Tim Karlsiyev is the mastermind behind the magnanimous Daily Dose account. Through his inspirational and motivational posts, he’s able to reach over a million users through Instagram alone – making him one of the most powerful  influencers out there today.

You can kick your campaign up a notch by purchasing a few thousand Instagram Followers from a reputable provider. Bought Followers can give you a seemingly impressive social proof that will attract even more organic followers.


Tumblr is a microblogging site that’s been flying under the radar lately but has surprisingly more users compared to Twitter! Tumblr currently has over 340 million active monthly active users.

Tumblr received a lot of flack in the past due to its spammy feed filled with lewd ads. To resolve the problem, Tumblr encourages the community to flag and report any spammy ads they see on their feed. They also launched the NSFW filter that moderates offensive or pornographic posts.

Tumblr has, in recent years, made changes to make their platform to be more appealing to mobile users. They’re also coming up with new moderation features that will significantly decrease the number of pornographic posts on their platform.



Twitter is a microblogging site that’s home to over 330 million active users. Because users are forced to reduce their updates to no more than 140 characters, people get to enjoy valuable yet succinct updates every time they log in.

Twitter is a platform that isn’t afraid to embrace change. Just this year, Twitter announced that they are doubling the character limit to help users express themselves better in their tweets.

Jack Dorsey tweeted “This is a small change but a big move for us. 140 was an arbitrary choice based on the 160 character SMS limit. Proud of how thoughtful the team has been in solving a real problem people have when trying to tweet. And at the same time maintaining our brevity, speed, and essence!”

If you’re having a hard time editing your marketing message, the new supersized character limit is sure to change the course of your campaign.



Snapchat banked off everyone’s fear of permanence and created a photo-sharing platform for photos and videos that self-destruct after 24 hours. The idea behind Snapchat was so new to many people that it attracted over 300 million active users.

Their growth quickly went to a standstill once Instagram Stories came into the picture. In an attempt to regain its glory days, Snapchat has begun dabbling in augmented reality featuring the works of artists like Jeff Koon.

Image credit: TechCrunch

The new augmented reality art platform launched in several locations around the world and allowed users to see digital art installations when they hold up their phones in the right spot.



Message boards are among the earliest forms of social media and are still thriving in this modern age. Reddit is one of the more popular message boards that’s been around since 2005. It’s being kept alive by over 250 million active monthly users who like exchanging stories and posts about every topic imaginable.

Image credit: Forbes

Reddit has some of the most passionate and engaged social media users you can ever come across. If you want to keep tabs on what people are talking about in your specific niche, this site is worth checking out.



Pinterest is one of the largest and most popular digital pinboards with over 200 active monthly users. Pinterest lets users save – or pin –  images and other multimedia posts based on their interests.

Image credit: Pinterest Blog

Pinterest is one of the best content discovery tools out there today. Pinterest can help brands like yourself connect with highly engaged users who are already interested in what you have to offer.

Just this year, Pinterest launched Pinterest Lens, which lets users make search inquiries using images on their phones or captured by their cameras.

If you want to integrate Pinterest into your current campaign, you should buy yourself a few thousand High-Quality Followers from a tried and tested provider. Having an impressive social following will surely capture the interest and attention of avid pinners!



SoundCloud is dubbed the YouTube of sound and has the largest collection of independent audio on the internet.

SoundCloud has over 175 million active monthly users composed of podcasters, musicians and avid fans from around the globe.

If you’re a musician who’s just starting out, SoundCloud is the perfect place to share your tracks. Increase your chances of attracting fans from around the globe by purchasing a few thousand SoundCloud Followers from a reputable provider. is an asking and answering platform that lets users submit questions anonymously and answer controversial topics from followers.

Currently, has over 130 million active monthly users who upload video and text responses to some of the questions posted on their profile.



Google+ hasn’t been getting a lot of press lately but it’s still the go-to sharing platform for many hobbyists from highly specific niches. Currently, Google+ has 111 million active monthly users.

Despite the less than impressive numbers, Google+ continues to thrive as a platform for many of its highly engaged users.



LinkedIn is a social networking site designed to help professionals connect with colleagues and people and other relevant people within their industry.

LinkedIn has over 106 million active users – and 40% of those users log in to the platform daily. Their robust user base has changed the way people use their platform. Now, people can write industry-related blogs and find their dream job all within the same social networking platform.



Flickr is one of the few social media sites that has a photographer’s stamp of approval. Flickr is a photo sharing platform that keeps the integrity and quality of the photo intact – which is why so many photographers and shutter bugs are so fond of it.

Currently, Flickr is staying alive with over 90 million active monthly users who share their best snaps without compromise among fellow photography enthusiasts.



Ever wondered how former classmates from high school are doingw now? Well, Classmates will help you find out. This social networking site is dedicated to helping you find and reconnect with friends (and even teachers) from your old alma mater.

Classmates has been around for over 22 years and has over 32 million active monthly users, most of which are from the United States.


There Are More Out There

If you want your marketing campaign to kick ass, you need to diversify your strategy. Explore different social media sites and get to know the people who are most active there, they could be your next customer or even brand evangelist.

Kick your campaign into high gear by purchasing a few thousand High-Quality Followers from a tried and tested provider. Bought followers can give you a noteworthy social proof that will turn heads.

Social media is the future of marketing, so make the most out of it and start connecting with people!


Just this year, Pinterest was able to raise $150 million from private investors. The company’s increased value is a far cry from its humble beginnings in 2010.

Pinterest’s value of $12 million tells us their platform is capable of rapid growth. If you’re a brand or a social media manager, you need to start strengthening your Pinterest marketing strategy as early as now because there’s no telling what this platform is capable of doing in the future.

Learn a few tips on how to craft a killer Pinterest marketing strategy below.

Source Links are Everything

Pinterest is one of the best traffic generators on the web. If you’re not linking your pins back to your website, you’re missing out on some high-quality leads.

The next time you upload a pin on one of your boards, check the source box and make sure the post is linking back to your desired site or sales page.

Image credit: MCNG Marketing

Linking back from an authoritative site like Pinterest can do wonders in boosting your ranking on Google and other search engines.

You can’t miss out on the backlinking opportunity source links have to offer – so start filling in those fields!

Know Your Rich Pins

Rich pins are among the most popular posts on Pinterest. These pins give pinners more info about the concept by providing much more data within the pin itself.

Four common types of rich pins are posts about apps, articles, recipes, and products.

Image credit: Pinterest for Business

  • If you’re pinning about an app, make sure people can download it without leaving Pinterest.
  • When pinning original recipes, you should include the ingredients and procedure in the pin itself.
  • Product pins should include updated pricing as well as availability to make shopping more convenient for pinners.
  • Article pins should show the headline, the author, and a short snippet of the story so pinners can save it for future reading.

Keep it Social

Aside from being a kick-ass website traffic generator, Pinterest remains a social media platform. If you want your Pinterest account to help you achieve your marketing goals, you have to sustain a high level of engagement.

Engagement on Pinterest not only drives positive attention to your profile but also helps you establish a relationship with your target audience.

If you’re not using and abusing the comment sections on your high-performing pins, you’re not using Pinterest right.

Pinterest has a direct messaging feature that lets you send messages to any of your followers. If you’re serious about boosting your presence on Pinterest, you should start utilizing the private messaging feature and engaging in more personal correspondence with your audience.

Responding to comments and messages from your fans makes you appear approachable and intuitive as a brand.

Buy High Quality Pinners

Pinterest now has 175 million active users worldwide, which makes it one of the busiest and most populated social networks out there.

After signing up for Pinterest, you’ll soon realize that gaining a respectable amount of followers can be a real challenge. If you’re having trouble gaining traction and attention with your Pinterest account, you might want to consider purchasing high-quality followers, like the one below, from a provider you can trust.

A few thousand Pinterest followers are enough to help you appear more credible in the eyes of authentic users. When you combine your bought followers with any of the tips we’ve mentioned here today, we’re sure you’ll have a much easier time growing your following.

Invest in an Influencer Board

If you want to sell something to people online, it helps a ton to work with an influencer. Influencers have a magnanimous online credibility that can greatly affect people’s purchasing behavior.

Setting up an influencer board is one way to introduce your products and services to an influencer’s wide following.

Many of the biggest brands out there have dedicated influencer boards for all their collaborators.

Image credit: Social Media Examiner

Becca Cosmetics is a global cosmetics company that knows how to broaden their reach through influencer boards. They team up with high-reaching influencers and assign boards to each one of them.

The influencer’s job is to curate their board, keeping it active with relevant pins that demonstrate the potential and appeal of Becca products. Influencers are among the most engaging people on the internet and working with them can be very beneficial for your brand.

Pin 30 Times a Day?

According to a study conducted by Buffer, the brands who reap the most marketing benefits from Pinterest are those who pin 5- 30 times a day.

Posting 30 times a day can be exhausting and nearly impossible for smaller brands. Fortunately, there are ways you can reach those numbers without wearing yourself or your resources out.

One of the ways you can become more active on Pinterest is by getting more people to pin for you. You can assign boards to each of your trusted team members and ask them to pin something new every day.

You can also get some of your most loyal followers involved by creating and giving them access to dedicated boards of their own. With all hands on deck (or on board,) posting 30 times a day on Pinterest becomes more attainable.

Be Inspired by the Hottest Topics

Pinterest makes it so easy to identify the hottest trends within a niche just as they’re about to blow up everywhere else.

As a brand, you need to take advantage of Pinterest as an early source of trends for your posts. You can take inspiration from some of these trends to come up with unique angles on how to pitch your products and services, getting there before the crowd.

Recreating trends in your niche can help you appear more relevant and credible as a brand, as long as you do it well. You should consider incorporating the latest trends when demonstrating what your product or service can do to increase its appeal.

Make Pinning Easier

Pinterest’s browser button is a lightweight and web-based extension that’s easy to install and available for most popular browsers. Once you have it all set up, it will do the rest of the work for you.

Image credit: Pinterest

Adding the “Pin It” button on your account can empower your users and encourage them to share your content.

Pinning can be Rewarding

Pinterest has made it so much easier for brands like yourself to share information and fun concepts with your customers.

Pins are highly viral in nature, which is a good thing for any campaign. Pinning is one of the most efficient and effective ways to share brand-related content, and they represent an opportunity for you to go the extra mile.

Setting up a Pinterest account is easy but gaining the right kind of attention from its users can be a challenge. If you’re having a hard time gaining your first few followers, consider purchasing an initial set of artificial ones from a reputable provider.

High-quality Pinterest Followers bought from a tried-and-tested provider can help you gain the initial traction you need to set your entire campaign in motion.

Take the tips you’ve learned here today and start pinning your way to marketing success!

Every month, over 150 million users log in to Pinterest to find inspiration on topics that serve their interest.

It goes without saying, Pinterest is one of the busiest social networking sites out there. It’s become everyone’s personal digital vision board, and it has given us all access to an endless amount of inspirational content.

Pinterest has always centered their algorithm around their users’ interests. In line with this, they recently launched a new search feature called Pinterest Lens that’s going to make finding relevant content a lot easier.

Pinterest Lens is a discovery tool that allows you to capture images and use them to find pins more intuitively. This new feature is bound to change the way users find content on the platform based on their immediate needs and surroundings.

Learn more about this groundbreaking new feature and find out how you can use it to take your Pinterest marketing game to a whole new level.

What is Pinterest Lens?

The idea behind Pinterest Lens is to help users find content (or pins) by using snapshots of real life objects. The new feature uses visual search technology to help you find the most relevant pins based on the image you upload.

Image credit: TechCrunch

This new feature will help users find inspiration from the everyday object that are already in their immediate surroundings. Google’s own Google Assistant uses the same technology to help users make more accurate search inquiries using the cameras on their phone.

One major selling point Pinterest Lens has for brands is its ability to assist users in all aspects of their buying experience. Brands such as yours can use this new tool to increase their visibility for highly-targeted users who are most likely already interested in what you have to offer.

Pinterest Lens is now available worldwide and can be used through an updated version of their app.

Our Experience

Pinterest boasts that their new search feature will help users find the most relevant pins by doing less. We wanted to see whether or not this new feature is really as accurate as it claims to be.

We uploaded five images to Pinterest using the Lens feature and were surprised to find that they were able to provide us with relevant results in four out of four cases. Check out our findings below.

Experiment 1: Corgi Plush

We uploaded a photo of an unsuspecting corgi plush onto Pinterest and were surprised to see that although they got the animal species wrong, they were able to give us relevant pins about DIY plushies as well as pins from companies selling plushies. There are a lot of plushies to go around on Pinterest.

Experiment 2: Tech

Out of all the images we uploaded through Pinterest Lens, this tied for the the most accurate results. Pinterest was able to pull up the exact same model from an endless number of similar-looking images of computer mice (although it also came up with the tags “red” and “tomatoes”).

We can see how this could be very helpful for someone trying to find a replacement for an existing item they have, especially if that item doesn’t have a label.

Experiment 3: Book

We uploaded an image of Haruki Murakami’s ‘After Dark’ and were surprised to get quite accurate search results despite our blurry shot. It’s worth mentioning that we did have to retake the photo for this experiment because our first attempt gave us random pins about Jenga.

Despite that, it’s apparent Pinterest will be a useful tool for those hunting down book titles and recommendations.

Experiment 4: Beauty

Beauty junkies rejoice because Pinterest was able to pull up a vast pool of data based on the image of a popular Korean skin care product we uploaded. Most of the pins we saw came from companies selling the actual product, which is great news for business owners wanting to gain more attention on Pinterest.

How do you use Pinterest Lens?

Pinterest Lens is now available to all mobile users worldwide, you just need to have the updated app installed on your device. Once you’ve updated the app, you can start enjoying their groundbreaking new search technology with just a few clicks.

Go to the Explore Tab

Image credit: Business Insider

To access Pinterest Lens, you need to go to the Explore tab by clicking on the magnifying glass button found at the bottom of your screen.

Click on the Red Camera Button

Once on the Explore tab, you need to click on the red camera button right beside the search bar. It will prompt you to grant Pinterest access to your camera and camera roll.

Image credit: Business Insider

You only have to do this once and if you ever want to make any changes to this permission in the future, you can do so by going to your phone’s settings.

Focus and Snap

After setting all the necessary information, you can start snapping photos and uploading them to Pinterest. Make sure the object you’re capturing is in the middle of the circle.

Image credit: Business Insider

You can pinch the screen to zoom in and out, and tap on the object in order to get the camera to focus.

Search Using Images on Your Phone

Pinterest can also access photos and screenshots of images that are stored in your camera roll. You can access those images by clicking on the bottom right of the screen. Make sure to crop the image so the object you want to capture is in the center of the circle.

Instant Ideas

Image credit: Business Insider

You can also start searching using the template images. These template images, also known as Instant Ideas, can be accessed by clicking on the images found on the bottom left of the screen.

What can you use Pinterest Lens for?

This new feature is designed to make search easier and more intuitive. The idea behind it is to help users find pins and content that are most useful to them and what they’re trying to accomplish on the internet.

Image credit: Business Insider

Users no longer have to worry about making vague or lengthy search inquiries, they now have a solid chance of finding what they need to find just by taking a picture. And no doubt the technology will improve and become more accurate.

Those looking for recipes can simply take a photo of the ingredient they have on hand in order to unearth delicious dishes. Find replacement parts for items without labels, or easy book recommendations based on your own collection. Pinterest is one of the best platforms to find useful content in niches such as food & drinks, DIY & crafts, home décor, and holidays & events, and this new feature makes it even better.

If you’re an avid pinner or a marketer who loves uploading your original images, your posts now have better chances of reaching the right people with Pinterest Lens.

Using the new feature along with a solid content marketing strategy should help you establish your presence on Pinterest much more easily. To further strengthen your social proof on the platform, you should consider buying high-quality Pinterest Followers from a tried and tested provider.

A respectable amount of followers will make you appear more credible, thus helping you attract more authentic users. When people see how popular you are, they’ll have to click over and check you out – it’s human nature.

How Can My Brand Benefit from Pinterest Lens?

With the rapid advancements in search technology, there’s a need for brands and marketers to step up their game and further strengthen their credibility online.

You should make sure everything you publish online is optimized to its fullest potential to gain maximum visibility. Rethink your current content marketing strategy to stay competitive.

You should also consider buying yourself a good amount of high-quality Pinterest Followers from a reputable provider to boost your credibility even more. Combine these with a great strategy and you’ll be unstoppable.

Social media is fast-changing game, and you need to develop an agile marketing strategy to help you stay relevant. Missing out on the next big thing could cost you!

In this day and age, no brand can survive without a social media marketing strategy. Coming up with valuable content for every platform you have an account for can make or break your advertising goals.

The social media marketing playing field is home to fast-changing and emerging trends. As a brand, it’s crucial that you stay on top of all these trends in order to stand out from the competition.

Learning how to use each social media channel to your advantage can make all the difference in your ad and content campaigns.

Fortunately, you no longer have to scour the internet to learn how to do just that. Below is a comprehensive guide that will teach you how to write perfect content for some of the most popular platforms out there.

Ready? The road to marketing success begins here.


If there’s one thing you need to know about Facebook users, it’s that they are what experts call skim readers. Skim readers have extremely short attention spans, which means you have roughly eight seconds to grab their attention and deliver your marketing message.

Given how short this opening is, it’s important that you keep your posts noteworthy but succinct.

What to Post

Facebook allows you to post almost anything, like links, photos, videos, and text updates. According to a study run by Socialbakers, videos are the most consumed content on Facebook, while text come in second and valuable links come in third.

Image credit: Socialbakers

If you want to grow a highly engaged following on Facebook, you have to take the most popular type of content and pair it with an attention-grabbing caption.

When writing the perfect caption for anything you’ll publish on Facebook, pay special attention to the first four words because they’ll serve as your hook.

Nike’s Facebook page has several well-produced videos that are less than a minute long. Most of their videos are pretty short but come with powerful captions that reel people in.

Nike #Breaking2: 2:00:25

Eliud Kipchoge – 2:00:25The barrier just got that much closer. #Breaking2 #JustDoIt

Posted by Nike on Saturday, May 6, 2017

Their caption for this video was simple:

“Eliud Kipchoge – 2:00:25

The barrier just got that much closer. #Breaking2 #JustDoIt

Instead of exhausting all your marketing energy on pushing your product, focus on creating content of value to your target audience, and keep your captions short and sweet.

How to Post

There’s really no end-all-be-all publishing time for Facebook or any social networking site. You can, however, determine when your target users are most active using tools like Facebook Karma, Facebook Analytics, or Simply Measured.

These web-based tools can help you gain a more in-depth understanding of your target users, their browsing behavior, and the type of content they like.


More than an avenue for your 140-character musings, Twitter has proven to be one of the most powerful marketing avenues out there for small businesses. With over 6,000 tweets being sent out every minute, vying for attention can be a challenge.

In order to get the attention of the users you want to attract, you need to craft the perfect tweet at just the perfect hour.

What to Post

According to the renowned marketer Neil Patel, images trump videos as the most shared content on Twitter by 361%. This is largely due to the fact that images take up a huge chunk of space on someone’s feed and deliver a strong message without requiring a click-through.

Image credit: Quicksprout

If you want your posts to travel far, pair your catchy tweet with an equally catchy image to stop users in their Twitter tracks. It’s also a good idea to tweet a few conversation starters here and there to grow a more engaged audience.

How to Post

Buffer’s CEO Joel Gascoigne swears by creating a sharing ratio to keep his Twitter feed varied and robust.

His current sharing ratio is 4:1. That means four “staple posts,” containing links to helpful articles and other related literature, to every one post of other kinds, such as images and plain-text tweets.

You can recreate his success by posting varied yet valuable updates topped by a respectable amount of high-quality Likes and Retweets from a reputable provider. This should help you achieve your marketing goals a lot faster and more cost-effectively.


LinkedIn has become the third-most rapidly rising social networking channel out there. More and more brand execs and business owners are using this platform to network with high-value connections within their respective industries.

Consistently posting relevant blogs, news articles, and status updates will help you establish a presence among your most important industry connections.

What to Post

According to the staff of LinkedIn themselves, a majority of their users are interested in seeing more industry insights from the people they follow.

This is one of the few platforms out there that is receptive to news about your company, services, and products – so take advantage of it.

Whenever posting updates on LinkedIn, keep in mind that having a signature tone is important. You have to find a voice that’s credible-sounding yet shows just the right amount of personality.

How to Post

When posting on LinkedIn, remember that most of the people on there are busy professionals who might not have a lot of time on their hands. Pay special attention to your headline and make sure you publish content that is worth their time.

Add eye-catching images to accompany your updates to increase your chances of gaining more attention.

Louis M. Profeta is an Indiana-based ER doctor who became an overnight LinkedIn influencer after publishing a heart-wrenching article entitled “I Know You Love Me – Now Let Me Die”.

Image credit: Getty Images

His painfully honest article has a headline that can grab anyone’s attention, whether they’re in the medical field or not. This shows us that a well-written piece that triggers conversations will travel far on a platform like LinkedIn.


Business owners who want to drive traffic to their website or sales page can benefit from creating a carefully-curated Pinterest account.

Image credit: The American Genius

Considered to be one of the biggest website drivers on the internet, Pinterest can help you connect with your target audience and appreciably increase sales – given you post well-thought out content that is of great value to consumers.

What to Post

Despite being a highly-visual driven platform, the chart below from The American Genius tells us that articles are actually the most popular type of content on Pinterest, aside from regular posts.

Image credit: The American Genius

If you want to broaden your marketing reach on Pinterest, you have to publish articles that are relevant and useful enough to your target audience that they’d want to save them for later reference.

Shifting your strategy and incorporating articles that help them better their lives and increase their productivity may help you gain the traction you’ve been coveting.  

Keep in mind that Pinterest is designed to be a digital mood board, so you have to pay close attention to the visual elements of your posts just as you would your written content.

Martha Stewart Living has a vast collection of boards but all of them are properly curated and well-organized so visitors can easily find what they need without being overwhelmed.

How to Post

Being as consistent as you can on Pinterest will help make your posts more visible to more users. Combining your insightful articles with an eye-catching pin image and a consistent voice should help you garner traction from Pinterest users.

Canva is a lightweight visual editing and graphic design tool that allows you to create custom images for your blog posts. They have tons of templates you can use to create custom pin images for your articles. Get to know it, and your pins should get better straightaway.

Buying a good amount of Pinterest Followers can also help you establish a more credible persona on the platform, which helps you attract even more authentic followers. When people see how popular you are, they’ll definitely come over to check you out.

If you’re really serious about building a presence on  Pinterest, install the app on your phone so you can engage with your followers and post fresh pins on the go.

Don’t be Afraid to Experiment

It’s almost impossible to nail down the perfect content strategy for social media marketing on your first try. It takes a bit of experimenting in order for you to gain enough insight to determine the perfect tone and pitch for your audience.

Take the early stages as a learning opportunity to figure out as much as you can about your ideal followers and even your competitors.

Make use of analytics tools in order to determine which parts of your campaign are working, and if you find something that doesn’t seem to work, don’t be afraid to regroup.

In the competitive game of social media marketing it pays to be original and consistent so don’t be afraid to put fresh ideas out there – consistently. Buy yourself a good running start by purchasing high-quality social signals from a provider you can trust to strengthen your social proof and appeal to the internet masses.

Once you’ve gotten the hang of things, posting on various social media channels will get much easier and a lot more rewarding – trust us!

Are you a Pinterest pro?

There are untapped opportunities to expand your network and reach a new audience on Pinterest. Addicted fans have made this virtual bulletin board spring from a start-up to one of the most popular social media platforms on the web.

If you think Pinterest is just for wedding planners or mothers, you could be missing out on an untapped market of future clients.

Pinterest in known for its DIY ideas and craft projects, but includes everything from art to technology, to recipes, fashion, home décor, health, and fitness. While the majority of its users are female, its rapid growth indicates that it will always be open to new users.

If you want to get started on the road to Pinterest success or you simply want to refine your strategy, here are a few sweet tactics you can try out.


Pinterest can be more valuable for business than other larger social media networks because it directly aligns with your sales goals. People come to the network to find inspiration and plan events. Because of this, Pinterest is one of the highest drivers of referral traffic to websites, second only to Facebook. It allows you to convert more of your fans into paying customers who will easily become your brand evangelists. Below are ways you can use rich pins to grow your following on Pinterest.


Pinterest is a great tool that businesses can use to raise brand awareness and generate leads. It provides a platform for your business to put its products and services in front of a huge audience that is interested in your niche or industry. Pinterest also allows you to increase your visibility with influencers and consumers and drive both web and foot traffic to your business. To get big on Pinterest, it helps to have a large following so that you appear authoritative.
Do you want to know how to get more followers on Pinterest? Here are 9 ways to go about doing that.