Pinterest is not just a great place for finding personal inspiration, but it’s also an incredible tool for expanding a business’ online presence. The photo-sharing platform has over 100-million active users and over 50-billion pins, and in contrast to other social media networks, a majority of Pinterest users are on the site to plan or research products and services before making a purchase. By using Pinterest, businesses can reach out to consumers in the exact moment that they’re getting ready to pull their money out of their wallet. Today, we give you tips on how businesses can use Pinterest to reach their audience and drive sales.
Pinterest is a major player for online advertisers, not only because of its massive user base of over 70 million, but its users are more likely to use the platform before buying a product or service. As a result, advertisers are flocking to the platform. Of the content that’s posted to Pinterest, over 75% has a brand message. Evidently, building a large following of engaged users on Pinterest can drive sales and provide a solid ROI. But what’s the best method for advertisers to grab attention and grow their following on Pinterest? Let’s go through 7 tips you can use to gain a massive following on Pinterest.