Five Tips to Help Maximize Your Twitter Video Content from Twitter

There’s a reason video is fast becoming the go-to content for social media marketers. Its rich media format makes it perfect for engaging audiences with content that other marketing strategies may be unable to deliver. Twitter is just one of the many platforms who has embraced the use of video and has added more video support features to maximize the proliferation of this type of content on their feeds. For brands looking for new ways to deliver new content to their followers, video content excels at being able to provide brand awareness and promote user engagement. While it’s hard to draw attention from viewers through traditional advertising posts, a video has a higher chance of being watched with viewers more likely to engage with it.

But with all the recent buzz behind video content and its rich potential in driving conversion, there are important things to consider when using video on a platform such as Twitter. For one, videos posted on Twitter have a maximum duration of 2 minutes and 20 seconds. Brands looking to make full use of video on the platform need to put this into consideration when coming up with new video content of their own.

Recently, Twitter has come up with new strategies to promote the use of video content on their platform further. Learning how to make the most of these strategies will give brands the ability to take full advantage of Twitter’s shorter length video formats to fully maximize its marketing power.

Here are five tips for brands to make the most of their video content on Twitter.

1. Grab the viewer’s attention quickly.

Twitter’s shorter-length videos mean brands need to be able to grab the viewer’s attention in the first few seconds and hold it until the end. As most social media users often do not have long attention spans, it is important to be able to hook the audience within the first 10 seconds of the video at least. Not being able to do this would mean losing viewers just as quickly. In fact, many studies show that video marketers lose around 90 percent of viewers in the first few seconds. To avoid this, brands need to focus on adding their best, the most interesting or the funniest content at the start just to ensure your viewers stay on throughout the video.

Viewers should be able to associate the brand with the video right away at the onset. To be able to do this, the brand logo needs to be highlighted at the start, at the end or throughout the video. Making the video more interactive by incorporating onscreen graphics, flashy colors and animations also piques interest and draws viewers right away. It also helps to add a close-up angle at the start of the video. Being able to shoot the video from a good angle can hold the viewer’s attention and make it seem as if they are speaking to the viewer directly.

2. Evoke emotion.

There is no better way to make your brand memorable to your viewers than by being able to elicit strong emotions from them. It is important to keep videos as positive as possible so viewers can continue to associate your brand with a good experience that they’ll come to remember. Studies also show that viral videos that portray happy and positive experiences have a higher chance of being shared across many platforms.

3. Tell a compelling story.

Another great way to draw more views and improve engagement is by using your videos to tell a story. Video stories draw reactions and give your viewers something to talk about. It also increases the likelihood of your video being shared throughout Twitter but also in other powerful social media platforms as well. Brands can share customer stories and their experiences with your products and services which make for a fun and engaging content that connects to who you are as a business. Video testimonials from your customers and stories about how your brand started help create a connection with your audience. It also sets a precedent for how you treat your customers and may entice a new audience to try out your products and services as well.

4. Share informative content.

Another way to maximize video for Twitter is by sharing useful and helpful content to your followers. This can be in the form of video reporting on new market trends that your followers will appreciate or coming up with interesting video tutorials. Video slideshows on important topics related to your brand may also draw attention. This is also a helpful way to stay relevant to your audience by showcasing your brand as an authority in your area of expertise.

5. Include Captions

Nowadays, the majority of online users use mobile devices to interact on social media. Most of the time not everyone is at home using laptops or always has earbuds with them when scouring through their social media accounts at work. To cater to this audience, it is important to be able to continue to draw viewers in with a sound off option. This way no matter where viewers are, even when they are on the train or always on the go as most people are these days; they still have a way to process and engage with your video content.

There is no escaping the steady rise of video content on Twitter and everywhere else on social media. In a platform that relies heavily on short-format content designed for text, it is essential for brands to learn how to put out great video content that can draw attention even at shorter lengths. To get the most of video’s numerous benefits in the field of marketing, brands need to find ways to come up with content that drives positive results for their business. These tips will ensure the content they put out is not only watched but remembered in a way that is well-associated with their brand for a long time to come.

Social networking sites were originally designed to connect people around the world through the wonders of the internet. Today, social networking sites have evolved and are fast becoming one of the prime marketing channels for companies to attract business and reinforce their brand.

Social media sites can be your gateway to high conversion if you know where to look and who to find.

Social networking sites are becoming increasingly important in today’s marketing and branding game. Social networking sites such as Facebook and Twitter have the power to dictate the course of your marketing efforts. These sites are so powerful they can even shape the economy!

If you want your marketing efforts to bring home the dollars, you need to find out where the people are on the internet.

Find out which among the social networking sites out there are popular among internet users below.

 

Facebook

What started out as a simple site designed to connect people has now become one of the most popular social networking platforms on the internet. Facebook currently holds the title as the most popular social networking site on the internet with over 2 billion active monthly users.

Image credit: The Verge

 

Facebook is a social networking platform with a sense of social responsibility. In an effort to make the internet a lot safer, Facebook launched a kid-friendly messaging app designed for users under the age of 13.

There’s no telling what Facebook will come up next but one thing’s for sure, there’s no single social networking platform out there that can dethrone it anytime soon.

 

WhatsApp

WhatsApp is another heavy hitter in the messaging and video calling platforms with over 2 billion active monthly users.

What sets this app apart from all the other messaging apps out there is its reliable services worldwide. Aside from sending messages to friends and loved ones, users can also use WhatsApp to share live locations as well as status updates to everyone in their contact.

The team behind WhatsApp recently announced that they’re working on creating a chat assistant that can summarize all the messages and calls a user may have missed. WACAO or WhatsApp Chat Assistant is available for anyone to try on GitHub.

 

YouTube

Everyone knows Youtube, which is not surprising considering its over 1.5 billion active monthly users. It’s also credited as the second largest search engine today.

Despite facing a massive ad boycott, YouTube pranced around with shiny new stats at the recently concluded VidCon 2017 held at the Anaheim Convention Center last June.

In an attempt to convince advertisers to return to YouTube, the video sharing platform came up with stricter guidelines that aim to moderate the videos that are on their platform. YouTube also announced that they are increasing their content moderation and enforcement staff in the coming year to make sure their platform is as advertiser-friendly as possible.

 

Instagram

Anybody who’s anybody with a smartphone is sure to be on Instagram. The Facebook-owned photo-sharing platform has over 800 million active monthly users – and 500 million of which log in almost every day!

Image credit: Ask A Millionaire

Instagram is home to some high-reaching influencers.Tim Karlsiyev is the mastermind behind the magnanimous Daily Dose account. Through his inspirational and motivational posts, he’s able to reach over a million users through Instagram alone – making him one of the most powerful  influencers out there today.

You can kick your campaign up a notch by purchasing a few thousand Instagram Followers from a reputable provider. Bought Followers can give you a seemingly impressive social proof that will attract even more organic followers.

Tumblr

Tumblr is a microblogging site that’s been flying under the radar lately but has surprisingly more users compared to Twitter! Tumblr currently has over 340 million active monthly active users.

Tumblr received a lot of flack in the past due to its spammy feed filled with lewd ads. To resolve the problem, Tumblr encourages the community to flag and report any spammy ads they see on their feed. They also launched the NSFW filter that moderates offensive or pornographic posts.

Tumblr has, in recent years, made changes to make their platform to be more appealing to mobile users. They’re also coming up with new moderation features that will significantly decrease the number of pornographic posts on their platform.

 

Twitter

Twitter is a microblogging site that’s home to over 330 million active users. Because users are forced to reduce their updates to no more than 140 characters, people get to enjoy valuable yet succinct updates every time they log in.

Twitter is a platform that isn’t afraid to embrace change. Just this year, Twitter announced that they are doubling the character limit to help users express themselves better in their tweets.

Jack Dorsey tweeted “This is a small change but a big move for us. 140 was an arbitrary choice based on the 160 character SMS limit. Proud of how thoughtful the team has been in solving a real problem people have when trying to tweet. And at the same time maintaining our brevity, speed, and essence!”

If you’re having a hard time editing your marketing message, the new supersized character limit is sure to change the course of your campaign.

 

Snapchat

Snapchat banked off everyone’s fear of permanence and created a photo-sharing platform for photos and videos that self-destruct after 24 hours. The idea behind Snapchat was so new to many people that it attracted over 300 million active users.

Their growth quickly went to a standstill once Instagram Stories came into the picture. In an attempt to regain its glory days, Snapchat has begun dabbling in augmented reality featuring the works of artists like Jeff Koon.

Image credit: TechCrunch

The new augmented reality art platform launched in several locations around the world and allowed users to see digital art installations when they hold up their phones in the right spot.

 

Reddit

Message boards are among the earliest forms of social media and are still thriving in this modern age. Reddit is one of the more popular message boards that’s been around since 2005. It’s being kept alive by over 250 million active monthly users who like exchanging stories and posts about every topic imaginable.

Image credit: Forbes

Reddit has some of the most passionate and engaged social media users you can ever come across. If you want to keep tabs on what people are talking about in your specific niche, this site is worth checking out.

 

Pinterest

Pinterest is one of the largest and most popular digital pinboards with over 200 active monthly users. Pinterest lets users save – or pin –  images and other multimedia posts based on their interests.

https://blog.pinterest.com/en/search-outside-box-new-pinterest-visual-discovery-tools

Image credit: Pinterest Blog

Pinterest is one of the best content discovery tools out there today. Pinterest can help brands like yourself connect with highly engaged users who are already interested in what you have to offer.

Just this year, Pinterest launched Pinterest Lens, which lets users make search inquiries using images on their phones or captured by their cameras.

If you want to integrate Pinterest into your current campaign, you should buy yourself a few thousand High-Quality Followers from a tried and tested provider. Having an impressive social following will surely capture the interest and attention of avid pinners!

 

SoundCloud

SoundCloud is dubbed the YouTube of sound and has the largest collection of independent audio on the internet.

SoundCloud has over 175 million active monthly users composed of podcasters, musicians and avid fans from around the globe.

If you’re a musician who’s just starting out, SoundCloud is the perfect place to share your tracks. Increase your chances of attracting fans from around the globe by purchasing a few thousand SoundCloud Followers from a reputable provider.

 

Ask.fm

Ask.fm is an asking and answering platform that lets users submit questions anonymously and answer controversial topics from followers.

Currently, Ask.fm has over 130 million active monthly users who upload video and text responses to some of the questions posted on their profile.

 

Google+

Google+ hasn’t been getting a lot of press lately but it’s still the go-to sharing platform for many hobbyists from highly specific niches. Currently, Google+ has 111 million active monthly users.

Despite the less than impressive numbers, Google+ continues to thrive as a platform for many of its highly engaged users.

 

LinkedIn

LinkedIn is a social networking site designed to help professionals connect with colleagues and people and other relevant people within their industry.

LinkedIn has over 106 million active users – and 40% of those users log in to the platform daily. Their robust user base has changed the way people use their platform. Now, people can write industry-related blogs and find their dream job all within the same social networking platform.

 

Flickr

Flickr is one of the few social media sites that has a photographer’s stamp of approval. Flickr is a photo sharing platform that keeps the integrity and quality of the photo intact – which is why so many photographers and shutter bugs are so fond of it.

Currently, Flickr is staying alive with over 90 million active monthly users who share their best snaps without compromise among fellow photography enthusiasts.

 

ClassMates

Ever wondered how former classmates from high school are doingw now? Well, Classmates will help you find out. This social networking site is dedicated to helping you find and reconnect with friends (and even teachers) from your old alma mater.

Classmates has been around for over 22 years and has over 32 million active monthly users, most of which are from the United States.

 

There Are More Out There

If you want your marketing campaign to kick ass, you need to diversify your strategy. Explore different social media sites and get to know the people who are most active there, they could be your next customer or even brand evangelist.

Kick your campaign into high gear by purchasing a few thousand High-Quality Followers from a tried and tested provider. Bought followers can give you a noteworthy social proof that will turn heads.

Social media is the future of marketing, so make the most out of it and start connecting with people!