Social networking sites were originally designed to connect people around the world through the wonders of the internet. Today, social networking sites have evolved and are fast becoming one of the prime marketing channels for companies to attract business and reinforce their brand.

Social media sites can be your gateway to high conversion if you know where to look and who to find.

Social networking sites are becoming increasingly important in today’s marketing and branding game. Social networking sites such as Facebook and Twitter have the power to dictate the course of your marketing efforts. These sites are so powerful they can even shape the economy!

If you want your marketing efforts to bring home the dollars, you need to find out where the people are on the internet.

Find out which among the social networking sites out there are popular among internet users below.

 

Facebook

What started out as a simple site designed to connect people has now become one of the most popular social networking platforms on the internet. Facebook currently holds the title as the most popular social networking site on the internet with over 2 billion active monthly users.

Image credit: The Verge

 

Facebook is a social networking platform with a sense of social responsibility. In an effort to make the internet a lot safer, Facebook launched a kid-friendly messaging app designed for users under the age of 13.

There’s no telling what Facebook will come up next but one thing’s for sure, there’s no single social networking platform out there that can dethrone it anytime soon.

 

WhatsApp

WhatsApp is another heavy hitter in the messaging and video calling platforms with over 2 billion active monthly users.

What sets this app apart from all the other messaging apps out there is its reliable services worldwide. Aside from sending messages to friends and loved ones, users can also use WhatsApp to share live locations as well as status updates to everyone in their contact.

The team behind WhatsApp recently announced that they’re working on creating a chat assistant that can summarize all the messages and calls a user may have missed. WACAO or WhatsApp Chat Assistant is available for anyone to try on GitHub.

 

YouTube

Everyone knows Youtube, which is not surprising considering its over 1.5 billion active monthly users. It’s also credited as the second largest search engine today.

Despite facing a massive ad boycott, YouTube pranced around with shiny new stats at the recently concluded VidCon 2017 held at the Anaheim Convention Center last June.

In an attempt to convince advertisers to return to YouTube, the video sharing platform came up with stricter guidelines that aim to moderate the videos that are on their platform. YouTube also announced that they are increasing their content moderation and enforcement staff in the coming year to make sure their platform is as advertiser-friendly as possible.

 

Instagram

Anybody who’s anybody with a smartphone is sure to be on Instagram. The Facebook-owned photo-sharing platform has over 800 million active monthly users – and 500 million of which log in almost every day!

Image credit: Ask A Millionaire

Instagram is home to some high-reaching influencers.Tim Karlsiyev is the mastermind behind the magnanimous Daily Dose account. Through his inspirational and motivational posts, he’s able to reach over a million users through Instagram alone – making him one of the most powerful  influencers out there today.

You can kick your campaign up a notch by purchasing a few thousand Instagram Followers from a reputable provider. Bought Followers can give you a seemingly impressive social proof that will attract even more organic followers.

Tumblr

Tumblr is a microblogging site that’s been flying under the radar lately but has surprisingly more users compared to Twitter! Tumblr currently has over 340 million active monthly active users.

Tumblr received a lot of flack in the past due to its spammy feed filled with lewd ads. To resolve the problem, Tumblr encourages the community to flag and report any spammy ads they see on their feed. They also launched the NSFW filter that moderates offensive or pornographic posts.

Tumblr has, in recent years, made changes to make their platform to be more appealing to mobile users. They’re also coming up with new moderation features that will significantly decrease the number of pornographic posts on their platform.

 

Twitter

Twitter is a microblogging site that’s home to over 330 million active users. Because users are forced to reduce their updates to no more than 140 characters, people get to enjoy valuable yet succinct updates every time they log in.

Twitter is a platform that isn’t afraid to embrace change. Just this year, Twitter announced that they are doubling the character limit to help users express themselves better in their tweets.

Jack Dorsey tweeted “This is a small change but a big move for us. 140 was an arbitrary choice based on the 160 character SMS limit. Proud of how thoughtful the team has been in solving a real problem people have when trying to tweet. And at the same time maintaining our brevity, speed, and essence!”

If you’re having a hard time editing your marketing message, the new supersized character limit is sure to change the course of your campaign.

 

Snapchat

Snapchat banked off everyone’s fear of permanence and created a photo-sharing platform for photos and videos that self-destruct after 24 hours. The idea behind Snapchat was so new to many people that it attracted over 300 million active users.

Their growth quickly went to a standstill once Instagram Stories came into the picture. In an attempt to regain its glory days, Snapchat has begun dabbling in augmented reality featuring the works of artists like Jeff Koon.

Image credit: TechCrunch

The new augmented reality art platform launched in several locations around the world and allowed users to see digital art installations when they hold up their phones in the right spot.

 

Reddit

Message boards are among the earliest forms of social media and are still thriving in this modern age. Reddit is one of the more popular message boards that’s been around since 2005. It’s being kept alive by over 250 million active monthly users who like exchanging stories and posts about every topic imaginable.

Image credit: Forbes

Reddit has some of the most passionate and engaged social media users you can ever come across. If you want to keep tabs on what people are talking about in your specific niche, this site is worth checking out.

 

Pinterest

Pinterest is one of the largest and most popular digital pinboards with over 200 active monthly users. Pinterest lets users save – or pin –  images and other multimedia posts based on their interests.

https://blog.pinterest.com/en/search-outside-box-new-pinterest-visual-discovery-tools

Image credit: Pinterest Blog

Pinterest is one of the best content discovery tools out there today. Pinterest can help brands like yourself connect with highly engaged users who are already interested in what you have to offer.

Just this year, Pinterest launched Pinterest Lens, which lets users make search inquiries using images on their phones or captured by their cameras.

If you want to integrate Pinterest into your current campaign, you should buy yourself a few thousand High-Quality Followers from a tried and tested provider. Having an impressive social following will surely capture the interest and attention of avid pinners!

 

SoundCloud

SoundCloud is dubbed the YouTube of sound and has the largest collection of independent audio on the internet.

SoundCloud has over 175 million active monthly users composed of podcasters, musicians and avid fans from around the globe.

If you’re a musician who’s just starting out, SoundCloud is the perfect place to share your tracks. Increase your chances of attracting fans from around the globe by purchasing a few thousand SoundCloud Followers from a reputable provider.

 

Ask.fm

Ask.fm is an asking and answering platform that lets users submit questions anonymously and answer controversial topics from followers.

Currently, Ask.fm has over 130 million active monthly users who upload video and text responses to some of the questions posted on their profile.

 

Google+

Google+ hasn’t been getting a lot of press lately but it’s still the go-to sharing platform for many hobbyists from highly specific niches. Currently, Google+ has 111 million active monthly users.

Despite the less than impressive numbers, Google+ continues to thrive as a platform for many of its highly engaged users.

 

LinkedIn

LinkedIn is a social networking site designed to help professionals connect with colleagues and people and other relevant people within their industry.

LinkedIn has over 106 million active users – and 40% of those users log in to the platform daily. Their robust user base has changed the way people use their platform. Now, people can write industry-related blogs and find their dream job all within the same social networking platform.

 

Flickr

Flickr is one of the few social media sites that has a photographer’s stamp of approval. Flickr is a photo sharing platform that keeps the integrity and quality of the photo intact – which is why so many photographers and shutter bugs are so fond of it.

Currently, Flickr is staying alive with over 90 million active monthly users who share their best snaps without compromise among fellow photography enthusiasts.

 

ClassMates

Ever wondered how former classmates from high school are doingw now? Well, Classmates will help you find out. This social networking site is dedicated to helping you find and reconnect with friends (and even teachers) from your old alma mater.

Classmates has been around for over 22 years and has over 32 million active monthly users, most of which are from the United States.

 

There Are More Out There

If you want your marketing campaign to kick ass, you need to diversify your strategy. Explore different social media sites and get to know the people who are most active there, they could be your next customer or even brand evangelist.

Kick your campaign into high gear by purchasing a few thousand High-Quality Followers from a tried and tested provider. Bought followers can give you a noteworthy social proof that will turn heads.

Social media is the future of marketing, so make the most out of it and start connecting with people!

 

Every month, over 150 million users log in to Pinterest to find inspiration on topics that serve their interest.

It goes without saying, Pinterest is one of the busiest social networking sites out there. It’s become everyone’s personal digital vision board, and it has given us all access to an endless amount of inspirational content.

Pinterest has always centered their algorithm around their users’ interests. In line with this, they recently launched a new search feature called Pinterest Lens that’s going to make finding relevant content a lot easier.

Pinterest Lens is a discovery tool that allows you to capture images and use them to find pins more intuitively. This new feature is bound to change the way users find content on the platform based on their immediate needs and surroundings.

Learn more about this groundbreaking new feature and find out how you can use it to take your Pinterest marketing game to a whole new level.

What is Pinterest Lens?

The idea behind Pinterest Lens is to help users find content (or pins) by using snapshots of real life objects. The new feature uses visual search technology to help you find the most relevant pins based on the image you upload.

Image credit: TechCrunch

This new feature will help users find inspiration from the everyday object that are already in their immediate surroundings. Google’s own Google Assistant uses the same technology to help users make more accurate search inquiries using the cameras on their phone.

One major selling point Pinterest Lens has for brands is its ability to assist users in all aspects of their buying experience. Brands such as yours can use this new tool to increase their visibility for highly-targeted users who are most likely already interested in what you have to offer.

Pinterest Lens is now available worldwide and can be used through an updated version of their app.

Our Experience

Pinterest boasts that their new search feature will help users find the most relevant pins by doing less. We wanted to see whether or not this new feature is really as accurate as it claims to be.

We uploaded five images to Pinterest using the Lens feature and were surprised to find that they were able to provide us with relevant results in four out of four cases. Check out our findings below.

Experiment 1: Corgi Plush

We uploaded a photo of an unsuspecting corgi plush onto Pinterest and were surprised to see that although they got the animal species wrong, they were able to give us relevant pins about DIY plushies as well as pins from companies selling plushies. There are a lot of plushies to go around on Pinterest.

Experiment 2: Tech

Out of all the images we uploaded through Pinterest Lens, this tied for the the most accurate results. Pinterest was able to pull up the exact same model from an endless number of similar-looking images of computer mice (although it also came up with the tags “red” and “tomatoes”).

We can see how this could be very helpful for someone trying to find a replacement for an existing item they have, especially if that item doesn’t have a label.

Experiment 3: Book

We uploaded an image of Haruki Murakami’s ‘After Dark’ and were surprised to get quite accurate search results despite our blurry shot. It’s worth mentioning that we did have to retake the photo for this experiment because our first attempt gave us random pins about Jenga.

Despite that, it’s apparent Pinterest will be a useful tool for those hunting down book titles and recommendations.

Experiment 4: Beauty

Beauty junkies rejoice because Pinterest was able to pull up a vast pool of data based on the image of a popular Korean skin care product we uploaded. Most of the pins we saw came from companies selling the actual product, which is great news for business owners wanting to gain more attention on Pinterest.

How do you use Pinterest Lens?

Pinterest Lens is now available to all mobile users worldwide, you just need to have the updated app installed on your device. Once you’ve updated the app, you can start enjoying their groundbreaking new search technology with just a few clicks.

Go to the Explore Tab

Image credit: Business Insider

To access Pinterest Lens, you need to go to the Explore tab by clicking on the magnifying glass button found at the bottom of your screen.

Click on the Red Camera Button

Once on the Explore tab, you need to click on the red camera button right beside the search bar. It will prompt you to grant Pinterest access to your camera and camera roll.

Image credit: Business Insider

You only have to do this once and if you ever want to make any changes to this permission in the future, you can do so by going to your phone’s settings.

Focus and Snap

After setting all the necessary information, you can start snapping photos and uploading them to Pinterest. Make sure the object you’re capturing is in the middle of the circle.

Image credit: Business Insider

You can pinch the screen to zoom in and out, and tap on the object in order to get the camera to focus.

Search Using Images on Your Phone

Pinterest can also access photos and screenshots of images that are stored in your camera roll. You can access those images by clicking on the bottom right of the screen. Make sure to crop the image so the object you want to capture is in the center of the circle.

Instant Ideas

Image credit: Business Insider

You can also start searching using the template images. These template images, also known as Instant Ideas, can be accessed by clicking on the images found on the bottom left of the screen.

What can you use Pinterest Lens for?

This new feature is designed to make search easier and more intuitive. The idea behind it is to help users find pins and content that are most useful to them and what they’re trying to accomplish on the internet.

Image credit: Business Insider

Users no longer have to worry about making vague or lengthy search inquiries, they now have a solid chance of finding what they need to find just by taking a picture. And no doubt the technology will improve and become more accurate.

Those looking for recipes can simply take a photo of the ingredient they have on hand in order to unearth delicious dishes. Find replacement parts for items without labels, or easy book recommendations based on your own collection. Pinterest is one of the best platforms to find useful content in niches such as food & drinks, DIY & crafts, home décor, and holidays & events, and this new feature makes it even better.

If you’re an avid pinner or a marketer who loves uploading your original images, your posts now have better chances of reaching the right people with Pinterest Lens.

Using the new feature along with a solid content marketing strategy should help you establish your presence on Pinterest much more easily. To further strengthen your social proof on the platform, you should consider buying high-quality Pinterest Followers from a tried and tested provider.

A respectable amount of followers will make you appear more credible, thus helping you attract more authentic users. When people see how popular you are, they’ll have to click over and check you out – it’s human nature.

How Can My Brand Benefit from Pinterest Lens?

With the rapid advancements in search technology, there’s a need for brands and marketers to step up their game and further strengthen their credibility online.

You should make sure everything you publish online is optimized to its fullest potential to gain maximum visibility. Rethink your current content marketing strategy to stay competitive.

You should also consider buying yourself a good amount of high-quality Pinterest Followers from a reputable provider to boost your credibility even more. Combine these with a great strategy and you’ll be unstoppable.

Social media is fast-changing game, and you need to develop an agile marketing strategy to help you stay relevant. Missing out on the next big thing could cost you!

One of the most powerful psychological tactics that you can use in your marketing is a phenomenon called social proof. It’s the one thing that can either make or break you, projecting your brand as either desirable or undesirable to consumers.

It comes in several forms and we encounter it in our daily lives more often than you might think we do. Sometimes you’ll recognize it immediately, while other times it may slap you in the face and you still won’t know that you’re actually looking at social proof in action.

What is Social Proof?

“The tendency to see an action as more appropriate when others are doing it” is how Robert Cialdini described social proof in his book, Influence: The Psychology of Persuasion.

Social proof happens when we follow what others are doing, especially when we’re faced with decisions we either don’t want or don’t have time to make.

So, say you’re deciding between two restaurants you don’t know much about, one with a long line and one without a line. Even though you may choose the restaurant without a line on a busy day when you don’t want to wait, you still believe the one with the long line is probably the better eatery, and you’ll no doubt wish you could get in there.

Image credit: DailyMail

As you probably already know, perception is everything in marketing. In social media, the person with the higher number of Followers, Likes, Views and Comments is often perceived to be the most influential and credible.

Paired with a brilliant organic marketing strategy, buying Followers and other social signals could kickstart your influence and credibility in your social media channels. Followers though, are not the only kind of social proof.

Kinds of Social Proof

There are 5 sources of social proof as identified by expert marketers, and they are:

  • Expert
  • Celebrity
  • User
  • The Crowd
  • Your Friends

To illustrate further how you can use these five types of social proof, we’ve put together examples that you can use in your marketing campaigns.

Customer User Reviews

If you can convince potential customers that there are many people out there who already like and avail themselves of your products or services, then you’re halfway through getting them to purchase your products. You can do this through consumer reviews.

What previous customers have to say about your products and services will affect the credibility of your reviews. Research shows that a 100% positive review is not always better than one with some negative feedback. Apparently, 68% of people believe reviews more when there are both good and bad scores, and 95% suspect reviews to be fakes when they don’t see any bad ones.

This makes sense, because everything winds up with a bad review now and then – it’s natural. If all the reviews for a company, like the one below for example, were good ones, wouldn’t you think they were fabricated?

Image credit: Homepolish on Yelp

Reviews are also especially powerful when they are given by friends. A survey conducted by Nielsen proved that recommendations from people we know and trust are still the most credible form of advertising today.

Testimonials

Testimonials are those reviews that are usually found on your website, written by your clients, chosen by you, and including the best of your best feedback.

They are more credible when they come with pictures, as research shows that pictures increase the trust of consumers in testimonials. In other words, consumers still suspect testimonials on your page to be fake and fabricated, unless the people recommending your services appear very real.

Image credit: iMOBDEV

Awards and Badges

Awards establish your competence and give credence to the claims you market to your audience. They are strongest when they come from a prestigious or well-known organization.

An experiment on badges displayed prominently on a website, belonging to the company Bag Servant, suggests that establishing credibility with a trust badge increases conversion rates by 72.05%.

Increase yours too by displaying badges on your site. If there is no official badge logo, you can display your awards the way this personal trainer did.

Image credit: MikeZRobinson

Social Media Buttons

Remember, social proof can either hurt or help your business. When it comes to how many Followers you have, keeping your low following to yourself is better than sharing it with the world. This applies to social media buttons as well.

It’s nice to add social media buttons on your page so readers can easily find you on other platforms, but when there are no numbers to show or you have very few Shares or Followers, it’s better to go with social media buttons that don’t have a Shares or Followers counter.

Image credit: creativepro

Follower Count

A high number of Followers will attract even more Followers. It’s the best form of social proof on social media for increasing your audience and expanding your reach. Unfortunately, if you have a low Follower count, there is no way you can hide it on your social media page.

What you can do to remedy this and improve your presence online is to buy Followers of various kinds from trusted, reputable companies. Your bought Followers will encourage real people to Follow you, and will thus increase your organic Followers. The end goal is to have more organic Followers and not to simply have an impressive number to show on your page, although that doesn’t hurt either.

Remember to do your research before buying Followers, and never buy low-quality Followers that will jeopardize your online reputation.

“As Seen on TV”

Image credit: Pattys-Cakes

If you’ve ever been featured on TV or covered by other media like websites, Internet radio shows, podcasts, or anything else, you can improve your credibility by displaying a picture or logo of the media outlet on your website.

“Best Seller”

Labeling a product as a “best seller” instantly increases its desirability factor. The Bandwagon Effect, a powerful facet of social proof, is at play here.

When a large number of people obviously find the product nice enough to buy, other people tend to get on board, whether or not they initially believed in the product’s claims.

Image credit: Tesco

“Our Graduates”

Schools looking to attract more students display pictures of their famous alumni, implying that anyone who decides to enroll in their school has a good chance of becoming popular as well.

If you are a small school hoping to grow your enrollees, you can show your school’s successful alumni or graduates of an educational approach you use in your school. Perhaps you use a Montessori method of teaching – you could then advertise popular graduates of Montessori.

Image credit: myips

Purchase Counter

Seeing the number of people who have bought your products or availed themselves of your services is akin to seeing long lines of customers waiting to be served or seated in a restaurant. It conveys the message that what you have to offer is good.

Displaying the number of people who bought your products is a great show of social proof – the more the better, of course.

Image credit: Groupon

Endorsements and Recommendations

Another compelling facet of social proof that you can use is the approval of your brand by an industry leader, influencer, or celebrity.

An endorsement and recommendation from a person viewed as an authority is highly effective, particularly if it’s unpaid.

As a brand, you can also work on building your online authority by growing your Followers. Perfect your growth campaigns by utilizing organic strategies and then buying social proof to augment them.

Buy Followers and other social signals that will help build your social proof and your online authority, faster and more effectively than usual.

Social Proof Your Business!

Simply put, social proof is the driving force that makes people follow what others are doing. It can work for you or against you, but when done properly, social proof may just prove to be enough to propel a successful business.

Leverage social proof in your business today, and use these tactics to establish a strong online and offline reputation that converts into sales and money in your pocket.

Podcasts are one of the fastest-growing mediums today. Whether you’re interested in politics, sports, history, fashion, language, you name it, there’s probably a podcast discussing it on a weekly, bi-weekly, or monthly basis.

If you’re aiming to be one of the best (if not the best!) social media marketer, it’s essential for you to continue learning. Podcasts can be one of your most valued resources, one you can take with you wherever you go. Regardless of what you specialize in, there are a variety of marketing and social media podcasts that everyone can learn from.

We have gathered some of the best podcasts episodes that feature valuable information to up your social media marketing skills. Give ‘em a listen!

The Growth Show

Episode 100: Guy Kawasaki’s Unconventional Advice on Growth

Image credit: The Growth Show SoundCloud

Duration: 35:01

What the podcast is about:

In the 100th episode of The Growth Show, entitled, “Guy Kawasaki’s Unconventional Advice on Growth,” HubSpot CMO Kipp Bodnar sat down with Canva Chief Evangelist, Guy Kawasaki, to discuss Instagram stories, Snapchat stories, Facebook Live Video, and organizational growth challenges.

Kawasaki says that he prefers Instagram over Snapchat because of its analytics options and content discoverability features. He also expressed that he doesn’t particularly aim for positive, supportive, and reinforcing engagement. Instead, he welcomes any kind of engagement.

Key Lessons:

  • When it comes to Facebook Live versus published recorded video (such as sharing YouTube links), the former drives greater engagement and reach.
  • If you decide to do a live stream on Facebook, have someone around who can read the comments and questions live from your viewers so you don’t miss anything.
  • The way to increase engagement on your different social media platforms is to publish regularly and frequently.

Social Media Marketing Podcast

Content Creation Hacks

Image credit: Social Media Examiner

Duration: 41:08

What the podcast is about:

This episode of Content Creation Hacks is “How to quickly produce valuable content,” hosted by Michael Stelzner and special guest, social media pro Nick Westergaard.

Everyone knows that you need to create content, but most people aren’t doing it as effectively as possible. There should be a comprehensive strategy when creating content. Westergaard calls it “checklist marketing,” where you tackle new marketing strategies without objectives in mind. Create one great piece of content that’s well-received, then look for ways to build upon that.

Key Lessons:

  • You can share the workload and create a diverse perspective within your content when you work with a team.
  • Bank on user-generated content. You can create a campaign and a hashtag where your followers can engage by sharing their photos and messages on their social media platforms
  • Expand your content. If you made blog posts or infographics, find ways to transform them into smaller pieces of information that you can post on your other social media accounts such as Twitter and Instagram.
  • Try out Nostalgia Marketing. During #ThrowbackThursdays, share old content that relates to current events to get more use out of it.

TED Radio Hour

Why Do We Like What We Like?

Image credit: NPR

Duration: 49:13

What the podcast is about:

There are several people involved in this episode of the TED Radio Hour, “Why do we like what we like?” The host, Guy Raz, interviews several TED speakers who’ve spoken about branding. Their discussions vary from how brands impact our purchasing decisions, to how we perceive the value of products, to the power of authenticity.

The overall theme of the discussion was how a brand’s perception impacts their success. They also mentioned the phrase “ubiquity is the death of authenticity.”

Key Lessons:

  • Cultivate and promote what makes your brand unique. But do not spam and overdo it.
  • You have to be authentic and real.
  • Be a storyteller. When posting anything, whether it’s a blog, a video, or a social media update, make sure your followers will be able to stop and actually listen.
  • Remember that consumers don’t objectively think of whether your product or service will be good or bad. Their perception will all depend on how you brand yourself and market your message.

Inbound Marketing Today

7 Social Media Mistakes Companies Make & How You Can Avoid Them

Image credit: InboundMarketingToday

Duration: 12:14

What the podcast is about:

In “7 Social Media Mistakes Companies Make and How You Can Avoid Them” they discuss the common mistakes that businesses make on social media, produced by the Inbound Marketing Today Podcast. People sometimes forget that social media sites are not all the same. Some opt for too much automation. Some don’t post frequently enough or don’t respond to questions or comments.

Automation should be used to make marketing more efficient and not make you appear like a robot. The whole point of social media is to be social.

Key Lessons:

  • Social media can be one of your greatest tools for customer service.
  • Focus on two social media platforms and have a comprehensive strategy instead of posting at random on every platform.
  • Remember to always be real and connect with your followers. Maintain the authenticity of your brand’s voice.

Social Pros Podcast

Why Most Social Media Writing Sucks & How to Fix It

Image credit: ConvinceandConvert

Duration: 53:40

What the podcast is about:

This episode of the Social Pros Podcast, entitled “Why Most Social Media Writing Sucks and How to Fix It” is about writing quality content for social media. We were used to getting rewarded in school when we wrote a long paper, but we need a new paradigm when we write our social media posts, blog posts, and press releases. The key to creating effective communication is to keep it simple and direct.

Key Lessons:

  • Get to the point. You should be able to say what you mean in the first 2-3 sentences.
  • Use this checklist: Who are the readers? What are your objectives What impression will your readers take of your brand? What follow-up action do you want to inspire from readers?
  • Have another person look over your content. Never publish the first draft.

Marketing Smarts

How ‘Dolphin Tale’ Brought 800,000 Visitors a Year to Clearwater Marine Aquarium

Image credit: MarketingProfs

Duration: 25:20

What the podcast is about:

This great episode of Marketing Smarts, “How ‘Dolphin Tale’ brought 800,000 visitors a year to Clearwater Marine Aquarium,” discusses how Clearwater Marine Aquarium banked on social media to share the story of their dolphin, Winter, who recovered after losing her tail. Their social media efforts got the story shared with local media outlets, and eventually it even became a hit film called Dolphin Tale.

Key Lessons:

  • All organizations and brands have a story to tell. Find a way to give your campaign more of a storytelling arc so that it can garner attention from the media.
  • Get others to talk about you on social media and get the press to pay more attention.
  • Experiment with how and where you’re sharing your videos, whether it’s on Snapchat, Instagram, Facebook, or YouTube.
  • Get to know your audience more so you understand where and how to reach them on social media.

Social Media Social Hour

Behind the Data: A Quantitative Look at the Future of Social Media

Image credit: Casual Fridays

Duration: 35:10

What the podcast is about:

The Social Media Podcast produced this episode, entitled “Behind the Data: A Quantitative look at the Future of Social Media.” Host Tyler Anderson and CEO of Social Fresh, Jason Keith, discuss the future outlook of social media.

They speak about a Social Fresh survey on how brands are measuring the ROI of their social media strategies. Based on their results, in terms of engagement and ROI, video will continue to dominate social media.

Key Lessons:

  • Focus and prioritize on social networks that deliver the greatest ROI. Based on the survey, it’s this order: Facebook, Twitter, Instagram, then Linked in.
  • In terms of popularity and ROI, Instagram is projected to eventually overtake Twitter.

#AskGaryVee Podcast

YouTube Growth Strategies, Business Risks, & VaynerMedia’s New Office

Image credit: BusinessInsider

Duration: 17:55

What the podcast is about:

Digital marketing expert Gary Vaynerchuk answers questions about strategies for hacking YouTube growth in this #AskGaryVee episode, “YouTube Growth Strategies, Business Risks, and VaynerMedia’s New Office.” He discusses his idea that distribution is more important than content creation, be it blogs, videos, or any social media posts. Even if you write a really great blog post or produce a viral YouTube video, nothing will happen if it’s not seen by the right people. Producing good content is one thing, and letting the right people know about it is another.

Key Lessons:

  • When collaborating with other YouTubers or influencers, always offer something of value.
  • To develop your network, join forums in your industry and communities so you have a wider reach for your social media campaigns.
  • Research targeted hashtags that you can use for your campaign to generate the highest levels of engagement.

Stop, Look, and Listen to Become a Better Social Media Marketer

In general, these podcasts are highlighting the importance of storytelling as an integral part of successful marketing. Whatever social media platform you are working on, you should be able to write a compelling narrative through your marketing initiatives.

This will help you grow your fanbase. You can also combine this great strategy with bought Followers and other forms of social engagement for your social media accounts. This will quickly improve your social proof, which leads to a bigger following. Read our reviews to find the right provider for you.

Pick a podcast you may like or listen to them all. Listen to them when you’re on the road, or when you’re doing chores at home. You’ll be surprised by how much you can learn from these social media treasures.

Image credit: Giphy

Reaching viral success today has become a realistic possibility for every brand and business out there thanks to the rise of social media marketing.

According to a study performed by Texas Tech State University, social media marketing also helps brands gain massive attention while encouraging brand loyalty among customers. And if you’re lucky enough to reach viral success, those benefits are sure to be magnified. Aside from the attention, you’re also bound to receive a great boost in engagement from users around the world.

Going viral in this digital day and age sometimes seems all too easy, but you want to make sure to gain that attention for all the right reasons. Find out how you can achieve viral success on social media (the kind that’s good for your business) by reading our comprehensive guide below.

Stay on Top of Pop Culture

Keeping up with pop culture allows you to remain relevant as a brand in the eyes of your social media followers. This gives the impression that you are speaking their language and care about the things they care aboutmaking your brand appear relevant and relatable.

Pepsi celebrated the anniversary of the iconic film ‘Back to the Future’ with limited edition bottles that gained massive attention. Back on October 21, 2015, the internet was ablaze with brands who tried to leverage the film’s anniversary for their marketing success.

Image credit: Social Media Week

After the campaign snowballed on Twitter, the company received an overwhelming demand for their limited edition bottle. So overwhelming that Pepsi had to give everyone a second chance at picking up their own ‘Back to the Future’ bottle again in November.

What made Pepsi’s campaign so successful was its simplicity. Through a simple design and a solid social media marketing strategy, they were able to hit all the right spots that made fans feel nostalgic.

Familiarize Yourself With the Wheel of Emotion

There’s no stronger way to convey a brand message than by appealing to the emotions of your audience. According to Dr. Robert Plutchik, our feelings guide our behavior, including our shopping habits. When used in marketing, the wheel of emotion can help you influence your target market’s buying behavior.

Image credit: Buffer Social

Humans are capable of four basic emotions, namely: anger, happiness, fear, and sadness. The wheel of emotion peels back the different layers of each emotion to guide you on how to motivate your followers to buy into what you’re selling.

Here’s a great example. Back in 2013, Chipotle released an animated short entitled “The Scarecrow.” What started out as a charming view of a quaint little farm soon revealed the harsh reality behind the fast food industry.

Paired with a haunting musical score, the animated short managed to depict the harrowing truth behind additive-filled, mass-produced fast food and inspired viewers to choose a healthier, greener alternative – Chipotle.

If you watch it til’ the end, we’re certain it will stir up some emotions, which helped make this animated short a viral success.

Incentivize Sharing

If you want your ads to reach as many people as possible, launching a sharing campaign should be a good way to do it. A sharing campaign is a marketing technique where you will incentivize users who share your post. The more people share your post, the more likely it will reach virality.

A great example of a successful sharing campaign would be Uber’s “Codes of Sharing.” Essentially, the campaign is a rider referral program wherein existing users are issued unique codes.

Image credit: UBER Newsroom

They can then share their code on social media, and if one of their friends uses the code, both riders earn a free ride.

The news about the codes spread like wildfire on the internet and people began sharing their codes in exchange for a free ride. One guy even earned over $50,000 worth of Uber credits through the code sharing program, which got him eight weeks worth of free rides!

While his account ended up getting flagged (bummer for him) it just goes to show how powerful a sharing campaign can be.

You can start your own sharing wildfire by creating discounts and rewards for your followers when they help you share the word about your brand.

Build Your Social Proof

Almost nothing is more crucial to your marketing success than social proof. In this digital day and age, people rely on social proof to influence their purchasing behavior. If they’re deciding between two brands, they’ll most likely go for the one with a large following and many positive reviews.

A relatively new business might not have enough social proof to impress a consumer. This makes purchasing social signals such as Twitter Followers, YouTube Views, Instagram Likes, and more a viable option to make a good impression.

High-quality social signals from a reputable provider can help you gain credibility at an expedited speed. It also won’t require your full attention, so you can focus on launching your viral campaign while your bought social signals take care of your social proof.

Get Your Timing Right

You can be on top of the trendiest of topics but if you don’t know how to use them with appropriate timing, you won’t be able to maximize their marketing potential.

When a topic is trending, you basically have mere minutes to react to it before it becomes old news, or someone scoops your idea. You have to publish something noteworthy while it’s still the talk of the town, otherwise all your efforts will seem outdated.

Arby’s is a fast food giant who knows how important it is to quickly jump on a trending topic before it’s too late. They were quick to react to Pharrell William’s iconic Happy hat which he wore to the Grammys.

Their quick wit paid off as Twitter users set the retweet button ablaze. If you really want to take advantage of pop culture and the trendiest of trends, do as Arby’s did and be quick about it.

Get Visual With It

Aside from being emotional beings, humans are also highly visual creatures. This means they easily gravitate towards posts that are accompanied by images.

According to a study done by BuzzSumo for OkDork, users are more inclined to share posts that are accompanied by at least one image.

Image credit: OkDork

If you want to hack virality, you have to make sure you use imagery to make a post more memorable and shareable to your audience. Images make it a lot easier for people to understand what they’re reading and are far easier to digest compared to plain-text posts.

Increase your chances of gaining massive popularity by sprinkling unique, eye-catching images throughout all your posts.

Get Influencers In on It

Social media influencers are some of the most powerful voices on the internet today. Influencers have the ability to motivate a buying frenzy among consumers, which is why brands are always aggressively chasing them down for collaborations.

If you want to reach out to more people, consider working with an influencer in your niche. They can foster immense awareness about your products or services through their posts and recommendations.

Last night's vibes celebrating 25 years with one of my all-time faves, @freshbeauty! Loving every minute of this beautiful Parisian experience. Thank you ❤️ #fresh25

A post shared by Ingrid Nilsen (@ingridnilsen) on

Ingrid Nilsen is a beauty and lifestyle influencer who has over 1.7 million followers on Instagram. For the post shown above, this powerhouse influencer collaborated with Fresh Beauty to celebrate the brand’s 25-year anniversary.

Through her eye-catching post, she was able to round up over 80,000 likes and amassed a tremendous number of comments from beauty lovers everywhere. This helped Fresh Beauty introduce their classic services to a whole new crowd.

Working with influencers isn’t as hard as most people think. All it takes is specific targeting and a winning pitch to help you reach viral success.

Find out who the influencers are in your field and reach out to them. They might be the tipping point to your brand’s success.

Virality Requires Hard Work

While virality has the ability to ring in instant success, building an effective campaign takes hard work and dedication. If a random post goes viral, it’s hard to capitalize on it if you’re not prepared.

By learning as much as you can about the most effective strategies from the biggest and brightest brands on social media, you’ll be able to develop your own strategy that is scaled to your goals.

Your credibility is a large factor to your viral success, so be sure to invest in building a more credible reputation in the most efficient and effective way possible. Purchasing high-quality social signals from a reputable provider will help you up your authority and improve your reputation in as little time as possible.

Take bits and pieces from some of the most effective viral campaigns discussed here today and get experimental with your marketing efforts to increase your chances of going viral.

Just be sure to go viral for all the right reasons – remember, getting massive renown for the wrong thing can take a permanent toll on your reputation.

Goodluck!