Much like B2C (business-to-consumer) marketing, taking advantage of the latest trends in B2B (business-to-business) marketing can help brands engage and work with other companies. Let’s take a look at some of the latest trends and find out how you can take advantage of them for your B2B efforts.
The rise of B2B influencers
Influencers have become an essential force in marketing, and they have the same impact in the area of B2B engagements. There are some differences you need to consider, though when connecting with B2B influencers.
The audience B2B influencers cater to is one such difference. According to IBM Chief Marketing Officer Michelle Peluso, that difference in the audience requires a different approach to content creation. In an interview with Forbes, Peluso said that B2B influencers work on a large variety of offline and online platforms, as well as engage with the workforce.
In IBM’s case, Peluso said that they typically work with one influencer at a time. Their goal is to break down advanced concepts, like artificial intelligence and cloud computing, into content that will be easily understood by a wider audience. She noted that their B2B influencers utilize the same channels, like Facebook Live and YouTube, to reach out to their audience.
Peluso also noted that employees could actually become effective B2B influencers. She remarked that companies need to actively look out for them, understand their audience, and support their efforts. IBM itself has taken advantage of this approach, often using its engineers to present the capability of the company’s technologies in an entertainingly.
Discovering the right kind of influencers
While they use large-name influencers, Peluso said that they also rely on micro-influencers. These are people that have just around a few thousand followers. Peluso said that they are not focusing only on the number of followers but also on what really makes these micro-influencers valuable to their followers. This helps the company build a more authentic message for the influencer’s audience and leverage their credibility.
IBM used this approach with its “Dear Tech, Let’s Talk” ad campaign which featured IBM employees alongside celebrity endorsers. One employee influencer is Lisa Deluca, an engineer. Deluca’s message that science and technology careers are not limited to men is the focus of one campaign ad.
The push for better storytelling
Peluso notes that one of the challenges they face with B2B marketing is that their work is often concerned with intangible things, like AI and cloud computing. To relay these concepts better, she said that they need to showcase the impact of their technology with their business audiences.
The IBM head said they again took advantage of B2B influencers’ ability to present content in engaging ways, including visual content. She added that businesses could also make use of B2B influencers to build brand affinity and eventually boost sales.
These trends highlight how impactful influencers have become for B2B engagements. If you want to successfully reach out to other brands and get them to do business with you, connect with influencers and, see what the two of you need to work together.
Social networking sites were originally designed to connect people around the world through the wonders of the internet. Today, social networking sites have evolved and are fast becoming one of the prime marketing channels for companies to attract business and reinforce their brand.
Social media sites can be your gateway to high conversion if you know where to look and who to find.
Social networking sites are becoming increasingly important in today’s marketing and branding game. Social networking sites such as Facebook and Twitter have the power to dictate the course of your marketing efforts. These sites are so powerful they can even shape the economy!
If you want your marketing efforts to bring home the dollars, you need to find out where the people are on the internet.
Find out which among the social networking sites out there are popular among internet users below.
What started out as a simple site designed to connect people has now become one of the most popular social networking platforms on the internet. Facebook currently holds the title as the most popular social networking site on the internet with over 2 billion active monthly users.
Facebook is a social networking platform with a sense of social responsibility. In an effort to make the internet a lot safer, Facebook launched a kid-friendly messaging app designed for users under the age of 13.
There’s no telling what Facebook will come up next but one thing’s for sure, there’s no single social networking platform out there that can dethrone it anytime soon.
What sets this app apart from all the other messaging apps out there is its reliable services worldwide. Aside from sending messages to friends and loved ones, users can also use WhatsApp to share live locations as well as status updates to everyone in their contact.
The team behind WhatsApp recently announced that they’re working on creating a chat assistant that can summarize all the messages and calls a user may have missed. WACAO or WhatsApp Chat Assistant is available for anyone to try on GitHub.
Despite facing a massive ad boycott, YouTube pranced around with shiny new stats at the recently concluded VidCon 2017 held at the Anaheim Convention Center last June.
In an attempt to convince advertisers to return to YouTube, the video sharing platform came up with stricter guidelines that aim to moderate the videos that are on their platform. YouTube also announced that they are increasing their content moderation and enforcement staff in the coming year to make sure their platform is as advertiser-friendly as possible.
Anybody who’s anybody with a smartphone is sure to be on Instagram. The Facebook-owned photo-sharing platform has over 800 million active monthly users – and 500 million of which log in almost every day!
Instagram is home to some high-reaching influencers.Tim Karlsiyev is the mastermind behind the magnanimous Daily Dose account. Through his inspirational and motivational posts, he’s able to reach over a million users through Instagram alone – making him one of the most powerful influencers out there today.
You can kick your campaign up a notch by purchasing a few thousand Instagram Followers from a reputable provider. Bought Followers can give you a seemingly impressive social proof that will attract even more organic followers.
Tumblr is a microblogging site that’s been flying under the radar lately but has surprisingly more users compared to Twitter! Tumblr currently has over 340 million active monthly active users.
Tumblr received a lot of flack in the past due to its spammy feed filled with lewd ads. To resolve the problem, Tumblr encourages the community to flag and report any spammy ads they see on their feed. They also launched the NSFW filter that moderates offensive or pornographic posts.
Tumblr has, in recent years, made changes to make their platform to be more appealing to mobile users. They’re also coming up with new moderation features that will significantly decrease the number of pornographic posts on their platform.
Twitter is a microblogging site that’s home to over 330 million active users. Because users are forced to reduce their updates to no more than 140 characters, people get to enjoy valuable yet succinct updates every time they log in.
Twitter is a platform that isn’t afraid to embrace change. Just this year, Twitter announced that they are doubling the character limit to help users express themselves better in their tweets.
This is a small change, but a big move for us. 140 was an arbitrary choice based on the 160 character SMS limit. Proud of how thoughtful the team has been in solving a real problem people have when trying to tweet. And at the same time maintaining our brevity, speed, and essence! https://t.co/TuHj51MsTu
Jack Dorsey tweeted “This is a small change but a big move for us. 140 was an arbitrary choice based on the 160 character SMS limit. Proud of how thoughtful the team has been in solving a real problem people have when trying to tweet. And at the same time maintaining our brevity, speed, and essence!”
If you’re having a hard time editing your marketing message, the new supersized character limit is sure to change the course of your campaign.
Snapchat banked off everyone’s fear of permanence and created a photo-sharing platform for photos and videos that self-destruct after 24 hours. The idea behind Snapchat was so new to many people that it attracted over 300 million active users.
Their growth quickly went to a standstill once Instagram Stories came into the picture. In an attempt to regain its glory days, Snapchat has begun dabbling in augmented reality featuring the works of artists like Jeff Koon.
The new augmented reality art platform launched in several locations around the world and allowed users to see digital art installations when they hold up their phones in the right spot.
Message boards are among the earliest forms of social media and are still thriving in this modern age. Reddit is one of the more popular message boards that’s been around since 2005. It’s being kept alive by over 250 million active monthly users who like exchanging stories and posts about every topic imaginable.
Reddit has some of the most passionate and engaged social media users you can ever come across. If you want to keep tabs on what people are talking about in your specific niche, this site is worth checking out.
Pinterest is one of the largest and most popular digital pinboards with over 200 active monthly users. Pinterest lets users save – or pin – images and other multimedia posts based on their interests.
Pinterest is one of the best content discovery tools out there today. Pinterest can help brands like yourself connect with highly engaged users who are already interested in what you have to offer.
Just this year, Pinterest launched Pinterest Lens, which lets users make search inquiries using images on their phones or captured by their cameras.
If you want to integrate Pinterest into your current campaign, you should buy yourself a few thousand High-Quality Followers from a tried and tested provider. Having an impressive social following will surely capture the interest and attention of avid pinners!
SoundCloud is dubbed the YouTube of sound and has the largest collection of independent audio on the internet.
If you’re a musician who’s just starting out, SoundCloud is the perfect place to share your tracks. Increase your chances of attracting fans from around the globe by purchasing a few thousand SoundCloud Followers from a reputable provider.
Ask.fm is an asking and answering platform that lets users submit questions anonymously and answer controversial topics from followers.
Google+ hasn’t been getting a lot of press lately but it’s still the go-to sharing platform for many hobbyists from highly specific niches. Currently, Google+ has 111 million active monthly users.
Despite the less than impressive numbers, Google+ continues to thrive as a platform for many of its highly engaged users.
LinkedIn is a social networking site designed to help professionals connect with colleagues and people and other relevant people within their industry.
LinkedIn has over 106 million active users – and 40% of those users log in to the platform daily. Their robust user base has changed the way people use their platform. Now, people can write industry-related blogs and find their dream job all within the same social networking platform.
Flickr is one of the few social media sites that has a photographer’s stamp of approval. Flickr is a photo sharing platform that keeps the integrity and quality of the photo intact – which is why so many photographers and shutter bugs are so fond of it.
Currently, Flickr is staying alive with over 90 million active monthly users who share their best snaps without compromise among fellow photography enthusiasts.
Ever wondered how former classmates from high school are doingw now? Well, Classmates will help you find out. This social networking site is dedicated to helping you find and reconnect with friends (and even teachers) from your old alma mater.
If you want your marketing campaign to kick ass, you need to diversify your strategy. Explore different social media sites and get to know the people who are most active there, they could be your next customer or even brand evangelist.
Kick your campaign into high gear by purchasing a few thousand High-Quality Followers from a tried and tested provider. Bought followers can give you a noteworthy social proof that will turn heads.
Social media is the future of marketing, so make the most out of it and start connecting with people!
It goes without saying, Pinterest is one of the busiest social networking sites out there. It’s become everyone’s personal digital vision board, and it has given us all access to an endless amount of inspirational content.
Pinterest has always centered their algorithm around their users’ interests. In line with this, they recently launched a new search feature called Pinterest Lens that’s going to make finding relevant content a lot easier.
Pinterest Lens is a discovery tool that allows you to capture images and use them to find pins more intuitively. This new feature is bound to change the way users find content on the platform based on their immediate needs and surroundings.
Learn more about this groundbreaking new feature and find out how you can use it to take your Pinterest marketing game to a whole new level.
What is Pinterest Lens?
The idea behind Pinterest Lens is to help users find content (or pins) by using snapshots of real life objects. The new feature uses visual search technology to help you find the most relevant pins based on the image you upload.
This new feature will help users find inspiration from the everyday object that are already in their immediate surroundings. Google’s own Google Assistant uses the same technology to help users make more accurate search inquiries using the cameras on their phone.
One major selling point Pinterest Lens has for brands is its ability to assist users in all aspects of their buying experience. Brands such as yours can use this new tool to increase their visibility for highly-targeted users who are most likely already interested in what you have to offer.
Pinterest Lens is now available worldwide and can be used through an updated version of their app.
Pinterest boasts that their new search feature will help users find the most relevant pins by doing less. We wanted to see whether or not this new feature is really as accurate as it claims to be.
We uploaded five images to Pinterest using the Lens feature and were surprised to find that they were able to provide us with relevant results in four out of four cases. Check out our findings below.
Experiment 1: Corgi Plush
We uploaded a photo of an unsuspecting corgi plush onto Pinterest and were surprised to see that although they got the animal species wrong, they were able to give us relevant pins about DIY plushies as well as pins from companies selling plushies. There are a lot of plushies to go around on Pinterest.
Experiment 2: Tech
Out of all the images we uploaded through Pinterest Lens, this tied for the the most accurate results. Pinterest was able to pull up the exact same model from an endless number of similar-looking images of computer mice (although it also came up with the tags “red” and “tomatoes”).
We can see how this could be very helpful for someone trying to find a replacement for an existing item they have, especially if that item doesn’t have a label.
Experiment 3: Book
We uploaded an image of Haruki Murakami’s ‘After Dark’ and were surprised to get quite accurate search results despite our blurry shot. It’s worth mentioning that we did have to retake the photo for this experiment because our first attempt gave us random pins about Jenga.
Despite that, it’s apparent Pinterest will be a useful tool for those hunting down book titles and recommendations.
Experiment 4: Beauty
Beauty junkies rejoice because Pinterest was able to pull up a vast pool of data based on the image of a popular Korean skin care product we uploaded. Most of the pins we saw came from companies selling the actual product, which is great news for business owners wanting to gain more attention on Pinterest.
How do you use Pinterest Lens?
Pinterest Lens is now available to all mobile users worldwide, you just need to have the updated app installed on your device. Once you’ve updated the app, you can start enjoying their groundbreaking new search technology with just a few clicks.
You can pinch the screen to zoom in and out, and tap on the object in order to get the camera to focus.
Search Using Images on Your Phone
Pinterest can also access photos and screenshots of images that are stored in your camera roll. You can access those images by clicking on the bottom right of the screen. Make sure to crop the image so the object you want to capture is in the center of the circle.
You can also start searching using the template images. These template images, also known as Instant Ideas, can be accessed by clicking on the images found on the bottom left of the screen.
What can you use Pinterest Lens for?
This new feature is designed to make search easier and more intuitive. The idea behind it is to help users find pins and content that are most useful to them and what they’re trying to accomplish on the internet.
Users no longer have to worry about making vague or lengthy search inquiries, they now have a solid chance of finding what they need to find just by taking a picture. And no doubt the technology will improve and become more accurate.
Those looking for recipes can simply take a photo of the ingredient they have on hand in order to unearth delicious dishes. Find replacement parts for items without labels, or easy book recommendations based on your own collection. Pinterest is one of the best platforms to find useful content in niches such as food & drinks, DIY & crafts, home décor, and holidays & events, and this new feature makes it even better.
If you’re an avid pinner or a marketer who loves uploading your original images, your posts now have better chances of reaching the right people with Pinterest Lens.
A respectable amount of followers will make you appear more credible, thus helping you attract more authentic users. When people see how popular you are, they’ll have to click over and check you out – it’s human nature.
How Can My Brand Benefit from Pinterest Lens?
With the rapid advancements in search technology, there’s a need for brands and marketers to step up their game and further strengthen their credibility online.
You should make sure everything you publish online is optimized to its fullest potential to gain maximum visibility. Rethink your current content marketing strategy to stay competitive.
Social media is fast-changing game, and you need to develop an agile marketing strategy to help you stay relevant. Missing out on the next big thing could cost you!
One of the most powerful psychological tactics that you can use in your marketing is a phenomenon called social proof. It’s the one thing that can either make or break you, projecting your brand as either desirable or undesirable to consumers.
It comes in several forms and we encounter it in our daily lives more often than you might think we do. Sometimes you’ll recognize it immediately, while other times it may slap you in the face and you still won’t know that you’re actually looking at social proof in action.
Social proof happens when we follow what others are doing, especially when we’re faced with decisions we either don’t want or don’t have time to make.
So, say you’re deciding between two restaurants you don’t know much about, one with a long line and one without a line. Even though you may choose the restaurant without a line on a busy day when you don’t want to wait, you still believe the one with the long line is probably the better eatery, and you’ll no doubt wish you could get in there.
As you probably already know, perception is everything in marketing. In social media, the person with the higher number of Followers, Likes, Views and Comments is often perceived to be the most influential and credible.
Paired with a brilliant organic marketing strategy, buying Followers and other social signals could kickstart your influence and credibility in your social media channels. Followers though, are not the only kind of social proof.
To illustrate further how you can use these five types of social proof, we’ve put together examples that you can use in your marketing campaigns.
Customer User Reviews
If you can convince potential customers that there are many people out there who already like and avail themselves of your products or services, then you’re halfway through getting them to purchase your products. You can do this through consumer reviews.
What previous customers have to say about your products and services will affect the credibility of your reviews. Research shows that a 100% positive review is not always better than one with some negative feedback. Apparently, 68% of people believe reviews more when there are both good and bad scores, and 95% suspect reviews to be fakes when they don’t see any bad ones.
This makes sense, because everything winds up with a bad review now and then – it’s natural. If all the reviews for a company, like the one below for example, were good ones, wouldn’t you think they were fabricated?
Reviews are also especially powerful when they are given by friends. A survey conducted by Nielsen proved that recommendations from people we know and trust are still the most credible form of advertising today.
Testimonials are those reviews that are usually found on your website, written by your clients, chosen by you, and including the best of your best feedback.
They are more credible when they come with pictures, as research shows that pictures increase the trust of consumers in testimonials. In other words, consumers still suspect testimonials on your page to be fake and fabricated, unless the people recommending your services appear very real.
Remember, social proof can either hurt or help your business. When it comes to how many Followers you have, keeping your low following to yourself is better than sharing it with the world. This applies to social media buttons as well.
It’s nice to add social media buttons on your page so readers can easily find you on other platforms, but when there are no numbers to show or you have very few Shares or Followers, it’s better to go with social media buttons that don’t have a Shares or Followers counter.
A high number of Followers will attract even more Followers. It’s the best form of social proof on social media for increasing your audience and expanding your reach. Unfortunately, if you have a low Follower count, there is no way you can hide it on your social media page.
What you can do to remedy this and improve your presence online is to buy Followers of various kinds from trusted, reputable companies. Your bought Followers will encourage real people to Follow you, and will thus increase your organic Followers. The end goal is to have more organic Followers and not to simply have an impressive number to show on your page, although that doesn’t hurt either.
Remember to do your research before buying Followers, and never buy low-quality Followers that will jeopardize your online reputation.
If you’ve ever been featured on TV or covered by other media like websites, Internet radio shows, podcasts, or anything else, you can improve your credibility by displaying a picture or logo of the media outlet on your website.
Labeling a product as a “best seller” instantly increases its desirability factor. The Bandwagon Effect, a powerful facet of social proof, is at play here.
When a large number of people obviously find the product nice enough to buy, other people tend to get on board, whether or not they initially believed in the product’s claims.
Schools looking to attract more students display pictures of their famous alumni, implying that anyone who decides to enroll in their school has a good chance of becoming popular as well.
If you are a small school hoping to grow your enrollees, you can show your school’s successful alumni or graduates of an educational approach you use in your school. Perhaps you use a Montessori method of teaching – you could then advertise popular graduates of Montessori.
Image credit: myips
Seeing the number of people who have bought your products or availed themselves of your services is akin to seeing long lines of customers waiting to be served or seated in a restaurant. It conveys the message that what you have to offer is good.
Displaying the number of people who bought your products is a great show of social proof – the more the better, of course.
Simply put, social proof is the driving force that makes people follow what others are doing. It can work for you or against you, but when done properly, social proof may just prove to be enough to propel a successful business.
Leverage social proof in your business today, and use these tactics to establish a strong online and offline reputation that converts into sales and money in your pocket.
Podcasts are one of the fastest-growing mediums today. Whether you’re interested in politics, sports, history, fashion, language, you name it, there’s probably a podcast discussing it on a weekly, bi-weekly, or monthly basis.
If you’re aiming to be one of the best (if not the best!) social media marketer, it’s essential for you to continue learning. Podcasts can be one of your most valued resources, one you can take with you wherever you go. Regardless of what you specialize in, there are a variety of marketing and social media podcasts that everyone can learn from.
We have gathered some of the best podcasts episodes that feature valuable information to up your social media marketing skills. Give ‘em a listen!
The Growth Show
Episode 100: Guy Kawasaki’s Unconventional Advice on Growth
Kawasaki says that he prefers Instagram over Snapchat because of its analytics options and content discoverability features. He also expressed that he doesn’t particularly aim for positive, supportive, and reinforcing engagement. Instead, he welcomes any kind of engagement.
When it comes to Facebook Live versus published recorded video (such as sharing YouTube links), the former drives greater engagement and reach.
If you decide to do a live stream on Facebook, have someone around who can read the comments and questions live from your viewers so you don’t miss anything.
The way to increase engagement on your different social media platforms is to publish regularly and frequently.
Everyone knows that you need to create content, but most people aren’t doing it as effectively as possible. There should be a comprehensive strategy when creating content. Westergaard calls it “checklist marketing,” where you tackle new marketing strategies without objectives in mind. Create one great piece of content that’s well-received, then look for ways to build upon that.
You can share the workload and create a diverse perspective within your content when you work with a team.
Bank on user-generated content. You can create a campaign and a hashtag where your followers can engage by sharing their photos and messages on their social media platforms
Expand your content. If you made blog posts or infographics, find ways to transform them into smaller pieces of information that you can post on your other social media accounts such as Twitter and Instagram.
Try out Nostalgia Marketing. During #ThrowbackThursdays, share old content that relates to current events to get more use out of it.
There are several people involved in this episode of the TED Radio Hour, “Why do we like what we like?” The host, Guy Raz, interviews several TED speakers who’ve spoken about branding. Their discussions vary from how brands impact our purchasing decisions, to how we perceive the value of products, to the power of authenticity.
The overall theme of the discussion was how a brand’s perception impacts their success. They also mentioned the phrase “ubiquity is the death of authenticity.”
Cultivate and promote what makes your brand unique. But do not spam and overdo it.
You have to be authentic and real.
Be a storyteller. When posting anything, whether it’s a blog, a video, or a social media update, make sure your followers will be able to stop and actually listen.
Remember that consumers don’t objectively think of whether your product or service will be good or bad. Their perception will all depend on how you brand yourself and market your message.
Inbound Marketing Today
7 Social Media Mistakes Companies Make & How You Can Avoid Them
In “7 Social Media Mistakes Companies Make and How You Can Avoid Them” they discuss the common mistakes that businesses make on social media, produced by the Inbound Marketing Today Podcast. People sometimes forget that social media sites are not all the same. Some opt for too much automation. Some don’t post frequently enough or don’t respond to questions or comments.
Automation should be used to make marketing more efficient and not make you appear like a robot. The whole point of social media is to be social.
Social media can be one of your greatest tools for customer service.
Focus on two social media platforms and have a comprehensive strategy instead of posting at random on every platform.
Remember to always be real and connect with your followers. Maintain the authenticity of your brand’s voice.
Social Pros Podcast
Why Most Social Media Writing Sucks & How to Fix It
This episode of the Social Pros Podcast, entitled “Why Most Social Media Writing Sucks and How to Fix It” is about writing quality content for social media. We were used to getting rewarded in school when we wrote a long paper, but we need a new paradigm when we write our social media posts, blog posts, and press releases. The key to creating effective communication is to keep it simple and direct.
Get to the point. You should be able to say what you mean in the first 2-3 sentences.
Use this checklist: Who are the readers? What are your objectives What impression will your readers take of your brand? What follow-up action do you want to inspire from readers?
Have another person look over your content. Never publish the first draft.
How ‘Dolphin Tale’ Brought 800,000 Visitors a Year to Clearwater Marine Aquarium
They speak about a Social Fresh survey on how brands are measuring the ROI of their social media strategies. Based on their results, in terms of engagement and ROI, video will continue to dominate social media.
Focus and prioritize on social networks that deliver the greatest ROI. Based on the survey, it’s this order: Facebook, Twitter, Instagram, then Linked in.
In terms of popularity and ROI, Instagram is projected to eventually overtake Twitter.
YouTube Growth Strategies, Business Risks, & VaynerMedia’s New Office
Digital marketing expert Gary Vaynerchuk answers questions about strategies for hacking YouTube growth in this #AskGaryVee episode, “YouTube Growth Strategies, Business Risks, and VaynerMedia’s New Office.” He discusses his idea that distribution is more important than content creation, be it blogs, videos, or any social media posts. Even if you write a really great blog post or produce a viral YouTube video, nothing will happen if it’s not seen by the right people. Producing good content is one thing, and letting the right people know about it is another.
When collaborating with other YouTubers or influencers, always offer something of value.
To develop your network, join forums in your industry and communities so you have a wider reach for your social media campaigns.
Research targeted hashtags that you can use for your campaign to generate the highest levels of engagement.
Stop, Look, and Listen to Become a Better Social Media Marketer
In general, these podcasts are highlighting the importance of storytelling as an integral part of successful marketing. Whatever social media platform you are working on, you should be able to write a compelling narrative through your marketing initiatives.
This will help you grow your fanbase. You can also combine this great strategy with bought Followers and other forms of social engagement for your social media accounts. This will quickly improve your social proof, which leads to a bigger following. Read our reviews to find the right provider for you.
Pick a podcast you may like or listen to them all. Listen to them when you’re on the road, or when you’re doing chores at home. You’ll be surprised by how much you can learn from these social media treasures.
Reaching viral success today has become a realistic possibility for every brand and business out there thanks to the rise of social media marketing.
According to a study performed by Texas Tech State University, social media marketing also helps brands gain massive attention while encouraging brand loyalty among customers. And if you’re lucky enough to reach viral success, those benefits are sure to be magnified. Aside from the attention, you’re also bound to receive a great boost in engagement from users around the world.
Going viral in this digital day and age sometimes seems all too easy, but you want to make sure to gain that attention for all the right reasons. Find out how you can achieve viral success on social media (the kind that’s good for your business) by reading our comprehensive guide below.
Stay on Top of Pop Culture
Keeping up with pop culture allows you to remain relevant as a brand in the eyes of your social media followers. This gives the impression that you are speaking their language and care about the things they care about – making your brand appear relevant and relatable.
Knowing who you want to reach can help you develop a more precise Twitter marketing strategy that can deliver high-quality results. Your target market, the group of people most likely to buy your product, is out there on Twitter and all you have to do is find them.
To help you make better and more efficient use of your marketing resources, we’ve listed some of the best tips to help you reach your target market on Twitter.
Are you ready to refocus your marketing efforts on the right Twitter users? Let’s go!
1. Create a Strong Profile
In order to attract all the right people, you have to have an impressive-looking profile. You want your profile to exude credibility, so it must contain ample information about your brand to serve as a reference to those who might look you up.
More than just for networking, Twitter is a great social media platform for brands who want to provide prompt customer support.
Warby Parker is one of the fast-rising e-Commerce sites in the United States that’s changing the way people get their prescription eyewear. Aside from their unique delivery of services, they are also known for providing quick and dependable customer support.
If you want to impress all the right people, you have to provide them with credible, dependable and prompt customer support while exuding strong social proof through a well-thought-out profile.
If you’re fairly new to Twitter, you’d know that amassing an impressive following can be a long and arduous process. Did you know that purchasing high-quality followers from a trusted provider can help? This will help you establish a more trustworthy impression without having to go to extreme lengths exhausting all of your marketing energy and resources.
2. Target Keywords in Twitter Bios
A good Twitter bio is filled to the brim with highly-targeted keywords that describe a user and his/her interests.
This makes it a lot easier for you to find your tribe – or your target market, at least. There are a number of online tools that allow you to target Twitter users based on specific keywords such as interests, location, username and even URL.
Twitter Search and FollowerWonk are both free advanced search tools that allow you to target a more specific audience using keywords. SocialBro by Audiense helps you target your audience with more advanced filtering tools and even allows you to collate all of your findings into one organized list.
Targeting your audience using keywords has never been easier thanks to these free online tools.
3. Use Hashtags
Twitter users employ hashtags to partake in trending conversations with fellow users around the world. As a business owner, you can use hashtags to find people who are looking for niche topics that are most relevant to what you offer.
Hashtags are keywords that help you discover and track trending topics in real time. Much like the tips mentioned in the previous section, hashtag research can be done through the use of various online tools.
You can also use high-performing hashtags and incorporate them into your posts to help users find you through this simplified search index.
4. Create a List
Having a separate list for users who fit your buyer persona to a T should help you zero in on all their activities on Twitter. Lists are one of the most useful yet underutilized targeting tools on Twitter that allow you to cut through the noise of an otherwise bustling feed.
Adobe is a known tech brand who has a public list on Twitter that’s dedicated to their brand’s evangelists. This allows Adobe to engage with and put the spotlight on those people who are driving their business forward.
By creating a list for all their brand evangelists, they are able to interact with them on a more consistent and personal basis.
Find out how you can start creating your very own list on Twitter through this step-by-step guide.
5. Find Influencers and Amplifiers
Without a doubt, influencers have the most valuable and powerful voice on social media. Knowing who’s the biggest influencer in your industry should help you track down your target audience more quickly and accurately.
Coca-Cola has a more general target market that allows for maximum flexibility. By teaming up with TV personality Ryan Seacrest, they were able to magnify their marketing campaign and reach out to Ryan’s fans.
Influencers who serve a specific niche should serve to introduce you to Twitter users who are after what you’re selling. Browsing through the right influencer’s list of followers should be one of the best ways for you to find your targeted audience.
6. Pay Attention to Your Existing Followers
Your existing followers can introduce you to like-minded Twitter users who are more likely to be interested in your services or products.
Your loyal followers and repeat patrons are among the best brand ambassadors you can ever come across. If you want to find people who are just like them, taking a good look at their list of followers should be worth your while.
Having a common connection should make it a lot easier for you to convince newly discovered users to check out your page. If they’re interested in the same things your original followers are interested in, they’ll most likely check you out and even follow you.
BONUS TIP: Monitor and Interact
Having a highly-targeted following on Twitter is nothing if you don’t put that audience to good use. Now that you are on their radar, you must work twice as hard to keep them engaged, informed and entertained.
Make good use of the data you have at your disposal and use it in order to learn as much as you can about your target market. With all the information you have on hand, you can easily develop an effective Twitter marketing strategy that is specially designed for the users you want to reach out to.
Someecards is a renowned humor site who knows their audience and gives them exactly what they want. While there’s no denying that there are pretty brilliant and hilarious minds behind their official account, they are also quite diligent about monitoring their followers in order to find how to tickle their fancy.
Monitoring can help you find out what your followers want, and interacting with them can help you stay on their radar for as long as possible.
Make your followers feel like they’re being seen and heard by putting them in the spotlight from time to time. Getting a retweet or a reply from a brand they adore should be enough to keep them loyal – to your company.
Target Users More Regularly and Conscientiously
If you want to stay relevant on a fast-changing platform like Twitter, you should make audience targeting a consistently recurring effort.
Find out as much as you can about the kind of followers you want to attract. This will help you come up with a more relevant and effective Twitter marketing strategy.
Building a stronger social proof can help users who fall within your target market find you instead of the other way around, and buying Twitter Followers from a provider you can trust is one of the best ways to do this quickly and easily.
Combine bought followers with the strategies discussed here, and you’ll be way ahead of the pack. Avoid the scams by sticking to our tried and tested providers, who are proven to deliver the best bought social signals on the internet.
Stand out from the Twitter crowd, and focus your efforts on coming up with a winning strategy that will help you attract prospective customers on social media.
This tells us that Instagram Stories may soon become one of the most lucrative platforms for social media advertising. Knowing how to create a unique Instagram Story for your business today will help you become more visible and recognizable to potentially over 100 million active users – daily.
If this sounds like a prime marketing opportunity you can’t afford to pass up on, listen up because today we will be teaching you how can use Instagram Stories to improve your campaign.
Give Followers a Raw Insider Look
Internet users are constantly being bombarded with ad after ad from almost every social media platform. Giving them a raw, inside look at your daily operations will help you position yourself as a more personable, less intrusivebrand that isn’t out to make every post a marketing ploy.
Union Fare is a well-known restaurant in New York that uses Instagram Stories to give their patrons an informal glimpse of their daily business.
The images they use don’t look professionally edited but it doesn’t take away from their appetizing appeal. Add to that their informal way of captioning each image and you have a recipe for a more approachable, less “advertise-y” Instagram Story.
The best thing about these raw images is that they are not at all hard to recreate. Armed with your camera phone, you can snap away and share a day in the life of your brand in just a few swipes.
Make Editorials More Fun and Interactive
Instagram Stories follow a linear format that let you go on to the next image or post with a mere tap of the screen. This tapping format allows brands like you to highlight your advertorials in a fun and interactive way.
J.Crew is a brand who knows how to experiment with Instagram Stories. They use fun, bright and downright engaging images that make each story a welcome addition to anyone’s feed.
Don’t be afraid to experiment with an Instagram Story – after all, they delete themselves after 24 hours.
Create Mini-Tutorials and Articles
Using Instagram Stories for your mini-tutorials and articles can help you put out valuable content for your existing and soon-to-be customers. We are seeing a lot of brands use Instagram Stories to publish visual versions of existing blog posts from their website which aim to help their followers along in their buyer’s journey.
Real Simple is a lifestyle magazine who consistently puts up engaging and informative infographics on their Instagram Stories
Most of the infographics and mini-tutorials they publish are digested versions of existing blogs on their website – that’s why followers who are interested in learning more are directed to their website for the complete tutorial.
Do the same by giving old blog posts a whole new look through Instagram Stories.
Showcase Testimonials from Loyal Customers
The dawn of social media may have changed the marketing game tremendously but one thing is still for certain – word-of-mouth marketing is still the best way to earn a consumer’s trust.
There’s no better place to showcase exceptional customer experiences than on your Stories. You can ask your customers to record themselves while talking about the stellar experience they had with you, or anything else you can imagine.
Because anything uploaded to your Stories is automatically deleted after 24 hours, you can upload testimonials more regularly than you would elsewhere.
Collecting amazing testimonials from customers for your Stories is a great way to strengthen your reputation and social proof on Instagram. Pairing exceptional testimonials from your customers with a few thousand high-quality bought followers from a reputable provider will definitely help you skyrocket to Instagram fame without exhausting all of your marketing energy and resources.
That’s right, you can actually buy Instagram Followers and other signals of engagement to strengthen your social proof. Check out our reviews to see how different companies stack up, and find the one that’s right for you. We put each provider to the test to make sure they provide you with nothing but exceptional services – from start to finish.
Drive Attention to Brand Announcements
Instagram Stories are strategically positioned on the top portion of the screen, which makes them really hard to miss. This makes it the perfect place to make big brand announcements.
With an average of 100 million daily active users, Instagram Stories will definitely help you reach more followers with your announcements.
Ben & Jerry’s is a popular ice cream brand who uses Instagram Stories to share their big news and announcements – like some new ice cream flavors!
We’ll say it here and we’ll say it now: listicles were made for Instagram Stories. Instagram Stories’ linear and clickable format marries so well with the bite-size nuggets of information that come with every listicle.
More and more brands are bringing listicles off their websites and into Instagram Stories. The National Geographic fills their daily Instagram Stories with mesmerizing listicles that keep their followers engaged.
The North Face is an outdoor company who knows how to deliver a compelling CTA through Instagram Stories. For Valentine’s Day, they crafted a simple yet evoking Call-to-Action that can make anyone want to purchase a bag best suited for their… er, relationship status.
Failing to take advantage of Instagram Stories to drive your followers to where you need them to be is a digital marketing mistake nobody can afford.
Do a Live Broadcast
Live broadcasts are a great way to connect with your audience during a pivotal moment as it unfolds – in real time. What makes Live broadcasts so powerful is the fact that Instagram sends out notifications to all your followers once you go live, making it a lot easier for them to tune in.
NBC covered the recently concluded Rio Olympics like a champ by taking advantage of the live broadcast. To take things up a notch, they used Instagram Stories to announce that they are also going live on Facebook via Ryan Seacrest’s page.
Talk about a “social-ception.”
If you want to take advantage of Instagram’s live broadcast yourself, consider hosting a Q&A session with your followers. They can send in their questions through the comments and you can answer them in real time.
Give Your Followers a Special Offer
Giving exclusive offers and deals through Instagram Stories is one way to incentivize your loyal followers. Doing so will encourage them to keep an eye out on your stories so as not to miss out on amazing deals – encourage some FOMO!
Did you happen to see J.Crew’s fun and very pink Instagram Story about their latest sunglasses? Their eye-catching Instagram Story rewarded those who tuned in by giving them first dibs on the first 50 pairs – exclusively through Instagram.
People love exclusive deals. Use Instagram Stories to give your followers an offer they can’t refuse.
Stay Visible by Telling a Story – an Instagram Story
Instagram Stories make it a lot easier for brands – both big and small – to become more visible to a lot more users.
If you want to make sure you remain visible among your viewers, bump up your interaction with them by putting the comment section to good use. Hosting live Q&As and other community events are a great way to attract an immense amount of comments from followers for maximum engagement.
If you want to get noticed on social media by a large segment of your target market, you’ll want to have a large following. Did you know that you can buy Followers for all of your social accounts so you don’t have to start from scratch? This is a great way to kickstart your progress.
There is value in having a large audience and often, it’s the opportunity to grow your business. The potential to expand your business will grow as your audience becomes ever wider – what are you waiting for?
You’ll find all sorts of strategies online to help you build a healthy number of Followers. The tips you’ll find here, however, are based on research and studies, and are grounded in why people Follow and un-Follow brands on social media.
Read on and find out how you can gain more Followers on Twitter, Facebook, Instagram and all your other social media accounts.
Identify your Target Audience and Build a Connection
You cannot build a deep connection with your audience unless you understand their interests and motivations. Identifying your target audience will help you pin down reasons why one would say “I want to be associated with this brand” while another “This brand is not for me.”
Psychological research suggests that it isn’t objective reasoning that makes us pick certain brands over another. In fact, it is our feelings and identities that influence our choice of brands the most.
We like certain brands because of our desire to fit in. One study revealed that 40% of Facebook users follow certain brands because they want the world – and their friends – to know their brand affiliations. It’s all about social acceptance and the need to ‘belong.’
Not everyone in your audience demographic will fit into this model, but this kind of subcultural affiliation definitely has a strong pull. Consider Mac and Windows.
So, give out discounts, promotions, and special offers that will motivate your audience to Follow you on your social media channels.
Giving something to your consumers also follows the reciprocity principle in marketing. The Reciprocity Theory states that people feel obligated to reciprocate in kind what another person has given them. By offering your products or services for free, you let your consumers feel indebted to you.
If you want more Followers, talk less about your brand and more about topics that your audience will find interesting. The 80/20 Rule in social media marketing says you should post content that engages your audience 80% of the time and info about your brand should appear in only 20% of your total posts.
Learn from a brand like Red Bull. Red Bull focuses on sharing content that reflects their brand image rather than pitching their products to their audience. Their strategy works because their posts get shared a ton and are Liked by many.
Nothing says “authority” more than a massive number of Followers. Conventional wisdom also tells us that as you increase your authority you’ll gain even more followers, who will increase your authority, leading to more followers, etc.
Psychology explains this phenomenon as Social Proof. That is, people are likely to follow what the majority is doing with the reasoning that if there are a lot of people doing it, then it must be OK.
Bought Followers, however, can’t replace your organic marketing efforts. It’s much better to buy Followers and other signals of engagement to kickstart your organic growth, and move on from there.
There are many other ways you can use social proof in your overall social media marketing campaigns. Consider how Fitbit used reviews of their product as evidence of its superiority. It didn’t just use social proof generated by their customers, though, it displayed reviews from industry experts, too!
Several studies show that there is a relationship between positive content and your Follower count. One particular study illustrated how accounts with higher Follower counts have a proportionally higher percentage of positive posts, and vice versa.
Positive emotions in posts also impact users in a way that makes them want to share. So, using positive words, a cheerful tone, and happy photos will not only encourage people to Follow you but will also give your posts that virality factor that everyone is going after.
Take positivity as your new theme and stay away from all kinds of negativity, including aggression. Take Nike’s great example, that they consistently show in their posts.
Nike has always supported controversial topics like equality, women’s empowerment and more. They have always inspired people to be more and just do it! People like this attitude and it shows in their number of Followers.
You hear this advice often enough: post consistently to have a successful social media channel. It’s common knowledge that consistent posting is good, but it is also supported by plenty of research.
In a study done by Union Metrics, they found out that some brands on Instagram lost Followers because of lack of consistency in posting. So, if you want to attract more Followers, be sure you keep feeding them fresh content.
They do not sacrifice the content of their posts, and yet they have managed to keep posting consistently. The result is 15 million Instagram Followers to date!
Time to Expand Your Business!
In this era of social media, when people spend large chunks of their time on various social networks, it is prudent to establish a strong presence wherever your target market might be.
Go where your market is and enact specific tactics to attract a large audience to grow your business. It pays to know what the current research and studies have to say about gaining more Followers – science is smart!
So, keep these results in mind and employ these tips on social media, because growing your audience means growing your business!
As more and more people use social media for social interactions, business opportunities to expand marketing reach are increasing as well. This opens doors for businesses to directly communicate with consumers on a personal level, which, in this age of digital virality, is gold.
That’s another reason why 93% of marketers use social media in their business. It creates positive social activities around your brand name. The Likes, Shares, Comments, Views, etc. – collectively known as social signals – affect your online standing and consequently, your sales.