The success of online marketing is much dependent on the number of followers you have. Different social media platforms such as Facebook, Twitter, and Instagram are built around popularity. The more the number of followers you have, the more popular you are. Twitter has emerged to be a leading platform used by many to promote their products and do business. The platform has helped millions of companies to expand their marketing and reach a new audience. However, since a successful business is dependent on a large number of followers, many people resolve to buy Twitter followers. In this article, you will learn about the pros and cons of buying twitter followers.
Pros of Buying Twitter Followers
Search Engine Optimization
Image: In the Search, How to Lose Weight, Healthline is Number One. Screenshot taken on September 1, 2019
Buying twitter followers can improve your website ranking tremendously. Search engines like Google consider the level of popularity of a site from various social media accounts to assign its ranking. If you have more followers on Twitter, your website stands a better position to be ranked high.
Makes you appear influential
One has to have a sizeable number of followers on twitter for them to be considered significant. Twitter users start to find you influential when your followers count begin to increase. If your account continues to have many followers, your brand starts to become noteworthy. Organizations start to approach you to become their brand ambassador when they realize you have many followers. This is also why people are constantly buying Instagram followers as well.
It is quick and easy
It is a common understanding that everything good takes time to accomplish. However, if you are looking for an easy and quick win, buying Twitter followers is the answer. You can move from an ordinary user to an influential figure overnight. There are many sites which offer twitter followers at an affordable price.
Instant organic growth
If you have a few followers, it gives your identity a meaning for people who have found you on the network. If you don’t have a background, the people start analyzing your capacity through the number of followers you have. That is where buying Twitter followers comes in handy.
One of the primary reasons why many people consider buying Twitter followers is how much it costs. Many companies have ventured in the business of selling Twitter followers. The high competition in this sector has lowered the cost significantly. Though the price varies with the quality of followers, generally they are affordable by many people.
The need to match up with others
Every brand is expanding its reach through buying twitter followers, and you cannot compete with them if you are left out. Since the criteria used to gauge the success of a brand is by determining the number of followers, it’s only wise to purchase followers for you to become a worthy competitor.
Cons of Buying Twitter Followers
Most of them are not real
Majority of the followers bought from different sites are not real people. In other cases, many of the followers you acquire will be inactive or uninvolved. This is because they could be fake or simply the wrong target group. In many cases, when you buy followers, you are not targeting them to come to your store somewhat boost your brand and improve its popularity.
Loss of reputation and integrity
In the current era, it is challenging to define morality since everyone has their opinion of what morality is. People, however, see buying social media follow a wrong thing to do. Many see it as a way of trying to be popular than you are through questionable means. While they might not know if you bought followers, instant growth of likes or retweets to the level of thousands is enough to get people suspicious. This could damage your reputation and have adverse effects on your brand.
The possibility of scam
Twitter followers business has attracted a lot of people. If you perform a simple search on purchasing followers, you will get tons of results. The massive growth in the business comes with the possibility of scammers. Therefore, you should be vigilant when purchasing Twitter followers to avoid such sellers.
Having a crowd of followers is not beneficial to your brand if they are not engaging. It is better to have 500 engaging followers that having 10000 dormant ones who only make you influential with no financial benefit. Your followers should participate in discussions and respond to issues. A large number of inactive followers will be of no use to you. The goal is to convert them to loyal fun base or direct customers. However, if they are not active, this goal will lose its meaning.
Regardless of the number of followers you purchase, it is just a number until you convert them to active followers. The rate of engagement should be higher than the dormancy rate if the followers are to add value to your brand.
Can damage your brand
Having a service provider which is only increasing your numbers with zero activity can damage your brand image. When choosing a provider, you should choose one with legitimate followers who can engage in discussions and with the potential of converting them to customers. Followers who cannot tweet back or give feedback about a product is a waste of resources. It is better to spend more and get genuine followers that having a multitude which cannot help you in realizing your marketing goals.
Violation of Twitter regulations
Twitter requires every account holder to build a spammer-free community. Also, you real followers may lose faith in you if they realize you violated these regulations in a bid to become more popular in the network.
You will get find out
There are many free tools that can help people to detect fake Twitter followers. If you do a quick google search to find fake followers, you will get a large number of checkers which can identify fake followers from any Twitter handle.
Image: Popular leaders and Celebrities with Fake Twitter Followers. Photo taken from @twiplomacy
You won’t get a Klout
Klout measures your social influence. While having many followers makes you appear influential, Klout looks at the interaction rate to determine your score. If your handle has barely any retweets, replies, or likes you will have a low Klout score.