These Strategies To Convert Your Social Media Interaction Into Sales

With a good strategy, social media is an excellent way to build a good brand reputation and credibility. Aside from that, it is also a good way to build a community to interact with your followers, customers, and would be customers.

However, it is not enough that you interact with them. It is good that you get likes occasionally from the post you published. It is good that you get positive comments from your social media marketing efforts. But these are not enough.

The purpose of social media should not be limited to building your brand image. It should also be about converting your engagement into leads.

Getting engagements is hard, especially if you are competing with hundreds or even thousands of other brands for the attention of your customers. That is why it is more difficult to convert these engagements to potential leads and sales.

It may be difficult, but it is possible. How? Here are some easy-to-follow social media strategies that work like magic when it comes to converting your engagements into leads.

Strategy #1 – Learn to listen

Setting up and building a social media account is just the first step. Populating it with engaging and exciting content is another. But these steps are not just the only activity that you should be doing with your social media account. You have followers. Your followers see your content. They are listening to what you are saying. And they are even giving their two cents about it. This means that your followers are taking the time to interact with you. And the only proper thing to do is to listen to what they are saying. Don’t just let their comments rot in the comment box. Whether good or bad, you need to listen to them.

Strategy #2 – Learn to respond

After taking the time to listen to their comments, don’t ever forget to return to them. If it is an appreciation comment or post, learn to say thank you. If it is an inquiry, immediately answer and respond. If it is a problem, provide immediate solutions. Responding to their comments is a good way of building trust with your followers. Also, it is an excellent way to improve customer experience. They will feel that someone is ready to listen and respond to their every query. Responding also helps humanize your account. They don’t think that an auto-bot is behind your every post.

Remember that 32% of your followers expect a response within 30 minutes. This is according to Jay Baer. So you need to be proactive in responding to them.

Strategy #3 – Help your followers/customers solve their problems

This is part of the responding strategy. But it is more critical than just simply reading and commenting to their post. If your follower or customer is asking a question or asking for help with a specific problem, learn to provide a solution. This is a good way to build a good image in your industry. If you can afford an answer, your follower will think that you are an expert in that field and will keep coming back to you to ask for more. And when they are about to purchase you will be the one that they will remember and buy because you always give something valuable to them. Your followers and customers will also begin to trust you. So it is important to always provide useful information to your followers and customers as it improves the process of your sales funnel.

Strategy #4 – Partner with influencers

Don’t just take all the work in building a good brand image with your social media accounts. Learn to outsource and seek the help of influencers. Influencers are gaining popularity today because many customers would listen to what they are saying and would sometimes buy what they are using. In fact, according to the study of Experticity, over 82% of consumers would listen to the recommendation of influencers.

Also, influencers have a lot of followers, which means, wider audience for your brand.

Strategy #5 – Learn to run ads

Organically doing your social media marketing is cheaper. But it will take you a long time to see the effects and the return. And sometimes, you may not be able to hit your goals. That is why there is no wrong to use paid social media ads. Facebook, Twitter, LinkedIn, and Instagram have their advertising plans that you can use to promote your brand and your product. You can also track your ads depending on different metrics to see if your ads are converting into sales.

Running social media ads may be a bit expensive than doing it organically. But the returns are fast, and studies show that the results are good. Also, you need to budget your social media ads properly so that you get your money’s worth.

Strategy #6 – Use post gated content

Try creating content that converts into leads. How do you do that? Use links or direct people to your website or your contact page when you create social media content. If you are an eCommerce, it will also help if you directly put the link to your product so your followers and customers will have easy access on the checkout button. This simple technique will sure convert your engagement into robust sales.

These are just some of the strategies that you can use if you want to convert your engagement or follower interaction into solid leads. The first thing that you need to do is to listen to what your customers are saying. Take their feedback. And after that, make sure to respond to their feedback, question, or inquiry IMMEDIATELY. Don’t let their comments stay in your comment box for so long. They will lose interest in your brand. You also need to provide a solution if they are asking you for it. Your customers have problems and if you can give them the solution that they are looking for, they will surely remember you and will keep coming back for your brand and services.

Another thing that you need to remember is to partner with other people, especially those who have a lot of following. There are a lot of influencers out there that you can partner with to help you promote your brand. Also, don’t be afraid to try running ads. They may cost you, but if it runs well, your investment will be worth it.

And lastly, don’t forget to add links to your post. This will help your followers to do what you want them to do, and that is to make a sale.

Pinterest is primarily about ideas that help users plan out their activities during seasonal events such as the New Year and Halloween, and during life moments such as weddings and moving in to a new home.

Staying true to this concept, Pinterest is making it easy for brands to come up with campaign ideas by releasing its 2019 Seasonal Insights Guide.The guide serves as a content planner for Pinners, and it contains a lot of information including statistics, popular search terms, and seasonal and a life events activity guide.

Pinterest Seasonal Insights Guide: Statistics

Although not as huge as other popular social media sites, Pinterest is growing substantially with over 250 million users as of September 2018. What’s noteworthy about this social media platform is that 98% of users try out the new things they find on Pinterest. This is important for those who want to reach out and influence people with their concepts. Brands should not ignore Pinterest too since 82% of weekly users have made a purchase based on what they saw on the platform. Pinterest is fast becoming a platform for people to discover new brands and products.

Pinterest seasonal insights statistics

You can see all these data and more – including the number of pins and number of searches related to every event – in the Seasonal Insights Guide that Pinterest released for 2019.

Pinterest Seasonal Insights Guide: Search keywords

The popular search keywords for each seasonal and life moment are included in the report, saving you a lot of time in doing keyword research. For example, the popular search terms for summer are “summer hair color,” “summer bucket list,” “casual summer outfit,” and “summer dinner recipes.” You can shape your marketing campaign on Pinterest based on these keywords.

On top of this, the guide also includes the number of searches a particular event has each year. Among all seasonal activities, summer has the highest number, with 768 million searches. For life moments, the wedding season has the most number of searches, reaching up to one billion.

Year-round seasonal activity guide

The majority of the guide is dedicated to the seasonal moments, starting with the year-round chart that shows when engagement for each season starts to rise. Using the chart, you will see that people plan their seasonal activities two months before the actual date.This figure is longer for major global events such as New Year and the holidays (six months), while it’s shorter for regional events such as The Big Game (they can’t legally say ‘Super Bowl’) and Memorial Day (one month).

pinterest seasonal insights guide graph of dates

The guide also includes campaign ideas for each season, and advertisers must take these suggestions seriously because they are based on studies that show how consumers prefer brands that take a stand on social issues.

Furthermore, the guide also suggests the ideal months when advertising for when a specific event should start.

Life moments activity guide

Pinterest gives inspiration to people in every important life events – from weddings, decorating a new home, to retirement, and everything in between.

With the Seasonal Insights Guide for 2019, Pinterest has compiled all important life events based on the search volume, and Pinners can create an effective marketing strategy focused on these. Like in the seasonal moments, Pinterest also included popular search keywords and important stats in each life event.

pinterest seasonal insights guide life moments

Pinterest Seasonal Insights Guide in 2019

Pinterest may not be as huge a marketing platform as Instagram and Facebook, but it is definitely one of the most popular social media sites, and a promising one for any brand’s marketing campaign. It’s getting harder and harder to ignore, especially since Pinterest expanded its shopping ads availability to more businesses in early 2018.

Pinterest has also made efforts to improve their ad offerings by introducing the carousel ad format in November 2018. This ad format has been successful on Instagram and Facebook, and even LinkedIn released its own version of the carousel ad. In Pinterest, brands can now use five images in one add, and popular brands such as Toyota, Covergirl, Away Travel, and Cheerios, are already using it.

Advertisers can definitely benefit when they include Pinterest in their marketing campaigns, and the 2019 Pinterest Seasonal Insights Guide is a good resource to start.

The struggle for the highest number of Facebook likes and shares per post shows how important they can be for your organic reach. If no one is liking your posts, they have little value and all the creative juices you poured into them seem wasted.

It should be no surprise, that people pay to get their Facebook posts in front of many people. With changes to their algorithm, the result was a diminished engagement on many users’ pages. So today, growth simply depends on it.

If you have important posts you want more people to discover, like, and share, read on and find out how Facebook Boost can help you.

 

What is a Facebook Boost

A typical Facebook post will only reach about 2% to 10% of your followers.

To increase your posts’ organic reach, Facebook offers a simple advertising option where all you have to do is click the “Boost Post” button at the bottom of your existing posts.

Image credit: Facebook Business 

 

Hitting that button will display your post in news feeds of more people who are then likely to bring in more engagement to your post.

Facebook Boosts are different from Facebook Ads in that the ads have custom targeting options while Boosts only work to garner more likes, shares, and comments on a post.

Thus, having plenty of followers help not just in strengthening your presence on the platform, but also in widening your organic reach. So, build your followers by running a follower campaign and kickstart your growth by buying Facebook followers.

Bought followers can’t give you engagement but they can help you attract organic followers. The more followers you have, the greater your organic reach will be, and the higher overall growth you’ll have for your brand.

 

Why Boost Your Facebook Posts

Facebook reach, or the number of unique people who see your post on Facebook, affects all your metrics. All the clicks, likes, shares, and comments hinge on your reach. In short, your post reach only increases when it’s exposed to more people.

Boosting your Facebook posts means each time you boost a post, more people will see it.

 

How to Boost Your Facebook Posts

Only posts from pages can be boosted. To boost a post from your business page, you just go to the post you want to promote and click the “Boost Post” button at the bottom of the post. If the button is not clickable, that means the post is not eligible for boosting, though you can easily reverse that.

Image credit: Facebook Business

 

After clicking the button, you can then choose your audience, and finally, your budget. The fee will depend on how many people you want your post to reach and the number of days you want it boosted.

 

When to Boost

It’s best to boost a post only after you’ve taken advantage of the free organic reach that Facebook gives each of your post. So boost your post a few hours after posting it only.

For maximum exposure, make sure you post on a day and at a time when more people are online. The latest study by Coschedule reveals Sundays, Thursdays, Fridays, and Saturdays are better than any other days. The study also shows 3 PM posts receive most clicks from viewers but 1 PM posts get the most likes, share, and comments.

Image credit: AdEspresso

 

Remember that there is no perfect time to post and what studies say is best may not be best for you. Check out your analytics to study the times and days you get the highest traffic on your posts and page, and decide from there.

 

What to Boost

You’ll always get the best bang for your buck with posts that perform well organically. Top posts tell you what content resonates with your audience and what will likely connect to a broader audience. So pick your top post but make sure it’s about your brand and that it does not have links promoting others. After all, you are the one paying for it!

Paid promotion on Facebook can bring organic results just like buying followers can lead to natural and organic follower growth. Don’t forget to include buying followers in your campaign as well, because they can help you look popular, which in turn will encourage more organic follows from the platform.

 

Start Boosting Your Posts

The sad truth about Facebook posts is that great content is not all it takes to bring you likes, shares, and even followers. The only way you can get more of that is by advertising.

Boosting your posts means more visibility for your posts to get more engagement. That— and the obvious fact that your brilliant posts won’t be wasted— is the best reason for using Facebook Boost.

So, go on and start boosting your posts today!

 

 

 

Social networking sites were originally designed to connect people around the world through the wonders of the internet. Today, social networking sites have evolved and are fast becoming one of the prime marketing channels for companies to attract business and reinforce their brand.

Social media sites can be your gateway to high conversion if you know where to look and who to find.

Social networking sites are becoming increasingly important in today’s marketing and branding game. Social networking sites such as Facebook and Twitter have the power to dictate the course of your marketing efforts. These sites are so powerful they can even shape the economy!

If you want your marketing efforts to bring home the dollars, you need to find out where the people are on the internet.

Find out which among the social networking sites out there are popular among internet users below.

 

Facebook

What started out as a simple site designed to connect people has now become one of the most popular social networking platforms on the internet. Facebook currently holds the title as the most popular social networking site on the internet with over 2 billion active monthly users.

Image credit: The Verge

 

Facebook is a social networking platform with a sense of social responsibility. In an effort to make the internet a lot safer, Facebook launched a kid-friendly messaging app designed for users under the age of 13.

There’s no telling what Facebook will come up next but one thing’s for sure, there’s no single social networking platform out there that can dethrone it anytime soon.

 

WhatsApp

WhatsApp is another heavy hitter in the messaging and video calling platforms with over 2 billion active monthly users.

What sets this app apart from all the other messaging apps out there is its reliable services worldwide. Aside from sending messages to friends and loved ones, users can also use WhatsApp to share live locations as well as status updates to everyone in their contact.

The team behind WhatsApp recently announced that they’re working on creating a chat assistant that can summarize all the messages and calls a user may have missed. WACAO or WhatsApp Chat Assistant is available for anyone to try on GitHub.

 

YouTube

Everyone knows Youtube, which is not surprising considering its over 1.5 billion active monthly users. It’s also credited as the second largest search engine today.

Despite facing a massive ad boycott, YouTube pranced around with shiny new stats at the recently concluded VidCon 2017 held at the Anaheim Convention Center last June.

In an attempt to convince advertisers to return to YouTube, the video sharing platform came up with stricter guidelines that aim to moderate the videos that are on their platform. YouTube also announced that they are increasing their content moderation and enforcement staff in the coming year to make sure their platform is as advertiser-friendly as possible.

 

Instagram

Anybody who’s anybody with a smartphone is sure to be on Instagram. The Facebook-owned photo-sharing platform has over 800 million active monthly users – and 500 million of which log in almost every day!

Image credit: Ask A Millionaire

Instagram is home to some high-reaching influencers.Tim Karlsiyev is the mastermind behind the magnanimous Daily Dose account. Through his inspirational and motivational posts, he’s able to reach over a million users through Instagram alone – making him one of the most powerful  influencers out there today.

You can kick your campaign up a notch by purchasing a few thousand Instagram Followers from a reputable provider. Bought Followers can give you a seemingly impressive social proof that will attract even more organic followers.

Tumblr

Tumblr is a microblogging site that’s been flying under the radar lately but has surprisingly more users compared to Twitter! Tumblr currently has over 340 million active monthly active users.

Tumblr received a lot of flack in the past due to its spammy feed filled with lewd ads. To resolve the problem, Tumblr encourages the community to flag and report any spammy ads they see on their feed. They also launched the NSFW filter that moderates offensive or pornographic posts.

Tumblr has, in recent years, made changes to make their platform to be more appealing to mobile users. They’re also coming up with new moderation features that will significantly decrease the number of pornographic posts on their platform.

 

Twitter

Twitter is a microblogging site that’s home to over 330 million active users. Because users are forced to reduce their updates to no more than 140 characters, people get to enjoy valuable yet succinct updates every time they log in.

Twitter is a platform that isn’t afraid to embrace change. Just this year, Twitter announced that they are doubling the character limit to help users express themselves better in their tweets.

Jack Dorsey tweeted “This is a small change but a big move for us. 140 was an arbitrary choice based on the 160 character SMS limit. Proud of how thoughtful the team has been in solving a real problem people have when trying to tweet. And at the same time maintaining our brevity, speed, and essence!”

If you’re having a hard time editing your marketing message, the new supersized character limit is sure to change the course of your campaign.

 

Snapchat

Snapchat banked off everyone’s fear of permanence and created a photo-sharing platform for photos and videos that self-destruct after 24 hours. The idea behind Snapchat was so new to many people that it attracted over 300 million active users.

Their growth quickly went to a standstill once Instagram Stories came into the picture. In an attempt to regain its glory days, Snapchat has begun dabbling in augmented reality featuring the works of artists like Jeff Koon.

Image credit: TechCrunch

The new augmented reality art platform launched in several locations around the world and allowed users to see digital art installations when they hold up their phones in the right spot.

 

Reddit

Message boards are among the earliest forms of social media and are still thriving in this modern age. Reddit is one of the more popular message boards that’s been around since 2005. It’s being kept alive by over 250 million active monthly users who like exchanging stories and posts about every topic imaginable.

Image credit: Forbes

Reddit has some of the most passionate and engaged social media users you can ever come across. If you want to keep tabs on what people are talking about in your specific niche, this site is worth checking out.

 

Pinterest

Pinterest is one of the largest and most popular digital pinboards with over 200 active monthly users. Pinterest lets users save – or pin –  images and other multimedia posts based on their interests.

https://blog.pinterest.com/en/search-outside-box-new-pinterest-visual-discovery-tools

Image credit: Pinterest Blog

Pinterest is one of the best content discovery tools out there today. Pinterest can help brands like yourself connect with highly engaged users who are already interested in what you have to offer.

Just this year, Pinterest launched Pinterest Lens, which lets users make search inquiries using images on their phones or captured by their cameras.

If you want to integrate Pinterest into your current campaign, you should buy yourself a few thousand High-Quality Followers from a tried and tested provider. Having an impressive social following will surely capture the interest and attention of avid pinners!

 

SoundCloud

SoundCloud is dubbed the YouTube of sound and has the largest collection of independent audio on the internet.

SoundCloud has over 175 million active monthly users composed of podcasters, musicians and avid fans from around the globe.

If you’re a musician who’s just starting out, SoundCloud is the perfect place to share your tracks. Increase your chances of attracting fans from around the globe by purchasing a few thousand SoundCloud Followers from a reputable provider.

 

Ask.fm

Ask.fm is an asking and answering platform that lets users submit questions anonymously and answer controversial topics from followers.

Currently, Ask.fm has over 130 million active monthly users who upload video and text responses to some of the questions posted on their profile.

 

Google+

Google+ hasn’t been getting a lot of press lately but it’s still the go-to sharing platform for many hobbyists from highly specific niches. Currently, Google+ has 111 million active monthly users.

Despite the less than impressive numbers, Google+ continues to thrive as a platform for many of its highly engaged users.

 

LinkedIn

LinkedIn is a social networking site designed to help professionals connect with colleagues and people and other relevant people within their industry.

LinkedIn has over 106 million active users – and 40% of those users log in to the platform daily. Their robust user base has changed the way people use their platform. Now, people can write industry-related blogs and find their dream job all within the same social networking platform.

 

Flickr

Flickr is one of the few social media sites that has a photographer’s stamp of approval. Flickr is a photo sharing platform that keeps the integrity and quality of the photo intact – which is why so many photographers and shutter bugs are so fond of it.

Currently, Flickr is staying alive with over 90 million active monthly users who share their best snaps without compromise among fellow photography enthusiasts.

 

ClassMates

Ever wondered how former classmates from high school are doingw now? Well, Classmates will help you find out. This social networking site is dedicated to helping you find and reconnect with friends (and even teachers) from your old alma mater.

Classmates has been around for over 22 years and has over 32 million active monthly users, most of which are from the United States.

 

There Are More Out There

If you want your marketing campaign to kick ass, you need to diversify your strategy. Explore different social media sites and get to know the people who are most active there, they could be your next customer or even brand evangelist.

Kick your campaign into high gear by purchasing a few thousand High-Quality Followers from a tried and tested provider. Bought followers can give you a noteworthy social proof that will turn heads.

Social media is the future of marketing, so make the most out of it and start connecting with people!

 

The point of buying social media followers is to help you kickstart your presence on a social platform. If you’re only going to buy followers and not do anything else then you will only be wasting your money.

For real and substantial growth to occur, you shouldn’t just buy followers but also pair that strategy with valuable content and strong brand campaigns. In other words, you should only regard buying followers as a method to help you achieve your marketing goals — they won’t do everything for you, and they won’t become customers themselves.

If you’re interested in how bought followers can help you boost the performance of your social media accounts, take a look at why you should include them in your marketing plans and where you can get the best followers.

Why You Should Buy Followers

There are many benefits to buying social media followers but it all boils down to one— gaining a solid social media following.

From an SEO perspective, buying followers can also help you build stronger social signals so you’ll rank higher on search engines. You’ll have a higher number of shares and likes, and you’ll benefit from the added social visibility that having many followers can bring.

Here’s how you can use bought followers to rank higher on search engines and expand your reach.

A bought Twitter Follower

Appear More Popular

When you buy followers you’ll appear popular on your platform, and appearing popular has many benefits.

Aside from having the power to pull in real users who like following popular people on the net, you’ll also draw people to your brand and inform them about it. You’ll be able to promote your products and services to a wider audience.

Image credit: MrFLynn

If you buy high-quality Followers, which look real, it will be difficult for others to tell they actually aren’t. Use them to build up your following and soon enough you’ll have a large organic following.

Build Credibility

When you buy followers you’ll have more credibility on social media. It might be a disconcerting fact but the truth is, people use the number of followers you have to judge your worth. It’s a fact. It’s science.

If you have never heard of social proof, it is what influences people to follow the decisions and actions of others. People will take one look at the number of followers you have, or the number of orders you’ve received on your merchandise, and decide whether you are or your product is any good.

Image credit: The Daily Egg

So, buying followers is the same as building your credibility and your social proof.

Gain More Followers

You’ll gain organic followers by buying followers, because simply having a massive following is a pretty good motivation for people to follow you. To be a member and to belong to a group, particularly one that has the potential to be a source of our own self-worth, is a psychological need present in all of us.

People do tend to seek self-worth from others, and for some, belonging to a group fulfills this need.

Image credit: Alyssa Rawb

So, so when you buy followers and you appear to have a large following, people will want to follow you. The followers you bought will attract real users, and this will make your following even bigger — creating a cycle of positive feedback that helps you keep growing.

Where to Buy Followers

Where you buy your followers is as important as your decision to buy them. Not all followers are created equal. That may sound like a cliché, but it’s one you’ll find is true and failure to appreciate that can make or break your whole marketing strategy.

It’s important to do your research and to read our reviews to know who you can trust in this industry. Don’t just buy from the first company who’ll offer you tens of thousands of followers for just a few bucks.

Check out our honest reviews for providers of social media followers of all kinds. We bought followers from them— and rated them— so you don’t have to do the dirty work yourself!

Why High-Quality Followers Matter

There are no risks to buying followers — as long as you buy high-quality followers from reputable companies.

High-quality followers look quite real, and are difficult for anyone to detect. In some cases it’s possible to guess, but a person would have to look very hard. These followers have authentic-looking pictures, a somewhat balanced following to follower ratio, and recent activity on their page. They also have some of their own followers that look real.

Some high-quality bought Twitter followers

Depending on the provider and the service you‘ll choose, some followers can also come with engagement signals: likes, retweets or shares, comments, etc. Some companies will let you write your own custom comments so they’ll add more value to your posts.

Low-quality followers, on the other hand, look fake. They either have random stock images for their display pictures or none at all.

A low-quality Twitter follower

These followers may also have NSFW, or Not Safe for Work, images and content, and they may lack profile information. They tend to have little or no activity on their pages, along with a suspiciously one-sided following to follower ratio.

These are just some of the qualities you’ll find in low-quality followers, and having too many of them attached to your account can ruin your reputation.

Get Ready to Kickstart Your Social Media Growth

Research and compare the services of reputable providers. Make sure you get high-quality followers so you’ll gain all the benefits of having the appearance of a large following.

Use these providers to boost your social signals and build your following, but remember to combine this with an ordinary organic marketing campaign, too. This is is how you can maximize the strategy and see significant growth on your accounts — and fast!

Image credit: tenor

YouTube may be a platform for self-expression, but it is just as open to examination, judgment, and criticism as any other public platform. Your actions on the site can also lead to prosecution according to certain laws.

This is was what YouTube creator Markus Meechan, also known as Count Dankula, found out the hard way after posting a seemingly innocuous ”joke” video. Read on to learn what offensive content can do to your YouTube popularity, and how you can prevent such these consequences from harming you.

A “joke” video…Leads to jail?

Meechan published the controversial video in April, 2016. In it, a pug named Buddha raises its right leg up to “salute” every time Count Dankula says “Sieg Heil.” The dog also perks up from sleep every time it hears “gas the Jews,” or “Jews.”

count dankula nazi dog video

The dog was even shown watching Hitler and appeared to raise its paw when Hitler said “Sieg Heil.” Meechan praised the dog, “Who’s a good wee Nazi?”

Buddha is owned by Meechan’s girlfriend. In the video, he explains that:

“My girlfriend is always ranting and raving about how cute her dog is so I thought I would turn her into the least cute thing you could think of, which is a Nazi.”

The Scottish YouTube creator clarified that he was not a racist.  “I just really, really wanted to piss (my girlfriend) off.”

Count Dankula’s video has since attracted more than 3.5 million views. While some found it amusing, others thought that it was anti-Semitic. Sure enough, the Scotland police were soon receiving complaints about the video.

Count Dankula’s punishment for the video

Meechan was charged with violating the United Kingdom’s Communications Act of 2003. The law dictates that all public communications that send out discriminatory religious messages are considered unlawful.

The YouTuber was eventually found guilty of the charge by the Airdrie Sheriff Court in Scotland, and was ordered to pay a fine of £800 ($1035). He was not handed a jail term as per the law.

In his defense, Meechan repeated his explanation that the video was only meant as a personal joke. He also apologized for the incident. The court pointed out that the video has been interpreted as “grossly offensive” by a large section of the Jewish community. It added that since Meechan uploaded it on his public YouTube page, where everyone can watch, it was hardly a personal video.

What you can learn from Count Dankula’s case

Meechan’s video and the eventual controversy around it highlight the negative impact of posting offensive content on social media. While you might get a few miles from such content, the ensuing backlash will definitely hurt you more.

Even if you are not charged in court, you could still end up losing a lot of your social media followers. Depending on how bad the reception was, it might be difficult to bounce back. Definitely not the result that you would want to get from a “simple joke.”

Dealing with offensive content

The best way to deal with offensive content is to avoid it at all costs. While a section of your audience might be fine with it, another will likely be offended. There is no point in making one section of your fan base laugh at the cost of losing another.

Of course, there are instances where you might have posted offensive content without genuinely realizing it. Here, you should act fast to remove the offending content and issue an apology. Be sure that this apology is visible in all your social media pages. Don’t be like Count Dankula and wait for the controversy to get out of hand.

Purchasing social media followers will help cushion your page from the ensuing backlash. Use our followers providers list to find out which ones offer the best quality. You will need that to make your account look like it isn’t losing hundreds, or thousands, of followers rapidly to save face. People will likely reconsider the decision to unfollow you if they see that you are still attracting new followers despite what happened.

Be wise, don’t be like Count Dankula

Count Dankula’s video and the resulting backlash show that, even if it is for a bit of humor, offensive content should be off-limits on your social media pages. The negative consequences far outweigh whatever gains you could get in return.

Be safe by staying with the content that will best engage your audience and keep them following you. Check out our blog regularly to learn more useful lessons on how you can keep your social media pages on the right path to attracting followers.

If you’re not yet familiar, big data is exactly what it sounds like: enormous amounts of both structured and unstructured data. This massive amount of data presents a variety of problems, and it needs to be organized, stored, and understood in unique ways. The many huge social media platforms are basically data harvesters, collecting and storing vast amounts of information about their users. This makes them ideal marketing platforms.

But it’s not particularly easy to simply take advantage of that data, because there is so much of it and it’s not always clear how to understand or make use of it. So big data is changing the way social media and marketing work together, as marketers develop more tools and methods for studying consumer behavior on social media.

1. Easily Studying the Behaviors of Target Demographics

Image credit: TechCrunch

Every time users like, share, comment, and post, these activities slowly build up a profile that informs the social media giants about their behaviors and preferences. This allows them to determine what kind of posts, pictures, and videos should appear on their newsfeed.

How will this help companies and marketers? For starters, this feature certainly makes it easier to locate and define your target audience. Once you’ve identified your target market through their online habits and preferences, you can then create and send customized messages and ads. You’ll find that people are easier to engage with when you know more about them.

Once you identify your target market, a great way to attract them to you is to buy Followers for your various social accounts. The more Followers, likes, retweets, and shares you get, the more popular you’ll appear online. This will draw more and more people to your account, and if they like what they see they’ll become Followers as well.

2. Finding the best social media for your audience

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Although people create several accounts across different social media platforms, there is a likelihood that they are most active on just one or two of them. There are several possible reasons behind that. The first one is the simplest explanation, namely preference. There are users that simply prefer one platform over the other because it matches their lifestyle the best.

Another possibility is the preference of their followers or ideal audience. Without a doubt, each user has (or wants) followers for each account. However, each one of them probably devotes more time to the platform where they have the most followers and engagement (which can be monitored by the number of likes, shares, and retweets generated by the average post), which can be monitored with the tools of big data.

After determining which platform to prioritize based on target and engagement levels, brands can then post, share, and even directly address (whether through a tweet or a tag) their target audience. This feature isn’t just a marketing tool, it could also be a customer service tool.

3. Provides access to usually-private consumer information

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It’s been reported by the IBM Marketing Cloud that 90% of the world’s data was collected in the last two years alone, an astonishing figure. 80% of that information is still unorganized, although 20% has already been sorted out and categorized. People today are generating data almost constantly, every time they log in to a network or perform some activity online.

Before the dawn of social media, marketers had to get to know their target audience in more roundabout and time-consuming ways, like conducting surveys. This data was useful, but the ability to peek in on people as they go about their daily lives was something that marketers from the past could only dream of.

4. Altering consumer and marketer behavior

 

online consumer behaviour

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Social media has had a massive effect on how consumers behave, just as Amazon and eBay did. In fact, new entrepreneurs that don’t sign up with an online merchant (like Amazon and Shopify) usually just post pictures of their products on their accounts and transact through the private messages or the comments section. This is not ideal.

In terms of the customer experience, people turn to social media to read reviews from other consumers. Social media has become a convenient outlet for people to voice their opinion, and this includes products and services. User and customer reviews are trusted to a surprising extent, and, according to a survey by BrightLocal, 88% of consumers trust online reviews as much as personal recommendations!

The comments sections, at least in some cases, have been evolving from crude anything-goes conversations to places where customers can freely express themselves. Instagram’s comment section, for example, has been updated to incorporate threaded conversations. Now, when you reply to a comment, your message will appear nested under that comment instead of just showing up at the bottom of the list.

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Aside from encouraging engagement between consumers and brands, this change will promote more interactions between fellow consumers because it will be easier to chat in general. The threaded conversations will also make it easier for companies to respond to multiple customers on a single post.

5. Better tracking for marketing campaigns

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Another reason social media is an effective marketing tool is the ability to monitor marketing campaigns and efforts. Facebook Audience Insights, for instance, notifies users whenever one of their pages has been lacking in engagement for some time, among many other useful features.

With these analytics tools, companies and marketers can get more insight into whether their marketing efforts have been working or not. In the same way big data is making social networks smarter, social media is also making companies more informed.

And Audience Insights is just one of the simpler analytics tools. Facebook also has a more complex analytics toolset for developers, which presents user data and engagement in a much more comprehensive way. Instagram has their own Insights tool, Twitter has the Twitter Analytics Dashboard, and YouTube has the very comprehensive YouTube Analytics. None of these tools would have been possible without big data.

Data is only getting bigger and better

Considering the constant pressure on social media, networks will need a lot of support to push through with future innovations. Big data will play a key role in shaping the innovations we’ll see.

If you want to attach some big data to your social accounts, try buying social media Followers for Twitter, Instagram, and other platforms. These bought followers won’t become real customers, but they can attract real users to your accounts. Make a good impression on those organic visitors, and they’ll follow you too.

But there will be mistakes and wrong turns along the way, of course. In order for social media developers to know what to improve upon, they’ll need to know how to interpret all the data they get from their users. It’s easy enough to collect big data, but the value of the future lies in coming up with new and better ways to understand that data.

FOMO, or Fear Of Missing Out, and FOBO, or Fear Of Being Offline, are forms of nomophobia — smartphone separation anxiety born of fear of being disconnected from the online world. The struggle is real and both, in fact, may need treatment the same way other more accepted types of phobias do.

That is what experts recommend in a recent study that illustrates how the phobia may exist because of social media addiction. Yet, though it’s mostly the younger generation who are crippled with nomophobia, social media addiction can happen to both the young and the old.

Are you addicted to social media? Is it taking over your whole life? Let’s take a look at some of the signs you might have this era’s most popular addiction.

It’s the first thing you do in the morning — and the last thing at night

Your social media account is the first thing you check in the morning and the last thing in the evening before you retire for the night. In fact, you sleep with your phone within easy reach. Someone might post something and you don’t want to be last to the party.

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You hear imaginary notifications

The rustling of clothes, muscle spasms, and skin itches are now sometimes being interpreted by our brains as vibrations from text or call notifications.

This is called the phantom vibration syndrome. According to a study, 9 out of 10 undergraduates suffer from this phenomenon. The cause is thought to develop from carrying a phone all the time and having vibration as your alert.

Now, you can blame your brain for all those times you thought you were hallucinating.

You use the word “hashtag” in normal conversations, and laugh at jokes with “lol”

A study shows that the English language is changing faster than ever. In this study, 86% of older people in Britain think the younger generation is speaking another language on social media. Indeed, social media may be driving the evolution of language today.

Because social media, particularly Twitter, restricts the number of characters in a post, a whole new language of abbreviations is born. Terms like LOL for Laugh Out Loud and IMO/IMHO for In My (Honest) Opinion are all okay to use in a Twitter post or elsewhere on the internet, but the moment you start using them in real conversations, and then add “hashtag” complete with hand gestures for effect, then you’re absolutely going too far.

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Incidentally, if you’re interested in expanding your reach on Twitter, you should try combining your organic marketing efforts with buying Twitter followers. Bought followers can help you gain real followers because they give you the appearance of being popular.

This is why popular people tend to get more popular. It’s human nature to like being around the influential people, and to try to make friends with them.

You monitor likes closely

You know you’re addicted to social media when you watch your like counter like a hawk. A positive comment is more preferable but you’ll settle for a like.

When someone likes your post you feel utterly proud of yourself but if no one appreciated your cleverness within an hour, the walls come crashing down. Nobody cares. :-(

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You let everybody know what you’re eating at every single meal

Whether you’re eating out with friends or cooking at home, you absolutely must take a picture of your food first before you eat it.

You can tell everybody that taking a picture of your food before eating makes the food taste better, as one recent study claims, but you know you just want to let everyone know what you’re having for lunch.

Image credit: SCIENCE OF US

Your followers probably don’t mind, unless you’re taking pictures à la Martha Stewart.

What the hell?

Image credit: Martha Stewart via Twitter

You can’t live without WiFi

They can’t live without the internet. That’s the sentiment of 64% of the respondents of a global survey of six countries: the U.S., United Kingdom, France, Germany, India, and Singapore. Do you share the same feeling?

If you feel like the world is going to end every time you lose your signal, then you’re most certainly addicted to social media.

You probably won’t appreciate this.

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You can’t leave the house without your smartphone

Your phone might as well be connected to your hip like another limb, because it stays with you wherever you go. You have a tendency to forget your keys but not your phone. It’s your connection to the world and you must stay in touch at all times.

It’s probably the case that you can’t leave the house without your phone. According to a study, 73% of people would panic if they ever found themselves without their phones, while another 14% would feel “desperate.”

There are many theories as to why we’re so attached to our phones but if you already had to check Facebook since you started reading this article, you have a serious case of social media addiction.

You have more online friends than you have in real life

Is gaining friends becoming such an obsession that you now have more friends online than in real life?

It’s easier to meet and friend people online than in real-life, but if you maintain better relationships with your online friends than you do with your offline friends, then you should start thinking about balance.

Also, don’t worry if you don’t have that many digital buddies. Another study says being popular online doesn’t mean you’re also popular offline.

So, just because you don’t have many online friends doesn’t mean you aren’t likeable in real life. Concentrate on making meaningful connections instead, though if it really bothers you, try buying social media Followers to attract more real Followers.

The number of followers you have will serve as your social proof. Social proof is a psychological phenomenon where people take on the opinions and actions of other people when they are unsure of what to do, or don’t have enough time to decide on their own.

The number of followers you have represents the number of people who like you, and that number — that social proof — helps in people’s decisions on whether to follow you or not. The more social proof you have, the more effective your growth strategies will be.

You change your profile picture about twenty times each month

You know you’re addicted to social media when you just can’t decide which profile picture to use. Besides, with all the selfies you have on your phone, it will really be a shame if no one, besides yourself, will ever get to see them.

Never mind if the selfie is at a funeral and you have a casket for a backdrop.

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You have more social media apps than productivity apps

Is it hard to find other apps on your phone amidst the ocean of social media icons? That just shows how much you love social media. Of course, you might say your social media apps are part of your “productivity” tools, but it’s still okay if they’re not.

Having plenty of social media apps on your phone is fine if social media is a part of your daily routine, but if your usage is disrupting your life, it’s time to take a break and find life outside of it.

Are You Positively or Negatively Addicted?

Some psychologists maintain that there are two kinds of addiction: positive and negative. Positive addiction enriches your life, makes you feel happier, more confident or more creative. Negative addiction, on the other hand, harms you and decreases your overall well-being.

When it feels like social media is consuming your life, ask yourself if you’re still within the bounds of “healthy” or not, and decide from there how you’ll handle the situation.

Like all kinds of addiction, remember that you can manage your social media obsession and still live a functional life.

Social media is changing the world. It’s changing the way we communicate, the way we consume information, the way we travel, and even the way we eat. Not only does it influence our daily lives, it also changes the very structure and function of our brains.

Social media is affecting the way our brains work. Every second we’re on social media, it changes the way we think, feel, and act. The changes are not all bad, though some of them seem to be. Whether you’re here to learn more about yourself, or find new approaches to build your brand, here are 9 ways social media is changing your brain. This will include the thoughts, emotions, and actions, both online and offline, which social media impacts.

Makes your brain a slave to it

5-10% of internet users say they can’t control their internet usage. Scientists compare it to drug addiction because the effects on the brain are very similar. Certainly, the areas of the brain involved are the same too. Impairment in the brain areas associated with drug dependence is seen in the brains of heavy social media users. There is degradation of white matter in the regions that control emotional processing, attention, and decision-making.

This psychological addiction happens because of the instant gratification people find on social media. This rewires our brain and its expectations, making us seek experiences (i.e. social media stimulation) that provide immediate pleasure in the same way that we chase the high we get from drugs.

This neurological craving intensifies as we log off after an online socialization, which is why it’s often so hard to do.

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Impairs your brain’s multi-tasking ability

Studies show that humans can’t really multi-task. We can’t pay attention to two or more tasks at the same time, but we can switch our focus from one activity to the next with astonishing speed.

Enter social media and all the posts that are competing for our attention. From that cat video your aunt shared, to the vacation photos your friend posted, they’re all forcing your brain to shift attention from one to the next in rapid speed.

All that focus-switching, when coupled with multi-platform and multi-screen use at one time, is found to reduce your ability to quickly switch your focus from one task to another. It makes you less able to filter out distractions and the residual effect, it seems, is a weakened ability to commit information to memory.

This could result in poor memory

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Improves your memory

On the other hand, contrary to the previous point, there are also studies that show social media positively affects our gray matter — the part responsible for memory.

These studies posit that our brains adapt to all the influx of information. The more information your brain receives, the more your brain works hard to keep up, and the more it grows stronger like a muscle being exercised. However, when people multitasked and used several social sites at the same time, a negative effect was found: memory ability was diminished.

A study by The Royal Society found that the number of Facebook friends you have directly correlate with the amount of gray matter you have. While the results need further study, it suggests that the more updates from multiple sources your brain has to process, the stronger your memory gets. It’s not clear whether more followers leads to more gray matter or if more gray matter leads to more followers, but there does seem to be a relationship there.

Time to rack up more followers.

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To speed things up and gain more followers in record time, buy social media followers for your various accounts. These bought followers will help you gain real fans and followers across every social media site you buy them on.

People want to be friends with the popular people. It’s human nature and it’s called the need for a sense of identity. People will often draw their identity from friends and associations, and social media makes this easier than ever.

Makes your brain interpret stimuli as incoming texts

It’s interesting how our brains sometimes interpret skin itches, muscle spasms, and even movements of clothes, as vibrations from an incoming text or call. This phenomenon is called the Phantom Vibration Syndrome and, in one study, nine out of ten undergraduates were found to suffer from it.

If you sometimes think your phone is vibrating when it isn’t, now you know you aren’t losing your marbles. Or at least you’re not alone.

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Makes you a “conversational narcissist”

Another study into the virtual world study shows that social media triggers the production of dopamine in our brain. Dopamine is a feel-good chemical involved in our brain’s reward system.

It turns out this neural system in our brain is more active when we are talking about ourselves than when we are listening to or reading about others. These reward neural structures are associated with pleasure, motivation, and love. They become even more stimulated when you have an audience.

So, when you talk about yourself, your brain rewards you and makes you want to keep doing more of the same. That’s how you can end up talking more and more about yourself, or find that your photo roll is increasingly taken over by selfies.

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Affects the neural mechanism that keeps love alive

Studies show that marriages that start online tend to be successful. Relationships that begin on the internet have higher statistical odds of success than traditional relationships as well.

The regions of our brain rich with dopamine — the same neurotransmitter that is most abundant in our brains when we are rewarded on social media — come alive when we’re in love and thinking about the person we love.

It seems that romantic love is kept alive by these regions in our brain and that these structures are responsible for motivating us to pursue happiness.

Damages your ability to sleep

We’ve all heard how using gadgets before bedtime makes it difficult to fall asleep. Blue lights from screens of all kinds inhibit the production of the hormone melatonin, which aids sleep. The sleep center in our brain is easily influenced by psychological factors but also by physical factors like light and darkness.

Now, a newer study says sleep problems can lead to more serious conditions later in life, like Alzheimer’s Disease. It seems the sleep mechanisms in our brains, even though they adapt to our sleep requirements as we age, are quite fragile and that any damage may lead to sleep disorders, from excessive sleeping to difficulty sleeping, among others.

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Impacts neurological responses to social influence

Yet another study shows that activities in our striatum and ventromedial prefrontal cortex are moderated by social influence. These parts of the brain are involved in the processing of rewards and encoding a subjective value of behavior and opinion of others.

It is believed that exposure to social media makes “encoding of subjective values” more difficult. Because the Bandwagon Effect is present during the opinion formation process of our brain, and influences are certainly present in social media, the same sofa may differ in value for us depending on how many people are looking to buy it.

The changes in the way we make real-world decisions may have a long-term effect, too. Indeed, as long as social media makes it possible for us to see what others are buying, spending money on, and even who we are following, we may continue to see this happening. The same goes for any idea or news we hear about on social media.

You know that influencing the majority is the key to sold-out products, a large social media following, and the overall success of your brand. When you buy social media followers and show people how many people are following you, you’ll attract a large organic following of your own.

Bought followers can easily give your follower count that “majority” feel and will certainly make the process shorter for you. With this method you can quickly improve your social proof, rather than waiting for thousands of users to follow you to let it happen naturally. Your enhanced presence will draw in more followers naturally, and you’ll be up and running.

Harms Your Self-esteem

Regular use of social media can result in low self-esteem. However, it seems self-esteem is no longer just a concept in psychology that we can sweep under the rug. When you’re feeling insecure, your brain actually shows it.

A neurological study from a few years back shows how the connection between the parts of the brain that deal with self-knowledge and the parts handling reward can predict self-esteem levels. The findings show that people with high self-esteem have an active and strong frontostriatal pathway in the brain.

This is where self-esteem lives in your brain

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This connective pathway in your brain gets weaker with heavy use of social media, unfortunately. Perhaps think about that the next time you’re about to open Facebook or Twitter.

Are We Better or Worse Off with Social Media?

Every human has an amazing brain. It has a mind-blowing capacity to adapt and accommodate changes in the environment. Whether the harmful changes brought about by social media will result in a more functional brain in the long-term, no one knows. Whether we’re better or worse off with social media overall, only time will tell. It’s more likely that there are a variety of positive and negative effects, and the solution lies in finding the right amount of social media for you.

So, use social media, but not too much. Strike a perfect balance in everything you do online and find time to enjoy things outside of social media. After all, it’s only when you have a balanced lifestyle will you truly feel happy.

Spying on the competition is as old as competition itself. In business, gathering intelligence using publicly available data is not illegal, and not nearly as exciting as Jason Bourne’s life or half as dangerous as real international espionage is. It’s all business.

In fact, it’s the first rule of business to know your competitors’ strengths and weaknesses in order to stay ahead. Today, when all kinds of tools are available to do the job, there is no justification for not conducting solid competitor analyses in your industry.

That said, if you’re looking for information on how to get started with a social media competitor analysis, this post is for you. When you’ve decided on a monitoring tool to use (like a social network), the following are some of the points you should focus on.

(Note: we have no relationship with the companies that offer the services in this article; they are just handy tools we like!)

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Identify the Competition

You probably have your eye on your competition already but if not, the quickest way to find them is to search for them on Google and check popular forums in your industry.

Google the search terms and keywords people would use to find your business. Try combining your search with your geographical location, also. Then, check the sites you find to learn what social media channels they are using. Look for those social media buttons.

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Aside from Google, you can look at who your followers are following and take it from there.

Start small and pick three to five of the best competitors only. That way, you’ll be able to manage all the information easily and still have enough of a sample to benchmark yourself against or create a baseline with.

If you’ve just started your business or have only just opened your social media accounts, give your Follower count a good boost by buying social media followers. It’s a marketing tactic designed to influence people into following you. A large following will attract followers all on its own, and if you buy high-quality social media Followers that look real, then you’ll also be seen as an authority in your niche. Read our reviews to find the best provider for your social platform of choice.

Assess the Competition

Once you’ve identified your competition, it’s time to size them up. Assessing your competitors can be overwhelming and that is why you need to pick the right tools to make the job easier for you.

To that end, here are some of the metrics you should be looking at, with some of the best social media monitoring tools you can use to measure and analyze that data.

How big is their following?

Note how many followers your competitors have and how fast or slowly they are gaining followers. Measure their follower growth daily, weekly, monthly, and yearly. Are their followings going up or going down, and at what point does this happen?

Locowise is one of the best tools that provide an in-depth analysis of follower growth for many social networks. You can compare your profile to other accounts with differently sized followings, or add your other social media accounts for a centralized perspective.

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Locowise also offers the ability to measure and analyze data within a date range, which is great for when you’re running a campaign and testing the effectiveness of it – or looking at how your competitors’ followings have changed over time. It interprets data for you and even suggests strategies you can use to improve your results.

This tool can help you schedule posts, monitor the number of impressions you get, measure engagement, and more.

How often do they post?

Determine how often your competitors post on their social channels and what platforms they post the most on. Use the information you’ll learn as a baseline for how often you should post, including what platform you should maybe focus on.

A good tool you can use to find out how often your competitors post is Fanpage Karma. It can perform a side by side comparison of your profile and your competitors and can analyze accounts across Facebook, Twitter, Google+, Instagram, YouTube, and Pinterest.

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Some of the metrics the app measures include post frequency, growth, engagement, top posts, external links, and others.

What is their engagement rate like?

Knowing the engagement rate of a post is critical to advancing the content marketing strategies of any business. A low engagement rate is akin to being dead, as far as marketing your business is concerned. So, benchmarking your engagement against that of your competitors is not a bad way to make sure the market still finds your business relevant.

Some fundamental elements of engagement that you’ll want to look into and that form the engagement rate are likes, comments, shares, and social mentions.

You can take a look at your platform’s built-in analytics to see how well your posts are being received or use a third-party social media tool that will include your competitors’ posts.

For social mentions, you can use an app like Google Alerts to track keywords not just on social media platforms but also across the web. Google Alerts is simple to use and easy to set up. It can track keyword and phrase mentions in your niche. It can even email you new results so you don’t have to “listen” to and monitor every keyword match as it comes along.

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What are their strengths and weaknesses?

Identify not just your brand’s strengths and weaknesses but also your competitors’. Monitoring the weaknesses of your competitors can present opportunities for you.

How wide is your competitors’ reach? On what metrics do they under-perform? On what platform do they have a weak presence? Do their followers grow faster than yours? Social media monitoring tools can help you answer these questions and more.

You can also consider using Buzzsumo. Buzzsumo can help you find popular posts and those posts that get the most shares. It can help you generate new ideas for content by looking at the most viral or linked-to posts. You can also learn which posts generate the most engagement across different time frames, or identify the people who engage the most with your competitors.

Image credit: Buzzsumo

If your problem has to do with a lack of follower growth, aside from using Buzzsumo or other monitoring tools for analyses, and aside from running a followers campaign, you should also consider buying social media followers – but not because they’ll become actual customers.

A high number of followers will draw other users to you. It’s one great way to grow your organic reach because your large follower count will tell people you are worth following, and they’ll be tempted to come check you out.

Keep an Eye On Your Competition!

Keeping an eye on your competition is necessary in order to know where you’re at within your niche. It’s one way you can improve your social media performance and bring in business to your company.

In today’s ultra-public world, it’s easy to keep tabs on your competitors with the many social media marketing tools available. Choose the right ones, and take advantage of the insights you can gain to grow not just your social media presence, but also your business.

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