Attracting followers on Instagram is already a challenge, but losing them is even more nerve-wracking. Let’s take a look at some of the reasons why people might be unfollowing you and how you can get them back. 

Inconsistent posting schedule 

Posting often is a common strategy to keep your followers engaged, but posting too often can actually end up annoying them. This is because the deluge of content will feel like spam to them and obstruct other posts they want to see. 

On the other hand, a sudden content drought is also no good. People might leave, thinking you have become less enthusiastic about your page. Such a situation can happen if you have become preoccupied with other things for a long time. 

To solve both issues, you need to develop a content schedule. You will often find plenty of recommendations for the “best times” to post for different fields, like the times indicated in this tweet:

These are a great starting point for creating your schedule, but don’t depend on them entirely. Remember that your audience still has specific preferences. Experiment to know which times are you getting the best response, and use the results to build your schedule. 

Posting the same content over and over will also cause your followers to lose interest. Take this into account when planning your schedule. 

Once your schedule is ready, use a social media management tool like Buffer or Agorapulse to automate your posting. This lets you do other stuff without worrying about forgetting to post or leaving your followers hanging. Be ready to upload new content personally from time to time in the heat of the moment 

Being too promotional with your content

With its large user base, Instagram is a great platform to promote your work or products, but being too promotional on your posts will not sit well with your followers. If they leave, this kills any promotional opportunity you hope to gain. 

Balancing your promotional and non-promotional materials is the key here. Remember that people are on Instagram, mainly to find content that interests them. Make this the focus of your Instagram content, showing how people can use your products or services for their interests.

You can also inspire them with new ideas to try out. Tool manufacturer Dremel does this strategy well, featuring a variety of craft projects on its Instagram page. 

Reasons Why You Lose Instagram Followers & How To Deal With It

@dremel creative post. Screenshot was taken on August 3, 2019

While Dremel’s products are barely mentioned in these posts, people still see the association. The posts are also done entertainingly and engagingly which keeps followers glued to their account.

This idea should also apply to your actual sales posts. Look for ways to make them feel like less of a hard sell, such as conveying the lifestyle messages associated with your goods. You would also want to space these sales posts between your main posts to draw attention.

Making inappropriate posts

You probably know about Instagram’s rules against generally offensive and banned content, but dealing with inappropriate posts actually goes beyond those rules. 

In some instances, a portion of your followers might still find a certain post of yours offensive enough to unfollow you, even if the post is fine with your other followers. This is often due to each user’s specific sensibilities and expectations about your page. 

Knowing your audience better is the best way to go around this issue. Interact with your followers regularly to explore their preferences more, don’t just treat them like numbers.

If you do end up posting content that some find inappropriate, treat it like a generally offensive one, and apologize. Ask for their feedback to know where you went wrong, and assure them that it won’t happen again.

Keeping your followers around is an ongoing process if you want to grow your Instagram page. Watch out vigilantly for these and other reasons that might cause them to unfollow, and always be ready to strengthen your relationship with your followers to prevent them from leaving.

Online platforms like YouTube and SoundCloud are paving the way for the rise of a new Latin music genre. Let’s take a look at how these platforms are helping artists draw the attention of record labels.  

The rise of Latin trap

Latin trap, as the genre is referred to, began emerging in Puerto Rico in the mid-2000s. It found greater success during the 2010s with the debut of new artists like Bad Bunny, Ozuna, and De La Ghetto. These artists began experimenting with new styles by combining Latin trap with elements from other genres like reggaeton.

The experiments proved successful, with tracks like Bad Bunny’s “Mia” gaining millions of plays on YouTube, SoundCloud, and other streaming platforms. 

Latin trap artists expressed their gratitude for the emergence of such platforms. In an interview with The Washington Post, artist De La Ghetto noted that during the early days of the genre, they really didn’t have a means of building large fan bases. 

SoundCloud became one of their primary means of spreading their new music. Bad Bunny routinely uploaded new tracks on the platform when he wasn’t doing his day job. Other artists also relied on social media to hype their music to more listeners.

The growing popularity of the genre online also convinced record producers to take a second look. Dominican rapper Messiah said that, in the past, the labels often told them that the genre is “going nowhere.” Latin music blogs and sites seconded this opinion, stating that the genre was cool but did not have what it took to grow. 

The tables have since turned, and labels are now scrambling to sign up Latin trap artists. In 2018, Bad Bunny released his debut album “X 100Pre” under the record label Rimas. 

They also continue to grow their presence online. Puerto Rican artist Ozuna, for instance, became the most streamed YouTube artist in 2018. He was able to gather 8.7 billion views, beating perennial favorite Justine Bieber. “Te Bote Remix,” a collaboration of several Latin trap artists, was also one of the most-watched music videos for the year.

The secret behind Latin trap’s success

According to Messiah, the reason behind the genre’s continuing popularity is its continuing evolution. He noted that there were instances when most of the tracks he listened to were pure trap, but he also found ones that had a generous amount of R&B and dance hall influences to them. 

This direction is important for promoting not just Latin trap, but also other music. Messiah noted that if there is little variety, they would end up sounding the same. Observers say that this also helped the genre become more mainstream.

Social media pushes Latin trap

Social media is another important factor in the popularization of the genre. It gave the artists a venue to promote their music and catch the attention of listeners despite not having the marketing machinery of major record labels. 

The artists’ growth on different platforms like YouTube and SoundCloud also paved the way for record labels to reevaluate these artists. Once you can show a record label that there’s an audience, with solid numbers, you’re at least halfway there.

Latin trap music is expected to grow more in the next few years. Even if you are not part of the music scene, its story will give you a lot of lessons on promotions and marketing. Study it, and check out their beats while you are at it. 

Get this: A 2013 study showed that over a third of marriages in America between 2005 and 2012 started online, mostly through dating sites like OKCupid and This tells us that people no longer find online dating as creepy and unrealistic as when it was launched in the 1990s. However, there is a significant shift in recent years: From dating sites to social media sites. It turns out Facebook marketing isn’t only for products and brands.

A more recent study entitled “First Comes Social Networking, Then Comes Marriage?” revealed that around 21% of married couples who met online started through social networking sites. This percentage is about the same as the percentage of couples who met offline through school. Jeff Hall, the author of the study from the University of Kansas, said that he was surprised that this shift happened without “anyone researching it, without anyone even paying attention to it.”

In Hall’s study, several of the married couples met through new social media sites like and Myspace, before Facebook and Twitter exploded. This makes Hall think that there are still bigger waves of marriages to come, with the boom of social media and the fact that the whole friendship-dating-marriage process can take several years.

Online dating sites vs. social networking sites

The movement of online dating to social media doesn’t necessarily mean the end of dating sites like and OKCupid though. In fact, analysts believe that there is room for so many players in the dating services industry because it is worth about $3 billion.

However, there are notable differences between online dating sites and social networking sites that experts and people who found and are looking for love online are pointing out.

  • Social networking sites are free: While dating sites will cost you around $6 to as much as $25 per month for paid plans, social networking sites are completely free. Social media sites are primarily used for several reasons other than dating, and their income comes from ads revenue, rather than subscription costs.
  • Social networks connect people with similar interests: Facebook and Twitter algorithms work by suggesting to users people that are within the same alumni group, sports group, or any targeted group. They can also recommend people who like the same pages as you. There’s definitely a good chance that the people you meet on social media share the same interests as you, or that you already belong to the same social circle.
  • Online dating sites offer limited options: A Pew study says that 54% of people on online dating sites are suspicious of the authenticity of the profile owners. They only put out what they want you to think of them, and you base your decision on that profile and the photo attached to it. It’s limiting, and even misleading.
  • Social networking sites offer a look into your life: Social media profiles reveal clues about the real personality of the user as shown in the articles they share, how they interact with friends, the images they upload, and the words they use in every post or comment. Dating sites don’t have these details.

Many people, therefore, prefer social media sites in looking for partners, but there are still those who go the “old-fashioned” way and sign up for dating sites. As experts said, the dating industry is large enough for multiple dating platforms.

Woes of online romance

Finding love online is as complicated as finding love offline, perhaps even more so. For one, people who flirt on social media should be comfortable doing so in the public eye. Your friends and the other person’s friends can see your comments and replies to each other and can join in. They can even take a screenshot of the whole thread just for the heck of it.

Two studies conducted by Russell Clayton, a researcher at the University of Missouri, also reveals that heavy use of Facebook and Twitter often lead to jealousy. According to one of the studies, heavy use of these social networking sites could mean that the person is:

  • Indirectly neglecting their partner.
  • Directly neglecting their partner by still communicating with exes.
  • Constantly monitoring their partner.

All these can lead to conflict in the relationship and also result in Facebook-related jealousy. Furthermore, constant use of social media when in a relationship can lead to temptation for physical and emotional cheating.

All these can lead to conflict in the relationship and also result in Facebook-related jealousy. Furthermore, constant use of social media when in a relationship can lead to temptation for physical and emotional cheating.

Managing your many social media accounts can be time-consuming. Save both your time and energy and build a strong following using smart marketing tools.

So, if you’re struggling with multiple sites and need help scheduling your posts, promoting your sites, or measuring your stats, take your social media marketing to the next level with these popular tools.


What people say about you and your brand is an important kind of feedback that you can use to improve your products or services and realign your campaigns and strategies. With Mention, it is easy to discover people who are talking about you and learn what they’re saying.

You can also monitor your stats or your those of your competitors, all in real time. You can even use it to find influencers to help grow your brand.

Image credit: Mention

You can also pair an influencer campaign with a bought-followers campaign for better results. Buy social media followers to look better online and attract more organic followers.

People tend to follow those with large social media followings, and are more likely to stop and check their accounts out when browsing randomly or comparing to competitors. So, appearing popular with your bought followers can help you gain real followers. In time, you’ll build a strong, organic following that will continually grow as long as you keep up your good work.


Next is IFTTT, which stands for If This Then That. IFTTT uses automated action sequences, or “recipes,” that you can set so that you don’t have to do those tasks yourself.

So, for example, you can set a recipe that says if you upload a new photo on Facebook, your Twitter account will automatically post a new tweet about it. Twitter will automatically do that every time you upload a new photo.

What’s cool is that the uploaded photo will appear as a native photo on Twitter. It’s different than simply linking your Facebook to your Twitter account so all your posts on one platform will be automatically posted on the other. With this productivity tool, you won’t see links to the picture but the picture itself!

It’s easy to make your own recipes and set triggers for the actions you want. You can also browse recipes shared by other users and simply activate them.

Image credit: IFTTT


To stay on top of the latest news and trends around the web and on social media, use Mashable. Mashable has a mobile app that you can download so you know what people are talking about on social media anywhere you go.

Sharing timely posts on social media is important for staying relevant. Time is a factor that contributes to the virality of posts. Keep tabs on everything that’s happening to better the odds of creating your own viral post!

Image credit: Mashable


AgoraPulse is a social media management tool for teams and agencies. There’s a social inbox where you can combine your inboxes from all your profiles and reply, review, and tag or assign them to others in your team for easy collaboration.

There’s also a scheduling function for your content and program to run once every hour, day, week or month.

You’ll also get detailed performance reports that cover reach, engagement, conversion rates and more.

Image credit: Top Best Alternatives

It works with Facebook, Twitter, Instagram, Google+, and LinkedIn.


Buffer is a social media tool that lets you schedule posts to multiple accounts on Facebook, Twitter, Instagram, Google+, Pinterest, and LinkedIn.

The dashboard is simple and easy to use and all your posts will be published automatically according to the posting schedule you set.

Image credit: Tech Net Africa

Aside from easy management of all your accounts, you can also monitor the performance of your posts with Buffer.


Another popular social media tool that you can use is Hootsuite. This social tool lets you manage multiple networks and delegate posts to your team.

You can schedule and automate the publishing of your content, and maintain a social media presence 24/7. It also lets you monitor the performance not just of your posts but also your entire social media accounts, and then set-up reports for them.

Image credit: Hootsuite

Sprout Social

Sprout Social is ideal for business of all sizes. It supports multiple profiles, departments, and companies. It has a built-in customer relationship management system as well as a Helpdesk feature so you can more easily use your social media channels for customer support.

Image credit: TechnologyAdvice

Sprout Social lets you manage multiple social media sites like Facebook, Twitter, Instagram, Google+, and LinkedIn. You can have your inboxes all in one place and share the workload with your team.

Sprout Social also has a ViralPost function that tells you the best time of day to publish updates and maximize engagement on your posts.

Having viral posts will also help you gain new followers. If you don’t have a lot of followers yet, you can kickstart your growth by buying social media Followers.

Buying high-quality, authentic-looking followers can help establish your authority and attract real followers. So make sure you only buy high-quality followers and do some research before you buy from any provider.


If you need a special marketing partner for your visual content, try Tailwind. Tailwind supports Pinterest and Instagram.

On Pinterest, you can use Tailwind to find trends, schedule pins and posts, launch contests, monitor your performance and more.

On Instagram, it offers a way to find influencers and connect with them so you can broaden your reach. You can also schedule your posts, get access to analytics and reporting, and get insights on the best times to post.

Image credit: Alisa Meredith

Try One Today!

These are just some of the most popular social media tools you can use to grow your brand today. They will help you maximize your time and be more productive, so you can focus your energy on building your brand.

Give one, or a few, a try today — you never know what you could do with some extra time on your hands.

We all compare ourselves to others. We do it all the time whether we’re online or in real life, and, sometimes, we come up short. The truth is that no matter how hard we try, we will always find someone who is better than us. On the other hand, if we look closely, we will find that we are better than others too.

This is a habit that is deeply ingrained in human nature to make us feel the need to compare our looks, personalities, achievements, jobs, and other material possessions with those of others. That need comes from the ego and its maddening necessity to seek approval. In this article, I’ll help you put an end to that.

Mirror, mirror, on the wall…

The challenge has always been to rise above such human tendencies, though this task is made even more difficult today with social media at everyone’s fingertips. Social media has given us an enhanced ability to measure ourselves up against others, and that’s surely not a good thing.

From profile pictures, to the number of friends, to phenomenal vacation photos, to major life events, people are trying to post the best versions of their lives. This makes falling into the comparison trap easier than ever before, and practically encourages this act which is detrimental to our mental health.

Are you falling into this trap, endlessly comparing yourself to others on social media? Learn how you can fight your own insecurities the next time you find yourself thinking any of the following thoughts, wishing you were somebody else living a life you can only glimpse on social media.

Other people have better pictures

If you’re on Instagram, you pretty much know that there are a lot of talented creators who post dazzling photos. Don’t be surprised as Instagram is, after all, where people showcase their best photos. If you think that your pictures are not on par with your fellow Instagrammers, or that maybe you don’t lead an exciting lifestyle that would allow you to snap awesome vacay photos; don’t get discouraged. Many of today’s most followed Instagram users started from scratch, just like you:

These are all famous influencers on Instagram now, but their beginnings were humble. They started by taking photos using their phones and worked their way up from there. This just shows you that you don’t need to be a photography guru in order to create great photos on Instagram. All you need to do is take the time to learn different techniques, delve yourself into your creative imaginations, and spend more time learning from top influencers in your niche.

That’s why you shouldn’t write off Instagram yet, even if all your friends are posting perfect photos of different exotic places and all you can capture are pictures of herbs on your kitchen windowsill and the different ways you cat yawns. Give yourself time and learn how to express yourself through photography. In time, you will surely create pictures as amazing as the one above.

Great view of Camps Bae 🌴 @nicoleeddy 📷: @aaronwsailor #capetown

A post shared by Ben Brown (@mrbenbrown) on

Another important thing to remember is that unique photos and large followings are two things that can attract people on Instagram. Work on your photography skills, but also consider buying Instagram followers to boost your following. By doing this you will improve your stature and have better social proof, which in return can do wonders to increase the organic growth of your followers. Instagram users like following popular people who seem like an authority in their industry.

Everybody else has a fabulous life

This is a complete lie and you know it, though sometimes if you’re feeling down, life can feel this way. Perfection, in this world, does not exist. No one leads a perfect life and the perfection you see on social media is the result of people faking things in order to look happy, rich, and successful.

Nobody is going to post about their meltdown when their significant other forgot their anniversary. People only post about how they want to convey their life in pictures, not how it really is. That’s why you shouldn’t get drawn into this illusion that everyone else’s life is better than yours just because it appears so on Instagram. Everything may look peachy and perfect from your perspective, but remember that this is far from being true.

Other people have beautiful, popular friends

Posting photos of popular people with you in them is the online equivalent of name-dropping. Unfortunately, we’re not all Chance the Rapper hanging out with Snoop Dogg:

Caption this

A post shared by Chance The Rapper (@chancetherapper) on

However, just because people post pictures with popular “influencers” doesn’t mean that they’re actually friends in real life. Online collaborations have been quite popular lately, and with the right incentive, regular users can land a collaboration with a popular Instagram influencer.

Don’t base your own self-worth on your lack of celebrity friends. Draw your self-esteem from your inner self. Though if you feel your personal confidence grows by having plenty of friends, you should consider growing your followers online.

Buy social media followers to attract more influencers wanting to work with you and your account. The more followers you have, the more likely people will be to want to work with you as they see an opportunity for a mutually beneficial partnership. That’s the effect of social proof.

Their feeds look better

The nature of your content is important in creating an impressive Instagram feed, but it’s not all you should focus on. For instance:

  • Color coordination
  • Theme
  • Filters
  • Layout

They all contribute to composing an easy-on-the-eyes Instagram feed. This example is what a neatly crafted feed looks like.

facebook active users stats

Learn how to transform your feed from dull and boring, to engaging and dazzling. You can rearrange your photos or archive some of them which don’t match the pattern of your content. Either way, you want your followers to have that “WOW” moment when they check out your feed.

Other people get more engagements

When you compare your likes to others it can be a bit discouraging. However, the engagement that you receive doesn’t necessarily have to depend on the quality of the content. What it does depend on, most of the time, is the social proof.

A large following can help you gain more likes, comments, and shares. Having a big following will help you expand your reach and increase engagement numbers on your posts. Just be careful as a big following doesn’t automatically bring positive engagements. You need to work hard and use different techniques to boost your engagements, such as:

🎉GIVEAWAY🎉⠀ We’ve partnered with our friends at @frankandoakwomen to give you and two friends the chance to win sweet prize packs including $200 worth of DT goodies and Frank And Oak $300 Gift-Cards!⠀ ⠀ How to enter: ⠀ 1. Follow @frankandoakwomen and @davidstea⠀ 2. Tag 2 friends in the comments ⠀ ⠀ Pssst! Double your chances of winning by participating on @frankandoakwomen's contest post too ⠀ ⠀ Contest details link in bio. • 🎉CONCOURS🎉⠀ Nous avons fait équipe avec nos amis à @frankandoakwomen pour vous donner la chance à vous et deux amis de gagner chacun un prix incluant 200$ d’items DT et une carte cadeau Frank And Oak de 300$!⠀ ⠀ Comment participer:: ⠀ 1. Suivez @frankandoakwomen et @davidstea ⠀ 2. Taggez 2 amis dans les commentaires⠀ ⠀ Pssst! Doublez vos chances de gagner en participant sur la publication de @frankandoakwomen ⠀ ⠀ Réglements officiels dans la bio.

A post shared by DAVIDsTEA (@davidstea) on

Instagram celebrities don’t get thousands of likes on their posts right from the start. They worked on building their following, tried new techniques for boosting their engagement, and improved the quality of their content as they grew. If you’re unsatisfied with the levels of engagement you’re receiving on your posts right now, there is a lot you can do to change that.

Always love yourself!

Someone will always look better, have more friends, take more attractive photos, or have more comments and likes on their posts. That ‘someone’ is called Beyonce. ;-)

That’s why you need to stop comparing yourself to others because you’re bound to often find yourself holding the short end of the stick in some regard or another.

Focus on your own gifts and on the positive things you can do to improve your social media presence. Keep in mind that real life is not the same as life portrayed on social media. Work on having better online relationships, but don’t forget your real-life friends. Most of all, love yourself! If you don’t, it will be much harder for everyone else to.

The dawn of social media has drastically changed the course of digital marketing. Brands, both big and small, now have fairly equal chances of increasing their visibility to consumers with ad placements and a smart social media marketing strategy.

It’s been found that brands allocate 10% of their current budget for social media marketing and will see a steady increase to 25% in the coming years.

If you’re working with a limited budget, you may feel like you’re falling out of the race. Today, we’ll be helping you develop a more efficient and precise strategy that works perfectly with the budget that you have.

Don’t Talk To Just About Everyone

Talking to just about everybody on Facebook or Twitter is a big waste of marketing time and resources. If you want your marketing strategy to provide the results you want, you must focus on precisely targeting your ideal customer.

Developing a painfully specific buyer persona should help you narrow down your list of potential customers into a more precise set of leads.

Studies show that 71% of brands who exceed their target revenue use a buyer persona to help them zero-in on their prospective clients.

Image credit: Kissmetrics

The image shown above is an example of a highly specific buyer persona card. Your version should contain specific information like age, location, profession, interests and the like to help you get an in-depth overview of your ideal customers and where they hang out on the internet.

Shift Your Perspective

If you want your campaign to succeed, you have to stop selling so much. This may sound counterproductive, but providing people with valuable content elevates you from being just another brand into an authority in your industry.

70% of marketers believe that interactive, valuable content effectively engages buyers. An engaged pool of potential buyers gives you much better chances of increasing sales compared to an unengaged following.

Excedrin is a popular headache drug, and this brand knows how to give their users timely, clever and useful information without having to actually sell their products.

The pharmaceutical brand came up with a winning ad for the 2016 presidential election that was so entertaining and timely you wouldn’t think of any other medication for your debate-induced headache.

Move Them To Your Email List

Confining your lead hunting to social media will leave you at the mercy of the website’s native algorithm and filtered feed.

But getting them to give you their email can be a challenge.

It may be a challenge but it’s not at all impossible. One way to get your followers to give you their email is by giving them a valuable offer they can’t resist – for free.

Giving away a free eBook is one of the most effective ways you can get people to give you their emails.

Image credit: AdEspresso

eBooks are incredibly easy to make and it doesn’t even have to cost you anything if you do it yourself. There’s an eBook to be written for every niche, you just have to do a bit of digging. You can advertise your free eBook on social media and your website, asking people to sign up in order to get their copy.

HubSpot knows how much their audience loves getting their hands on new marketing resources. Aside from helping them establish themselves as a digital marketing authority, they’re also able to grow their mailing list – a double win, if you ask us.

Create Custom Images

Today, pictures do more than just paint a thousand words – they are also one of your strongest marketing assets.

According to Mary Meeker, renowned internet analyst, the world uploads over 1.8 billion images a day. This just reiterates how much visual sharing has become the current and future trend of marketing.

Image credit: Recode

Images are also three times more likely to be shared compared to other forms of updates – that puts you one step closer to reaching viral success.

Stunning visuals are most likely to stop internet users in their browsing tracks, giving you more visibility and raising brand awareness.

Take Grammarly for example, an online tool with an impressive social media presence. They use stunningly simple images to stay on their followers’ radar.

Especially National Coffee Day!

Posted by Grammarly on Thursday, September 29, 2016

You don’t have to spend big bucks to recreate their success. You can take photos using your smartphone and lay them out using free web-based tools like Canva.

With a little creativity and a few original snapshots, you can come up with engaging images for your campaign that people will love.

Invest In Videos

81% of consumers remember watching a video about a brand – that stat tell us that brands should invest a good chunk of their budget in video marketing materials.

Intel is a global tech brand that uses a lot of videos in their campaign. They have no problem selling their electronics, but they still pay close attention to crafting great ads. Instead of creating videos that sell their products, they use YouTube as a platform to shed light on how their products enrich other people’s lives.

Videos that sell the best are often those that don’t sell anything at all.

Use videos to teach your target audience how to make their lives easier and better through the use of your services or products, or showcase people who have done just that.

Know Your Engagers

According to John Haydon, there are five types of engagers on the internet. Learning how to approach them can help you leverage your campaign to success.

Below is a brief breakdown of how Haydon classified these engagers.

The Broadcasters

These are the type of engagers who like producing their own content. They scour the internet for relevant resources to help them craft their posts.

The BFFs

The BFFs are what we call micro-influencers. Their opinion and thoughts about a product or service are highly regarded by people within their personal network.

Scout’s Honor

Scout’s Honor signifies an influencer of massive proportions, someone who’s great at gaining the trust of others. These are people who have a cult following both online and offline.

The Opinionated

These are the restaurant critics of the internet. They share their bold opinions about every topic of interest and they don’t care whether they get on a brand’s bad side.

The Informer

These are the type of engagers you’d want to tap during a sharing campaign. They’re just like broadcasters except they don’t create their own posts.

Buy Yourself Some Credibility

Establishing a respectable degree of social proof may come as a challenge to some, happening too slowly to make a real impact. This is a delay you can’t afford.

If you want to grow an impressive following on social media, consider buying high-quality Followers from a tried and tested provider.

The companies on our list are tested and reviewed, and in our experience they’ll deliver your followers as promised, with no delays. They also offer dependable customer support and transparent refund policies that protect your best interests.

Buying followers can be the kickstart your social proof needs to speed up organic growth. Combined with a consistent and planned marketing strategy, bought followers can help you achieve your marketing goals a lot sooner than you expected.

Take Full Advantage of Analytics Tools – For Free at First

There are hundreds of analytics tools out there that promise to give you access to some exclusive data you can’t get anywhere else – but we all know that’s not necessarily true. These analytics companies work on a bait and hook business model that reels you in with free services and then jumps you with membership fees.

The data you get from the free packages should usually be more than enough to help you develop a more precise strategy. If you want a more diverse set of data for your campaign, use several free tools together.

Among the most popular tools out there are Buffer, Quintly, Cyfe, and Google Analytics. These tools have such robust dashboards you might not find a need to upgrade to a paid subscription anytime soon.

Allocate Smart

Social media marketing on a budget is not about how much you’re willing to spend but how well you allocate your resources.

A more precise campaign can be achieved with smarter allocation. Stop wasting your time, energy and resources on a strategy that’s not giving you the best possible results.

Buying high-quality Followers from a provider you can trust is the best way to help your social proof grow without having to wait on the painstakingly slow process of organic growth.

Despite having a limited budget, you can still compete with some of the big guys – you just have to be a lot smarter about how you spend your marketing money.

It’s been reported that over 74% of Twitter users have followed a brand or business on Twitter with the intentions of seeking customer support and receiving product updates. This makes Twitter the best platform to connect with existing and potential customers alike.

Knowing who you want to reach can help you develop a more precise Twitter marketing strategy that can deliver high-quality results. Your target market, the group of people most likely to buy your product, is out there on Twitter and all you have to do is find them.

To help you make better and more efficient use of your marketing resources, we’ve listed some of the best tips to help you reach your target market on Twitter.

Are you ready to refocus your marketing efforts on the right Twitter users? Let’s go!

1. Create a Strong Profile

In order to attract all the right people, you have to have an impressive-looking profile. You want your profile to exude credibility, so it must contain ample information about your brand to serve as a reference to those who might look you up.

More than just for networking, Twitter is a great social media platform for brands who want to provide prompt customer support.

Warby Parker is one of the fast-rising e-Commerce sites in the United States that’s changing the way people get their prescription eyewear. Aside from their unique delivery of services, they are also known for providing quick and dependable customer support.

If you want to impress all the right people, you have to provide them with credible, dependable and prompt customer support while exuding strong social proof through a well-thought-out profile.

If you’re fairly new to Twitter, you’d know that amassing an impressive following can be a long and arduous process. Did you know that purchasing high-quality followers from a trusted provider can help? This will help you establish a more trustworthy impression without having to go to extreme lengths exhausting all of your marketing energy and resources.

2. Target Keywords in Twitter Bios

A good Twitter bio is filled to the brim with highly-targeted keywords that describe a user and his/her interests.

This makes it a lot easier for you to find your tribe – or your target market, at least. There are a number of online tools that allow you to target Twitter users based on specific keywords such as interests, location, username and even URL.

Twitter Search and FollowerWonk are both free advanced search tools that allow you to target a more specific audience using keywords. SocialBro by Audiense helps you target your audience with more advanced filtering tools and even allows you to collate all of your findings into one organized list.

Targeting your audience using keywords has never been easier thanks to these free online tools.

3. Use Hashtags

Twitter users employ hashtags to partake in trending conversations with fellow users around the world. As a business owner, you can use hashtags to find people who are looking for niche topics that are most relevant to what you offer.

Hashtags are keywords that help you discover and track trending topics in real time. Much like the tips mentioned in the previous section, hashtag research can be done through the use of various online tools.

TrendsMap, RiteTag, and Sprout Social are three of the most popular hashtag search tools out there today.

You can also use high-performing hashtags and incorporate them into your posts to help users find you through this simplified search index.

4. Create a List

Having a separate list for users who fit your buyer persona to a T should help you zero in on all their activities on Twitter. Lists are one of the most useful yet underutilized targeting tools on Twitter that allow you to cut through the noise of an otherwise bustling feed.

Adobe is a known tech brand who has a public list on Twitter that’s dedicated to their brand’s evangelists. This allows Adobe to engage with and put the spotlight on those people who are driving their business forward.

By creating a list for all their brand evangelists, they are able to interact with them on a more consistent and personal basis.

Find out how you can start creating your very own list on Twitter through this step-by-step guide.

5. Find Influencers and Amplifiers

Without a doubt, influencers have the most valuable and powerful voice on social media. Knowing who’s the biggest influencer in your industry should help you track down your target audience more quickly and accurately.

Coca-Cola has a more general target market that allows for maximum flexibility. By teaming up with TV personality Ryan Seacrest, they were able to magnify their marketing campaign and reach out to Ryan’s fans.

Influencers who serve a specific niche should serve to introduce you to Twitter users who are after what you’re selling. Browsing through the right influencer’s list of followers should be one of the best ways for you to find your targeted audience.

6. Pay Attention to Your Existing Followers

Your existing followers can introduce you to like-minded Twitter users who are more likely to be interested in your services or products.

Your loyal followers and repeat patrons are among the best brand ambassadors you can ever come across. If you want to find people who are just like them, taking a good look at their list of followers should be worth your while.

Having a common connection should make it a lot easier for you to convince newly discovered users to check out your page. If they’re interested in the same things your original followers are interested in, they’ll most likely check you out and even follow you.

BONUS TIP: Monitor and Interact

Having a highly-targeted following on Twitter is nothing if you don’t put that audience to good use. Now that you are on their radar, you must work twice as hard to keep them engaged, informed and entertained.

Make good use of the data you have at your disposal and use it in order to learn as much as you can about your target market. With all the information you have on hand, you can easily develop an effective Twitter marketing strategy that is specially designed for the users you want to reach out to.

Image credit: PostPlanner

Someecards is a renowned humor site who knows their audience and gives them exactly what they want. While there’s no denying that there are pretty brilliant and hilarious minds behind their official account, they are also quite diligent about monitoring their followers in order to find how to tickle their fancy.

Monitoring can help you find out what your followers want, and interacting with them can help you stay on their radar for as long as possible.

Make your followers feel like they’re being seen and heard by putting them in the spotlight from time to time. Getting a retweet or a reply from a brand they adore should be enough to keep them loyal – to your company.

Target Users More Regularly and Conscientiously

If you want to stay relevant on a fast-changing platform like Twitter, you should make audience targeting a consistently recurring effort.

Find out as much as you can about the kind of followers you want to attract. This will help you come up with a more relevant and effective Twitter marketing strategy.

Building a stronger social proof can help users who fall within your target market find you instead of the other way around, and buying Twitter Followers from a provider you can trust is one of the best ways to do this quickly and easily.

Combine bought followers with the strategies discussed here, and you’ll be way ahead of the pack. Avoid the scams by sticking to our tried and tested providers, who are proven to deliver the best bought social signals on the internet.

Stand out from the Twitter crowd, and focus your efforts on coming up with a winning strategy that will help you attract prospective customers on social media.

The role of social media in growing businesses has never been more apparent than it is today. With 2.8 billion people using social media out of the 3.75 billion people on the Internet, and 30% of online time spent on social media platforms, social media is certainly the shortest way to reach your market.

If you want to get noticed on social media by a large segment of your target market, you’ll want to have a large following. Did you know that you can buy Followers for all of your social accounts so you don’t have to start from scratch? This is a great way to kickstart your progress.

There is value in having a large audience and often, it’s the opportunity to grow your business. The potential to expand your business will grow as your audience becomes ever wider – what are you waiting for?

Image credit: emilymakes

You’ll find all sorts of strategies online to help you build a healthy number of Followers. The tips you’ll find here, however, are based on research and studies, and are grounded in why people Follow and un-Follow brands on social media.

Read on and find out how you can gain more Followers on Twitter, Facebook, Instagram and all your other social media accounts.

Identify your Target Audience and Build a Connection

You cannot build a deep connection with your audience unless you understand their interests and motivations. Identifying your target audience will help you pin down reasons why one would say “I want to be associated with this brand” while another “This brand is not for me.”

Psychological research suggests that it isn’t objective reasoning that makes us pick certain brands over another. In fact, it is our feelings and identities that influence our choice of brands the most.

We like certain brands because of our desire to fit in. One study revealed that 40% of Facebook users follow certain brands because they want the world – and their friends – to know their brand affiliations. It’s all about social acceptance and the need to ‘belong.’

Not everyone in your audience demographic will fit into this model, but this kind of subcultural affiliation definitely has a strong pull. Consider Mac and Windows.

Apple knows its target market and capitalizes on this by employing consistent brand messages in their marketing. They use the iPad, iTunes, and iPhone to acquire new consumer segments and strengthen their brand personality.

Meanwhile, Microsoft remains an iconic brand with Windows running in computers of the rest of user population.

Each has built its own loyal user fanbase who rise up to defend their brand at the slightest provocation from the other.

Give out Discounts, Promotions and other Special Offers

According to research conducted by Nielsen, 52% of Twitter users follow brands on the platform to learn about special offers and promotions.

So, give out discounts, promotions, and special offers that will motivate your audience to Follow you on your social media channels.

Giving something to your consumers also follows the reciprocity principle in marketing. The Reciprocity Theory states that people feel obligated to reciprocate in kind what another person has given them. By offering your products or services for free, you let your consumers feel indebted to you.

You can guess how Converse’s musician customers felt after Converse launched Rubber Tracks – their own music studio that offers free recording sessions to unsigned artists. The response was clearly seen in the revenue increase. They also experienced exponential growth in their Facebook and Twitter Followers after the program was launched.

Image credit: referralcandy

Talk Less About Yourself: Apply the 80/20 Rule

We’ve all met people who talk about themselves all the time and we’ve probably all felt bored at some point. In social media, the feeling incited is the same. In fact, a survey revealed that too much self-promotional and uninteresting content posted by brands will make users Unfollow them.

If you want more Followers, talk less about your brand and more about topics that your audience will find interesting. The 80/20 Rule in social media marketing says you should post content that engages your audience 80% of the time and info about your brand should appear in only 20% of your total posts.

Learn from a brand like Red Bull. Red Bull focuses on sharing content that reflects their brand image rather than pitching their products to their audience. Their strategy works because their posts get shared a ton and are Liked by many.

Image credit: BlueFountainMedia

Be an Authority

Nothing says “authority” more than a massive number of Followers. Conventional wisdom also tells us that as you increase your authority you’ll gain even more followers, who will increase your authority, leading to more followers, etc.

Psychology explains this phenomenon as Social Proof. That is, people are likely to follow what the majority is doing with the reasoning that if there are a lot of people doing it, then it must be OK.

To grow your Followers using social proof, you can buy Followers for your social media accounts from trusted providers.  Your bought Followers will paint you as an authority in your niche, and real users will follow you because of your increased Follower count.

Bought Followers, however, can’t replace your organic marketing efforts. It’s much better to buy Followers and other signals of engagement to kickstart your organic growth, and move on from there.

There are many other ways you can use social proof in your overall social media marketing campaigns. Consider how Fitbit used reviews of their product as evidence of its superiority. It didn’t just use social proof generated by their customers, though, it displayed reviews from industry experts, too!

Image credit: Hubspot

Share Happy and Positive Content

Several studies show that there is a relationship between positive content and your Follower count. One particular study illustrated how accounts with higher Follower counts have a proportionally higher percentage of positive posts, and vice versa.

Positive emotions in posts also impact users in a way that makes them want to share. So, using positive words, a cheerful tone, and happy photos will not only encourage people to Follow you but will also give your posts that virality factor that everyone is going after.

Take positivity as your new theme and stay away from all kinds of negativity, including aggression. Take Nike’s great example, that they consistently show in their posts.

Nike has always supported controversial topics like equality, women’s empowerment and more. They have always inspired people to be more and just do it! People like this attitude and it shows in their number of Followers.

Post Consistently

You hear this advice often enough: post consistently to have a successful social media channel. It’s common knowledge that consistent posting is good, but it is also supported by plenty of research.

In a study done by Union Metrics, they found out that some brands on Instagram lost Followers because of lack of consistency in posting. So, if you want to attract more Followers, be sure you keep feeding them fresh content.

Strike a balance between quantity and quality in your posts, determine your posting frequency and then stick to it.

Take a look at how MAC Cosmetics stuck to their plan and reap the benefits in the likes they get.

Image credit: Hubspot

They do not sacrifice the content of their posts, and yet they have managed to keep posting consistently. The result is 15 million Instagram Followers to date!

Time to Expand Your Business!

In this era of social media, when people spend large chunks of their time on various social networks, it is prudent to establish a strong presence wherever your target market might be.

Go where your market is and enact specific tactics to attract a large audience to grow your business. It pays to know what the current research and studies have to say about gaining more Followers – science is smart!

So, keep these results in mind and employ these tips on social media, because growing your audience means growing your business!

According to a study by Expanded Rambling, over 65% of US businesses are already on Twitter. That means a lot of companies are already experiencing the marketing rewards Twitter has to offer.

You can get a lot of use out of Twitter too, from providing customer support to strengthening your branding efforts. Twitter is a versatile and rewarding platform for businesses of all sizes.

We’ve collected some of the most popular brands on Twitter, and described a bit about what makes them great. Learn from them, and you can recreate their success and incorporate their best practices into your own campaign.


Knowing more about your prospective followers can help you come up with tweets that tickle their fancy. Arby’s is a popular fast food chain that knows how to do just that and more.

Instead of putting up posts of food porn after food porn, Arby’s keeps things interesting by coming up with posts that reference pop culture.

In the post shown above, Arby’s made their way into the hearts of anime lovers with their Persona reference. They probably sold some extra fries that day.


If you want to connect to a whole new set of users, you have to have a clear idea of what they like. Stay relevant by keeping up with the latest trends and don’t be afraid to sprinkle a bit of pop culture in some of your posts to stir the crowd.


One brand that has continuously stayed on top of Twitter is Starbucks. These guys know how to captivate their followers with stunning images that evoke a strong emotion.

Aside from their killer content strategy, Starbucks also knows how to expertly handle themselves well under particularly tough Twitter situations.

Just last year, Starbucks was accused of canceling Christmas because many people believed their cups were too plain for the holidays.

A lot of angry coffee drinkers took to Twitter to express their sentiments about the #redcup but Starbucks handled it like a champ. They came up with several photo and video posts that showed just how much holiday spirit each #redcup possesses – if you use your imagination.

Their marketing ingenuity turned a fiasco into an online success.


Prepare for the worst. Make sure to stay on top of customer feedback both good and bad. Do everything you can to provide your customers with a satisfying response.


With over 13.7 million followers, there’s no denying that PlayStation is one of the biggest brands on Twitter.

PlayStation releases a wide variety of content that keeps their large following entertained and engaged. This company really knows how to take advantage of Twitter’s every feature – from the banner image to the pinned post, as well as offering special deals to their Twitter followers.


Make sure to properly optimize every piece of prime Twitter real estate available. This can help you make posts that are more visible to a lot more people.

If you really want to boost a post’s appeal to the general Twitter masses, consider buying social signals such as retweets and likes.

When you buy high-quality social signals from a reputable provider, you are buying yourself the head start you need to turn more heads – without raising red flags! Find reputable providers who deliver social signals that are as real as real can be by checking out our reviews.


If you’ve been on the internet long enough, you’d know that brands like to take on social media feuds from time to time. Of course, these are all conducted in good spirits but it doesn’t make it less entertaining.

Orbitz challenged Priceline, their competitor, to a set of dares that had Twitter fans at the edge of their seats.

Orbitz won by a mile thanks to their fearless humor, creativity and a spokesperson who was willing to do anything for the team – Good job, Walt!


Instead of heavily investing in traditional posts, why not spend some time and energy in coming up with highly entertaining, creative posts? These tweets are much more shareable and appealing, making them more viral by nature.

Arena Flowers

If you’ve ever come across Arena Flowers’ Twitter feed, you’d know that this company is notorious for crafting funny and whimsical tweets.

Their tweets are so sassy and entertaining you’ll forget they’re even associated with a flower shop! Their tweets allow them to make a valuable impression on all their followers who are sick and tired of seeing ads on the internet.


Ads are often perceived as intrusive by internet users and social media platforms are riddled with them. Give your followers a break by coming up with posts that are entertaining and valuable.

Think of other ways to position your services and products – and don’t be afraid to add a bit of sass on every tweet!

Kia UK

Weirdly enough, people of the internet age have a thing for following inanimate objects on Twitter. Kia UK seems to have noticed how this trend picked up and jumped on the bandwagon right away.

Through this effort, Kia UK was able to reach out to more people aside from their existing car loving followers.


When taking advantage of a trend on the internet, be sure to incorporate it in your campaign in the most organic way possible – Twitter users can spot a sell out from a mile away so tread with caution!

Delta Airlines

Delta Airlines is one company that knows how to stay on top of all the complaints they receive from customers while still providing them with a pleasant social media experience.

They also know how to position other aspects of their services, such as their airplanes, in a way that is just as attractive and appealing to everyone.


Learn to look at your products or services from a completely new angle. This allows you to add a fresh new take on your social media posts.

If you want to keep your followers engaged, you have to keep them interested and you can do this by learning to switch things up from time to time.


One of Oreo’s most notable feats on Twitter is their ability to quickly jump on trending topics in the most organic way possible.

Back in 2013, Oreo published the tweet shown above in response to the power outage that delayed the Super Bowl. The post was simple but it hit home to a lot of people who were all eyes on the game.


If you want to recreate their success, you have to be on top of the hottest topics on the internet. Do this by keeping an eye on the trending hashtags and current events.

Incorporate them organically into your posts and pair them with humorously witty copy that will surely have everyone clicking in no time.


Another big brand that’s making even bigger waves on Twitter is McDonald’s. The marketing team that manages the company’s Twitter account are masters of crafting winning hashtags that go the marketing mile.

They managed to create a highly engaging post that has gotten everyone’s attention just in time for April Fools’ Day. It’s apparent that the #MicroMac video definitely had everyone macro-laughing.


Don’t be afraid to take advantage of both national and international days of celebration – whether they are official or not. This is a great way to stay relevant to a larger group of people both within and outside your target market.


Etsy is a platform that thrives on customer-uploaded content. If you give their feed a quick browse, you’ll see that this company knows how to curate content from users.

Through retweets, they are able to provide their prospects with a clear overview of their customers’ typical experiences – which are pretty much always positive.


Giving credit where it’s due travels far on social media. Retweeting can help you establish a more approachable brand persona while attracting prospects by giving them an overview of the customer experience they can receive from your company.

Keep Up and Don’t Act Like a Brand

Some of the biggest brands who are making a difference on Twitter often don’t act like big brands at all. They take the time to get to know their prospects – what they like, what their problems are, and what makes them laugh – in order to come up with posts that resonate.

Focus your resources on building a more accurate and comprehensive buyer persona. This should help you identify pitch angles are relevant to the people you want to attract.

Don’t forget, purchasing likes, followers, and other social signals can help you establish a more influential status on Twitter much more quickly than you think. As long as you go with a reputable provider, you can rest assured that you are getting social signals that will look authentic.

Combining your newly bought social signals with highly engaging and relevant posts will surely help you attract the right kind of followers, who will then help you achieve your marketing goals.

Purchasing Twitter followers and other social signals gets a bad rap due to the massive amount of low-quality providers out there who offer less-than-perfect services. The truth is, purchasing Twitter followers is actually an efficient way to strengthen one’s social proof without spending a ton of time and energy on marketing – you just have to play your cards right and do your research.

There is an assumption that purchasing followers can actually get you banned on Twitter. While this is a possibility, the chances are very unlikely if you choose your provider carefully. We’ve performed hundreds of tests with providers of Twitter Followers, and our accounts have never been suspended for it.

Getting yourself banned is something you want to avoid at all costs, but you typically have to do some pretty grave things before Twitter axes you from the platform. You can buy Twitter followers to improve your reputation without worrying about being banned – keep reading to learn how!

The risks of low-quality bought followers

When it comes to bought followers, or any other type of bought social signal, the real danger lies in cheap, low-quality followers bought from less-than-reputable providers.

Their main effect is hurting your credibility, but these dummy accounts are also notorious for sending out spammy links that put people in your network at risk as far as digital security is concerned. At the very least, they can annoy your real followers and make them think twice about following you.

You don’t want followers like this hanging around your account – they just don’t look right at all, and it’s obvious that they aren’t there for a good reason.

fake twitter followers

While there is no denying that there are a lot of bad providers out there, there are also quite a few good ones that can actually help take your social media presence to a whole new level. The key to a successful marketing campaign powered by bought followers is finding the right company who can deliver the services you want. Everyone says they deliver high-quality followers, of course, but it’s not always true.

It’s hard to get yourself banned on Twitter, you have to do something pretty bad in order to get booted out of the platform. Buying fake followers can, at most, only get your account suspended.

Never sign up with a Twitter Follower provider who will ask you for your password. By providing them with your Twitter handle and password, you are giving them full access to your account. This means they can do whatever they want with it – and you will be accountable for their actions via your account. You never need to give away your password to buy high-quality Twitter followers. You’ll only need to provide your Twitter handle.

What Can Get you Banned on Twitter?

The Twitter Rules state the different activities that could get you suspended and potentially banned from their platform through repeated offenses. As mentioned earlier, you have to be pretty awful in order to actually get banned from Twitter. In most cases, Twitter would only completely ban accounts proven to have conducted abusive behavior towards other users, or who inherently abuse the platform for personal gains.

Martin Shkreli, the infamous “pharma-bro” who hiked prices on the AIDS drug, direct messaged journalist Lauren Duca to be his date on the recently concluded inauguration. Aside from being a noted Trump critic, Duca was also adamant about not associating with Shkreli and declined his invitation.

Shkreli refused to take no for an answer and proceeded to harass Duca in a series of tweets. Duca took the liberty of bringing this to the attention of Jack Dorsey, the founder of Twitter. After Duca sent out her tweet to Dorsey, Shkreli was soon suspended from Twitter Land.

This goes to show that you have to go to extreme lengths to get yourself kicked out of Twitter. In this case, Shkreli was only suspended, not even banned.

Buying followers almost certainly won’t get you in trouble on Twitter – and you’ll never run into any issues as long as you choose your provider wisely. High-quality followers from a reputable provider won’t get you banned or even suspended, and can even help you reap the marketing benefits you are looking for.

How to Avoid Getting Banned for Purchasing Followers

If you want to make sure your campaign turns into a success you have to work with companies that care about your reputation. with a provider simply for their cheap price can backfire when you wind up with crappy-looking users all over your account.

As we’ve repeatedly mentioned throughout this post, adequate research is key in setting up your campaign for success. There are a number of ways you can discern which provider has your best intentions in mind.

You’re looking for followers that seem just like real Twitter users, with profile pictures, unique bios, and recent activity in their feed. Nobody will be able to tell that followers like these were purchased:

Visit their Website

Find out as much as you can by browsing through their website – check out their rates and find out how you can reach their customer support team.

In most cases, providers often put a good amount of resources and information on their website regarding the services they offer. Always look for a provider who is transparent about the quality of their services – it makes them more credible, and it helps you make a better decision.

Of course, it’s to be expected that they’ll position their services in the most attractive way possible in order to gain your business, but a reputable provider will explain their services transparently and honestly.

Look for a provider who is not afraid to go out on a limb to provide you with complete and accurate information about the services they have to offer.

Contact Customer Support

A good sign of a reputable provider is a responsive and knowledgeable customer support team. If they can answer your questions quickly and informatively, they can most probably address your concerns promptly as well – if you happened to need them to.

contact form example

A bad provider will try to cut as many corners as possible and customer support is the least of their concerns. You won’t be able to reach out to them if you find something wrong with your account after purchasing their services – these are the type of providers you need to avoid.

Check out reviews

After doing some detective work on a provider’s website, you need to step out and find other resources. This can be a long and tedious process but if you have the time, we highly recommend you read a review or two.

If you’re short on time and want to get the nitty gritty right away, our Top Twitter Follower Provider list is the way to go. We test every company on a variety of points to provide you with the most accurate review possible, so you can always get your money’s worth. We test the overall performance of these providers, from their service quality to their customer support. We can lead you to the right provider who will help you reach your marketing goals faster.

Purchasing followers is not a bad move

Purchasing followers won’t get you banned on Twitter. As we mentioned in this blog, you have to be pretty bad to get in trouble. Even then, in many cases people get suspended rather than completely banned on the platform.

While it won’t get you banned, purchasing low-quality followers from crappy companies has a lot of risks. Picking any company solely based on price can have costly repercussions down the road so we highly suggest that you invest in finding the best one for you.

There are a number of providers out there, and we’ve found quite a few honest companies that can definitely help anyone take their marketing campaign to a whole new level. Check out our reviews to learn more about some of the best Twitter Follower providers out there.

Also, whatever you do, don’t be this guy.