In an effort to create a counter-narrative on social media, the Berkeley Police Department (BPD) published the mugshots and personal information of activists they arrested for carrying banned weapons in a rally. Emails also revealed that the city actually has a policy that targets protesters with mugshot tweets, with the goal of creating a counter-narrative on social media.

Consistent with today’s fervor over engagement on social media, the emails also revealed that the Berkeley police were ecstatic about the high number of retweets and overall engagement that the mugshot tweets received. Documents revealed that in one mugshot tweet, the police department had over:

  • 1.7 million impressions.

Officials had even praised the widespread attention that the mugshots received and said that it became a testament of the city’s ability to enforce its laws.

Online shaming and doxing

Activists, however, did not appreciate the northern California police department’s actions, tagging it at the very least as online shaming. After the police posted the mugshots and the arrested persons’ personal information online, Fox News covered the news. What soon followed such wide coverage were abuse and harassment against the leftwing protesters.

The protesters accused the police of doxing, the act of publishing a person’s personally identifiable information to encourage harassment.

However, city spokesperson Matthai Chakko defended the mugshot tweets policy and said that it was a response to “exceptional circumstances” and “exceptional amounts of violence at Berkeley” during past rallies. He didn’t comment when asked whether the police thought about possible doxing and abuse when they formulated the policy.

“They broke the law,” was all he said.

He also didn’t comment on the fact that the arrests didn’t lead to any convictions or even formal charges, but said that they are “comfortable with our arrests.”

The alleged acts of violence during the August 5 rally included:

  • Smashing of car windows, although there were no reported injuries.
  • Setting on fire one vehicle and three dumpsters.
  • Bringing of weapons such as a sledgehammer, metal poles, and other banned items during rallies.

Police arrested 20 people on that day, and all of them were anti-fascists who came to protest against a far-right event that happened on that same day, according to the National Lawyers Guild of San Francisco.

Social media policy for protests

Lucy Parsons Lab, a police accountability group, acquired records that show how police officials formulated and defended their social media policy on protests.

Officials said that the “Twitter protocol for mugshots” was necessary because the protests were also “social media-driven.” The documents further revealed that the officials knew that the tweets will get wide exposure nation-wide, and it’s a strategic way to build a strong personality on Twitter.

It was also made clear in the policy that the mugshots will only be tweeted if the arrests are related to protests, which was heavily criticized as an act to suppress freedom of speech. Among the information that would be posted on Twitter, according to a protocol document, are:

  • Name
  • Age
  • City of residence
  • Booking photos
  • Charges

Blake Griffith, a Democratic Socialists of America activist who was cited for misdemeanor vandalism and whose mugshot was posted on Twitter.

Prosecutors didn’t file charges against the activist, which was the same for almost all arrests.

Eddy Robinson, one of the first targets of the Twitter mugshot policy was jailed for carrying protest signs which police said were banned weapons.

His mugshots were tweeted again when he was accused of “participating in a riot.” He wasn’t convicted, but his mugshots remained on Berkeley’s Twitter page.

“I already felt like my civil rights had been infringed by that arrest,” said Robinson. “To see that it was done in pursuit of a messaging goal was just bizarre. It seems fundamentally unethical.”

Even Marketing Head Found Twitter Thread on Peloton Ads Very Funny

If you’ve seen a Peloton ad recently, you’ll understand why the Twitter thread started by @ClueHeywood now has 31,000 Twitter retweets, almost 3000 comments, and 137,000 likes.

Other Twitter users responded to the thread with their version of the mockery, with some even applauding @ClueHeywood’s sense of humor. The Twitter thread also led to less positive headlines. The Daily Dot called  Peloton bikes as “rich people’s playthings.” USA Today called the Peloton commercials “absurd,” and added that we would never look at Peloton ads the same way again.

The thread basically mocked just about everything about the Peloton ads. The placement of the bikes:

The kids interrupting their parents’ workout:

The wide windows and the great view Peloton bike owners have:

The clothes that the people in the ads are wearing:

More than anything, it made fun of the unrealistic lifestyle that the ads portray. See it for yourself:

Peloton’s response to the laughter

Peloton has no plans to respond to the Twitter thread that’s making fun of their workout ads. Carolyn Tisch Blodgett, Peloton’s SVP and head of marketing, has personally found the now viral Twitter thread very funny though.

“I personally found it very funny, but was also proud to see Peloton become a big enough brand that it is now part of the cultural conversation,” Blodgett said. She further said that they know this wouldn’t be the last time that they will hear feedback on their products.

We definitely look forward to more hilarious Twitter threads, at the least!

Since its inception in 2003, Tesla has aggressively changed the way people see and use electric cars. They proved to everyone that an electric car can outperform a combustion engine without compromise.

What makes Tesla such a successful brand is their desire to constantly innovate and improve. Despite being one of the leaders in car manufacturing, Tesla is not beyond learning from other innovative companies in other industries.

Just last month, Tesla CEO Elon Musk announced that they will begin migrating driver profiles to a single cloud network. In a move that’s reminiscent of the strategy most social networking sites use, Tesla is making an effort to learn more about their drivers and their preferences.

In this aspect, it’s safe to assume Tesla is learning a thing or two from social networking giant Facebook, which is known for using data to provide users with a more personalized experience.

Image credit: Hindustan Times

Data For Machine Learning

Facebook has been using machine learning to provide users with a more personalized experience. From keeping spam and misleading content at bay to helping users discover the most relevant content, it’s safe to say that machine learning algorithms have quickly become Facebook’s backbone.

Facebook has built their business around creating a structure based on the data they have on their users. Facebook researchers and engineers quantify the data they have on their users to improve the experience people have on the platform.

Now Tesla is planning to do the same by storing all of the data they have on their drivers in one cloud-based server network. They’re putting themselves in a position where they can easily learn more about their users and use their findings to optimize their products and services.

Image credit: Tesla

It’s evident that both Tesla and Facebook are prioritizing personalized experiences for their users through the power of data. Even without access to the same rich data as Tesla and Facebook, you can also provide your social media followers with a personalized experience by getting your hands dirty with whatever data that’s available to you.

You can take advantage of analytics tools to get to know more about your social media followers. Use the information you get from those tools to publish more relevant content to your followers — which can help you gain more traction on the internet.

You can also take it up a notch by purchasing a few thousand social media Followers from a reputable provider to give yourself a more credible persona. Buying an impressive number of followers should help you gain the attention of more organic users.

What This Means For Tesla Drivers

Tesla’s latest move is sure to make driving even better for their users. The driver profile function lets every vehicle adjust settings such as interior temperature, side view mirrors, and regenerative braking modes based on who’s driving. Just sign in to your profile, and the car adjusts to suit you based on your saved preferences.

The driver profile is bound to make driving more comfortable and convenient for Tesla users wherever they may be in the world, and whatever Tesla they may be using.

This new feature is bound to offer maximum convenience to those who frequently rent a Tesla, anyone who owns more than one Tesla, or drivers who are issued a loaner vehicle while their Tesla is receiving service.

Image credit: TechCrunch

The driver profile function is said to be available in the Model S and Model X versions of the Tesla, and will boast a universal language design that will fit in seamlessly with the car’s interior.

Becoming Like A Social Networking Company

When Tesla decided to migrate all driver profiles into a single cloud, they took a step towards becoming more like a social networking company.

They’ve become the leading car manufacturer to date to prioritize personalized experience based on unique data derived directly from their drivers. And that means individual users, not just aggregated anonymous data.

Aside from providing drivers with a more personalized experience, we’re certain Tesla will put the data they collect to good use in order to improve their overall services.

You Too Can Learn From Facebook

Just like Tesla, you too can learn a thing or two from Facebook. You can use data to learn more about your followers and calibrate your strategy to match what they like.

Don’t be intimidated by data. You can quantify the numbers you get from analytics tools like AgoraPulse and BrandWatch and use them to strengthen your content strategy.

Paying attention to your followers can take your marketing strategy far, as long as you do it right. It might take you a few tries before you pin down exactly what type of content works for your ideal audience but it will all be worth it in the end.

If you want to speed things up a bit, you can purchase a few thousand social media Followers from a tried and tested provider in order to attract more followers. The more followers you have, the more attractive your accounts will be to organic users.

Having more followers means having access to more data that can help you strengthen your current content strategy — which can be very beneficial for your campaign.

Tesla and Facebook are both prioritizing a personalized experiences among their users, do you think it might be about time you should, too?

The most enduring lessons we’ll learn either in business or in life come from experience, and failures are often some of the best lessons of all. First, they tell us what doesn’t work, and second, they make us appreciate success more when we reach it.

There’s a lot to learn, and that’s why we’ve put together these tips – for those lessons you haven’t learned yet. We hope this won’t only inspire you in your business, but also help you create your next marketing plan. Because there are no rules that say we can’t learn from others’ experiences, and especially their failures.

Image credit: DESIGNBEEP

Don’t Scrimp On Advertising

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” – Steuart Henderson Britt

This underscores why advertising should always be a part of your core strategies. Studies show that businesses that consistently advertise perform better in the long run.

Your product may be the best of its kind, but if nobody knows that, it might as well not exist. Sad to say, it is not the best products or companies that make it to the top, it is the brands that are marketed the best.

So advertise, not just on traditional media but also on the Internet, especially in this digital age. Invest in sponsored posts and reach your target market effectively.

Build a Community

“Just because you build it, doesn’t mean they’ll come.” – unknown

Just because you build a business, it doesn’t mean people will line up (digitally speaking) to buy your products. Just because you started a website, it doesn’t mean you’ll have visitors. Just because you opened a social media account, it doesn’t mean a crowd of followers will suddenly materialize.

You have to include a solid marketing strategy in your overall plans, and you have to make building relationships an important part of it.

Image credit: SOCIOBOARD

There are several ways marketing experts say you can create a closer relationship with your customers. So, build a community and aim not to close a sale with every interaction, but to gain trust and build faith every time. Creating loyal customers takes time but that’s all part of it.

You can’t gain loyal customers overnight, just as you won’t usually get thousands of followers in one day. Technically, you can buy a thousand followers and have the number reflected on your page the instant you buy them, but that’s all buying followers does: increase the number on your follower counter.

Bought followers, though, will provide a huge boost to your marketing strategies if they are high-quality followers. A lot of authentic-looking fake followers on your account will serve as social proof, attracting real users to follow you.

Provide Relevant and Useful Content

“Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.” – Robert Rose, Content Marketing Institute

Just marketing your brand to your audience is not enough. Deliver quality information to your customers not just to show your expertise in your niche, but also to provide greater value to them than your competitors.

Neil Patel said it best when he observed that “Just like the best marketing in the world won’t help you sell a bad product, super advanced SEO will be useless if your content plain sucks.”

Show the world who you are through your content. Indeed, it will also help in building trust between you and your audiences, which can help you attract more customers.

Measure the Effectiveness of Your Campaigns

“If you can’t measure it, you can’t improve it.” – Peter Drucker

Image credit: localsolutions

While Peter Drucker himself believed that not everything can be measured, when you’re running a marketing campaign, measuring its performance is important to achieving your goals.

Not measuring your campaign’s performance is like trying to improve your golf game without keeping score. You won’t know where you are in relation to your marketing objectives or if you are even progressing or not.

There are No Boring Industries – Only Boring Marketers

“Your industry isn’t boring, your marketing is boring.” – Ashley Friedlein

You can’t help being in a “boring” industry but you can spice up your marketing and avoid sleep-inducing promotional materials. Granted, you can’t compete with more exciting industries like entertainment or news that talk about the names celebrities are giving their kids or the latest on Keeping Up with the Kardashians, but you can still be a leader in your industry.

Consider how Charmin makes humorous posts a focal part of their marketing strategies. Even in their industry, marketing plain and dull toilet paper, they managed to not only grab the attention of their viewers but also endear themselves to them through their funny and lively posts.

#astronomy, indeed. Or should it be #asstronomy?

Image credit: THE META PICTURE

Your Customer is the Star

“If you are not taking care of your customer, your competitor will.” – Bob Hooey

Customers are the lifeblood of all businesses. They are important and should be made to feel important. Treat them right, treat them with respect, and show it in your every interaction with them.

Great customer service can make people feel appreciated and valued. Happy customers aren’t likely to end business relationships with you. They can even turn into loyal, long-term brand advocates.

Set the Value, Not the Price

“The reason it seems that price is all your customers care about is that you haven’t given them anything else to care about.” – Seth Godin

It’s not easy communicating the value of your products or services to your customers. If you’re able to build value around your brand, though, the price will not be an issue and your customers will be only too glad to part with their hard-earned money.

Case in point, Starbucks coffee. Starbucks is expensive and yet their customers are always happy to pay for the experience. Indeed, it’s the experience they are selling and not just the cup of coffee. Look how happy those people are.

Image credit: ADWEEK

“Free” is a Good Marketing Strategy, Sometimes

“When a consumer derives value – especially from something that was given to him for free – he becomes the best kind of evangelist.” – Mitch Joel

The reciprocity principle of psychology states that people are compelled to give something back when they receive a gift or service for free. Take advantage of this human tendency and give something free to your customers every now and then. This feeling of “indebtedness” is said to be stronger when nothing is asked in return.

This can also be your chance to demonstrate the value of your products. When your products do not disappoint, your happy customers will be happy to spread the word about your brand.

Add an Emotional Message

“Your top of the funnel content must be intellectually divorced from your product but emotionally wed to it.” – Joe Chernov

Emotional advertising has been known to make people more likely to share your content and buy your products. In fact, a neuroscientific research study shows that decisions are generally based in emotion, not logic.

Generate leads for your company using emotions that your audience will relate to. Choose happy emotions and let your viewers associate your brand with it. This can be a good brand marketing and is great for your overall image.

Ever wondered why Coca Cola always makes ads that center around happiness, rather than sugar water?

Boost Word-of-Mouth Advertising

“A trusted referral is the Holy Grail of advertising.” – Mark Zuckerberg, Facebook CEO

People trust the recommendations of people they know more than an advert. Create such a good impression with every customer you come in contact with that when it’s time to recommend someone, it’s you who’ll come to mind.

Build your brand reputation and gain the trust of your customers. On your social media channels, you can display reviews you’ve received and let those reviews speak for your brand.

Another way to create a good impression is to have plenty of followers. When people see that you have a lot of followers, the tendency is for them to follow you as well. If a lot of people are already following you, they’ll conclude that you must be someone they should follow, too.

You can make this strategy work for you when you buy social media followers. Over time, these fake followers will attract organic followers for you. They’ll help build your reputation and will help you grow as a company.

Don’t Be Afraid to Make Mistakes

The advice you see here will only be so many words if you don’t act on them. So, use them as a guide in your business and for inspiration in your journey.

If any of these quotes speak to you deeply, try writing it on a sticky note and putting it near your computer. It can be more effective than you might think.

Most of all, don’t be afraid to fail. Take bold risks! They are, like failures, inevitable parts of success.

Image credit: GIPHY

The first step in developing a cult brand is understanding that it’s neither expert management nor efficient operations that create it. At the heart of cult branding is the social and psychological makeup of people, which creates fiercely loyal customers out of regular ones.

When you make people realize their wants and needs or appeal to their personal beliefs, you elicit emotions and social responses that will make them so loyal they’ll refuse to buy from your competitors. In all your marketing endeavors, this is what you should strive for. Just think of the war between Apple and Windows fanatics. Those are the kind of fans to look for and encourage.

The bedrock principles of cult branding lie in the wants, needs, and ideals of people, and when you tap into them you activate the loyalty circuits in your audience. It’s not easy but neither is it impossible. Are you aiming to foster a cult following for your brand? Check out the qualities below that all cult brands have in common, and learn to adapt them for your own purposes.


They provide a sense of belonging

The answers to the whys of consumer behavior can often be found in psychology – where else? Psychology and marketing often go together and cult brands understand this. Their marketers regularly use principles of psychology to draw customers in to their products and services. They exploit the universal needs and wants of people from a psychological vantage.

One such need relates to the sense of belonging. According to Maslow’s hierarchy of needs, the need of humans to belong is, psychologically speaking, almost as important as food or water.

People don’t always recognize psychological needs. Your job, as a marketer, is to make people realize they have those needs and then provide solutions for them. Successful cult brands don’t simply create products, services, and concepts that fill this need to perfection, they masterfully make people aware of those needs.

Starbucks, one of the most popular cult brands, created a need for luxury coffee that soon attracted loyal customers. Who would have thought that an existing commodity product, that you can often get for less than a buck, would attract a large following of people who’d gladly pay for an expensive cup of coffee to distinguish themselves as coffee connoisseurs, or pretend to be? The need to belong is strong.

Image credit: America Retail

There are many theories as to why people want to belong. Psychologists believe that when we act on this basic need, we make decisions but we don’t usually understand why on an intellectual level.

Why do we buy ridiculously priced coffee? Is it really that much better? Ask many people and you’ll get many answers, but the main reasons mostly lie in the psychology of belonging. Take social proof, for example. Social proof is the tendency of people to make choices based on other people’s choices, because they feel that the opinion of a majority is likely to be correct. It’s a bit different than the theory of belonging, but it illustrates how people can make decisions based on their emotions– sometimes, without even realizing it.

Social proof can also help you build a strong brand online. By buying social media Followers and other social signals, you’ll grow the social proof that will help you gain organic Followers. These people will Follow you because they’ll see so many other people tagging along already, and they’ll be happy to jump on the bandwagon too.

They build self-worth

Closely related to the sense of belonging is the need for self-worth. More particularly, psychologists refer to it as the Social Identity Theory. The proponents of the theory believe that groups we belong to, like social class, family, school, company, etc., provide us with our self-worth. So, in order for us to feel better about ourselves, we promote the status of our groups and discriminate against those who are not in our group.

Apple clearly took it to this level by creating an “us against them” mentality among its customers. The friendly (but serious) feud between Apple and Microsoft users is famous around the world, with each side demonstrating a strong cultish admiration for their own products.

Image credit: Know Your Meme

Apple perfectly met the self-esteem needs of its users, probably more so than Microsoft, and their brand purpose and passion have weaved their way into the emotions of millions.

They promote exclusivity

Cult brands address the self-esteem needs of consumers by creating a sense of exclusivity for their brand. They give their brand the coveted status that appeals to people’s desire to feel and be important. By introducing the idea that the product or service is only available to a select few, people naturally want it more.

If you’ve heard of the recruiting slogan of the US Marines Corp, “The Few. The Proud.,” you probably know that it’s one of the most successful ad campaigns of the 20th century. The Marines could thank our innate psychological needs for that.

Indeed, cult branding isn’t limited to products and services. It could encompass everything from ideas and concepts to people and what they represent, like Oprah Winfrey or Martha Stewart, to name a few.

Image credit: ABC News

They have a strong brand position

Brand position refers to what you stand for as a brand. It’s the emotional core of why your brand exists and is tied to the foundation of your culture, and it could be political or just social/cultural. It gives your customers a reason to believe in you and wins their hearts, not just their minds.

Brand position is a statement that drives everything about your company, including taglines. For instance, Disney’s brand position is “fun, family entertainment,” while their tagline is “Where Dreams Come True.”

Create a truly meaningful positioning statement and align your tagline to your position. A strong brand message speaks to the heart and allows customers to associate your brand with positive feelings. First ask yourself, what do you want to deliver to your customers and the world?

When you have a strong brand position, developing an effective tagline will be easier. You also give your customers a compelling reason why they should stand in line to buy your products or avail themselves of your services. Create a culture and an emotional reason for people to like you. You might just start seeing your logo tattooed on the skin of your customers.

Image credit: Retail Voodoo

They are a status symbol

Everybody wants to “make it” and possessing something that represents status is the culminating point for most. Along with increased financial wealth, many people find social status to be of the utmost importance. Some people buy products they can’t afford to impress others, while some buy luxury goods to salvage their own ego and feel good about themselves. Whatever the reason, cult brands are aware of this human insecurity and so they create ideas, products, and services that represent status.

Quality matters, but it’s certainly for more than the craftsmanship that people, even those with relatively low income, buy Louis Vuitton products. Louis Vuitton has always been a brand that appealed to the wealthy. Now, though, they appeal to everyone because they symbolize wealth and high status. People buy a Louis Vuitton bag not so they can have a well-crafted bag, but so they can own a Louis Vuitton bag.

Image credit: Ratchet Pics via Pinterest

They provide extravagant customer service

People want to feel valued, and they look for experiences that make them feel young, sporty, or powerful, for example. Knowing what your target audience wants and needs is the key to attracting customers and building long-term loyalty.

Cult brands sell experiences and positive feelings. They ask how you feel, not just if you are satisfied with their offerings. They give the kind of customer service that borders on the excessive, beyond just great or excellent. All with the goal of making their customers feel important and eager to come back for more.

Apple does this exceptionally well, from the moment you enter their store to the time you leave. Though they have a good product, this isn’t the only reason for the cult-like behavior of their fans. Great product and customer service are part and parcel of the entire experience that is Apple.

Ikea, too, is known for their customer service. Ikea’s selling points aren’t just their cost-effective, ready-to-assemble products. It’s also the way they have made it clear from the very start that customers sit high on their priority list. Don’t they always encourage customers to return products (even if they’ve already been assembled) that don’t meet expectations?

Do you have what it takes to be a cult brand?

Cult branding exists because of the emotional responses and social relationships of people. It is based on the principles of psychology and sociology that explain man’s deepest needs.

Abraham Maslow explained it best when he theorized that everything we do, we do in response to a need of some kind, be it a lower or a higher need. So, when a brand addresses people’s needs on a fundamental level, fanatical behavior almost always follows.

Can you build a cult following? Tap deeply into the emotions of your customers and it definitely becomes possible. Don’t just aim for your products to sell, but aspire to develop a strong following that will buy your product regardless of logic.

There are many psychological principles that you can use to promote your brand, and not just the ones in here. Explore them all and you’re sure to gain a strong following. Before all that though, you need an audience to build cult followers out of.

Grow a strong social media presence and augment your organic marketing campaigns with bought social media Followers. Thousands of Followers will not only help you rank high in search results but will also help you create a credible online reputation. When you decide to buy, make sure you buy high-quality Followers and only from trusted providers.

Hit all these bases and there’ll be no reason why you can’t have a cult following of your own. Start today and start reaping your rewards tomorrow!

Nobody goes online to hear bad news and negative narratives. It’s heartbreaking, disappointing and just plain depressing.

Have you ever talked to a negative person and hung on his every word because you liked listening to energy-draining talk? Do you think people will tend to react positively if you’re posting gloomy and meaningless updates, that don’t have any tangible benefit to their lives?

Image credit: imgur

You probably didn’t know that there are data that suggest social media users who exhibit a lot of negativity in their posts have a lower number of Followers than those who don’t.

There are many studies that reveal the basis of happiness and not surprisingly, those who generate happiness online are favored more than those who don’t. Besides happiness, there’s another way that science says will encourage people to follow you and it’s called social proof. Social proof, in a nutshell, is a type of conformity that encourages people to do what others are doing.

You can buy social proof in the form of Followers, and then let your massive following attract real, organic Followers. Because if thousands of people are already following you, the internet will take notice and many people will be compelled to come check you out, and maybe follow you too.

This is a bit of an oversimplification of the phenomenon of social proof, but it works just as well as these science-backed ways below, which will bring happiness to your viewers and more Followers to you.

7 Science-Backed Ways to Spread Happiness Online

Image credit: WellnessHub

Happiness is 40% our choice, according to some research. Sometimes we get distracted by our circumstances, but our motivations to be happy remain the same no matter what’s happening in our lives. Take advantage of this and use positive emotions not just to spread happiness online but to gain a large following.

Make Them Laugh

Tell a joke or show your viewers table-slapping-funny videos and images. Laughter can be very contagious and has many psychological and medical benefits. If you can make people laugh, you up your chances of gaining Followers, one smile at a time.

An excellent example of how laughter can bring you Followers is Candace Payne, better known as Chewbacca Mom.

It's the simple joys in life….

Posted by Candace Payne on Thursday, May 19, 2016


This video, which was the most popular Facebook Live video of 2016, paved the way for Payne to become internet famous. Not only did she gain a ton of popularity and Followers with her contagious laughter, she also made a lot of money because of it.

Post Inspiring Quotes

Being positive about life makes it easier to reach for happy thoughts, and to actually be happy more often. Inspiring quotes about tackling common life stressors bring hope and strength, and help make personal and cultural issues more manageable.

Image credit: Bright Drops

Inspiring quotes also foster the realizations that can lead to self-development and increased self-worth. These are all things that can make people happy.

Take Up A Cause and Let Your Viewers Contribute

Raise awareness for a cause you are passionate about and involve your viewers. People feel happy when they’re helping others. So, when you provide opportunities for others to help, you also bring them happiness.

Take a look at how Disney ran their charity campaign for the Make A Wish Foundation. A lot of people responded and it was one of the most successful charity campaigns that used social media.

Image credit: Content Designed

Post Feel-Good Acts-of-Kindness Content

Post feel-good acts-of-kindness stories from around the web. Studies link acts of kindness to positive changes in well-being. So, whether they are directly involved in it or they’re just hearing or reading accounts of kindness firsthand, your viewers are bound to appreciate and feel good about the story.

The Good News section of HuffPost is full of such stories that you can share with your audiences.

Image credit: HUFFPOST

Host A Family Contest

Studies show that strong ties with friends and family make people happy. So, why not host a family contest that will provide a bonding experience for families (or friends!) and make you the center of it all.

If your business involves dogs, for example, you can ask viewers to post family pictures with their dogs. If you’re in the food industry, ask for a family photo with a meal, or ask them how they use your products and take a family selfie of it. The idea is to involve the whole family in the contest.

Suave did this in cooperation with Wal-Mart, and asked their audience to Instagram their family photos using their hashtags.

Image credit: First Class Fashionista

Embed or Recommend Mood-Boosting Music

Music regulates moods and, in fact, it can be uplifting even when it’s sad.

It has many powerful psychological functions, even including intervention benefits for the treatment of cancer in a clinical setting.

So, don’t hesitate to share music on your social media channels. If you are a musician and you have a SoundCloud account, then share or embed your tracks or other music you like in your social media posts. Let the sound of music bring you closer not only to your audiences but also to your goal of having many Followers.

Image credit: SoundCloud Help

Keep Your Feed Positive

Keep your feed positive and make it an inviting place for viewers to communicate with each other. Human connection makes people happy and happy posts create more of the same, as evidenced by an experiment conducted by Facebook in 2012.

Let’s also not forget that user accounts with more positive posts have a higher number of Followers than accounts with more negative updates.

With a massive following on your accounts you’ll be seen as an authority in your field. To kickstart that process, buy social media Followers from reputable companies. Just make sure you buy high-quality Followers, and only from tried and tested providers.

Be Happy To Make People Happy

Be a source of happiness on the Internet to attract more Followers. Give people more reasons to smile or laugh, and just  begenerally happy to be there reading your posts.

Start with being happy yourself and spread that happiness to all your viewers. Not only will you help make social media a happy place, but you’ll also increase your chances of gaining a solid social media following.

One of the most powerful psychological tactics that you can use in your marketing is a phenomenon called social proof. It’s the one thing that can either make or break you, projecting your brand as either desirable or undesirable to consumers.

It comes in several forms and we encounter it in our daily lives more often than you might think we do. Sometimes you’ll recognize it immediately, while other times it may slap you in the face and you still won’t know that you’re actually looking at social proof in action.

What is Social Proof?

“The tendency to see an action as more appropriate when others are doing it” is how Robert Cialdini described social proof in his book, Influence: The Psychology of Persuasion.

Social proof happens when we follow what others are doing, especially when we’re faced with decisions we either don’t want or don’t have time to make.

So, say you’re deciding between two restaurants you don’t know much about, one with a long line and one without a line. Even though you may choose the restaurant without a line on a busy day when you don’t want to wait, you still believe the one with the long line is probably the better eatery, and you’ll no doubt wish you could get in there.

Image credit: DailyMail

As you probably already know, perception is everything in marketing. In social media, the person with the higher number of Followers, Likes, Views and Comments is often perceived to be the most influential and credible.

Paired with a brilliant organic marketing strategy, buying Followers and other social signals could kickstart your influence and credibility in your social media channels. Followers though, are not the only kind of social proof.

Kinds of Social Proof

There are 5 sources of social proof as identified by expert marketers, and they are:

  • Expert
  • Celebrity
  • User
  • The Crowd
  • Your Friends

To illustrate further how you can use these five types of social proof, we’ve put together examples that you can use in your marketing campaigns.

Customer User Reviews

If you can convince potential customers that there are many people out there who already like and avail themselves of your products or services, then you’re halfway through getting them to purchase your products. You can do this through consumer reviews.

What previous customers have to say about your products and services will affect the credibility of your reviews. Research shows that a 100% positive review is not always better than one with some negative feedback. Apparently, 68% of people believe reviews more when there are both good and bad scores, and 95% suspect reviews to be fakes when they don’t see any bad ones.

This makes sense, because everything winds up with a bad review now and then – it’s natural. If all the reviews for a company, like the one below for example, were good ones, wouldn’t you think they were fabricated?

Image credit: Homepolish on Yelp

Reviews are also especially powerful when they are given by friends. A survey conducted by Nielsen proved that recommendations from people we know and trust are still the most credible form of advertising today.


Testimonials are those reviews that are usually found on your website, written by your clients, chosen by you, and including the best of your best feedback.

They are more credible when they come with pictures, as research shows that pictures increase the trust of consumers in testimonials. In other words, consumers still suspect testimonials on your page to be fake and fabricated, unless the people recommending your services appear very real.

Image credit: iMOBDEV

Awards and Badges

Awards establish your competence and give credence to the claims you market to your audience. They are strongest when they come from a prestigious or well-known organization.

An experiment on badges displayed prominently on a website, belonging to the company Bag Servant, suggests that establishing credibility with a trust badge increases conversion rates by 72.05%.

Increase yours too by displaying badges on your site. If there is no official badge logo, you can display your awards the way this personal trainer did.

Image credit: MikeZRobinson

Social Media Buttons

Remember, social proof can either hurt or help your business. When it comes to how many Followers you have, keeping your low following to yourself is better than sharing it with the world. This applies to social media buttons as well.

It’s nice to add social media buttons on your page so readers can easily find you on other platforms, but when there are no numbers to show or you have very few Shares or Followers, it’s better to go with social media buttons that don’t have a Shares or Followers counter.

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Follower Count

A high number of Followers will attract even more Followers. It’s the best form of social proof on social media for increasing your audience and expanding your reach. Unfortunately, if you have a low Follower count, there is no way you can hide it on your social media page.

What you can do to remedy this and improve your presence online is to buy Followers of various kinds from trusted, reputable companies. Your bought Followers will encourage real people to Follow you, and will thus increase your organic Followers. The end goal is to have more organic Followers and not to simply have an impressive number to show on your page, although that doesn’t hurt either.

Remember to do your research before buying Followers, and never buy low-quality Followers that will jeopardize your online reputation.

“As Seen on TV”

Image credit: Pattys-Cakes

If you’ve ever been featured on TV or covered by other media like websites, Internet radio shows, podcasts, or anything else, you can improve your credibility by displaying a picture or logo of the media outlet on your website.

“Best Seller”

Labeling a product as a “best seller” instantly increases its desirability factor. The Bandwagon Effect, a powerful facet of social proof, is at play here.

When a large number of people obviously find the product nice enough to buy, other people tend to get on board, whether or not they initially believed in the product’s claims.

Image credit: Tesco

“Our Graduates”

Schools looking to attract more students display pictures of their famous alumni, implying that anyone who decides to enroll in their school has a good chance of becoming popular as well.

If you are a small school hoping to grow your enrollees, you can show your school’s successful alumni or graduates of an educational approach you use in your school. Perhaps you use a Montessori method of teaching – you could then advertise popular graduates of Montessori.

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Purchase Counter

Seeing the number of people who have bought your products or availed themselves of your services is akin to seeing long lines of customers waiting to be served or seated in a restaurant. It conveys the message that what you have to offer is good.

Displaying the number of people who bought your products is a great show of social proof – the more the better, of course.

Image credit: Groupon

Endorsements and Recommendations

Another compelling facet of social proof that you can use is the approval of your brand by an industry leader, influencer, or celebrity.

An endorsement and recommendation from a person viewed as an authority is highly effective, particularly if it’s unpaid.

As a brand, you can also work on building your online authority by growing your Followers. Perfect your growth campaigns by utilizing organic strategies and then buying social proof to augment them.

Buy Followers and other social signals that will help build your social proof and your online authority, faster and more effectively than usual.

Social Proof Your Business!

Simply put, social proof is the driving force that makes people follow what others are doing. It can work for you or against you, but when done properly, social proof may just prove to be enough to propel a successful business.

Leverage social proof in your business today, and use these tactics to establish a strong online and offline reputation that converts into sales and money in your pocket.

Podcasts are one of the fastest-growing mediums today. Whether you’re interested in politics, sports, history, fashion, language, you name it, there’s probably a podcast discussing it on a weekly, bi-weekly, or monthly basis.

If you’re aiming to be one of the best (if not the best!) social media marketer, it’s essential for you to continue learning. Podcasts can be one of your most valued resources, one you can take with you wherever you go. Regardless of what you specialize in, there are a variety of marketing and social media podcasts that everyone can learn from.

We have gathered some of the best podcasts episodes that feature valuable information to up your social media marketing skills. Give ‘em a listen!

The Growth Show

Episode 100: Guy Kawasaki’s Unconventional Advice on Growth

Image credit: The Growth Show SoundCloud

Duration: 35:01

What the podcast is about:

In the 100th episode of The Growth Show, entitled, “Guy Kawasaki’s Unconventional Advice on Growth,” HubSpot CMO Kipp Bodnar sat down with Canva Chief Evangelist, Guy Kawasaki, to discuss Instagram stories, Snapchat stories, Facebook Live Video, and organizational growth challenges.

Kawasaki says that he prefers Instagram over Snapchat because of its analytics options and content discoverability features. He also expressed that he doesn’t particularly aim for positive, supportive, and reinforcing engagement. Instead, he welcomes any kind of engagement.

Key Lessons:

  • When it comes to Facebook Live versus published recorded video (such as sharing YouTube links), the former drives greater engagement and reach.
  • If you decide to do a live stream on Facebook, have someone around who can read the comments and questions live from your viewers so you don’t miss anything.
  • The way to increase engagement on your different social media platforms is to publish regularly and frequently.

Social Media Marketing Podcast

Content Creation Hacks

Image credit: Social Media Examiner

Duration: 41:08

What the podcast is about:

This episode of Content Creation Hacks is “How to quickly produce valuable content,” hosted by Michael Stelzner and special guest, social media pro Nick Westergaard.

Everyone knows that you need to create content, but most people aren’t doing it as effectively as possible. There should be a comprehensive strategy when creating content. Westergaard calls it “checklist marketing,” where you tackle new marketing strategies without objectives in mind. Create one great piece of content that’s well-received, then look for ways to build upon that.

Key Lessons:

  • You can share the workload and create a diverse perspective within your content when you work with a team.
  • Bank on user-generated content. You can create a campaign and a hashtag where your followers can engage by sharing their photos and messages on their social media platforms
  • Expand your content. If you made blog posts or infographics, find ways to transform them into smaller pieces of information that you can post on your other social media accounts such as Twitter and Instagram.
  • Try out Nostalgia Marketing. During #ThrowbackThursdays, share old content that relates to current events to get more use out of it.

TED Radio Hour

Why Do We Like What We Like?

Image credit: NPR

Duration: 49:13

What the podcast is about:

There are several people involved in this episode of the TED Radio Hour, “Why do we like what we like?” The host, Guy Raz, interviews several TED speakers who’ve spoken about branding. Their discussions vary from how brands impact our purchasing decisions, to how we perceive the value of products, to the power of authenticity.

The overall theme of the discussion was how a brand’s perception impacts their success. They also mentioned the phrase “ubiquity is the death of authenticity.”

Key Lessons:

  • Cultivate and promote what makes your brand unique. But do not spam and overdo it.
  • You have to be authentic and real.
  • Be a storyteller. When posting anything, whether it’s a blog, a video, or a social media update, make sure your followers will be able to stop and actually listen.
  • Remember that consumers don’t objectively think of whether your product or service will be good or bad. Their perception will all depend on how you brand yourself and market your message.

Inbound Marketing Today

7 Social Media Mistakes Companies Make & How You Can Avoid Them

Image credit: InboundMarketingToday

Duration: 12:14

What the podcast is about:

In “7 Social Media Mistakes Companies Make and How You Can Avoid Them” they discuss the common mistakes that businesses make on social media, produced by the Inbound Marketing Today Podcast. People sometimes forget that social media sites are not all the same. Some opt for too much automation. Some don’t post frequently enough or don’t respond to questions or comments.

Automation should be used to make marketing more efficient and not make you appear like a robot. The whole point of social media is to be social.

Key Lessons:

  • Social media can be one of your greatest tools for customer service.
  • Focus on two social media platforms and have a comprehensive strategy instead of posting at random on every platform.
  • Remember to always be real and connect with your followers. Maintain the authenticity of your brand’s voice.

Social Pros Podcast

Why Most Social Media Writing Sucks & How to Fix It

Image credit: ConvinceandConvert

Duration: 53:40

What the podcast is about:

This episode of the Social Pros Podcast, entitled “Why Most Social Media Writing Sucks and How to Fix It” is about writing quality content for social media. We were used to getting rewarded in school when we wrote a long paper, but we need a new paradigm when we write our social media posts, blog posts, and press releases. The key to creating effective communication is to keep it simple and direct.

Key Lessons:

  • Get to the point. You should be able to say what you mean in the first 2-3 sentences.
  • Use this checklist: Who are the readers? What are your objectives What impression will your readers take of your brand? What follow-up action do you want to inspire from readers?
  • Have another person look over your content. Never publish the first draft.

Marketing Smarts

How ‘Dolphin Tale’ Brought 800,000 Visitors a Year to Clearwater Marine Aquarium

Image credit: MarketingProfs

Duration: 25:20

What the podcast is about:

This great episode of Marketing Smarts, “How ‘Dolphin Tale’ brought 800,000 visitors a year to Clearwater Marine Aquarium,” discusses how Clearwater Marine Aquarium banked on social media to share the story of their dolphin, Winter, who recovered after losing her tail. Their social media efforts got the story shared with local media outlets, and eventually it even became a hit film called Dolphin Tale.

Key Lessons:

  • All organizations and brands have a story to tell. Find a way to give your campaign more of a storytelling arc so that it can garner attention from the media.
  • Get others to talk about you on social media and get the press to pay more attention.
  • Experiment with how and where you’re sharing your videos, whether it’s on Snapchat, Instagram, Facebook, or YouTube.
  • Get to know your audience more so you understand where and how to reach them on social media.

Social Media Social Hour

Behind the Data: A Quantitative Look at the Future of Social Media

Image credit: Casual Fridays

Duration: 35:10

What the podcast is about:

The Social Media Podcast produced this episode, entitled “Behind the Data: A Quantitative look at the Future of Social Media.” Host Tyler Anderson and CEO of Social Fresh, Jason Keith, discuss the future outlook of social media.

They speak about a Social Fresh survey on how brands are measuring the ROI of their social media strategies. Based on their results, in terms of engagement and ROI, video will continue to dominate social media.

Key Lessons:

  • Focus and prioritize on social networks that deliver the greatest ROI. Based on the survey, it’s this order: Facebook, Twitter, Instagram, then Linked in.
  • In terms of popularity and ROI, Instagram is projected to eventually overtake Twitter.

#AskGaryVee Podcast

YouTube Growth Strategies, Business Risks, & VaynerMedia’s New Office

Image credit: BusinessInsider

Duration: 17:55

What the podcast is about:

Digital marketing expert Gary Vaynerchuk answers questions about strategies for hacking YouTube growth in this #AskGaryVee episode, “YouTube Growth Strategies, Business Risks, and VaynerMedia’s New Office.” He discusses his idea that distribution is more important than content creation, be it blogs, videos, or any social media posts. Even if you write a really great blog post or produce a viral YouTube video, nothing will happen if it’s not seen by the right people. Producing good content is one thing, and letting the right people know about it is another.

Key Lessons:

  • When collaborating with other YouTubers or influencers, always offer something of value.
  • To develop your network, join forums in your industry and communities so you have a wider reach for your social media campaigns.
  • Research targeted hashtags that you can use for your campaign to generate the highest levels of engagement.

Stop, Look, and Listen to Become a Better Social Media Marketer

In general, these podcasts are highlighting the importance of storytelling as an integral part of successful marketing. Whatever social media platform you are working on, you should be able to write a compelling narrative through your marketing initiatives.

This will help you grow your fanbase. You can also combine this great strategy with bought Followers and other forms of social engagement for your social media accounts. This will quickly improve your social proof, which leads to a bigger following. Read our reviews to find the right provider for you.

Pick a podcast you may like or listen to them all. Listen to them when you’re on the road, or when you’re doing chores at home. You’ll be surprised by how much you can learn from these social media treasures.

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Marketing based on the psychology of human behavior can be a powerful thing. When we peel away layers of emotion and get to the deep motivations that make people do or not do certain things, we learn that people are very susceptible to suggestions.

It isn’t any wonder that the best marketers are the ones who study and understand what makes people tick. Delve into the psychological studies we have outlined here, highlighting principles that marketers around the world have used since the beginning of time.

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To help your Facebook marketing campaigns reach even further than these principles can take you, consider buying social signals (like Facebook followers), which will help you gain maximum exposure, and appear like more of an authority in your niche. Having many followers is a key psychological principle you’ll learn about below, skip ahead to ‘social proof’ if you’re curious!

Reciprocity Effect

Have you ever felt compelled to Like a post on Facebook simply because the person who posted it Liked one of your own? Or perhaps you’ve been in a situation where you replied to and Liked a comment on your post, and then the friend who commented Liked your reply back? Psychologists have a name for this and it’s called Reciprocity.

The Reciprocity Effect is a social rule that governs us all and makes us repay in kind whatever it was that was given to us. According to psychologist Robert Cialdini, the obligation to return the favor has been drilled into us as children such that when we don’t reciprocate any good turn done us, we feel uncomfortable and out of balance.

That’s how powerful Reciprocity can be and why it has found its way into the marketing strategies of many brands. On Facebook, you can use this aspect of psychology by giving away free samples or trials of your products or services, and anything else that can make your audience feel indebted to you.

You first need to break the barrier of mistrust put up by consumers wary of advertisers, so you shouldn’t ask for (or even give the impression of asking for) something in return.

Take a look at how Drop Ship Lifestyle used the Reciprocity principle in their Facebook advertising.

Image credit: EmergeLocal

Foot-in-the-door Technique

The Foot-in-the-door Technique is a compliance approach to getting someone to agree to a large request by setting up that person to agree to a small request first. It’s a behavioral phenomenon characterized by a change in behavior, or what psychologists call “compliance.”

It operates on the theory that once you get your foot in the door, it will be harder for the other person to shut the door in your face – metaphorically.

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The technique works beautifully in marketing because once your prospect complies, psychologists say he will subsequently behave in ways that, in his mind, will justify his earlier decision. For example, if you are raising funds for a charity event and your goal is to have people voluntarily commit their time and money, begin by asking them to donate a small amount of money first.

Because there’s no physical and very little emotional involvement, your prospects will likely say yes. However, because they’ve already made the decision to help, it will be easier to ask them for a larger donation later on. And once you show them how important their contributions are, they will justify their earlier decision as right and will continue to help in your cause.

Mere-Exposure Effect

The Mere-Exposure Effect, also called the Familiarity Principle, is based on the theory that people respond positively to things which are familiar. This means that the more we are exposed to something, the more we like that something as we grow familiar.

This effect works with both visual and auditory stimuli. Advertise to the senses and mention or show your brand name and logo as is reasonable in your ads. Update your Facebook channel consistently and aim to make your posts viral to reach as wide an audience as possible. Consider making a sweet logo as well, or a jingle that people can associate your brand with.

Consider how KitKat creatively tapped into a trending topic for some brand exposure on Facebook at a time when the whole word was probably online.

Image credit: socialmediaexaminer

Social Proof

It’s human nature to follow others. In marketing, this is called social proof. Social proof is a type of social conformity. When people want to be right and do the right thing, they’ll automatically adopt the actions of others, especially when there’s a huge crowd involved.

This phenomenon, when used as a marketing tool, can be pretty powerful. One particularly effective form of social proof is “Wisdom of the Crowd.” When people rationalize that something must be right if there are a lot of people doing it, you have the perfect opportunity to harness this power and give your Facebook marketing efforts a boost.

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For instance, if you buy Followers and other forms of social signals, that high number of bought followers or likes will tell the world you must be someone worth following. You don’t have to prove you’re an authority in your field because your massive following will speak for you, but you’ll still need some solid content or products to back up that reputation.

This is, in many ways, how Apple’s iPhone took the market by storm. When it was first released in the US and hundreds of customers lined up outside the stores nationwide, social proof was a huge asset for them. When virtually everyone started sporting an iPhone and looking super cool, social proof was working for them still. People buy them because, surely, the massive crowd of admiring customers could not be wrong.

Social Identity Theory

The Social Identity Theory states that people define their “self” according to the group they belong to. Groups like social class, football team, school affiliation, company we work for, and others, provide us with self-esteem and a sense of belonging in the social world.

The central premise of the theory is that we seek to improve our self-image by finding something negative in groups we don’t belong to. When we elevate the status of our group, we also enhance our self-image. This gives light to how prejudice and discrimination form. When we say, for example, “the Pittsburgh Steelers are the best team and the Baltimore Ravens are a bunch of morons” we create a division and a world where it is ‘us’ versus ‘them.’

In marketing, you can make the most of this model by branding your company in a way where you also create an “enemy” your customers can disassociate themselves from.

A definitive example is Apple’s Mac versus Microsoft’s Windows. Both brands have a fiercely loyal customer base who, more often than not, take a dig at each other for their choice of brand.

Image credit: theverge

Scarcity Heuristic

If you’ve ever felt the urge to buy something immediately, ‘while supplies last,’ then you know what it feels like to be subjected to the power of the Scarcity Heuristic. In psychology, the Scarcity Heuristic is defined as a mental shortcut that places value on objects based on how easy or difficult it is to acquire them. In other words, the more difficult it is to get something, the more we value it. The more rare, uncommon and exclusive a product is, the more we want it. On the other hand, more common things are valued less. Collector markets thrive on this.

When marketers suggest the scarcity of a product, we immediately put more value on it as consumers. Take Facebook in its early days, when it was only available to a “select few” in an ‘invite only’ phase. Facebook was slowly rolled out, first to Harvard students, then to all Ivy-leaguers, then to all college students nationwide, until it was opened to the rest of the world in September 2006. We know from the way the world embraced Facebook that the approach worked.

Use the psychology of scarcity in your marketing, not just on Facebook but on your other social media channels, too. You can play it up by introducing thoughts of what they might miss if they don’t buy or by creating urgency in your language. Take a look at how Monqui Presents created a sense of urgency in their ad.

Image credit: adespresso

Psychological Marketing Works!

Understanding human behavior, including the most powerful social rules that govern our actions and behavior, has many benefits. Applied to marketing, it can propel a brand to success as sales surge forward.

Study these principles, and learn how you can adapt them for your purposes. Remember, you can kickstart your growth and up your social proof by purchasing Facebook followers, as well as followers for other platforms. Combine them with a solid strategy, and you’ll be set up for success. Transform the way you market to your audience and use psychology in your advertising strategies. Because it works!

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Twitter is home to an incredible number of brands and consumers, hosting around 500 million tweets on a daily basis. Brands are all aggressively vying for attention so it’s only natural to see some of them stumble along the way.

Committing a Twitter blunder is a fast way to gain a bad kind of attention from the denizens of the internet. Tweeting the wrong thing in this day and age can be extremely damaging to your reputation both online and offline, potentially hurting sales if people decide to avoid your brand.

Learn from some of the worst tweets we’ve seen on the internet so you can avoid getting the wrong kind of attention from the people of the internet. It may seem obvious not to do the following things, but these tweeters were once just like you…

The road to cringe-ville starts here!

Right Tweet at the Wrong Time for Qantas Airways

When Qantas Airways launched the #QantasLuxury campaign, they aimed to encourage their customers to share about their five-star experiences while aboard one of their aircraft.

Image credit: The Conversation

While their marketing team had good and clear intentions with this campaign, their timing was way off. The #QantasLuxury campaign was launched during a time when their aircraft were grounded due to a labor issue.

What was supposed to be an ingenious marketing tactic geared to show the lux side of their services became a window of opportunity for angry customers who found a platform for their frustration.

Neglecting to align your marketing strategies with current events and operations will result in chaos and may very well cost you the reputation you are working so hard on building.

Accidental Racism from The New England Patriots

Back in 2014, the New England Patriots launched their #1MILLIONPATRIOTS campaign in an attempt to become the first NFL team to reach 1 million followers on Twitter.

After reaching 1 million followers, the New England Patriots thanked their fans and supporters for helping them reach an ambitious milestone. They had an automatic system set up to mention the name of the millionth follower. In the process, they mistakenly mentioned an extremely racist and offensive account and even had his handle plastered on a new England Patriots jersey.

Image credit: Mashable

The tweet has since been deleted and the NFL team issued a public apology for the oversight saying that they failed to double check their filtering system.

Gaining massive amounts of followers through a hashtag campaign can be overwhelming and you are bound to make mistakes along the way. Instead of solely relying on organic growth tactics, try investing in some high-quality Twitter followers from a reputable provider to help you strengthen your social proof.

Strengthening your social proof is one of the most effective and efficient ways to attract more organic followers, without the hassle and chaos a hashtag campaign brings. You’ll need to implement ordinary marketing efforts too, but this is a great way to get the ball rolling.

Real Time Marketing Fail from DiGiorno Pizza

The #WhyIStayed campaign aimed to shine a light on domestic violence while spreading awareness about the struggles that victims face, which can force them to stay in an abusive relationship.

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DiGiorno Pizza saw the trending topic and jumped on the bandwagon without doing sufficient research beforehand. This led to the release of a highly irrelevant and highly insensitive tweet which stirred the crowd the wrong way.

Image credit: AdWeek

Trending topics are a great way to gain marketing mileage on a topic that’s already being talked about but you have to be selective and only partake in conversations that are most relevant to your company. And ones that you understand.

An F-Bomb from Chrysler

Chrysler is a globally-known automotive brand who uses an agency to handle all their social media affairs. This was working perfectly for them until one person forgot to log out of the official Chrysler Twitter account.

Image credit: AdWeek

After issuing an apology, Chrysler disclosed that they have severed their professional ties with the agency responsible for the irresponsible tweet.

When outsourcing your Twitter marketing campaign, make sure everyone on board is familiar with the brand image you are portraying. Set clear guidelines in using your official account and remind your team to be careful when switching accounts to avoid any discrepancies when it comes to the posts being published.

A Major Oversight from American Apparel

American Apparel is a known fashion brand who learned the hard way that sometimes even the most stunning image on the internet might be backed by a disturbing story to tell.

The people in charge of creating custom images for American Apparel unknowingly used an image of Space Shuttle Challenger exploding mid-air. Not good.

Image credit: The PR Room

The post was originally published on their Tumblr account but was later also shared to the company’s official Twitter page.

American Apparel responded to complaints and said that their marketing department is composed of young professionals who had no knowledge of the incident that transpired in 1986. Enraged, Twitter users publicly shamed the company for such grave oversight.

As a brand, you have an obligation to your followers to provide them with high-quality and well-researched content. Don’t resort to cutting corners or people will eventually take notice.

AI Conundrum from Tay and Microsoft

Microsoft, being a tech brand, has always been at the forefront of digital innovation. Just last year, they launched an experiment in machine learning and artificial intelligence which they called Tay. Tay was a Twitter chatbot, and she relied on the interaction she received in order to better her conversational understanding.

While the experiment was definitely groundbreaking, it took trolls only an hour to turn the playful chatbot into a hate-spitting Nazi.

Image credit: @geraldmellor

Too much automation can be a bad thing. While artificial intelligence and automation have greatly advanced throughout the years, there’s no beating human discernment. Tay fell when people realized how she worked and fed her full of hate speech on purpose – don’t let your methods be so obvious if you’re in a similar situation.

Pornographic Response from US Airways

According to a study conducted by Sprout Social, 90% of their respondents have used social media to reach out to a company for assistance. One US Airways customer who goes by the name of Elle on Twitter reached out to the airline to address her frustration about her delayed flight.

Elle managed to get a response from the airline, (which is now a part of American Airlines), but she was very surprised to find that the tweet they replied with came with a very NSFW photo attached.

The person manning the US Airway Twitter account accidentally sent out a pornographic image along with their response. This did nothing to pacify the already-angry customer, as you might imagine, and other Twitter users quickly took notice.

Before allowing anybody to handle your account on your behalf, make sure they completely understand how the platform works and the ramifications of tweeting the wrong thing. In some cases, however, a malicious or careless employee can’t be stopped.

Endorsement Fail by Oprah

Oprah Winfrey is one of the biggest celebrities out there and it’s only natural for brands and companies to chase after her for endorsement deals. A single tweet from Oprah can send any product flying off the shelf in a matter of minutes.

Oprah was approached by Microsoft to endorse their newly released tablet, called Surface. Well, she accepted the endorsement and told the world how much she loved her new Microsoft tablet… using her iPad.

Image credit: Linkdex

A bad judgment call and lack of attention to detail can be a bad thing for a brand or personality. Think about what you’re posting and try to determine what impact it has on the image you portray online. We’re sure that Oprah is still doing just fine after this tweet, but you probably aren’t quite as popular as her.

Racist Tweet from Home Depot

Home Depot published a tweet accompanied by an image of a man in a gorilla costume seated in between two African-American men donned in company uniforms.

Image credit: Daily Mail UK

While the company didn’t say anything racist outright, the implications were clear. After deleting the tweet, Home Depot half-heartedly apologized and deflected the blame on the agency handling their account.

When it comes to tweeting, make sure to stay objective and avoid treading controversial topics – unless that’s what you want to do, and in that case do it intelligently. You owe it to your followers to provide them with unbiased, quality content. The rule of “think before you tweet” applies to even the biggest brands on the internet.

Distasteful Comment from Kenneth Cole

Twitter has been a viable platform for everyone to express themselves regarding the most pressing social issues.

Naturally, these issues become trending topics on Twitter and it seems like brands can’t keep their hands off of them.

Image credit: Huffington Post

Kenneth Cole is global fashion brand who was found guilty of making light of the political uprising that was unfolding in Egypt to promote their spring collection. Many fans and internet users found the tweet distasteful and made their disappointment known by barraging the company with irate tweets.

Never take advantage of a highly sensitive issue for your marketing gain, people will take notice and your reputation will surely take a hit.

Your Mistakes Can Go Viral, Just Like Your Successes

Cutting corners can only get you so far. Put as much thought as you can into every tweet you publish to avoid any discrepancies that could potentially cost you your reputation.

Instead of engaging only in aggressive marketing techniques to gain more followers, invest some of your marketing resources into purchasing high-quality followers from a trusted provider.

Buying high-quality followers can tremendously increase your social proof, which encourages organic growth from real users  – without you having to overly exhaust yourself or your resources. When people see how popular you are, they’ll naturally want to come check you out – a hands-off approach to building your audience.

Don’t even attempt to launch a Twitter marketing campaign without a strategy in place because one wrong move can turn you into a viral sensation – and not the good kind.