Boost Your Twitter Engagements With These Tactics

Getting people to engage with you more on Twitter is vital for your account to thrive, but it can often be harder than tweeting itself. You really need to convince people to lend their time and converse with you. Here are some strategies you can explore to increase the engagement you get from your tweets.

Use Twitter for helping people

Twitter’s real-time nature makes it a useful platform for providing assistance to customers and non-customers. You can set up a separate account to serve as your support channel if you’re a large enough corporation, but most will only use their main account.

When using Twitter to provide support for people, you need to respond to their concerns in a timely manner. This should preferably be just within a few hours after they tweet you. You can also specify your operating times for people to know when to send their messages.

In some cases, you might need to provide people with one-to-one assistance via Twitter Followers. After their initial tweet to you, offer to get more details about their issue through direct messages, like what airline company JetBlue does here.

You can also refer them to other real-time support channels like the phone. Just make sure you have someone ready to answer right away.

Lead people to useful content

You can also help other users and generate more engagement by tweeting various useful content. Quick tips are a popular type of useful content. Do a series of these under a single hashtag so that people can easily go through them, like this one.

You can also tweet and link other people’s content which your audience may find helpful. This might seem a bit counterintuitive, but you would gain a good amount of engagement here. When those users see you share their content, they are likely to return the favor, driving their followers to you. This also opens more possible engagements between you and them.

To have a better idea of what helpful content your audience would want to see, read through their tweets. Look for common issues they would want to know more, and focus on those. You can even directly converse with them to get feedback.

Run Twitter contests

Contests are a constant favorite for driving more engagements on Twitter. There are surprisingly a lot of types you can do, like:

  • Creative answers: Use Twitter’s character limit to add a fun mechanic to the usual question-and-answer game.
  • “First to answer” contest: This works well as a quick way to earn engagements and entertain your audience. It is also the most common type of contest you will run on a regular basis.
  • Photo contest: When doing such contests, choose a theme that your audience can quickly execute. Share the entries on your tweets to give each participant a good amount of exposure.
  • Caption contests: Like the creative answers contest, you can ask participants to create captions using a limited number of words to make the event more fun.

Do these contests frequently, and mix different types to get the audience more interested. Be sure to follow Twitter’s contest guidelines when you do this.

Encourage your followers

Your audience will engage you more if they see that you appreciate their efforts. Offering some personal engagement is one way of showing that appreciation. Read through their tweets, and find ones that announce milestones. Reply to those, and address them on a more personal manner.

Even something as simple as sharing their tweets works well to show your appreciation. When sharing, make them the focus of your tweet and highlight their work. You can even encourage your followers to check out their account.

Try out these tactics, and you will find yourself receiving more engagements. Be ready to discover even more useful strategies to boost these engagements, and turn your Twitter presence into a thriving one.

Twitter Makes It Easy To Find The Right Timing For Videos With New Tool

Twitter is giving its users a new tool that will help them better plan their video posts and make sure that their audience is there watching. This tool is called “Timing is Everything,” and its release could not have come at a better… time.

Finding the right timing

Dubbed “Timing Is Everything,” the new tool uses historical data to show when users are watching videos on the platform. The data is presented in an easy-to-use chart that lets publishers quickly determine the best days and times to tweet their videos.

To use the tool, go to Media Studio and open the Analytics dropdown menu. Select Insights, and you will be able to see the chart. You can select the data range from the last seven days up to a few weeks back.

Twitter explains that the data the tool show doesn’t represent when your own organic followers are watching your content. It instead provides an aggregate representation of the times when any user would generally watch videos on the platform. It would then suggest the optimal times to post your content.

Using the Timing is Everything tool

Determining the best times to tweet your videos often require a considerable amount of observation of your followers’ usage habits. While Timing Is Everything doesn’t give you data for your specific audience, it is still a good starting point. From there, you can better infer your audience’s preferred viewing times.

That planning comes in handy especially when you are running video ads like this.  

Even if you can’t pinpoint the exact time when people will most likely see your ads, you can use the larger time ranges the tool gives to spread them out. This gives your ads a better chance to be noticed.

Other uses of Twitter’s Timing is Everything tool

Besides regular videos, the tool is helpful when planning your livestream tweets. Twitter has given livestreams greater visibility by showing them on top of users’ timelines. By grabbing users’ attention with a live broadcast at the right time, right when they’re on Twitter for a few moments, you can use the opportunity to lead them to your other Twitter content.

The site noted though that posting during the best times is not always enough to generate a large number of engagements. Twitter Product Manager Ellen Fitzgerald recommends that you post video content throughout the day to maximize its reach. She adds that you can use the scheduling tools within Insights to coordinate your daily video release. This gives you a good followthrough for your main video content.

Timing Is Everything is a simple yet handy tool coming from Twitter. Check it out, and experiment on how to effectively use the information it has to make your Twitter videos grab more viewers.

Whatever you do, don’t change your birthday on Twitter to 2007. Of all the things to tweet about, some Twitter users chose to post about how you’ll get cool features, new color schemes, and even cash if you change your Twitter birthday to 2007.

Twitter prank

As to how these posts got a lot of retweets, one can only guess. This prank has gone viral, and it’s having an impact on Twitter users the world over. Twitter advised against doing what it says as the social media site doesn’t have color schemes based on birthdays.

So what really happens?

When you change your birthday to 2007, you will get locked out from your account for being only 12 years old.

Several Twitter users can attest to this as you need to be at least 13 years old to have a Twitter account.

If you too fell for the prank, there’s no need to worry. Twitter says that you can get your account back if you contact Twitter support and tell them that your birth year is actually 2008. Just kidding! Contact Twitter support, and give them a copy of your government-issued ID. Twitter will reinstate your account after that.

5 Twitter Tactics for Your Business

Twitter is one of the best social media avenues if you are after lead generation for your business. This microblogging platform allows you to connect to numerous social media users and potential customers around the world. Twitter posts cleverly lead followers and non-followers to your desired landing pages.

Here are some social media strategies on how a brand can be a success in Twitterverse.

Focus on gaining Twitter followers

With the right type of content, you will be able to target your audience, turn them into highly engaged Twitter followers, and eventually gain them as supportive consumers of your brand.

Content and engagement are two essential ingredients to be successful on Twitter. You need to provide interesting content that will attract many Twitter users to start talking about it until it becomes a trending topic. Engage your audience through posting regularly during peak times. Create exciting polls and contests, which are proven to be major hits on Twitter. Regular tweets frequently result in higher engagement rate and increase in followers. Many customers may also post inquiries and feedback through Twitter. Make it a habit to check mentions or related hashtags about your brand to respond quickly and positively.

It is important that the majority of your Twitter followers should be part of your target market and location so that the clicks to every link you have on each post are all worth it. There are several sketchy social media companies promising up to a million Twitter followers only to discover eventually that most of them are made of fake, dummy profiles with no possibility of clicking your links or converting into sales leads. Sometimes this is the case in a number of popular Twitter accounts.  TwitterAudit.com is a clever tool that you can use if you want a quick reality check.

The Secret Is Brevity

With a strict 280 character limit, your tweets should be both clear and concise.  Most people open social networking platforms such as Twitter, Facebook, and Instagram, through mobile apps in their smartphones. They usually do this when they get bored at work or during downtime, for instance, when they are waiting in line or during their commute to and from the office.

That being said, it is highly recommended to stick to short but sweet Twitter posts and top it off with a shortened link to landing pages of your product pages, articles, blog, contest, sign-up forms, online store, or website. Use the URL shortener on Google to save on extra characters.

Additionally, people nowadays have a short attention span when using social media, so make sure to keep your Twitter posts short and worth their time. Adding relevant and shareable images and graphics is a proven way to capture your target audience’s attention. Since engagement is very important in Twitter, the images will encourage users to retweet, like, and comment on your post. While high-ranking posts can be re-shared and cross-posted on other social media platforms, it is always best to have a fresh set of content.

Tweet During Peak Hours

There are more than a million tweets on Twitter every single day. This means it is easy for your content to get buried and not be seen by your targeted audience if you don’t time your posting strategically. Make sure to schedule posts during peak hours, which is the timeframe when there’s a  high amount of online traffic from users or when most users are online on Twitter. The recommended posting time for Twitter is 10:0 in the morning to 12:00 noon. Friday is also said to be the most popular day for Twitter when most retweets and likes happen. Posting during peak times will result in an impressive level of engagement on your Twitter posts.

Take Advantage Of Hashtags

Twitter hashtags can be the key to gaining followers and maximum exposure in this social media platform. It efficiently leads target your target audience to your account by weeding out irrelevant tweets. A hashtag is the “#” added to words or phrases typed without spaces. They were originally first used in Twitter but are now seen in other popular social networking sites such as Instagram and Facebook. It allows users to jump right into a conversation about a trending topic. Twitter hashtags are also essential for content to go viral on Twitter.

Research about the most trending Twitter hashtags that are connected to your content and use it in your tweets. The best way to nail your social media marketing goals and establish a strong connection with your followers is to implement interesting hashtags that would get hold of their attention and attract new followers as well. The hashtags are a great way for other Twitter users across the globe to discover your brand and business, too. When done right, hashtags have the power to go viral and spread like wildfire all over Twitter and crossover other social networking sites as well, making it an effective marketing tool. Users can use it in their own posts, comments, and retweet your original tweets.

On the flip side, it is also crucial to not abuse and overuse hashtags. Keep your hashtags to a minimum of 1 to 2 per tweet. Latest statistics reveal that there is a 21 percent higher engagement on Twitter posts with 1 to 2 hashtags compared to those with more, which may appear salesy or spammy to your audience.

Join The Conversation

Encouraging engagement on Twitter among followers is not only through posting quality social media content but also through joining conversations. This could be through responding to replies on your own posts or commenting on other trending topics on Twitter. Do not forget to respond to @mentions. A heart feature is a brilliant tool respond if there are so many tweets or mentions about your business. Use the hashtag to check out what the Twitterverse is talking about on any given day.

A little caveat for brands: it is best to stay away from negative and controversial topics. In addition, always remember that messy customer complaints are better dealt with in detail through the direct messaging feature on Twitter rather than through tweets for everyone to see.

 

Who would miss out on President Trump’s unrefined tweets that have reached people across the globe through an exchange of comments and opinion that brought up a lot of conflicts? The 45th President of the United States is so active with Twitter that social media has been his platform to break news, have a feud with his critics and stir up controversy on racism and among other things.

Despite all the attention he is getting from the media and netizens, this has not solved Twitter’s apparent problem to convince more people from signing up or creating an account with them.

The fact that one can read tweets without signing up, results to Twitter less convinced audience to create an account.

Twitter Is Earning A Profit, Despite Looming Problems

The Twitter Struggle Is Real

Another struggle is, even though Twitter is very popular among celebrities and well enjoyed by solid fans who want to be updated on their idols whereabouts or just simply want to know their two cents, the app is needing much effort to use, even difficult if you ask others.

So having the impression that using Twitter can be burdensome makes it even harder to explain to people why they need it.

And speaking of impression, Twitter is also dealing with its image problem being too slow to act upon inappropriate behaviors and harassment. This statement was actually from Wedbush analyst Michael Pachter on a recent research note.

With that, Twitter user base tumbles with the significant number of audience and users compared with the 2.2 billion active users Facebook has.

Twitter had only an average of 330 million monthly active users in the final three months of last year. This data did not change from the previous quarter and even below the estimated 333 million in comparison with its other competitors.

Facebook: The Social Media Godfather

Facebook being the grandfather of social media, which outwardly seems to be very difficult to catch up with along with Instagram, with more than 800 million users, implies to less advertising opportunities for Twitter.

Because of these kinds of competition, it became harder for Twitter to attract enough advertising revenues to make up with all of its expenses.

It is difficult to target a certain audience and promote advertising channels if they are not even active on the network they want them to interact and be receptive with. The more users that register to a certain network, the more new potential ads one can exhibit depending on your target audience interest and behavior.

Since Twitter hadn’t turned a profit because of these competitions, the company has been cost-cutting and introduced new revenue streams, such as live videos.

To add to the beating, the company has been dealing with, Twitter is making its efforts to weed out fake accounts, remove abusive comments, hate speech and deal with these alleged Russian agents striving to disseminate falsified or altered information.

Twitter attempts to solve each problem, but other problems continue to come their way.

Twitters Problems Looms And Grows

According to Michael Connor, a distinguished media executive, entrepreneur and currently an Executive Director at Open Mic, whose group protect individual privacy rights and improve corporate governance standards for online privacy that ensures that data analytics practices are fair, open and transparent, said that Twitter has been playing a whack-a-mole with these problems. “They say they have the problem under control, but they don’t know what the problem is exactly.”

Add to that, a 3 percent drop also occurred in the premarket trading because of the revolving-door workplace the company has become for Executives.

Cite for example Anthony Nato, Twitter’s Chief Operating Officer resigning to accept the Chief Executive Officer position at Social Finance Inc. (SoFi)

On the bright side, on its 12-year history, Twitter has finally reached a milestone, a short-term satisfaction to its investors by making money for the first time. Although, this might not resolve the company’s struggle all at once, of course.

But this is good news for the company, considering that Twitter grew revenue by 2 percent to $732 million in the final three months of 2017. That’s actually above the $687 million that analysts polled by FactSet were expecting.

Its net income — a first — was $91 million, or 12 cents per share. Adjusted earnings were 19 cents, above analysts’ expectations of 14 cents. After the results came out, the company’s stock jumped more than 17 percent in morning trading to $31.64, its highest level since 2015.

Twitter Is Finally Profitable

According to Daniel Ives, Head of Technology Research at GBH Insights. The quarter was a breath of fresh air for investors that have patiently waited for this turnaround story to manifest after years of pain.

Well, as much as Twitter wants everything to go on a smooth sail, others think this might not always be the case. While investors choose not to micromanage Twitter, they would at least want the organization to have a good level of management where issues are properly and immediately handled.

Twitter continues to act upon these issues and implement new policies that would help in resolving past issues. And even though there’s a lot on their plate right now, their renewed focus on the matter should help them improve according to Pachter.

Everyone wants to belong in a community where they would be safe while free to express what they feel or think. And every social media platform should have the responsibility to provide the best service and protection to their users.

It is not enough to say they care, words become nothing when the situation has already become too difficult to handle. What people want to see is how fast they can put out a fire in these kinds of situations. Active users where they benefit from can also be their greatest critics.

Now, if everyone thinks that celebrities benefit the most from getting sponsorships based on how vast their number of followers is, a report from New York Times actually exposed how shady the global marketplace can be.

Celebrities Still Buy Followers And Likes

It was actually found out that some celebrities would buy fake retweets or followers. There were talks that some people have only been popular because they were buying followers or views.

Very well known people lost more than million of followers when these bots and fake accounts were taken out in an effort for Twitter to do some countermeasures behind these people getting smarter on how they actually do it and earn money at the same time.

Last June, Twitter said in a statement that they are already expanding their resources and team, and building new tools and processes to stop these fake accounts from popping out.

According to Forrester Research Analyst, Erna Alfred Liousas, while Facebook is dealing with its number of fake accounts as well, “it may be “more elevated for Twitter” because there has been so much focus on its monthly user numbers. Anything that could jeopardize advertisers’ ability to see how many people they will reach, she said, “is going to cause concern.”

In Patcher’s opinion, Twitter’s CEO Jack Dorsey leaves little room for innovation on how he runs the company with “benevolent autocracy”. Because of his divided time being the head of payments company, Square.

It became a question of whose running the company.

It’s very important that Jack continues to run the company with such power that he also seeks to use it well and for good ends, and very much able to balance well internal and external issues.

A very different situation when it comes to Facebook CEO, Mark Zuckerberg. There won’t be any fears for Mark even if there would be changes on his invention because, at the end of the day, he still is the person whose final say would matter upon a dispute.

Twitter did not comment about this. On a conference late last year, Dorsey have said that it ’s not about the amount of time he spends at one thing, but how he spends the time and what they’re focused on.

The people over at Twitter were eager to find a way to make life easier for Twitter users. They can now proudly say that they’ve achieved their goal. With the introduction of Twitter Lite last year, Twitter introduced a more data-friendly way to see what’s happening in the world through Twitter. Twitter is now rolling out the app to 21 countries, along with new updates.

Twitter Lite now available to 46 countries

Twitter had a mission – to make Twitter faster, accessible, and more data-friendly for its users. All of that was accomplished with the introduction of Twitter’s newest native app, Twitter Lite.

The new mobile experience that Twitter Lite offers minimizes data usage, loads quicker on slower connections, and is more resilient on unstable mobile networks. That experience will now be available to 21 additional countries:

  • Romania
  • Belarus
  • Argentina
  • Kenya
  • Uganda
  • Zimbabwe
  • Ukraine
  • Turkey
  • Dominican Republic
  • Yemen
  • Ghana
  • Guatemala
  • Lebanon
  • Jordan
  • Honduras
  • Indonesia
  • India
  • Uruguay
  • Nicaragua
  • Morocco
  • Paraguay

Android users that are living in these countries can now download Twitter Lite for free via Google Play.

This makes Twitter Lite now available in a total of 46 countries.

How Twitter Lite enhances Twitter

Basically, Twitter Lite is a stripped version of the main app which has all the basic functionalities that could appeal to those users who don’t have a lot of data and have relatively poor network coverage. Here are all the benefits that Twitter Lite has to offer:

  • Data saver: With the Data Saver option, you have full control over which images and videos load on your phone. You can still have full access to all the content, simply by pressing “Load Image” or “Load Video.”
  • Bookmarks: With the “Bookmarks” option you can save the tweets you want to check out for later when you have more data or a better Internet connection.
  • 2G or 3G coverage: Twitter Lite is built to support unstable networks. Twitter Lite loads quickly on 2G or 3G networks while saving data and space at the same time.

  • Push notifications: From now on, Twitter Lite will also offer push notifications, so that you’ll always be alerted with what’s happening on Twitter throughout the day.
  • Offline access: Twitter Lite allows you to keep reading loaded content even if your network cuts out.

The main purpose of Twitter Lite is to make the app accessible to people with data, bandwidth, and device constraints. Twitter Lite won’t take much room from your phone as its install size is a symbolic 3MB. You can use Twitter Lite to get real-time updates on any topic that matters most to you.

Twitter Lite is getting even better

Twitter realized that optimization is vital. That’s why their Twitter version available through Twitter Lite offers far more attractive solutions for users who want to enjoy Twitter in a reasonable manner. This elegant solution includes all the main Twitter functionalities in one optimized app:

  • Twitter Lite is optimized for speed, with 30% faster launch times, allowing you to quickly build engagement.
  • Twitter Lite provides all the key features of Twitter, including your timeline, tweets, direct messages, trends, media, profiles, notifications, uploads, and more.
  • The data saving mode can reduce your data usage by up to 70%, making it affordable for users to use Twitter in areas where mobile data is more expensive.

Twitter Lite is getting even better, as Twitter aims to add more features and make the app more user-friendly.

Twitter is looking to make even more additional changes that will improve the overall functionality of the app. In the coming months, Twitter will be adding more improvements to the accessibility, design, functionality, safety, and performance of Twitter Lite. If you’re not using the app yet, this is the perfect time to start using the it and enjoy a one-of-a-kind Twitter experience.

Now that many brands and businesses are using Twitter not only to post content but also to engage with their followers real-time, Twitter has come up with a new way to beef up the use of direct messages by adding a call to action button. Seemingly set to push more brands to use direct messages for more customer service options on their platform, brands can now add direct action buttons like Follow, Share, Subscribe, Buy Now or check out an external website.

Twitters-Added-New-Direct-Action-Buttons-in-DMs-to-Provide-More-Bot-Options

Twitter brands have been using direct messages primarily to respond to customer concerns and provide better customer care over social media. It has been very helpful for brands ever since in dealing with various product or service issues that require customers to explain more about a problem they may have posted on Twitter. Direct messages also give brands more room to troubleshoot and resolve these issues which may be difficult to do via Twitter replies’ limited 140 characters. As direct messages in Twitter are private, customers no longer have to worry about providing valuable and sensitive account information or posting personal contact details. Alternatively, brands use direct messages to get customer feedback or to post surveys about their after-care solutions.

Riding on the success of direct messaging, Twitter has added more features to it in the past such as welcome messages, location sharing and providing quick reply options that attract consumers to further interact with Twitter’s chatbots.

Now that Twitter has added new direct action buttons in DMs, brands can further utilize direct messaging to boost external site traffic, get more followers or encourage customers to share their experiences to other social media channels. As of now, businesses can add three action buttons to DMs and also have the option to customize the text for their call-to-action buttons.

twitter-dm-bot-new-buttons

 

Here are some Call to Action buttons that brands can add to Twitter’s direct messages.

Follow | Connect With

Whether it is to follow the brand’s other Twitter accounts, Follow CTA buttons remain useful for brands looking to expand their fan base further and entice potential leads and customers. Being able to add it to Twitter’s direct messaging platform makes it easier to get that instant customer connection while still engaged in a conversation with them. Brands with more than one Twitter handle can use Follow CTA buttons to introduce other accounts or help customers connect with partner profiles. They can also be more creative and change the Follow text to ‘Connect with.’

Subscribe | Try Now

Subscribe CTAs add a sense of urgency when interacting with potential leads via Twitter’s direct messaging feature. It is also an excellent way to encourage existing followers to try out monthly newsletters or get them to subscribe to your mailing list for new updates and promotions. To make this much more effective, brands can add a time limit such as a CTA that says ‘Subscribe now and get a free trial.’ This pushes customers to take you up on offer more quickly and in a way that is convenient for them rather than having to walk them through some steps to subscribe or fill out forms on an external site.

Buy Now

This is perhaps one of the most effective CTA buttons to add to DMs as it drives more conversion for brands looking to push new products and campaigns to their followers. Buy Now CTA buttons have been known to change the playing field for brands to market and transform their social media accounts into active sales channels. When added to DMs, it is even more effective at getting customers to respond to your product offerings by encouraging them to tap on ‘Buy Now’ button while you are in an active conversation with them. It is easy and more personalized which makes it more convenient for customers to try out new products at their own time. When linked to a brand’s main website, it can also drive more traffic from Twitter’s active online community.

Share or Retweet

Businesses and brands looking to get more exposure for new products and services can get the most benefit from adding the Share or Retweet CTA buttons to DMs. These buttons are also an excellent way to get more traffic for new content or get customers to share how much they love or appreciate your brand and the service provided to them. Giving the customer a call to share your brand to their circle of friends does more than getting your brand an added boost, it also helps drive engagement when more people respond and ask questions. This also works best with brands that have multiple social media accounts so they can give followers the chance to promote the excellent customer service you provide throughout various channels.

Download

Web and mobile apps have much to gain from the Download CTA as it makes it easier to introduce new updates and applications to their subscribers. It is a great way to drive customers to try our additional support features and program that may be a direct extension to the app. For long-time subscribers, it can be a great way to promote customer loyalty by giving them direct links to new app updates. The Download CTA can also be used to draw feedback from customers when launching Beta test trials for new applications and features.

Now that many other social media platforms like Facebook are bringing in more chatbot features to their messaging platforms, Twitter’s launch of CTA buttons just shows everyone that they are not about to get left behind. Brands who are already taking full advantage of Twitter’s Direct Messaging features have much to gain from the launch of these features as it makes it easier for them to take social customer care to a whole new level. Even better, these CTA buttons will work for hand in hand and support already existing Twitter DM features like Direct Message Cards that bring DM conversations to a whole new level.

In case you missed it, Twitter just recently announced that they’re testing a new 280 character limit on the platform and the 140 we’ve all grown accustomed to might be going away — for good.

They’re raising the character limit and they have all the statistical reasons why it’s better for you and the network. How will the change affect users and marketers alike?

Read on and see how you can use this new development to change your marketing approaches and grow your brand.

Twitter is Raising the Character Limit from 140 to 280

Twitter is experimenting with raising the character limit to 280. Their data shows that 9% of all tweets in English are hitting the 140-character limit and that this limit is the major source of frustration for those tweeting in that language. In contrast, only 0.4% of people who use Chinese, Korean, or Japanese share the feeling.

Thoughts expressed in Chinese, Korean, and Japanese only take up about half the space needed to express the same thoughts in English. Thus, the increase shall apply, for now, to English and virtually all other non-Asian languages that Twitter identified as “impacted by cramming.”

This increase is not available to all users yet but Twitter envisions more people tweeting with a 280-character limit, and so the change may be likely to roll out to everyone soon.

Incidentally, you can help increase engagement with your tweets by simply growing your followers. Experiment with buying Twitter Followers to inflate your follower count. A high number of followers will attract other users when they see how popular you are. So, even though the followers are bought, they’ll draw in organic users who will follow your account if they like what they see.

Just make sure you buy high-quality Twitter followers from reputable sellers. High-quality followers look real and will therefore not jeopardize your reputation. Check out our reviews of the best follower providers on the net to find the right company to help grow your account.

Twitter’s Development Over The Years

When Twitter was launched in 2006, the 140-character limit was inspired by the technical restriction of 160 characters of SMS technology. The extra 20 characters were reserved by Twitter for usernames and other unknowns, leaving 140 for the tweet message itself.

By the end of 2015, Twitter briefly toyed with the idea of increasing the tweet limit to 10,000 characters. In the end, the company decided to exclude media attachments from the word count instead and they retained the 140 limit.

So, increasing the limit now is indeed, to take the words of its CEO, a big move for Twitter.

What the Twitterverse Thinks of the Change

If you’ll look up the subject of character limits on Twitter, you’ll see that those in favor of the old 140 limit are winning the polls, even though there seem to be more people tweeting about how they want to have the new 280-character limit.

It’s interesting how many of those who don’t like the change aren’t verbalizing their opinion with a tweet while those in favor are all over the platform. Those who aren’t in the test run are worried about not getting the increase. Many are even attaching a certain prestige to getting the increase, and it has become the new status symbol on Twitter.

Indeed, those who are in the test run are mostly happy and believe it makes them elite users of the platform.

Many others can’t wait to have more space to express themselves.

So, while these users clearly thought the increase was awesome, some have other ideas —  and many made fun of Twitter for the change.

Image credit: The Guardian

How the 280 Character Limit Will Change Twitter

It’s a move that’s seen by many as an attempt to revive Twitter, its declining users, and profits from advertising.

More users equals more advertisers, except Twitter hasn’t been growing and its monthly active users, in fact, have stagnated at 328 million for two consecutive quarters. An increase in users will keep the platform thriving and Twitter admitted as much when it said they expected more people to tweet with the 280 limit.

That’s all nice and good, but that means deviating from the core design feature that defines Twitter for what it is. A product confusion will likely ensue. Similarly, we’ll see the widespread use of tweet “novels” all over the platform from people who’ll abuse the longer character limit.

This will get people in the habit of dismissing longer tweets as spam and if marketers aren’t careful, their tweets will be ignored before they’re ever read.

So, while the 280-character limit gives marketers more real estate to play with, it’s also a double-edged sword.

Help counter the effect by expanding your Twitter reach. Run follower growth campaigns and consider including bought Twitter Followers in your strategies.

Bought followers can boost your campaign results without swelling your budget. Because a high follower count can make you appear influential, your bought followers can help you attract more attention. So, you’ll attract a large following in less time and with less money.

The increase in character limit is also a cause of concern for people who are aware of President Trump’s Twitter habits.

Hopefully, the increase in limit will not also incite a nuclear war by encouraging President Trump to tweet more policy decisions and vengeful threats, and for the whole world to see. If he can express so much with 140, imagine what he can do with 280.

140 Out, 280 In!

The 140-character limit is probably going to be a thing of the past, unless this is another fake out. For now, at least, it looks like it’s really happening.

The change will impact not just users but marketers and advertisers, too. Hopefully, the effect will not have a major effect on politics — and world peace.

The increase will give people more characters to express themselves with, and it’s hoped to give the platform more users and advertisers to keep the business afloat. However, whether Twitter is making a good or bad move with the increase, and whether the extra space is good for users or not, only time will tell.

Do you need all 280 characters to express your thoughts on Twitter, or are you content with 140 like some people? Share your thoughts below!

The world of digital marketing changes frequently. You have to pay attention to trends in online advertising or you’ll quickly fall behind.

The shelf life of a tweet has been measured to be four times shorter than a post on Facebook, only 24 minutes compared to 90 minutes. With facts like that, it may be a challenge to get your tweets to stick in the minds of users. But you can do it if you take the time to learn and build on your current methods.

Before you start learning how to improve your ads, you have to understand the various ad types available. The one that’s right for you will depend on the results that you want to achieve. Here’s a look at the different types of ads and how to use them.

Types of Twitter Ads

Promoted Tweets

Promoted tweets are actively pushed to new users, and users that don’t follow you. They’re just like regular tweets except they indicate that they’re promoted.

You can use this type of ad If you want to increase the reach of your tweets beyond your current followers, or to push a particular tweet to your followers. They’ll appear in quite a variety of places, making them a great tool to expand your reach:

  • At the top of relevant search results
  • In the results for Promoted Trends
  • On home timelines
  • On relevant user profiles
  • Through official Twitter desktop and mobile clients

Image credit: Marketing Land

Promoted Accounts

Much like promoted tweets, these promoted accounts are designed to expand your follower base by exposing your content to new users. Promoted accounts will be displayed on Home Timelines, the Who to Follow panel, and search results.

Image credit: Marketing Land

Promoted Trends

Promoted trends are just what they sound like: topics that you can pay to have trend on Twitter. They’ll appear at the top of the Trending Topics widget, are marked as ‘Promoted,’ and will occasionally appear on users’ timelines.

Promoted trends are currently not available for self-serve advertisers.

Image credit: AdEspresso

Website Cards

If your goal is to drive more traffic to your website, you can use website cards to showcase your content while encouraging a specific action. Website cards are similar to normal tweets but they have a headline, a photo, and a “read more” or “visit now” button.

App Cards

If you have an app, you can encourage more downloads with app cards. Twitter users will click on the CTA that you will provide, and that will lead them to the app store to install your app. Or, if they already have the app, it will open it up.

Video Ad

These ads can include videos, sound clips, or GIFs. They can include direct tweet buttons or provide a CTA for people to click.

How to Improve your Twitter Ad Campaigns

Create a Plan

The first step is always to create a plan for your strategy. This is how you determine the kind of ads that you will be using.

Factors that you should include can be: overall goals, your customer profiles, how you will measure your success, influencers to tap, and your editorial calendar.

Define Your Target Market

For you to effectively use the targeting options of Twitter, you need to have a clear picture of what kind of person you want to reach. This way you can create a focused content strategy for your campaign.

You should consider the age, gender, goals, interests, and hobbies of your possible followers. You can even get as detailed and specific as the customer profile below.

Image credit: Brandon Pugsley

Buy Twitter Followers and Other Forms of Engagement

If people see that you have a large following, they’ll be more likely to follow your account and check out your content, website, etc. This will further your social credibility and invite more followers to engage with you.

You can quickly and easily increase your social proof online by purchasing Twitter followers. A larger following means you’ll appear more popular online, encouraging people to pay more attention to your ads.

Create an Editorial Calendar

One thing that will give your campaign more clarity is the creation of a structured editorial calendar. This will become your guide for content creation and will help you maintain a level of consistency.

In designing the calendar, always remember to post at the most advantageous times. This will depend on your particular audience and can be determined through Twitter Analytics, but the best times tend to be around noon, 3 p.m., and from 5 – 6 p.m.

Use Advanced Targeting Features

If you want to maintain a positive ROI with your ads in the long-term, you’ll need a combination of using the right ad formats and targeting the right audience. Here are the following targeting options you should consider:

  • Keyword Matching: Once you have chosen a set of keywords, Twitter will search for tweets containing them and show your ads to users who use those keywords as well.
  • Followers: This allows you to target the followers of influencers, companies, and organizations.
  • Email Lists: You can upload the emails of your customers on Twitter, and it will match their accounts and target them directly.
  • TV Targeting: You can target people who watch certain TV shows.
  • Event Targeting: This allows you to reach people involved with current events.
  • Remarketing: Twitter allows you to target users who have have previously visited your site. You can even connect with people based on specific pages they have viewed.

Create Great Content

It’s challenging to create one-size-fits all content, and not usually a goal you should aim for. Different audiences will look for different types of content.

According to Buffer, these are some of the most popular types of content people look for on Twitter:

Image credit: Buffer

It seems that most users are interested in content about discounts and promos, free stuff, and entertainment. Not exactly a surprise, but good to know. In creating content, you can also take note of the following:

  • Check the influencers of your industry for what kind of content they use.
  • In conversation with other users, make sure you reply with something valuable.
  • Create a sense of mystery and controversy only when it is appropriate, but posts like these can make you popular.

Reduce Ad Costs with Bidding Options

The default choice for Twitter ads is automatic bidding. You have an option to choose different bid types that will help you increase your exposure, which will help you get more followers and engagement.

You can choose your bid based on your budget. This will also depend on how much a lead, click, and engagement is worth to you. You may actually spend less than you offer. Just set the maximum amount you want to spend per lead or link click.

Image credit: Ad Espresso

 

Analyze Your Results

Remember that everything you do should be tied to a specific business goal. You’ll need to check your results and compare them to your previous situation in a detailed manner to fully understand your Twitter campaign.

If you don’t have solid proof, you can’t be sure of what happened and you won’t be able to replicate your success (or avoid repeating a mistake). These are some of the metrics you can also consider for gauging the success of your campaign:

  • Follower growth
  • Likes
  • Retweets
  • Shares
  • Mentions
  • Direct Messages
  • Hashtag usage
  • Impressions
  • Click-throughs to your website
  • Product purchases

Get Them To Notice You!

By following the tips we have shared, you can improve your ad performance on Twitter while making the most of the budget you have for it. You’ll able to reach your target market and, if you you design and enact a solid strategy, you’ll get more engagement and leads.

The key is to define your goals, choose the right ad formats, create engaging content, and measure your results. Don’t forget to buy Twitter Followers and other signs of engagement to accelerate your efforts even faster.

Take advantage of these ad types and develop a more engaging Twitter account. Understand these tips, and people will notice you in no time!

Image credit: Giphy

Social media networks are vital tools for companies looking to promote their businesses online. Most of these platforms are free to use and their paid advertising features can expand the reach of businesses. But just because you have access to all of these networks, should you be on every single one?

How does a business choose and devote their time and resources to those social media outlets that will be mostly beneficial to them? If you do your homework you can save hours, cash, and eliminate unnecessary tasks by focusing on the platforms that will give you the best direct ROI.

We’ve profiled a few of the biggest social media platforms to help you see which will be best for your business. Which one is right for you?

Twitter

Twitter is meant for short updates, to which you can add images, videos, links, and polls. It’s easy to interact with other users all around the world. The platform has 328 million monthly active users worldwide and supports over 40 languages, which means it’s a great way to market your business because of its wide reach.

You can also use it as an effective channel for customer service. Your customers can use Twitter to share their concerns and praises for your brand, and you can reply right back for everyone to see.

If you want to announce something that you want to spread quickly, then this is the way to go. Others can easily retweet and share your content. Your target audience should range between 18-49 years old, because those are the ages we usually see on this platform. Experts, however, are predicting the eventual decline of Twitter, so if you’re using this platform alone don’t forget to innovate on your strategies.

Tips and tricks for Twitter

  1. Focus on social customer service: Make it easier for your customers to contact you. Some brands even have a separate Twitter handle specifically for customer service.
  2. Use videos and GIFS to promote your products: If you are releasing a new product, catch the attention of your customers with creative videos and GIFS.
  3. Increase engagement with Twitter Chat: You can host a weekly chat or do a collaborative chat with an influencer. Or invite experts to respond to as many questions from your followers as they can.
  4. Buy Followers to boost your social proof: Did you know that you can quickly improve your rep on Twitter by purchasing Followers and other social signals? Just be sure to go with a reputable provider who can offer high-quality Followers.

One of the best brands on Twitter to learn from is DiGiorno Pizza. They are also known to be one of the funniest brands to follow. Even back during 2013, when NBC showed the Sound of Music LIVE, DiGiorno Pizza tweeted a Sound of Music-related tweet that caught tons of attention. It was hilarious but it was also a great example of how you can talk about your product without hard selling it.

Instagram

Instagram is the most visual social media platform, based entirely on photo and video posts. With over 600 million users, it’s no doubt that Instagram has great reach.

It also has unique filters and video editing options which cater mostly to the artistic niche. If your brand is focused on beautiful images and videos this can be your main brand building tool.

However, with their latest algorithm change, you can no longer view content in chronological order. This gives less control to companies as they don’t know how the consumers will be exposed to their content. Feelings about this change have been mixed, but overall it doesn’t seem to be the end of the world.

Instagram is becoming one of the most popular social media tools with the younger folks, with a primary user base of people 18-29 years old. You can communicate with them effectively by writing good captions explaining your image, and taking advantage of the multi-photo and Instagram Stories features.

Tips and tricks for Instagram

  1. Always relate your posts to your brand: If your business has nothing to do with a topic, don’t post about it. It will ruin your branding and will confuse your followers. Make sure your photos are relevant to your company.
  2. Reply to your followers: When your followers take the time to comment, make it a point to reply back. Interacting with them shows that you care about them and you listen to them. This is a great way to create loyal fans.
  3. Run contests and giveaways: Contests allow your customers to market your brand by encouraging them share stuff about you on their personal social media accounts.

One of the best brands to follow and learn from on Instagram is Califia Farms. Most of their posts feature their containers creatively displayed either as the main subject of the photo or as an accessory. Overall, their whole Instagram account exudes the healthy lifestyle persona of their brand, matching it perfectly.

Image credit: Califia Farms on Instagram

Pinterest

If your business is mostly focused on females, Pinterest might be your best choice. Astoundingly, it has managed to capture 45% of all women online, so if you want to sell to women you should probably have a presence here.

Just like Instagram, this social media network is mostly visual. If your business is in home decor, art, fashion, DIY, beauty, photography, exercise, or food, you can benefit well from this platform.

It allows users to save and display content they like by “pinning” it on their digital bulletin boards. They can then organize it by category. For example, a foodie can create a food board dedicated to pinning recipes.

Pinterest has a buy button which aids businesses, letting customers make purchases with a click of a button. They also have a feature called Rich Pins, where brands can add special information like product details, recipe information, and location details.

Compared to Twitter and Instagram, however, Pinterest is more of a niche network so it may not work for every business. That’s not to say that if your business doesn’t fall into the categories mentioned above you’ll automatically fail on Pinterest, but it is an especially good marketing tool for those niches and similar ones.

Tips and tricks for Pinterest

  1. Add a Pinterest Board widget to your business website: When visitors come to your website, they’ll know you are active on Pinterest and it may lead them to your Pinterest Boards.
  2. Add the “Pin It” button to your website: This will allow Pinterest users, followers and non-followers alike, to pin your content to their digital bulletin boards directly from your website. This makes it easier to share your site content.
  3. Create gift guides: You can turn pinboards into custom-themed gift guides. You can include your own products as well as other brands, so it doesn’t look like a big sell out.

The Container Store, for example, is serious about their Pinterest account. They create custom content for the many boards they curate, and organize them efficiently into different categories. Their boards are wonderful examples of how to use Pinterest effectively, and you can learn a lot from them.

Image credit: Pinterest

Choose Just One or Choose All

Staying ahead in the social media game can be difficult but it will reap big rewards for your business. Figuring out where your company fits and investing in the right two to three platforms will yield the best results compared to trying to capitalize on every single platform.

It’s important to take some time and carefully choose the social platform that works best for your business so you don’t waste time and effort. Save more time and maximize your reach by using the appropriate social media tools along with their respective platforms. And remember that you can buy Followers for your accounts to improve your social proof, boosting your reputation and credibility online.

If you want to create a successful social media strategy for your business, you should take a close look at how each of the platforms work, the kind of markets they reach, and how your business can plan to use it.

Image credit: Giphy