Instagram announced a new tool to help users keep track of and manage their time on the platform. Let’s take a peek at how the Instagram Activity Dashboard works and how you can take advantage of it for managing your follower engagement.
Track your time with the Instagram Activity Dashboard
The new activity dashboard displays a graph of the average time that you have used the Instagram app during the given week.
Tapping a bar on the graph will show your total usage time for that particular day. To open the dashboard, go to your Profile Settings and tap the “Your Activity” option.
You can also set a daily reminder to alert you when you’ve reached a certain amount of time using the Instagram app. The reminder can be customized, letting you set the time based on your preferences, or cancel it altogether. It appears below the dashboard, and also shows up in your notifications.
The new activity dashboard is simultaneously being introduced in the Instagram and Facebook apps. According to a joint statement by the two sites, the tool is part of their effort to help people get a better picture of how much time they set aside for their platforms.
“We want the time people spend on Instagram and Facebook to be intentional, positive and inspiring.
Our hope is that these tools give people more control over the time they spend on our platforms…”
Keeping your Instagram activity focused
Instagram is also introducing a new Mute Notifications option on its Notification Settings menu. The option lets you temporarily limit the app notifications you receive for a certain period of time. This will help you better focus on whatever task you have at hand.
Facebook said that the tools were developed based on their collaborations with mental health experts, organizations, and academics. They added that the tool can help parents talk with teenagers about appropriate social media usage.
Using the Instagram Activity Dashboard for engagement
While the Instagram Activity Dashboard is meant for personal time management, you can take advantage of it for managing follower engagement. Use it to track the amount of time you interact with your Instagram audience. You can then review the number of followers that you gained during that period.
If you find that you’re activity levels are not bringing in enough followers, try different techniques for building awareness about your Instagram page. Buying followers is one effective tactic, boosting the visibility of your page. This attracts more potential followers to it. See our reviews to find out which providers offer the best follower packages.
The Instagram Activity Dashboard is a nifty tool to better understand how much time you are spending on the platform. And it’s not just for personal use. You can actually use to measure the effectiveness of your marketing efforts. Check it out and see how it can help you increase your following on Instagram.
Instagram is introducing new features that will aid users in reaching out and engaging with their audience. They also have a third feature out which they hope will drive more meaningful engagement. Here is a look at the new Instagram Stories Questions feature being tested, and the “All Caught Up” notification. I will look at what this will mean for marketers, as well as show off one last new feature.
Instagram Stories Questions
Instagram Stories Questions is a new question and answer feature for the Stories platform. The tool lets you quickly add a question to a Story post which can then be answered by people who viewed your story. Their answers are then sent to you via private message.
The new feature, which was first reported to be in testing last April and is now available widely, works in a similar manner to the already available Poll sticker. To add a question to your Story, choose the Q&A sticker from the sticker list. Type your question and it will automatically be displayed in your posted Story. Chris Mikulin demonstrates it in the tweet below.
EXCITING: Instagram adds the ability to ask questions in stories. Hasn’t rolled out to everyone quite yet. pic.twitter.com/3jg0itKeIe
Instagram Stories Questions is currently still in testing. Many users have reported having access to it in the last few weeks. The site is expected to officially launch the feature in the months to come.
Catching up with updates
Instagram has also announced a new “You’re All Caught Up” notification on users’ feeds. The short message informs you that you have already read all the new content posted by the profiles you follow.
Below the spot where the message appears, you will find all the posts that you have viewed and other posts from the last two days. This is a useful feature as Instagram is now largely driven by an algorithm.
Instagram said that the notification is a simple means of keeping track of the posts you are following. By scrolling below it, you can find the posts you might want to respond to. Commenting on these posts is a good way to show the people you follow that you are truly interested in their content. This is an effective way to encourage engagement between you and them.
Mute Instagram notifications
This feature is being carried over from Facebook where you are allowed to mute notifications from the app for certain amounts of time. Here is a look at the options:
This will allow you to turn off notifications for work, or just when you want some peace and quiet. You can also turn notifications off entirely with the “Until I turn it off” setting if you only want to know what’s going on with Instagram when you actually go on Instagram. The company is likely hoping that this will drive more meaningful engagement for long-term success. This feature is currently in testing while they try to figure out this theory.
Using these features to increase engagement
The Instagram Stories Question tool being rolled out by the site adds another means of using the Stories feature to engage your audience. Including a specific question in your Stories image or video updates is an effective way to get your audience to respond to your posts. This gives you an opening to get them into longer conversations, driving engagement further.
The Instagram Stories Question tool and the “You’re Already Caught Up” notifications are just two of the little improvements that Instagram has rolled out in the last few months. These tools can have a significant impact on your engagement strategy. Check them out and discover how you can use them for building your Instagram following.
The struggle for the highest number of Facebook likes and shares per post shows how important they can be for your organic reach. If no one is liking your posts, they have little value and all the creative juices you poured into them seem wasted.
It should be no surprise, that people pay to get their Facebook posts in front of many people. With changes to their algorithm, the result was a diminished engagement on many users’ pages. So today, growth simply depends on it.
If you have important posts you want more people to discover, like, and share, read on and find out how Facebook Boost can help you.
What is a Facebook Boost
A typical Facebook post will only reach about 2% to 10% of your followers.
To increase your posts’ organic reach, Facebook offers a simple advertising option where all you have to do is click the “Boost Post” button at the bottom of your existing posts.
After clicking the button, you can then choose your audience, and finally, your budget. The fee will depend on how many people you want your post to reach and the number of days you want it boosted.
When to Boost
It’s best to boost a post only after you’ve taken advantage of the free organic reach that Facebook gives each of your post. So boost your post a few hours after posting it only.
For maximum exposure, make sure you post on a day and at a time when more people are online. The latest study by Coschedule reveals Sundays, Thursdays, Fridays, and Saturdays are better than any other days. The study also shows 3 PM posts receive most clicks from viewers but 1 PM posts get the most likes, share, and comments.
Remember that there is no perfect time to post and what studies say is best may not be best for you. Check out your analytics to study the times and days you get the highest traffic on your posts and page, and decide from there.
What to Boost
You’ll always get the best bang for your buck with posts that perform well organically. Top posts tell you what content resonates with your audience and what will likely connect to a broader audience. So pick your top post but make sure it’s about your brand and that it does not have links promoting others. After all, you are the one paying for it!
Paid promotion on Facebook can bring organic results just like buying followers can lead to natural and organic follower growth. Don’t forget to include buying followers in your campaign as well, because they can help you look popular, which in turn will encourage more organic follows from the platform.
Start Boosting Your Posts
The sad truth about Facebook posts is that great content is not all it takes to bring you likes, shares, and even followers. The only way you can get more of that is by advertising.
Boosting your posts means more visibility for your posts to get more engagement. That— and the obvious fact that your brilliant posts won’t be wasted— is the best reason for using Facebook Boost.
So, go on and start boosting your posts today!
Social networking sites were originally designed to connect people around the world through the wonders of the internet. Today, social networking sites have evolved and are fast becoming one of the prime marketing channels for companies to attract business and reinforce their brand.
Social media sites can be your gateway to high conversion if you know where to look and who to find.
Social networking sites are becoming increasingly important in today’s marketing and branding game. Social networking sites such as Facebook and Twitter have the power to dictate the course of your marketing efforts. These sites are so powerful they can even shape the economy!
If you want your marketing efforts to bring home the dollars, you need to find out where the people are on the internet.
Find out which among the social networking sites out there are popular among internet users below.
What started out as a simple site designed to connect people has now become one of the most popular social networking platforms on the internet. Facebook currently holds the title as the most popular social networking site on the internet with over 2 billion active monthly users.
Facebook is a social networking platform with a sense of social responsibility. In an effort to make the internet a lot safer, Facebook launched a kid-friendly messaging app designed for users under the age of 13.
There’s no telling what Facebook will come up next but one thing’s for sure, there’s no single social networking platform out there that can dethrone it anytime soon.
What sets this app apart from all the other messaging apps out there is its reliable services worldwide. Aside from sending messages to friends and loved ones, users can also use WhatsApp to share live locations as well as status updates to everyone in their contact.
The team behind WhatsApp recently announced that they’re working on creating a chat assistant that can summarize all the messages and calls a user may have missed. WACAO or WhatsApp Chat Assistant is available for anyone to try on GitHub.
Despite facing a massive ad boycott, YouTube pranced around with shiny new stats at the recently concluded VidCon 2017 held at the Anaheim Convention Center last June.
In an attempt to convince advertisers to return to YouTube, the video sharing platform came up with stricter guidelines that aim to moderate the videos that are on their platform. YouTube also announced that they are increasing their content moderation and enforcement staff in the coming year to make sure their platform is as advertiser-friendly as possible.
Anybody who’s anybody with a smartphone is sure to be on Instagram. The Facebook-owned photo-sharing platform has over 800 million active monthly users – and 500 million of which log in almost every day!
Instagram is home to some high-reaching influencers.Tim Karlsiyev is the mastermind behind the magnanimous Daily Dose account. Through his inspirational and motivational posts, he’s able to reach over a million users through Instagram alone – making him one of the most powerful influencers out there today.
You can kick your campaign up a notch by purchasing a few thousand Instagram Followers from a reputable provider. Bought Followers can give you a seemingly impressive social proof that will attract even more organic followers.
Tumblr is a microblogging site that’s been flying under the radar lately but has surprisingly more users compared to Twitter! Tumblr currently has over 340 million active monthly active users.
Tumblr received a lot of flack in the past due to its spammy feed filled with lewd ads. To resolve the problem, Tumblr encourages the community to flag and report any spammy ads they see on their feed. They also launched the NSFW filter that moderates offensive or pornographic posts.
Tumblr has, in recent years, made changes to make their platform to be more appealing to mobile users. They’re also coming up with new moderation features that will significantly decrease the number of pornographic posts on their platform.
Twitter is a microblogging site that’s home to over 330 million active users. Because users are forced to reduce their updates to no more than 140 characters, people get to enjoy valuable yet succinct updates every time they log in.
Twitter is a platform that isn’t afraid to embrace change. Just this year, Twitter announced that they are doubling the character limit to help users express themselves better in their tweets.
This is a small change, but a big move for us. 140 was an arbitrary choice based on the 160 character SMS limit. Proud of how thoughtful the team has been in solving a real problem people have when trying to tweet. And at the same time maintaining our brevity, speed, and essence! https://t.co/TuHj51MsTu
Jack Dorsey tweeted “This is a small change but a big move for us. 140 was an arbitrary choice based on the 160 character SMS limit. Proud of how thoughtful the team has been in solving a real problem people have when trying to tweet. And at the same time maintaining our brevity, speed, and essence!”
If you’re having a hard time editing your marketing message, the new supersized character limit is sure to change the course of your campaign.
Snapchat banked off everyone’s fear of permanence and created a photo-sharing platform for photos and videos that self-destruct after 24 hours. The idea behind Snapchat was so new to many people that it attracted over 300 million active users.
Their growth quickly went to a standstill once Instagram Stories came into the picture. In an attempt to regain its glory days, Snapchat has begun dabbling in augmented reality featuring the works of artists like Jeff Koon.
The new augmented reality art platform launched in several locations around the world and allowed users to see digital art installations when they hold up their phones in the right spot.
Message boards are among the earliest forms of social media and are still thriving in this modern age. Reddit is one of the more popular message boards that’s been around since 2005. It’s being kept alive by over 250 million active monthly users who like exchanging stories and posts about every topic imaginable.
Reddit has some of the most passionate and engaged social media users you can ever come across. If you want to keep tabs on what people are talking about in your specific niche, this site is worth checking out.
Pinterest is one of the largest and most popular digital pinboards with over 200 active monthly users. Pinterest lets users save – or pin – images and other multimedia posts based on their interests.
Pinterest is one of the best content discovery tools out there today. Pinterest can help brands like yourself connect with highly engaged users who are already interested in what you have to offer.
Just this year, Pinterest launched Pinterest Lens, which lets users make search inquiries using images on their phones or captured by their cameras.
If you want to integrate Pinterest into your current campaign, you should buy yourself a few thousand High-Quality Followers from a tried and tested provider. Having an impressive social following will surely capture the interest and attention of avid pinners!
SoundCloud is dubbed the YouTube of sound and has the largest collection of independent audio on the internet.
If you’re a musician who’s just starting out, SoundCloud is the perfect place to share your tracks. Increase your chances of attracting fans from around the globe by purchasing a few thousand SoundCloud Followers from a reputable provider.
Ask.fm is an asking and answering platform that lets users submit questions anonymously and answer controversial topics from followers.
Google+ hasn’t been getting a lot of press lately but it’s still the go-to sharing platform for many hobbyists from highly specific niches. Currently, Google+ has 111 million active monthly users.
Despite the less than impressive numbers, Google+ continues to thrive as a platform for many of its highly engaged users.
LinkedIn is a social networking site designed to help professionals connect with colleagues and people and other relevant people within their industry.
LinkedIn has over 106 million active users – and 40% of those users log in to the platform daily. Their robust user base has changed the way people use their platform. Now, people can write industry-related blogs and find their dream job all within the same social networking platform.
Flickr is one of the few social media sites that has a photographer’s stamp of approval. Flickr is a photo sharing platform that keeps the integrity and quality of the photo intact – which is why so many photographers and shutter bugs are so fond of it.
Currently, Flickr is staying alive with over 90 million active monthly users who share their best snaps without compromise among fellow photography enthusiasts.
Ever wondered how former classmates from high school are doingw now? Well, Classmates will help you find out. This social networking site is dedicated to helping you find and reconnect with friends (and even teachers) from your old alma mater.
If you want your marketing campaign to kick ass, you need to diversify your strategy. Explore different social media sites and get to know the people who are most active there, they could be your next customer or even brand evangelist.
Kick your campaign into high gear by purchasing a few thousand High-Quality Followers from a tried and tested provider. Bought followers can give you a noteworthy social proof that will turn heads.
Social media is the future of marketing, so make the most out of it and start connecting with people!
Has your engagement and growth on Instagram declined over the past few months? Just like thousands of other brands and influencers, you might have fallen victim to the hashtag restriction that’s automatically filtering posts, having a strong effect on users with small followings.
The shadow ban, as the internet calls it, has left some influencers and brands at a practical standstill with their engagement and growth. And as if to add salt to the cyber wound, over six million Instagram users were also hacked just recently.
Instagram hasn’t officially acknowledged the shadow ban as a real thing. Without guidelines and notifications, users everywhere are left without a clue as to if or when the shadow ban will befall them.
What You Need To Know About The Shadow Ban
Just this year, there have been been rumors going around that Instagram is filtering some hashtags and preventing them from being seen, without apparent rhyme or reason.
The internet calls this kind of phenomenon, where people are banned in some way without being told, a shadow ban. And this restriction has left thousands of brands and influencers with a significant decline in engagement and growth.
It’s believed that Instagram is underhandedly filtering out posts that use specific hashtags from being seen by most of the community.
When a user uploads a photo and adds a seemingly-innocent hashtag in their caption, everything would seem normal on their end. A shadow-banned user can still find their posts in the gallery by running a search on the discover tab using any of the hashtags in their caption, and their followers can see it too.
But after that, things begin to look weird.
When any other random user searches for that hashtag, the post won’t show up. The post gets automatically filtered from their hashtag searches, which robs brands of the ability to be discovered and grow.
While the user who publishes the post and their followers can see it in the gallery, people who don’t follow that person can’t see it.
To this day, Instagram hasn’t officially acknowledged shadow banning. Back in February of this year, Instagram issued a vague statement that addressed the concerns expressed by some users regarding their missing posts. The statement did not directly address shadow banning and instead reminded users to adhere to guidelines and policies to avoid running into any problems within the platform.
In case it wasn’t obvious enough, Instagram’s shadow ban can kill your engagement and growth potential faster than you can take a selfie.
Instagram is home to over 700 million active monthly users, making it a diverse online community with unlimited marketing potential — in theory. The current restriction is preventing brands and influencers from connecting with the community Instagram has successfully built, instead only showing their posts to people who already follow them.
As if standing out on a highly saturated platform like Instagram isn’t hard enough, you also have to worry about using the wrong hashtag and being at risk of shadow banning. This would seem to make it pretty hard to get your posts in front of new eyes and grow your audience.
It seems Instagramers can’t catch a break these days.
Below you can see a post of a photographer who’s been victimized by the shadow ban on Instagram. If you look at it closely, you’ll see that there’s nothing offensive about the post nor its caption — but it got banned anyway.
Instagram hasn’t officially acknowledged the shadow ban, which isn’t helping users avoid it.
Based on Instagram’s last statement regarding the matter, influencers and brands deduced that adhering to the policies and guidelines is the safest way to avoid the restriction. But this doesn’t help anyone who thought they were already doing all the right things.
There are a few particular moves that could get you shadowbanned on Instagram and we’ve enumerated a few of them below.
Using a Banned or Broken Hashtag
Instagram has banned some hashtags to prevent users from uploading and sharing what they deem to be offensive or explicit content, though this list has changed over time. Some of these are understandable, related to porn and racism, but others are a bit weird. #Armparty and #desk were banned, really?
Using any of the currently banned hashtags in your caption might increase your chances of getting shadowbanned in general, and will definitely make those particular posts impossible to find.
Instagram limits the amount of engagement and actions you can take per hour to prevent people from spamming other users. Following, unfollowing, and engaging with people rapidly on a massive scale may lead Instagram HQ to think you’re a spambot wreaking havoc on their platform. This could get you shadow banned or your account temporarily restricted.
Someone Reported You
There’s no telling who you’ll piss off on the internet so it’s best to be careful with your interactions. If someone reports you, HQ may pose restrictions on your account for violating community guidelines.
You Used a Hashtag Way Too Much
Using the same set of hashtags on all of your posts can make you appear spammy and may force Instagram to pose restrictions on your account, which may include shadow banning your posts.
When using hashtags, try to switch things up with every post so you can cover more ground, it’ll be a lot better for your engagement anyway.
Grow Your Following
The shadow ban definitely seems to be real, whether Instagram admits it or not, and it’s affecting thousands of users as we speak. It may be some kind of error in the hashtag search algorithm, a problem Instagram has mentioned, but the effects on the user are the same as a ban.
While there’s no way to beat this restrictive monster from deterring your growth with absolute certainty, there are few things you can do to circumvent its adverse effects on your engagement.
One way to beat the shadow ban is by growing your following so more people can see your posts, creating a better chance to have them shared around. This way, a significant number of users can still see your posts even if you fall prey to the shadow ban.
Easier said than done, right? Well, not exactly.
Attracting more followers becomes so much easier if you have impressive social proof online. One way to boost your credibility on Instagram without overly exhausting all of your marketing resources is by purchasing a few thousand Instagram Followers and Likes from a reputable provider.
A high-quality Instagram follower.
This increased attention to your account will draw in more users naturally, because they’ll want to see why you’re so popular. Once you attract more organic followers, you can focus on your engagement. The better your engagement is with your followers, the more visible your posts will be overall.
When purchasing Followers, only buy from a reputable provider. The top providers featured on our list are fully tested and reviewed, and guaranteed to give you the most value for your money without putting your name or credibility on the line.
Focus & Regroup
Shadow banning and other surprise algorithm changes have made Instagram marketing even more challenging than it already was.
If you’ve been affected by the shadow ban, the best thing to do right now is to regroup and rethink your strategy. Focus on building a significant relationship with your followers so your posts will be more visible to them and more likely to be shared.
While you’re improving your engagement, you should also work on your credibility by buying an impressive number of Followers from a reputable provider. Make sure not to buy hundreds of thousands at once, so they come in at a somewhat gradual pace.
By buying an impressive number of followers, you’re making yourself seem more credible and relevant in the eyes of organic users.
The shadow ban may make Instagram marketing even more challenging but you can overcome it. You just need to understand the new landscape to conquer Instagram once again.
Social media networks are vital tools for companies looking to promote their businesses online. Most of these platforms are free to use and their paid advertising features can expand the reach of businesses. But just because you have access to all of these networks, should you be on every single one?
How does a business choose and devote their time and resources to those social media outlets that will be mostly beneficial to them? If you do your homework you can save hours, cash, and eliminate unnecessary tasks by focusing on the platforms that will give you the best direct ROI.
We’ve profiled a few of the biggest social media platforms to help you see which will be best for your business. Which one is right for you?
You can also use it as an effective channel for customer service. Your customers can use Twitter to share their concerns and praises for your brand, and you can reply right back for everyone to see.
If you want to announce something that you want to spread quickly, then this is the way to go. Others can easily retweet and share your content. Your target audience should range between 18-49 years old, because those are the ages we usually see on this platform. Experts, however, are predicting the eventual decline of Twitter, so if you’re using this platform alone don’t forget to innovate on your strategies.
Tips and tricks for Twitter
Focus on social customer service: Make it easier for your customers to contact you. Some brands even have a separate Twitter handle specifically for customer service.
Use videos and GIFS to promote your products: If you are releasing a new product, catch the attention of your customers with creative videos and GIFS.
Increase engagement with Twitter Chat: You can host a weekly chat or do a collaborative chat with an influencer. Or invite experts to respond to as many questions from your followers as they can.
Buy Followers to boost your social proof: Did you know that you can quickly improve your rep on Twitter by purchasing Followers and other social signals? Just be sure to go with a reputable provider who can offer high-quality Followers.
One of the best brands on Twitter to learn from is DiGiorno Pizza. They are also known to be one of the funniest brands to follow. Even back during 2013, when NBC showed the Sound of Music LIVE, DiGiorno Pizza tweeted a Sound of Music-related tweet that caught tons of attention. It was hilarious but it was also a great example of how you can talk about your product without hard selling it.
DOUGH a crust an unbaked crust RAY, a guy that likes pizza ME a pizza liked by a guy named ray FAH no idea what fah is SO so LA a city T tee
Instagram is the most visual social media platform, based entirely on photo and video posts. With over 600 million users, it’s no doubt that Instagram has great reach.
It also has unique filters and video editing options which cater mostly to the artistic niche. If your brand is focused on beautiful images and videos this can be your main brand building tool.
However, with their latest algorithm change, you can no longer view content in chronological order. This gives less control to companies as they don’t know how the consumers will be exposed to their content. Feelings about this change have been mixed, but overall it doesn’t seem to be the end of the world.
Instagram is becoming one of the most popular social media tools with the younger folks, with a primary user base of people 18-29 years old. You can communicate with them effectively by writing good captions explaining your image, and taking advantage of the multi-photo and Instagram Stories features.
Tips and tricks for Instagram
Always relate your posts to your brand: If your business has nothing to do with a topic, don’t post about it. It will ruin your branding and will confuse your followers. Make sure your photos are relevant to your company.
Reply to your followers: When your followers take the time to comment, make it a point to reply back. Interacting with them shows that you care about them and you listen to them. This is a great way to create loyal fans.
Run contests and giveaways: Contests allow your customers to market your brand by encouraging them share stuff about you on their personal social media accounts.
One of the best brands to follow and learn from on Instagram is Califia Farms. Most of their posts feature their containers creatively displayed either as the main subject of the photo or as an accessory. Overall, their whole Instagram account exudes the healthy lifestyle persona of their brand, matching it perfectly.
If your business is mostly focused on females, Pinterest might be your best choice. Astoundingly, it has managed to capture 45% of all women online, so if you want to sell to women you should probably have a presence here.
Just like Instagram, this social media network is mostly visual. If your business is in home decor, art, fashion, DIY, beauty, photography, exercise, or food, you can benefit well from this platform.
It allows users to save and display content they like by “pinning” it on their digital bulletin boards. They can then organize it by category. For example, a foodie can create a food board dedicated to pinning recipes.
Pinterest has a buy button which aids businesses, letting customers make purchases with a click of a button. They also have a feature called Rich Pins, where brands can add special information like product details, recipe information, and location details.
Compared to Twitter and Instagram, however, Pinterest is more of a niche network so it may not work for every business. That’s not to say that if your business doesn’t fall into the categories mentioned above you’ll automatically fail on Pinterest, but it is an especially good marketing tool for those niches and similar ones.
Tips and tricks for Pinterest
Add a Pinterest Board widget to your business website: When visitors come to your website, they’ll know you are active on Pinterest and it may lead them to your Pinterest Boards.
Add the “Pin It” button to your website: This will allow Pinterest users, followers and non-followers alike, to pin your content to their digital bulletin boards directly from your website. This makes it easier to share your site content.
Create gift guides: You can turn pinboards into custom-themed gift guides. You can include your own products as well as other brands, so it doesn’t look like a big sell out.
The Container Store, for example, is serious about their Pinterest account. They create custom content for the many boards they curate, and organize them efficiently into different categories. Their boards are wonderful examples of how to use Pinterest effectively, and you can learn a lot from them.
Staying ahead in the social media game can be difficult but it will reap big rewards for your business. Figuring out where your company fits and investing in the right two to three platforms will yield the best results compared to trying to capitalize on every single platform.
It’s important to take some time and carefully choose the social platform that works best for your business so you don’t waste time and effort. Save more time and maximize your reach by using the appropriate social media tools along with their respective platforms. And remember that you can buy Followers for your accounts to improve your social proof, boosting your reputation and credibility online.
If you want to create a successful social media strategy for your business, you should take a close look at how each of the platforms work, the kind of markets they reach, and how your business can plan to use it.
This tells us that Instagram Stories may soon become one of the most lucrative platforms for social media advertising. Knowing how to create a unique Instagram Story for your business today will help you become more visible and recognizable to potentially over 100 million active users – daily.
If this sounds like a prime marketing opportunity you can’t afford to pass up on, listen up because today we will be teaching you how can use Instagram Stories to improve your campaign.
Give Followers a Raw Insider Look
Internet users are constantly being bombarded with ad after ad from almost every social media platform. Giving them a raw, inside look at your daily operations will help you position yourself as a more personable, less intrusivebrand that isn’t out to make every post a marketing ploy.
Union Fare is a well-known restaurant in New York that uses Instagram Stories to give their patrons an informal glimpse of their daily business.
The images they use don’t look professionally edited but it doesn’t take away from their appetizing appeal. Add to that their informal way of captioning each image and you have a recipe for a more approachable, less “advertise-y” Instagram Story.
The best thing about these raw images is that they are not at all hard to recreate. Armed with your camera phone, you can snap away and share a day in the life of your brand in just a few swipes.
Make Editorials More Fun and Interactive
Instagram Stories follow a linear format that let you go on to the next image or post with a mere tap of the screen. This tapping format allows brands like you to highlight your advertorials in a fun and interactive way.
J.Crew is a brand who knows how to experiment with Instagram Stories. They use fun, bright and downright engaging images that make each story a welcome addition to anyone’s feed.
Don’t be afraid to experiment with an Instagram Story – after all, they delete themselves after 24 hours.
Create Mini-Tutorials and Articles
Using Instagram Stories for your mini-tutorials and articles can help you put out valuable content for your existing and soon-to-be customers. We are seeing a lot of brands use Instagram Stories to publish visual versions of existing blog posts from their website which aim to help their followers along in their buyer’s journey.
Real Simple is a lifestyle magazine who consistently puts up engaging and informative infographics on their Instagram Stories
Most of the infographics and mini-tutorials they publish are digested versions of existing blogs on their website – that’s why followers who are interested in learning more are directed to their website for the complete tutorial.
Do the same by giving old blog posts a whole new look through Instagram Stories.
Showcase Testimonials from Loyal Customers
The dawn of social media may have changed the marketing game tremendously but one thing is still for certain – word-of-mouth marketing is still the best way to earn a consumer’s trust.
There’s no better place to showcase exceptional customer experiences than on your Stories. You can ask your customers to record themselves while talking about the stellar experience they had with you, or anything else you can imagine.
Because anything uploaded to your Stories is automatically deleted after 24 hours, you can upload testimonials more regularly than you would elsewhere.
Collecting amazing testimonials from customers for your Stories is a great way to strengthen your reputation and social proof on Instagram. Pairing exceptional testimonials from your customers with a few thousand high-quality bought followers from a reputable provider will definitely help you skyrocket to Instagram fame without exhausting all of your marketing energy and resources.
That’s right, you can actually buy Instagram Followers and other signals of engagement to strengthen your social proof. Check out our reviews to see how different companies stack up, and find the one that’s right for you. We put each provider to the test to make sure they provide you with nothing but exceptional services – from start to finish.
Drive Attention to Brand Announcements
Instagram Stories are strategically positioned on the top portion of the screen, which makes them really hard to miss. This makes it the perfect place to make big brand announcements.
With an average of 100 million daily active users, Instagram Stories will definitely help you reach more followers with your announcements.
Ben & Jerry’s is a popular ice cream brand who uses Instagram Stories to share their big news and announcements – like some new ice cream flavors!
We’ll say it here and we’ll say it now: listicles were made for Instagram Stories. Instagram Stories’ linear and clickable format marries so well with the bite-size nuggets of information that come with every listicle.
More and more brands are bringing listicles off their websites and into Instagram Stories. The National Geographic fills their daily Instagram Stories with mesmerizing listicles that keep their followers engaged.
The North Face is an outdoor company who knows how to deliver a compelling CTA through Instagram Stories. For Valentine’s Day, they crafted a simple yet evoking Call-to-Action that can make anyone want to purchase a bag best suited for their… er, relationship status.
Failing to take advantage of Instagram Stories to drive your followers to where you need them to be is a digital marketing mistake nobody can afford.
Do a Live Broadcast
Live broadcasts are a great way to connect with your audience during a pivotal moment as it unfolds – in real time. What makes Live broadcasts so powerful is the fact that Instagram sends out notifications to all your followers once you go live, making it a lot easier for them to tune in.
NBC covered the recently concluded Rio Olympics like a champ by taking advantage of the live broadcast. To take things up a notch, they used Instagram Stories to announce that they are also going live on Facebook via Ryan Seacrest’s page.
Talk about a “social-ception.”
If you want to take advantage of Instagram’s live broadcast yourself, consider hosting a Q&A session with your followers. They can send in their questions through the comments and you can answer them in real time.
Give Your Followers a Special Offer
Giving exclusive offers and deals through Instagram Stories is one way to incentivize your loyal followers. Doing so will encourage them to keep an eye out on your stories so as not to miss out on amazing deals – encourage some FOMO!
Did you happen to see J.Crew’s fun and very pink Instagram Story about their latest sunglasses? Their eye-catching Instagram Story rewarded those who tuned in by giving them first dibs on the first 50 pairs – exclusively through Instagram.
People love exclusive deals. Use Instagram Stories to give your followers an offer they can’t refuse.
Stay Visible by Telling a Story – an Instagram Story
Instagram Stories make it a lot easier for brands – both big and small – to become more visible to a lot more users.
If you want to make sure you remain visible among your viewers, bump up your interaction with them by putting the comment section to good use. Hosting live Q&As and other community events are a great way to attract an immense amount of comments from followers for maximum engagement.
By strengthening your social proof, you are attracting more followers – which can result in a wider audience for your daily stories. A win-win strategy, if you ask us.
Social media has become the platform of choice for businesses looking to market their products and services.
There are now 3 billion internet users, and 2 billion of them have active social media accounts. Social media platforms have become the new marketing giants, offering unique ways for businesses to reach out to their customers and providing valuable customer data.
Social media marketing for your business is no longer a choice, it’s practically essential for business success. But how do you succeed in such a competitive arena? It’s a complicated process, but you can speed it up by purchasing followers for your different social media platforms.
When it comes to buying social media followers, there’s a right and a wrong way of doing it. Not all bought followers are going to be high-quality, and the same can be said of the companies that provide them. You can’t buy from the first company that says “buy followers from us, we’re the best.” You wouldn’t buy the first shirt on the rack, would you? No, you’d try some on to see how a few fit first.
Change is the only constant in this life and it’s ever more evident in an industry where everything keeps evolving.
This 2017, experts are anticipating emerging technologies and user-based trends in social media, and how they are likely to play out – especially for smaller companies, who are more likely to be buffeted around by changes in the wind.
We’ve compiled three of the most important, powerful trends that could very well impact the future of your brand, along with the reasons why you need to pay attention to them.