Just this year, Pinterest was able to raise $150 million from private investors. The company’s increased value is a far cry from its humble beginnings in 2010.
Pinterest’s value of $12 million tells us their platform is capable of rapid growth. If you’re a brand or a social media manager, you need to start strengthening your Pinterest marketing strategy as early as now because there’s no telling what this platform is capable of doing in the future.
Learn a few tips on how to craft a killer Pinterest marketing strategy below.
Source Links are Everything
Pinterest is one of the best traffic generators on the web. If you’re not linking your pins back to your website, you’re missing out on some high-quality leads.
The next time you upload a pin on one of your boards, check the source box and make sure the post is linking back to your desired site or sales page.
Image credit: MCNG Marketing
Linking back from an authoritative site like Pinterest can do wonders in boosting your ranking on Google and other search engines.
You can’t miss out on the backlinking opportunity source links have to offer – so start filling in those fields!
Know Your Rich Pins
Rich pins are among the most popular posts on Pinterest. These pins give pinners more info about the concept by providing much more data within the pin itself.
Four common types of rich pins are posts about apps, articles, recipes, and products.
Image credit: Pinterest for Business
- If you’re pinning about an app, make sure people can download it without leaving Pinterest.
- When pinning original recipes, you should include the ingredients and procedure in the pin itself.
- Product pins should include updated pricing as well as availability to make shopping more convenient for pinners.
- Article pins should show the headline, the author, and a short snippet of the story so pinners can save it for future reading.
Keep it Social
Aside from being a kick-ass website traffic generator, Pinterest remains a social media platform. If you want your Pinterest account to help you achieve your marketing goals, you have to sustain a high level of engagement.
Engagement on Pinterest not only drives positive attention to your profile but also helps you establish a relationship with your target audience.
If you’re not using and abusing the comment sections on your high-performing pins, you’re not using Pinterest right.
Pinterest has a direct messaging feature that lets you send messages to any of your followers. If you’re serious about boosting your presence on Pinterest, you should start utilizing the private messaging feature and engaging in more personal correspondence with your audience.
Responding to comments and messages from your fans makes you appear approachable and intuitive as a brand.
Buy High Quality Pinners
Pinterest now has 175 million active users worldwide, which makes it one of the busiest and most populated social networks out there.
After signing up for Pinterest, you’ll soon realize that gaining a respectable amount of followers can be a real challenge. If you’re having trouble gaining traction and attention with your Pinterest account, you might want to consider purchasing high-quality followers, like the one below, from a provider you can trust.
A few thousand Pinterest followers are enough to help you appear more credible in the eyes of authentic users. When you combine your bought followers with any of the tips we’ve mentioned here today, we’re sure you’ll have a much easier time growing your following.
Invest in an Influencer Board
If you want to sell something to people online, it helps a ton to work with an influencer. Influencers have a magnanimous online credibility that can greatly affect people’s purchasing behavior.
Setting up an influencer board is one way to introduce your products and services to an influencer’s wide following.
Many of the biggest brands out there have dedicated influencer boards for all their collaborators.
Image credit: Social Media Examiner
Becca Cosmetics is a global cosmetics company that knows how to broaden their reach through influencer boards. They team up with high-reaching influencers and assign boards to each one of them.
The influencer’s job is to curate their board, keeping it active with relevant pins that demonstrate the potential and appeal of Becca products. Influencers are among the most engaging people on the internet and working with them can be very beneficial for your brand.
Pin 30 Times a Day?
According to a study conducted by Buffer, the brands who reap the most marketing benefits from Pinterest are those who pin 5- 30 times a day.
Posting 30 times a day can be exhausting and nearly impossible for smaller brands. Fortunately, there are ways you can reach those numbers without wearing yourself or your resources out.
One of the ways you can become more active on Pinterest is by getting more people to pin for you. You can assign boards to each of your trusted team members and ask them to pin something new every day.
You can also get some of your most loyal followers involved by creating and giving them access to dedicated boards of their own. With all hands on deck (or on board,) posting 30 times a day on Pinterest becomes more attainable.
Be Inspired by the Hottest Topics
Pinterest makes it so easy to identify the hottest trends within a niche just as they’re about to blow up everywhere else.
As a brand, you need to take advantage of Pinterest as an early source of trends for your posts. You can take inspiration from some of these trends to come up with unique angles on how to pitch your products and services, getting there before the crowd.
Recreating trends in your niche can help you appear more relevant and credible as a brand, as long as you do it well. You should consider incorporating the latest trends when demonstrating what your product or service can do to increase its appeal.
Make Pinning Easier
Pinterest’s browser button is a lightweight and web-based extension that’s easy to install and available for most popular browsers. Once you have it all set up, it will do the rest of the work for you.
Image credit: Pinterest
Adding the “Pin It” button on your account can empower your users and encourage them to share your content.
Pinning can be Rewarding
Pinterest has made it so much easier for brands like yourself to share information and fun concepts with your customers.
Pins are highly viral in nature, which is a good thing for any campaign. Pinning is one of the most efficient and effective ways to share brand-related content, and they represent an opportunity for you to go the extra mile.
Setting up a Pinterest account is easy but gaining the right kind of attention from its users can be a challenge. If you’re having a hard time gaining your first few followers, consider purchasing an initial set of artificial ones from a reputable provider.
High-quality Pinterest Followers bought from a tried-and-tested provider can help you gain the initial traction you need to set your entire campaign in motion.
Take the tips you’ve learned here today and start pinning your way to marketing success!