Get this: A 2013 study showed that over a third of marriages in America between 2005 and 2012 started online, mostly through dating sites like OKCupid and Match.com. This tells us that people no longer find online dating as creepy and unrealistic as when it was launched in the 1990s. However, there is a significant shift in recent years: From dating sites to social media sites. It turns out Facebook marketing isn’t only for products and brands.

A more recent study entitled “First Comes Social Networking, Then Comes Marriage?” revealed that around 21% of married couples who met online started through social networking sites. This percentage is about the same as the percentage of couples who met offline through school. Jeff Hall, the author of the study from the University of Kansas, said that he was surprised that this shift happened without “anyone researching it, without anyone even paying attention to it.”

In Hall’s study, several of the married couples met through new social media sites like Classmates.com and Myspace, before Facebook and Twitter exploded. This makes Hall think that there are still bigger waves of marriages to come, with the boom of social media and the fact that the whole friendship-dating-marriage process can take several years.

Online dating sites vs. social networking sites

The movement of online dating to social media doesn’t necessarily mean the end of dating sites like Match.com and OKCupid though. In fact, analysts believe that there is room for so many players in the dating services industry because it is worth about $3 billion.

However, there are notable differences between online dating sites and social networking sites that experts and people who found and are looking for love online are pointing out.

  • Social networking sites are free: While dating sites will cost you around $6 to as much as $25 per month for paid plans, social networking sites are completely free. Social media sites are primarily used for several reasons other than dating, and their income comes from ads revenue, rather than subscription costs.
  • Social networks connect people with similar interests: Facebook and Twitter algorithms work by suggesting to users people that are within the same alumni group, sports group, or any targeted group. They can also recommend people who like the same pages as you. There’s definitely a good chance that the people you meet on social media share the same interests as you, or that you already belong to the same social circle.
  • Online dating sites offer limited options: A Pew study says that 54% of people on online dating sites are suspicious of the authenticity of the profile owners. They only put out what they want you to think of them, and you base your decision on that profile and the photo attached to it. It’s limiting, and even misleading.
  • Social networking sites offer a look into your life: Social media profiles reveal clues about the real personality of the user as shown in the articles they share, how they interact with friends, the images they upload, and the words they use in every post or comment. Dating sites don’t have these details.

Many people, therefore, prefer social media sites in looking for partners, but there are still those who go the “old-fashioned” way and sign up for dating sites. As experts said, the dating industry is large enough for multiple dating platforms.

Woes of online romance

Finding love online is as complicated as finding love offline, perhaps even more so. For one, people who flirt on social media should be comfortable doing so in the public eye. Your friends and the other person’s friends can see your comments and replies to each other and can join in. They can even take a screenshot of the whole thread just for the heck of it.

Two studies conducted by Russell Clayton, a researcher at the University of Missouri, also reveals that heavy use of Facebook and Twitter often lead to jealousy. According to one of the studies, heavy use of these social networking sites could mean that the person is:

  • Indirectly neglecting their partner.
  • Directly neglecting their partner by still communicating with exes.
  • Constantly monitoring their partner.

All these can lead to conflict in the relationship and also result in Facebook-related jealousy. Furthermore, constant use of social media when in a relationship can lead to temptation for physical and emotional cheating.

All these can lead to conflict in the relationship and also result in Facebook-related jealousy. Furthermore, constant use of social media when in a relationship can lead to temptation for physical and emotional cheating.

Build A Winning Facebook Strategy With These Four Elements

Despite recent controversies, Facebook remains one of the most important platforms for marketers. To build your presence effectively on the site, you need to have a solid marketing strategy for it. Let’s take a quick look at the four essential elements for building that strategy.

Understanding your audience

With over 2.2 billion users, Facebook is a vast community for engagements of all types. Understanding who exactly you want to engage with is vital for sifting through all those people.

The first audience you would want to consider when developing your Facebook strategy is the one that you already have. For instance, if you are building your Facebook business page to support your website, your site visitors will be that audience. You can drive that traffic to your Facebook page by adding social media buttons to your site.

You can also use that initial audience to determine the kind of people you want to attract next. Facebook’s Audience Insights tool is going to be handy here, as it will help you break down the traffic that your page receives. Use it with your site’s audience data to narrow down the specific people you want to target.

Another important aspect of researching your Facebook audience is understanding what they are saying. This will help you determine the kind of content and engagement that would best suit them. There is a variety of social media listening tools, including Insights, you can use to track relevant conversations and mentions.

Defining your objectives

A good Facebook marketing strategy needs to have clearly-defined objectives to move forward. These objectives answer several key questions, like:

  • What problems and concerns of your audience do you want to address?
  • What results do you want to get from your page?
  • What kind of content would best suit your audience?
  • How do you want to interact with your audience?
  • How do you want your audience to respond?

You can further refine your objectives by answering these questions, specifically in the context of the audience or in the niche you are engaging with.

Keep these objectives realistic. Weigh on whether you can achieve them with your current marketing capabilities. The information you have already gathered about your audience will help you determine a baseline for your objectives’ quantifiable elements.

Creating your Facebook content

Randomly posting on your Facebook page is not going to create sustained interest. For better management of your posts, you need to prepare a content calendar. The calendar does more than just tell you when to post. It also serves as a useful planning tool to determine which type of content to publish and how to present the content to your audience.

It is also important to ensure the quality of the content you post on Facebook. Bear in mind that people don’t like brands continuously selling to them on the site. Make sure that your page has a healthy mix of promotional posts and non-promotional content, like this one.

https://www.facebook.com/RedBull/videos/470782940409377/

This kind of content helps break your page’s monotony and gets your audience invested, boosting your page’s visibility even more. Another route is to provide educational content.

Tapping other special features

Facebook posts are not the only thing that you would want to focus on when creating a strategy for the platform. Facebook has a variety of other features that you should take advantage of to immerse people further into your brand.

One such tool is the Messenger app. More than just a chat platform, Facebook has developed it into an effective engagement tool of its own. Experiment with the different ways it can be used to reach out and connect with your audience in various situations.

Considering these four elements will help you build a Facebook marketing strategy that will boost your following. Don’t stop with these basic ones. Continue to review and refine your strategy to turn your page into a dominant presence on the site.

Instagram Founders Leaving The Platform For Good

Founders leaving the company is not a good sign. And the first thing that will come to our mind if this happens is that something is wrong with the company.

What will happen to the company? Will it close down? How about the employees?

These are just some of the questions that will pop into everyone’s mind. Much more, if the business or the company is famous or in a steady growth, founders leaving it is a big question mark.

That is what happened with Instagram.

On September 2018, Instagram founders Kevin Systrom and Mike Krieger decided to leave the platform for good. They left the company without any reason. The company is one of the biggest in the industry today. That is why it is really a big question why they have to leave it.

And since Facebook has bought Instagram, Facebook will take over the management of the platform. Facebook Exec Alex Mosseri is the one who heads Instagram today.

You may think that this will be the end of Instagram and that Facebook will finally incorporate it into its systems and make it one of its features. Also, you may think that there is a gap that happened between its original founders and Facebook that triggered their departure.

Well, the truth is, Kevin Systrom and Mike Krieger’s decision to leave Instagram is not a bad move. In fact, it is for their benefit as well as for the greater good of Instagram.

Why? Here are the reasons why it is better for Instagram’s original founders to leave the company and let Facebook take charge:

1. Passion

Just like any startups, Instagram was born out of passion and creativity. Both founders are passionate about their dream of creating a platform that would make an impact. But as the platform starts to create buzz and be popular, the job and responsibilities of maintaining it become bigger.

Founders are not only after the functionalities of Instagram. But they also need to look after profitability, long-term value, data, among others, to sustain its growing market.

And since it was acquired by Facebook, the pressure to sustain and make it bigger starts to become overwhelming. The expectations are higher, especially now that Facebook aimed to put Instagram in its big data program.

Instagram needs someone to take this pressure and heightened expectation. And Adam Mosseri is the perfect person for the job. On the other hand, Kevin Systrom and Mike Krieger, will be able to do what they do best and follow their passion in creating new technology or apps or a new platform that will create an impact.

And now that they don’t have that pressure on, they can be as wild and free in creating something new again. You may be thinking that starting from scratch again will be hard for them.

The start is always the hard part, but it is also the most exciting part. And with their popularity and experience in the industry, it won’t be hard for them to create a mark again and infiltrate the market.

For sure, there are big businesses or organizations, or people out there ready to fund their ideas or with the fortune, they got from Instagram, they can finance their own ideas.

In the end, these founders leaving the platform is not really a losing game for them. In fact, it will be a win, since they don’t have the pressure and the expectations of a growing platform.

 

2. Growth

Instagram is already famous even before Facebook bought it. It has a growing 30 million users. It creates a new opportunity for influencers and people who need a platform to showcase their creativity. However, despite its popularity and growing community, it still needs Facebook to be massively successful. True enough, the buyout turned to be a good turn around for Instagram as it was able to enjoy its massive success today.

Why did it become successful?

Instagram has the infrastructure that Facebook has been dreaming of. With its photo-sharing feature, Facebook was able to create a new segment of the audience for their platform. It was very successful.

And now, that a Facebook exec will head Instagram, it will be easy for Facebook to inject some of its ideals and make it bigger than it is today. With Facebook’s 2.2 billion users, it won’t be long to have a storm of follows and likes in Instagram.

 

3. Facebook advantage

The change in leadership will make it easier for Facebook to apply and integrate Facebook’s infrastructure to Instagram. They don’t have to worry about its original founders. They are free to make changes however they want. Also, this means another revenue stream for Facebook’s consumers and most especially advertisers.

One way that they can do this is by integrating an online shopping feature on Instagram. Consumers can directly order an item from the account of their favorite brand or artist. If you are interested in the clothes that your idol is wearing on his/her Instagram story, you can easily purchase that on his/her account, or something to that effect.

This is just the beginning. There are other features that can increase Facebook’s revenue with Instagram. Instagram is a very popular platform, it has a market and active users. And, photos are a powerful element to trigger interest and attract revenues.

Win-win situation

With the founders leaving the platform, they will have time to create new things or technology that would create another buzz in the industry. They can do the things that they are best at and they have all the time to focus on that. Unlike before, where the pressure of running the whole Instagram company is on their shoulders. They don’t have the pressure any more when it comes to managing the platform and making it bigger as well as sustain its growth.

On the other hand, they did not leave Instagram in the dark. In fact, they left it with someone that will take good care of it and make it bigger.

With a Facebook exec managing Instagram, it will be easier now for Facebook to integrate its infrastructure to the platform. They are now free to make the changes and execute the plans to make it a much bigger hit.

Also, with its billion users, Facebook users will be exposed to a new platform that promotes creativity. On the other hand, it will be also easier for consumers to buy products from their favorite brands just by following brands and directly buying through their Instagram account, once this e-commerce plan was put into place.

The struggle for the highest number of Facebook likes and shares per post shows how important they can be for your organic reach. If no one is liking your posts, they have little value and all the creative juices you poured into them seem wasted.

It should be no surprise, that people pay to get their Facebook posts in front of many people. With changes to their algorithm, the result was a diminished engagement on many users’ pages. So today, growth simply depends on it.

If you have important posts you want more people to discover, like, and share, read on and find out how Facebook Boost can help you.

 

What is a Facebook Boost

A typical Facebook post will only reach about 2% to 10% of your followers.

To increase your posts’ organic reach, Facebook offers a simple advertising option where all you have to do is click the “Boost Post” button at the bottom of your existing posts.

Image credit: Facebook Business 

 

Hitting that button will display your post in news feeds of more people who are then likely to bring in more engagement to your post.

Facebook Boosts are different from Facebook Ads in that the ads have custom targeting options while Boosts only work to garner more likes, shares, and comments on a post.

Thus, having plenty of followers help not just in strengthening your presence on the platform, but also in widening your organic reach. So, build your followers by running a follower campaign and kickstart your growth by buying Facebook followers.

Bought followers can’t give you engagement but they can help you attract organic followers. The more followers you have, the greater your organic reach will be, and the higher overall growth you’ll have for your brand.

 

Why Boost Your Facebook Posts

Facebook reach, or the number of unique people who see your post on Facebook, affects all your metrics. All the clicks, likes, shares, and comments hinge on your reach. In short, your post reach only increases when it’s exposed to more people.

Boosting your Facebook posts means each time you boost a post, more people will see it.

 

How to Boost Your Facebook Posts

Only posts from pages can be boosted. To boost a post from your business page, you just go to the post you want to promote and click the “Boost Post” button at the bottom of the post. If the button is not clickable, that means the post is not eligible for boosting, though you can easily reverse that.

Image credit: Facebook Business

 

After clicking the button, you can then choose your audience, and finally, your budget. The fee will depend on how many people you want your post to reach and the number of days you want it boosted.

 

When to Boost

It’s best to boost a post only after you’ve taken advantage of the free organic reach that Facebook gives each of your post. So boost your post a few hours after posting it only.

For maximum exposure, make sure you post on a day and at a time when more people are online. The latest study by Coschedule reveals Sundays, Thursdays, Fridays, and Saturdays are better than any other days. The study also shows 3 PM posts receive most clicks from viewers but 1 PM posts get the most likes, share, and comments.

Image credit: AdEspresso

 

Remember that there is no perfect time to post and what studies say is best may not be best for you. Check out your analytics to study the times and days you get the highest traffic on your posts and page, and decide from there.

 

What to Boost

You’ll always get the best bang for your buck with posts that perform well organically. Top posts tell you what content resonates with your audience and what will likely connect to a broader audience. So pick your top post but make sure it’s about your brand and that it does not have links promoting others. After all, you are the one paying for it!

Paid promotion on Facebook can bring organic results just like buying followers can lead to natural and organic follower growth. Don’t forget to include buying followers in your campaign as well, because they can help you look popular, which in turn will encourage more organic follows from the platform.

 

Start Boosting Your Posts

The sad truth about Facebook posts is that great content is not all it takes to bring you likes, shares, and even followers. The only way you can get more of that is by advertising.

Boosting your posts means more visibility for your posts to get more engagement. That— and the obvious fact that your brilliant posts won’t be wasted— is the best reason for using Facebook Boost.

So, go on and start boosting your posts today!

 

 

 

Social networking sites were originally designed to connect people around the world through the wonders of the internet. Today, social networking sites have evolved and are fast becoming one of the prime marketing channels for companies to attract business and reinforce their brand.

Social media sites can be your gateway to high conversion if you know where to look and who to find.

Social networking sites are becoming increasingly important in today’s marketing and branding game. Social networking sites such as Facebook and Twitter have the power to dictate the course of your marketing efforts. These sites are so powerful they can even shape the economy!

If you want your marketing efforts to bring home the dollars, you need to find out where the people are on the internet.

Find out which among the social networking sites out there are popular among internet users below.

 

Facebook

What started out as a simple site designed to connect people has now become one of the most popular social networking platforms on the internet. Facebook currently holds the title as the most popular social networking site on the internet with over 2 billion active monthly users.

Image credit: The Verge

 

Facebook is a social networking platform with a sense of social responsibility. In an effort to make the internet a lot safer, Facebook launched a kid-friendly messaging app designed for users under the age of 13.

There’s no telling what Facebook will come up next but one thing’s for sure, there’s no single social networking platform out there that can dethrone it anytime soon.

 

WhatsApp

WhatsApp is another heavy hitter in the messaging and video calling platforms with over 2 billion active monthly users.

What sets this app apart from all the other messaging apps out there is its reliable services worldwide. Aside from sending messages to friends and loved ones, users can also use WhatsApp to share live locations as well as status updates to everyone in their contact.

The team behind WhatsApp recently announced that they’re working on creating a chat assistant that can summarize all the messages and calls a user may have missed. WACAO or WhatsApp Chat Assistant is available for anyone to try on GitHub.

 

YouTube

Everyone knows Youtube, which is not surprising considering its over 1.5 billion active monthly users. It’s also credited as the second largest search engine today.

Despite facing a massive ad boycott, YouTube pranced around with shiny new stats at the recently concluded VidCon 2017 held at the Anaheim Convention Center last June.

In an attempt to convince advertisers to return to YouTube, the video sharing platform came up with stricter guidelines that aim to moderate the videos that are on their platform. YouTube also announced that they are increasing their content moderation and enforcement staff in the coming year to make sure their platform is as advertiser-friendly as possible.

 

Instagram

Anybody who’s anybody with a smartphone is sure to be on Instagram. The Facebook-owned photo-sharing platform has over 800 million active monthly users – and 500 million of which log in almost every day!

Image credit: Ask A Millionaire

Instagram is home to some high-reaching influencers.Tim Karlsiyev is the mastermind behind the magnanimous Daily Dose account. Through his inspirational and motivational posts, he’s able to reach over a million users through Instagram alone – making him one of the most powerful  influencers out there today.

You can kick your campaign up a notch by purchasing a few thousand Instagram Followers from a reputable provider. Bought Followers can give you a seemingly impressive social proof that will attract even more organic followers.

Tumblr

Tumblr is a microblogging site that’s been flying under the radar lately but has surprisingly more users compared to Twitter! Tumblr currently has over 340 million active monthly active users.

Tumblr received a lot of flack in the past due to its spammy feed filled with lewd ads. To resolve the problem, Tumblr encourages the community to flag and report any spammy ads they see on their feed. They also launched the NSFW filter that moderates offensive or pornographic posts.

Tumblr has, in recent years, made changes to make their platform to be more appealing to mobile users. They’re also coming up with new moderation features that will significantly decrease the number of pornographic posts on their platform.

 

Twitter

Twitter is a microblogging site that’s home to over 330 million active users. Because users are forced to reduce their updates to no more than 140 characters, people get to enjoy valuable yet succinct updates every time they log in.

Twitter is a platform that isn’t afraid to embrace change. Just this year, Twitter announced that they are doubling the character limit to help users express themselves better in their tweets.

Jack Dorsey tweeted “This is a small change but a big move for us. 140 was an arbitrary choice based on the 160 character SMS limit. Proud of how thoughtful the team has been in solving a real problem people have when trying to tweet. And at the same time maintaining our brevity, speed, and essence!”

If you’re having a hard time editing your marketing message, the new supersized character limit is sure to change the course of your campaign.

 

Snapchat

Snapchat banked off everyone’s fear of permanence and created a photo-sharing platform for photos and videos that self-destruct after 24 hours. The idea behind Snapchat was so new to many people that it attracted over 300 million active users.

Their growth quickly went to a standstill once Instagram Stories came into the picture. In an attempt to regain its glory days, Snapchat has begun dabbling in augmented reality featuring the works of artists like Jeff Koon.

Image credit: TechCrunch

The new augmented reality art platform launched in several locations around the world and allowed users to see digital art installations when they hold up their phones in the right spot.

 

Reddit

Message boards are among the earliest forms of social media and are still thriving in this modern age. Reddit is one of the more popular message boards that’s been around since 2005. It’s being kept alive by over 250 million active monthly users who like exchanging stories and posts about every topic imaginable.

Image credit: Forbes

Reddit has some of the most passionate and engaged social media users you can ever come across. If you want to keep tabs on what people are talking about in your specific niche, this site is worth checking out.

 

Pinterest

Pinterest is one of the largest and most popular digital pinboards with over 200 active monthly users. Pinterest lets users save – or pin –  images and other multimedia posts based on their interests.

https://blog.pinterest.com/en/search-outside-box-new-pinterest-visual-discovery-tools

Image credit: Pinterest Blog

Pinterest is one of the best content discovery tools out there today. Pinterest can help brands like yourself connect with highly engaged users who are already interested in what you have to offer.

Just this year, Pinterest launched Pinterest Lens, which lets users make search inquiries using images on their phones or captured by their cameras.

If you want to integrate Pinterest into your current campaign, you should buy yourself a few thousand High-Quality Followers from a tried and tested provider. Having an impressive social following will surely capture the interest and attention of avid pinners!

 

SoundCloud

SoundCloud is dubbed the YouTube of sound and has the largest collection of independent audio on the internet.

SoundCloud has over 175 million active monthly users composed of podcasters, musicians and avid fans from around the globe.

If you’re a musician who’s just starting out, SoundCloud is the perfect place to share your tracks. Increase your chances of attracting fans from around the globe by purchasing a few thousand SoundCloud Followers from a reputable provider.

 

Ask.fm

Ask.fm is an asking and answering platform that lets users submit questions anonymously and answer controversial topics from followers.

Currently, Ask.fm has over 130 million active monthly users who upload video and text responses to some of the questions posted on their profile.

 

Google+

Google+ hasn’t been getting a lot of press lately but it’s still the go-to sharing platform for many hobbyists from highly specific niches. Currently, Google+ has 111 million active monthly users.

Despite the less than impressive numbers, Google+ continues to thrive as a platform for many of its highly engaged users.

 

LinkedIn

LinkedIn is a social networking site designed to help professionals connect with colleagues and people and other relevant people within their industry.

LinkedIn has over 106 million active users – and 40% of those users log in to the platform daily. Their robust user base has changed the way people use their platform. Now, people can write industry-related blogs and find their dream job all within the same social networking platform.

 

Flickr

Flickr is one of the few social media sites that has a photographer’s stamp of approval. Flickr is a photo sharing platform that keeps the integrity and quality of the photo intact – which is why so many photographers and shutter bugs are so fond of it.

Currently, Flickr is staying alive with over 90 million active monthly users who share their best snaps without compromise among fellow photography enthusiasts.

 

ClassMates

Ever wondered how former classmates from high school are doingw now? Well, Classmates will help you find out. This social networking site is dedicated to helping you find and reconnect with friends (and even teachers) from your old alma mater.

Classmates has been around for over 22 years and has over 32 million active monthly users, most of which are from the United States.

 

There Are More Out There

If you want your marketing campaign to kick ass, you need to diversify your strategy. Explore different social media sites and get to know the people who are most active there, they could be your next customer or even brand evangelist.

Kick your campaign into high gear by purchasing a few thousand High-Quality Followers from a tried and tested provider. Bought followers can give you a noteworthy social proof that will turn heads.

Social media is the future of marketing, so make the most out of it and start connecting with people!

 

Since its inception in 2003, Tesla has aggressively changed the way people see and use electric cars. They proved to everyone that an electric car can outperform a combustion engine without compromise.

What makes Tesla such a successful brand is their desire to constantly innovate and improve. Despite being one of the leaders in car manufacturing, Tesla is not beyond learning from other innovative companies in other industries.

Just last month, Tesla CEO Elon Musk announced that they will begin migrating driver profiles to a single cloud network. In a move that’s reminiscent of the strategy most social networking sites use, Tesla is making an effort to learn more about their drivers and their preferences.

In this aspect, it’s safe to assume Tesla is learning a thing or two from social networking giant Facebook, which is known for using data to provide users with a more personalized experience.

Image credit: Hindustan Times

Data For Machine Learning

Facebook has been using machine learning to provide users with a more personalized experience. From keeping spam and misleading content at bay to helping users discover the most relevant content, it’s safe to say that machine learning algorithms have quickly become Facebook’s backbone.

Facebook has built their business around creating a structure based on the data they have on their users. Facebook researchers and engineers quantify the data they have on their users to improve the experience people have on the platform.

Now Tesla is planning to do the same by storing all of the data they have on their drivers in one cloud-based server network. They’re putting themselves in a position where they can easily learn more about their users and use their findings to optimize their products and services.

Image credit: Tesla

It’s evident that both Tesla and Facebook are prioritizing personalized experiences for their users through the power of data. Even without access to the same rich data as Tesla and Facebook, you can also provide your social media followers with a personalized experience by getting your hands dirty with whatever data that’s available to you.

You can take advantage of analytics tools to get to know more about your social media followers. Use the information you get from those tools to publish more relevant content to your followers — which can help you gain more traction on the internet.

You can also take it up a notch by purchasing a few thousand social media Followers from a reputable provider to give yourself a more credible persona. Buying an impressive number of followers should help you gain the attention of more organic users.

What This Means For Tesla Drivers

Tesla’s latest move is sure to make driving even better for their users. The driver profile function lets every vehicle adjust settings such as interior temperature, side view mirrors, and regenerative braking modes based on who’s driving. Just sign in to your profile, and the car adjusts to suit you based on your saved preferences.

The driver profile is bound to make driving more comfortable and convenient for Tesla users wherever they may be in the world, and whatever Tesla they may be using.

This new feature is bound to offer maximum convenience to those who frequently rent a Tesla, anyone who owns more than one Tesla, or drivers who are issued a loaner vehicle while their Tesla is receiving service.

Image credit: TechCrunch

The driver profile function is said to be available in the Model S and Model X versions of the Tesla, and will boast a universal language design that will fit in seamlessly with the car’s interior.

Becoming Like A Social Networking Company

When Tesla decided to migrate all driver profiles into a single cloud, they took a step towards becoming more like a social networking company.

They’ve become the leading car manufacturer to date to prioritize personalized experience based on unique data derived directly from their drivers. And that means individual users, not just aggregated anonymous data.

Aside from providing drivers with a more personalized experience, we’re certain Tesla will put the data they collect to good use in order to improve their overall services.

You Too Can Learn From Facebook

Just like Tesla, you too can learn a thing or two from Facebook. You can use data to learn more about your followers and calibrate your strategy to match what they like.

Don’t be intimidated by data. You can quantify the numbers you get from analytics tools like AgoraPulse and BrandWatch and use them to strengthen your content strategy.

Paying attention to your followers can take your marketing strategy far, as long as you do it right. It might take you a few tries before you pin down exactly what type of content works for your ideal audience but it will all be worth it in the end.

If you want to speed things up a bit, you can purchase a few thousand social media Followers from a tried and tested provider in order to attract more followers. The more followers you have, the more attractive your accounts will be to organic users.

Having more followers means having access to more data that can help you strengthen your current content strategy — which can be very beneficial for your campaign.

Tesla and Facebook are both prioritizing a personalized experiences among their users, do you think it might be about time you should, too?

In a bid to quash YouTube’s monopoly of the video landscape, Facebook introduced a new way to connect with an audience and rolled out Facebook Live. Already, it is proving to be an important marketing tool in every marketer’s bag, though not everyone has mastered its use yet.

Initially only available to celebrities, Facebook Live quickly gained momentum, particularly with media companies who that use it 18 times more than businesses in other industries.

So, it’s time to step up your marketing campaign and use Facebook Live to draw more viewers to your page. Keep reading to learn how Facebook Live works and how your business can benefit from using it.

Image credit: CNET

How to Stream Live on Facebook

Facebook makes it possible to stream live from your desktop, laptop, or mobile device. The Facebook Live screen is square, whether you hold your phone in a landscape or portrait position, and this applies to desktop streams too.

Your broadcast can be up to 90 minutes long. Facebook recommends broadcasting long because you’ll have more time to wait for more people to join in your live broadcasts.

Of course, if you have a large following, attracting throngs of viewers to your video would be easy. If you are thin in that department, consider buying social media Followers to establish social proof for your name and business, on all of your accounts.

Social proof will not only draw viewers in, it will also result in more Followers for your account. Social proof is the invisible force that compels people to follow what others are doing and, as such, it’s a very effective marketing tool for any business to use.

So, here’s a step-by-step guide for broadcasting Live on Facebook.

Broadcast Live From Mobile

To go live from mobile, simply open the Facebook app on your phone. There are no extra apps that you need to download.

  1. On the Newsfeed where you see the “What’s on your mind?” text, look for the video icon and click it.

Image credit: Impactiv8

From your Profile, you need to click that “What’s on your mind?“ text so the Live Video options will come out from the drop-down menu.

  1. Facebook will prompt you to allow access to your camera and microphone. Press OK. It won’t ask you again the next time you use Facebook Live.

Image credit: AdWeek

  1. Choose who you want to share your live video with. If you want to test it out and experiment with it, you can choose “Only Me” if you don’t want to go live immediately.

Image credit: MegeByte

  1. Describe your video and then tag friends, choose your location, or add an activity.
  1. Click the “Go Live” button to start your broadcast. When you’re done, click “Finish,” and then save or discard your video. If you save, your video will stay on your timeline like any other post.

Image credit: MakeUseOf

Broadcast Live From Desktop

  1. Go to Facebook and on your Newsfeed or Profile, click “Live Video” found on the top of the “What’s on your mind?” text box.

Image credit: Facebook

  1. Give Facebook permission to access your computer’s camera and microphone.
  1. Describe your video, choose who to share it with, then hit “Go Live” to start your broadcast.

Image credit: Facebook

There is an option to use an external device like a camera or microphone. Click that link and it will take you to another another page where you’ll get assistance with setting up your external device.

Click “Finish” when you’re ready to end your broadcast. Again, the video will appear on your timeline and you can even pin it so it always stays on the top where your visitors can easily see it.

Viewer engagement on Facebook Live is 10 times higher than regular videos, which is why you should start getting comfortable in front of a camera, if you aren’t already, and start broadcasting live. Join the 16% of marketers on Facebook who already went live in 2016. Here are even more reasons why you should go live soon.

Why Facebook Live could be Great for Your Business

1. Video content marketing is effective

It’s the video revolution and businesses left and right have seen the wisdom of employing video content marketing in their digital ad campaigns. It’s as powerful as it is effective in bumping up the ROI for your online marketing efforts.

Videos, without a doubt, are easier to consume than any other type of online content. Facebook Live made videos even more attractive thanks to its functions and features, without which real-time interaction wouldn’t be half as fun.

Aside from comments, viewers can click emoji reactions during a broadcast. Facebook actually likened them to applause and boos, letting people be more than just passive viewers.

Image credit: SocialMediaExaminer

2. You can engage with your customers in real-time

You can see the comments and engage with your viewers in real-time! You can answer questions as they come in and take your time with each, because the thread will progress at a pace you can dictate.

Comments don’t refresh until you go ahead and refresh it yourself. There will be no flashing comments to interrupt your thoughts so you can focus on your reply to each individual question or comment. Quite different than what you get in a YouTube live chat.

3. It provides a meaningful connection with your audience

Because you can see people’s names and locations as they join your broadcast, it’s easier to connect with them on an intimate level. You can welcome them as they arrive by their names, thereby instantly involving them in your video.

All these interactions humanize your brand and make you more accessible to your audience.

4. It’s cost-effective

Unless you want a full-on video production, complete with light reflectors and high-end external cameras (for desktop), you can go live today with whatever phone and gadget you already have.

You don’t have to spend a copious amount of time editing your video, too, because it’s live! The somewhat-rough and untouched nature of it is part of the charm. You just have to be yourself, be present, and provide the content your viewers want.

5. It gives your business a competitive edge

In this day and age when social media apps get feature updates every few weeks, you have to flow along with the changes or your brand dies a silent death – and you can be sure nobody will even be there to watch. That doesn’t mean responding to every new tweak, but it does mean staying on top of what’s hot.

One-third of all online activity is spent watching videos and 45% of people watch more than an hour of Facebook or YouTube videos a week. Want to take your share of the video-loving audience? Go live on Facebook and give your business a competitive edge over other brands that don’t bother staying relevant in this ever-changing Internet world.

The following are some ways you can use Facebook Live to benefit your business.

Ways You Can Use Facebook Live

1. Promote and broadcast live events

Do you have an event coming up? Use Facebook Live to announce it to your Followers and then broadcast that same event live too.

2. Showcase your products

Take advantage of Facebook Live to demonstrate the use of your products. If you have new products to launch, you can give your Followers a special preview and encourage them to avail themselves of it in the process.

Just recently, a real estate company called HouseSimple used Facebook Live for a house viewing  with the owner doing a live virtual tour. If the house sells, it will be the first house ever sold on Facebook.

Image credit: Mirror

3. Host interviews

Host interviews of influencers in your field and do some live Q&A, which in itself will attract more viewers. Remember to promote extensively ahead of time, to let people know that you’re going live and to encourage them to ask friends to join too.

When you’re done broadcasting, you might want to buy social media Followers and other signals as a strategy to get more people to watch your video. A lot of Followers and Likes will attract a lot of attention, and your video will likely end up with more Views, as well as garnering real, organic Likes. The next time you go Live, some of your new followers will flock to your video and make your Facebook marketing even more successful.

4. Show some behind-the-scenes of your business

You can also make your connection more authentic by inviting people to take a look behind the scenes of how you do business, or what your typical day is like.

Marketing specialist and author Guy Kawasaki uses Facebook Live for a behind-the-scenes of a shoot, or when he simply wants to share whatever big or small things are happening in his life.

Behind the scenes: what it's like to be on CNBC

Behind the scenes: what it's like to be on CNBC #dayinthelife

Posted by Guy Kawasaki on Tuesday, May 3, 2016

5. Online lessons

Demonstrate your expertise in your field by conducting online lessons via Facebook Live.

Take a look at how fitness coach Christine Dwyer broadcasts her lessons. Anyone can join her online kickboxing class!

Let's workout! Live kickboxing class! Lights Low

Posted by Christine Dwyer on Tuesday, May 2, 2017

Give Facebook Live A Try!

As the world of social media continues to evolve, keeping up with the changes has become very important. Facebook rides those waves of change admirably with its introduction of Facebook Live.

 

Facebook Live has shifted the video marketing domain considerably, and many brands rode this progress, braving the technical mumbo jumbo of live streaming.

 

Take your brand to new heights by leveraging Facebook Live today. Strengthen your customer relationships and attract new ones. These are just some of the benefits but don’t just take our word for it. Try Facebook Live and discover how it can boost your Facebook marketing campaigns now!