The struggle for the highest number of Facebook likes and shares per post shows how important they can be for your organic reach. If no one is liking your posts, they have little value and all the creative juices you poured into them seem wasted.
It should be no surprise, that people pay to get their Facebook posts in front of many people. With changes to their algorithm, the result was a diminished engagement on many users’ pages. So today, growth simply depends on it.
If you have important posts you want more people to discover, like, and share, read on and find out how Facebook Boost can help you.
What is a Facebook Boost
A typical Facebook post will only reach about 2% to 10% of your followers.
To increase your posts’ organic reach, Facebook offers a simple advertising option where all you have to do is click the “Boost Post” button at the bottom of your existing posts.
After clicking the button, you can then choose your audience, and finally, your budget. The fee will depend on how many people you want your post to reach and the number of days you want it boosted.
When to Boost
It’s best to boost a post only after you’ve taken advantage of the free organic reach that Facebook gives each of your post. So boost your post a few hours after posting it only.
For maximum exposure, make sure you post on a day and at a time when more people are online. The latest study by Coschedule reveals Sundays, Thursdays, Fridays, and Saturdays are better than any other days. The study also shows 3 PM posts receive most clicks from viewers but 1 PM posts get the most likes, share, and comments.
Remember that there is no perfect time to post and what studies say is best may not be best for you. Check out your analytics to study the times and days you get the highest traffic on your posts and page, and decide from there.
What to Boost
You’ll always get the best bang for your buck with posts that perform well organically. Top posts tell you what content resonates with your audience and what will likely connect to a broader audience. So pick your top post but make sure it’s about your brand and that it does not have links promoting others. After all, you are the one paying for it!
Paid promotion on Facebook can bring organic results just like buying followers can lead to natural and organic follower growth. Don’t forget to include buying followers in your campaign as well, because they can help you look popular, which in turn will encourage more organic follows from the platform.
Start Boosting Your Posts
The sad truth about Facebook posts is that great content is not all it takes to bring you likes, shares, and even followers. The only way you can get more of that is by advertising.
Boosting your posts means more visibility for your posts to get more engagement. That— and the obvious fact that your brilliant posts won’t be wasted— is the best reason for using Facebook Boost.
So, go on and start boosting your posts today!
Social networking sites were originally designed to connect people around the world through the wonders of the internet. Today, social networking sites have evolved and are fast becoming one of the prime marketing channels for companies to attract business and reinforce their brand.
Social media sites can be your gateway to high conversion if you know where to look and who to find.
Social networking sites are becoming increasingly important in today’s marketing and branding game. Social networking sites such as Facebook and Twitter have the power to dictate the course of your marketing efforts. These sites are so powerful they can even shape the economy!
If you want your marketing efforts to bring home the dollars, you need to find out where the people are on the internet.
Find out which among the social networking sites out there are popular among internet users below.
What started out as a simple site designed to connect people has now become one of the most popular social networking platforms on the internet. Facebook currently holds the title as the most popular social networking site on the internet with over 2 billion active monthly users.
Facebook is a social networking platform with a sense of social responsibility. In an effort to make the internet a lot safer, Facebook launched a kid-friendly messaging app designed for users under the age of 13.
There’s no telling what Facebook will come up next but one thing’s for sure, there’s no single social networking platform out there that can dethrone it anytime soon.
What sets this app apart from all the other messaging apps out there is its reliable services worldwide. Aside from sending messages to friends and loved ones, users can also use WhatsApp to share live locations as well as status updates to everyone in their contact.
The team behind WhatsApp recently announced that they’re working on creating a chat assistant that can summarize all the messages and calls a user may have missed. WACAO or WhatsApp Chat Assistant is available for anyone to try on GitHub.
Despite facing a massive ad boycott, YouTube pranced around with shiny new stats at the recently concluded VidCon 2017 held at the Anaheim Convention Center last June.
In an attempt to convince advertisers to return to YouTube, the video sharing platform came up with stricter guidelines that aim to moderate the videos that are on their platform. YouTube also announced that they are increasing their content moderation and enforcement staff in the coming year to make sure their platform is as advertiser-friendly as possible.
Anybody who’s anybody with a smartphone is sure to be on Instagram. The Facebook-owned photo-sharing platform has over 800 million active monthly users – and 500 million of which log in almost every day!
Instagram is home to some high-reaching influencers.Tim Karlsiyev is the mastermind behind the magnanimous Daily Dose account. Through his inspirational and motivational posts, he’s able to reach over a million users through Instagram alone – making him one of the most powerful influencers out there today.
You can kick your campaign up a notch by purchasing a few thousand Instagram Followers from a reputable provider. Bought Followers can give you a seemingly impressive social proof that will attract even more organic followers.
Tumblr is a microblogging site that’s been flying under the radar lately but has surprisingly more users compared to Twitter! Tumblr currently has over 340 million active monthly active users.
Tumblr received a lot of flack in the past due to its spammy feed filled with lewd ads. To resolve the problem, Tumblr encourages the community to flag and report any spammy ads they see on their feed. They also launched the NSFW filter that moderates offensive or pornographic posts.
Tumblr has, in recent years, made changes to make their platform to be more appealing to mobile users. They’re also coming up with new moderation features that will significantly decrease the number of pornographic posts on their platform.
Twitter is a microblogging site that’s home to over 330 million active users. Because users are forced to reduce their updates to no more than 140 characters, people get to enjoy valuable yet succinct updates every time they log in.
Twitter is a platform that isn’t afraid to embrace change. Just this year, Twitter announced that they are doubling the character limit to help users express themselves better in their tweets.
This is a small change, but a big move for us. 140 was an arbitrary choice based on the 160 character SMS limit. Proud of how thoughtful the team has been in solving a real problem people have when trying to tweet. And at the same time maintaining our brevity, speed, and essence! https://t.co/TuHj51MsTu
Jack Dorsey tweeted “This is a small change but a big move for us. 140 was an arbitrary choice based on the 160 character SMS limit. Proud of how thoughtful the team has been in solving a real problem people have when trying to tweet. And at the same time maintaining our brevity, speed, and essence!”
If you’re having a hard time editing your marketing message, the new supersized character limit is sure to change the course of your campaign.
Snapchat banked off everyone’s fear of permanence and created a photo-sharing platform for photos and videos that self-destruct after 24 hours. The idea behind Snapchat was so new to many people that it attracted over 300 million active users.
Their growth quickly went to a standstill once Instagram Stories came into the picture. In an attempt to regain its glory days, Snapchat has begun dabbling in augmented reality featuring the works of artists like Jeff Koon.
The new augmented reality art platform launched in several locations around the world and allowed users to see digital art installations when they hold up their phones in the right spot.
Message boards are among the earliest forms of social media and are still thriving in this modern age. Reddit is one of the more popular message boards that’s been around since 2005. It’s being kept alive by over 250 million active monthly users who like exchanging stories and posts about every topic imaginable.
Reddit has some of the most passionate and engaged social media users you can ever come across. If you want to keep tabs on what people are talking about in your specific niche, this site is worth checking out.
Pinterest is one of the largest and most popular digital pinboards with over 200 active monthly users. Pinterest lets users save – or pin – images and other multimedia posts based on their interests.
Pinterest is one of the best content discovery tools out there today. Pinterest can help brands like yourself connect with highly engaged users who are already interested in what you have to offer.
Just this year, Pinterest launched Pinterest Lens, which lets users make search inquiries using images on their phones or captured by their cameras.
If you want to integrate Pinterest into your current campaign, you should buy yourself a few thousand High-Quality Followers from a tried and tested provider. Having an impressive social following will surely capture the interest and attention of avid pinners!
SoundCloud is dubbed the YouTube of sound and has the largest collection of independent audio on the internet.
If you’re a musician who’s just starting out, SoundCloud is the perfect place to share your tracks. Increase your chances of attracting fans from around the globe by purchasing a few thousand SoundCloud Followers from a reputable provider.
Ask.fm is an asking and answering platform that lets users submit questions anonymously and answer controversial topics from followers.
Google+ hasn’t been getting a lot of press lately but it’s still the go-to sharing platform for many hobbyists from highly specific niches. Currently, Google+ has 111 million active monthly users.
Despite the less than impressive numbers, Google+ continues to thrive as a platform for many of its highly engaged users.
LinkedIn is a social networking site designed to help professionals connect with colleagues and people and other relevant people within their industry.
LinkedIn has over 106 million active users – and 40% of those users log in to the platform daily. Their robust user base has changed the way people use their platform. Now, people can write industry-related blogs and find their dream job all within the same social networking platform.
Flickr is one of the few social media sites that has a photographer’s stamp of approval. Flickr is a photo sharing platform that keeps the integrity and quality of the photo intact – which is why so many photographers and shutter bugs are so fond of it.
Currently, Flickr is staying alive with over 90 million active monthly users who share their best snaps without compromise among fellow photography enthusiasts.
Ever wondered how former classmates from high school are doingw now? Well, Classmates will help you find out. This social networking site is dedicated to helping you find and reconnect with friends (and even teachers) from your old alma mater.
If you want your marketing campaign to kick ass, you need to diversify your strategy. Explore different social media sites and get to know the people who are most active there, they could be your next customer or even brand evangelist.
Kick your campaign into high gear by purchasing a few thousand High-Quality Followers from a tried and tested provider. Bought followers can give you a noteworthy social proof that will turn heads.
Social media is the future of marketing, so make the most out of it and start connecting with people!
Since its inception in 2003, Tesla has aggressively changed the way people see and use electric cars. They proved to everyone that an electric car can outperform a combustion engine without compromise.
What makes Tesla such a successful brand is their desire to constantly innovate and improve. Despite being one of the leaders in car manufacturing, Tesla is not beyond learning from other innovative companies in other industries.
Facebook has been using machine learning to provide users with a more personalized experience. From keeping spam and misleading content at bay to helping users discover the most relevant content, it’s safe to say that machine learning algorithms have quickly become Facebook’s backbone.
Facebook has built their business around creating a structure based on the data they have on their users. Facebook researchers and engineers quantify the data they have on their users to improve the experience people have on the platform.
Now Tesla is planning to do the same by storing all of the data they have on their drivers in one cloud-based server network. They’re putting themselves in a position where they can easily learn more about their users and use their findings to optimize their products and services.
It’s evident that both Tesla and Facebook are prioritizing personalized experiences for their users through the power of data. Even without access to the same rich data as Tesla and Facebook, you can also provide your social media followers with a personalized experience by getting your hands dirty with whatever data that’s available to you.
You can take advantage of analytics tools to get to know more about your social media followers. Use the information you get from those tools to publish more relevant content to your followers — which can help you gain more traction on the internet.
You can also take it up a notch by purchasing a few thousand social media Followers from a reputable provider to give yourself a more credible persona. Buying an impressive number of followers should help you gain the attention of more organic users.
What This Means For Tesla Drivers
Tesla’s latest move is sure to make driving even better for their users. The driver profile function lets every vehicle adjust settings such as interior temperature, side view mirrors, and regenerative braking modes based on who’s driving. Just sign in to your profile, and the car adjusts to suit you based on your saved preferences.
The driver profile is bound to make driving more comfortable and convenient for Tesla users wherever they may be in the world, and whatever Tesla they may be using.
This new feature is bound to offer maximum convenience to those who frequently rent a Tesla, anyone who owns more than one Tesla, or drivers who are issued a loaner vehicle while their Tesla is receiving service.
They’ve become the leading car manufacturer to date to prioritize personalized experience based on unique data derived directly from their drivers. And that means individual users, not just aggregated anonymous data.
Aside from providing drivers with a more personalized experience, we’re certain Tesla will put the data they collect to good use in order to improve their overall services.
You Too Can Learn From Facebook
Just like Tesla, you too can learn a thing or two from Facebook. You can use data to learn more about your followers and calibrate your strategy to match what they like.
Don’t be intimidated by data. You can quantify the numbers you get from analytics tools like AgoraPulse and BrandWatch and use them to strengthen your content strategy.
Paying attention to your followers can take your marketing strategy far, as long as you do it right. It might take you a few tries before you pin down exactly what type of content works for your ideal audience but it will all be worth it in the end.
If you want to speed things up a bit, you can purchase a few thousand social media Followers from a tried and tested provider in order to attract more followers. The more followers you have, the more attractive your accounts will be to organic users.
Having more followers means having access to more data that can help you strengthen your current content strategy — which can be very beneficial for your campaign.
Tesla and Facebook are both prioritizing a personalized experiences among their users, do you think it might be about time you should, too?
In a bid to quash YouTube’s monopoly of the video landscape, Facebook introduced a new way to connect with an audience and rolled out Facebook Live. Already, it is proving to be an important marketing tool in every marketer’s bag, though not everyone has mastered its use yet.
Initially only available to celebrities, Facebook Live quickly gained momentum, particularly with media companies who that use it 18 times more than businesses in other industries.
So, it’s time to step up your marketing campaign and use Facebook Live to draw more viewers to your page. Keep reading to learn how Facebook Live works and how your business can benefit from using it.
Facebook makes it possible to stream live from your desktop, laptop, or mobile device. The Facebook Live screen is square, whether you hold your phone in a landscape or portrait position, and this applies to desktop streams too.
Your broadcast can be up to 90 minutes long. Facebook recommends broadcasting long because you’ll have more time to wait for more people to join in your live broadcasts.
In this day and age, no brand can survive without a social media marketing strategy. Coming up with valuable content for every platform you have an account for can make or break your advertising goals.
The social media marketing playing field is home to fast-changing and emerging trends. As a brand, it’s crucial that you stay on top of all these trends in order to stand out from the competition.
Learning how to use each social media channel to your advantage can make all the difference in your ad and content campaigns.
Fortunately, you no longer have to scour the internet to learn how to do just that. Below is a comprehensive guide that will teach you how to write perfect content for some of the most popular platforms out there.
Ready? The road to marketing success begins here.
If there’s one thing you need to know about Facebook users, it’s that they are what experts call skim readers. Skim readers have extremely short attention spans, which means you have roughly eight seconds to grab their attention and deliver your marketing message.
Given how short this opening is, it’s important that you keep your posts noteworthy but succinct.
These web-based tools can help you gain a more in-depth understanding of your target users, their browsing behavior, and the type of content they like.
More than an avenue for your 140-character musings, Twitter has proven to be one of the most powerful marketing avenues out there for small businesses. With over 6,000 tweets being sent out every minute, vying for attention can be a challenge.
In order to get the attention of the users you want to attract, you need to craft the perfect tweet at just the perfect hour.
If you want your posts to travel far, pair your catchy tweet with an equally catchy image to stop users in their Twitter tracks. It’s also a good idea to tweet a few conversation starters here and there to grow a more engaged audience.
How to Post
Buffer’s CEO Joel Gascoigne swears by creating a sharing ratio to keep his Twitter feed varied and robust.
His current sharing ratio is 4:1. That means four “staple posts,” containing links to helpful articles and other related literature, to every one post of other kinds, such as images and plain-text tweets.
You can recreate his success by posting varied yet valuable updates topped by a respectable amount of high-quality Likes and Retweets from a reputable provider. This should help you achieve your marketing goals a lot faster and more cost-effectively.
This is one of the few platforms out there that is receptive to news about your company, services, and products – so take advantage of it.
Whenever posting updates on LinkedIn, keep in mind that having a signature tone is important. You have to find a voice that’s credible-sounding yet shows just the right amount of personality.
How to Post
When posting on LinkedIn, remember that most of the people on there are busy professionals who might not have a lot of time on their hands. Pay special attention to your headline and make sure you publish content that is worth their time.
Add eye-catching images to accompany your updates to increase your chances of gaining more attention.
His painfully honest article has a headline that can grab anyone’s attention, whether they’re in the medical field or not. This shows us that a well-written piece that triggers conversations will travel far on a platform like LinkedIn.
Business owners who want to drive traffic to their website or sales page can benefit from creating a carefully-curated Pinterest account.
Considered to be one of the biggest website drivers on the internet, Pinterest can help you connect with your target audience and appreciably increase sales – given you post well-thought out content that is of great value to consumers.
What to Post
Despite being a highly-visual driven platform, the chart below from The American Genius tells us that articles are actually the most popular type of content on Pinterest, aside from regular posts.
If you want to broaden your marketing reach on Pinterest, you have to publish articles that are relevant and useful enough to your target audience that they’d want to save them for later reference.
Shifting your strategy and incorporating articles that help them better their lives and increase their productivity may help you gain the traction you’ve been coveting.
Keep in mind that Pinterest is designed to be a digital mood board, so you have to pay close attention to the visual elements of your posts just as you would your written content.
Martha Stewart Living has a vast collection of boards but all of them are properly curated and well-organized so visitors can easily find what they need without being overwhelmed.
How to Post
Being as consistent as you can on Pinterest will help make your posts more visible to more users. Combining your insightful articles with an eye-catching pin image and a consistent voice should help you garner traction from Pinterest users.
Canva is a lightweight visual editing and graphic design tool that allows you to create custom images for your blog posts. They have tons of templates you can use to create custom pin images for your articles. Get to know it, and your pins should get better straightaway.
Buying a good amount of Pinterest Followers can also help you establish a more credible persona on the platform, which helps you attract even more authentic followers. When people see how popular you are, they’ll definitely come over to check you out.
If you’re really serious about building a presence on Pinterest, install the app on your phone so you can engage with your followers and post fresh pins on the go.
Don’t be Afraid to Experiment
It’s almost impossible to nail down the perfect content strategy for social media marketing on your first try. It takes a bit of experimenting in order for you to gain enough insight to determine the perfect tone and pitch for your audience.
Take the early stages as a learning opportunity to figure out as much as you can about your ideal followers and even your competitors.
Make use of analytics tools in order to determine which parts of your campaign are working, and if you find something that doesn’t seem to work, don’t be afraid to regroup.
In the competitive game of social media marketing it pays to be original and consistent so don’t be afraid to put fresh ideas out there – consistently. Buy yourself a good running start by purchasing high-quality social signals from a provider you can trust to strengthen your social proof and appeal to the internet masses.
Once you’ve gotten the hang of things, posting on various social media channels will get much easier and a lot more rewarding – trust us!
Marketing based on the psychology of human behavior can be a powerful thing. When we peel away layers of emotion and get to the deep motivations that make people do or not do certain things, we learn that people are very susceptible to suggestions.
It isn’t any wonder that the best marketers are the ones who study and understand what makes people tick. Delve into the psychological studies we have outlined here, highlighting principles that marketers around the world have used since the beginning of time.
To help your Facebook marketing campaigns reach even further than these principles can take you, consider buying social signals (like Facebook followers), which will help you gain maximum exposure, and appear like more of an authority in your niche. Having many followers is a key psychological principle you’ll learn about below, skip ahead to ‘social proof’ if you’re curious!
Have you ever felt compelled to Like a post on Facebook simply because the person who posted it Liked one of your own? Or perhaps you’ve been in a situation where you replied to and Liked a comment on your post, and then the friend who commented Liked your reply back? Psychologists have a name for this and it’s called Reciprocity.
The Reciprocity Effect is a social rule that governs us all and makes us repay in kind whatever it was that was given to us. According to psychologist Robert Cialdini, the obligation to return the favor has been drilled into us as children such that when we don’t reciprocate any good turn done us, we feel uncomfortable and out of balance.
That’s how powerful Reciprocity can be and why it has found its way into the marketing strategies of many brands. On Facebook, you can use this aspect of psychology by giving away free samples or trials of your products or services, and anything else that can make your audience feel indebted to you.
You first need to break the barrier of mistrust put up by consumers wary of advertisers, so you shouldn’t ask for (or even give the impression of asking for) something in return.
Take a look at how Drop Ship Lifestyle used the Reciprocity principle in their Facebook advertising.
The Foot-in-the-door Technique is a compliance approach to getting someone to agree to a large request by setting up that person to agree to a small request first. It’s a behavioral phenomenon characterized by a change in behavior, or what psychologists call “compliance.”
It operates on the theory that once you get your foot in the door, it will be harder for the other person to shut the door in your face – metaphorically.
The technique works beautifully in marketing because once your prospect complies, psychologists say he will subsequently behave in ways that, in his mind, will justify his earlier decision. For example, if you are raising funds for a charity event and your goal is to have people voluntarily commit their time and money, begin by asking them to donate a small amount of money first.
Because there’s no physical and very little emotional involvement, your prospects will likely say yes. However, because they’ve already made the decision to help, it will be easier to ask them for a larger donation later on. And once you show them how important their contributions are, they will justify their earlier decision as right and will continue to help in your cause.
The Mere-Exposure Effect, also called the Familiarity Principle, is based on the theory that people respond positively to things which are familiar. This means that the more we are exposed to something, the more we like that something as we grow familiar.
This effect works with both visual and auditory stimuli. Advertise to the senses and mention or show your brand name and logo as is reasonable in your ads. Update your Facebook channel consistently and aim to make your posts viral to reach as wide an audience as possible. Consider making a sweet logo as well, or a jingle that people can associate your brand with.
Consider how KitKat creatively tapped into a trending topic for some brand exposure on Facebook at a time when the whole word was probably online.
It’s human nature to follow others. In marketing, this is called social proof. Social proof is a type of social conformity. When people want to be right and do the right thing, they’ll automatically adopt the actions of others, especially when there’s a huge crowd involved.
This phenomenon, when used as a marketing tool, can be pretty powerful. One particularly effective form of social proof is “Wisdom of the Crowd.” When people rationalize that something must be right if there are a lot of people doing it, you have the perfect opportunity to harness this power and give your Facebook marketing efforts a boost.
For instance, if you buy Followers and other forms of social signals, that high number of bought followers or likes will tell the world you must be someone worth following. You don’t have to prove you’re an authority in your field because your massive following will speak for you, but you’ll still need some solid content or products to back up that reputation.
This is, in many ways, how Apple’s iPhone took the market by storm. When it was first released in the US and hundreds of customers lined up outside the stores nationwide, social proof was a huge asset for them. When virtually everyone started sporting an iPhone and looking super cool, social proof was working for them still. People buy them because, surely, the massive crowd of admiring customers could not be wrong.
Social Identity Theory
The Social Identity Theory states that people define their “self” according to the group they belong to. Groups like social class, football team, school affiliation, company we work for, and others, provide us with self-esteem and a sense of belonging in the social world.
The central premise of the theory is that we seek to improve our self-image by finding something negative in groups we don’t belong to. When we elevate the status of our group, we also enhance our self-image. This gives light to how prejudice and discrimination form. When we say, for example, “the Pittsburgh Steelers are the best team and the Baltimore Ravens are a bunch of morons” we create a division and a world where it is ‘us’ versus ‘them.’
In marketing, you can make the most of this model by branding your company in a way where you also create an “enemy” your customers can disassociate themselves from.
A definitive example is Apple’s Mac versus Microsoft’s Windows. Both brands have a fiercely loyal customer base who, more often than not, take a dig at each other for their choice of brand.
If you’ve ever felt the urge to buy something immediately, ‘while supplies last,’ then you know what it feels like to be subjected to the power of the Scarcity Heuristic. In psychology, the Scarcity Heuristic is defined as a mental shortcut that places value on objects based on how easy or difficult it is to acquire them. In other words, the more difficult it is to get something, the more we value it. The more rare, uncommon and exclusive a product is, the more we want it. On the other hand, more common things are valued less. Collector markets thrive on this.
When marketers suggest the scarcity of a product, we immediately put more value on it as consumers. Take Facebook in its early days, when it was only available to a “select few” in an ‘invite only’ phase. Facebook was slowly rolled out, first to Harvard students, then to all Ivy-leaguers, then to all college students nationwide, until it was opened to the rest of the world in September 2006. We know from the way the world embraced Facebook that the approach worked.
Use the psychology of scarcity in your marketing, not just on Facebook but on your other social media channels, too. You can play it up by introducing thoughts of what they might miss if they don’t buy or by creating urgency in your language. Take a look at how Monqui Presents created a sense of urgency in their ad.
Understanding human behavior, including the most powerful social rules that govern our actions and behavior, has many benefits. Applied to marketing, it can propel a brand to success as sales surge forward.
Study these principles, and learn how you can adapt them for your purposes. Remember, you can kickstart your growth and up your social proof by purchasing Facebook followers, as well as followers for other platforms. Combine them with a solid strategy, and you’ll be set up for success. Transform the way you market to your audience and use psychology in your advertising strategies. Because it works!
Going viral in this digital day and age sometimes seems all too easy, but you want to make sure to gain that attention for all the right reasons. Find out how you can achieve viral success on social media (the kind that’s good for your business) by reading our comprehensive guide below.
Stay on Top of Pop Culture
Keeping up with pop culture allows you to remain relevant as a brand in the eyes of your social media followers. This gives the impression that you are speaking their language and care about the things they care about – making your brand appear relevant and relatable.
Pepsi celebrated the anniversary of the iconic film ‘Back to the Future’ with limited edition bottles that gained massive attention. Back on October 21, 2015, the internet was ablaze with brands who tried to leverage the film’s anniversary for their marketing success.
After the campaign snowballed on Twitter, the company received an overwhelming demand for their limited edition bottle. So overwhelming that Pepsi had to give everyone a second chance at picking up their own ‘Back to the Future’ bottle again in November.
What made Pepsi’s campaign so successful was its simplicity. Through a simple design and a solid social media marketing strategy, they were able to hit all the right spots that made fans feel nostalgic.
Familiarize Yourself With the Wheel of Emotion
There’s no stronger way to convey a brand message than by appealing to the emotions of your audience. According to Dr. Robert Plutchik, our feelings guide our behavior, including our shopping habits. When used in marketing, the wheel of emotion can help you influence your target market’s buying behavior.
Humans are capable of four basic emotions, namely: anger, happiness, fear, and sadness. The wheel of emotion peels back the different layers of each emotion to guide you on how to motivate your followers to buy into what you’re selling.
Here’s a great example. Back in 2013, Chipotle released an animated short entitled “The Scarecrow.” What started out as a charming view of a quaint little farm soon revealed the harsh reality behind the fast food industry.
Paired with a haunting musical score, the animated short managed to depict the harrowing truth behind additive-filled, mass-produced fast food and inspired viewers to choose a healthier, greener alternative – Chipotle.
If you watch it til’ the end, we’re certain it will stir up some emotions, which helped make this animated short a viral success.
If you want your ads to reach as many people as possible, launching a sharing campaign should be a good way to do it. A sharing campaign is a marketing technique where you will incentivize users who share your post. The more people share your post, the more likely it will reach virality.
A great example of a successful sharing campaign would be Uber’s “Codes of Sharing.” Essentially, the campaign is a rider referral program wherein existing users are issued unique codes.
They can then share their code on social media, and if one of their friends uses the code, both riders earn a free ride.
The news about the codes spread like wildfire on the internet and people began sharing their codes in exchange for a free ride. One guy even earned over $50,000 worth of Uber credits through the code sharing program, which got him eight weeks worth of free rides!
While his account ended up getting flagged (bummer for him) it just goes to show how powerful a sharing campaign can be.
You can start your own sharing wildfire by creating discounts and rewards for your followers when they help you share the word about your brand.
Build Your Social Proof
Almost nothing is more crucial to your marketing success than social proof. In this digital day and age, people rely on social proof to influence their purchasing behavior. If they’re deciding between two brands, they’ll most likely go for the one with a large following and many positive reviews.
High-quality social signals from a reputable provider can help you gain credibility at an expedited speed. It also won’t require your full attention, so you can focus on launching your viral campaign while your bought social signals take care of your social proof.
Get Your Timing Right
You can be on top of the trendiest of topics but if you don’t know how to use them with appropriate timing, you won’t be able to maximize their marketing potential.
When a topic is trending, you basically have mere minutes to react to it before it becomes old news, or someone scoops your idea. You have to publish something noteworthy while it’s still the talk of the town, otherwise all your efforts will seem outdated.
If you want to hack virality, you have to make sure you use imagery to make a post more memorable and shareable to your audience. Images make it a lot easier for people to understand what they’re reading and are far easier to digest compared to plain-text posts.
Increase your chances of gaining massive popularity by sprinkling unique, eye-catching images throughout all your posts.
Get Influencers In on It
Social media influencers are some of the most powerful voices on the internet today. Influencers have the ability to motivate a buying frenzy among consumers, which is why brands are always aggressively chasing them down for collaborations.
If you want to reach out to more people, consider working with an influencer in your niche. They can foster immense awareness about your products or services through their posts and recommendations.
Ingrid Nilsen is a beauty and lifestyle influencer who has over 1.7 million followers on Instagram. For the post shown above, this powerhouse influencer collaborated with Fresh Beauty to celebrate the brand’s 25-year anniversary.
Through her eye-catching post, she was able to round up over 80,000 likes and amassed a tremendous number of comments from beauty lovers everywhere. This helped Fresh Beauty introduce their classic services to a whole new crowd.
Working with influencers isn’t as hard as most people think. All it takes is specific targeting and a winning pitch to help you reach viral success.
Find out who the influencers are in your field and reach out to them. They might be the tipping point to your brand’s success.
Virality Requires Hard Work
While virality has the ability to ring in instant success, building an effective campaign takes hard work and dedication. If a random post goes viral, it’s hard to capitalize on it if you’re not prepared.
By learning as much as you can about the most effective strategies from the biggest and brightest brands on social media, you’ll be able to develop your own strategy that is scaled to your goals.
Your credibility is a large factor to your viral success, so be sure to invest in building a more credible reputation in the most efficient and effective way possible. Purchasing high-quality social signals from a reputable provider will help you up your authority and improve your reputation in as little time as possible.
Take bits and pieces from some of the most effective viral campaigns discussed here today and get experimental with your marketing efforts to increase your chances of going viral.
Just be sure to go viral for all the right reasons – remember, getting massive renown for the wrong thing can take a permanent toll on your reputation.
Change is the only constant in this life and it’s ever more evident in an industry where everything keeps evolving.
This 2017, experts are anticipating emerging technologies and user-based trends in social media, and how they are likely to play out – especially for smaller companies, who are more likely to be buffeted around by changes in the wind.
We’ve compiled three of the most important, powerful trends that could very well impact the future of your brand, along with the reasons why you need to pay attention to them.
In the highly superficial world of Social Media, how people perceive you based on your online persona is key to establishing who you are as a brand. It is generally known that status is deeply correlated to how many followers and subscribers you have and what your profile looks like on social media. It is for this reason that celebrities and popular brands strive to gain and maintain their subscriber base through creative marketing methods that ensure they stay relevant to their audience and maintain their status online.
Many marketers mess up when it comes to promoting brands on Twitter and Facebook. They think the two networks are interchangeable, so they use them both the same. In reality, these two networks are very different from one another, so you need to use them for different purposes. If you know when to use Twitter and when to use Facebook, you will get a lot more out of your campaign. To start, you may want to download this free social media content calendar from HubSpot to plan and organize the timing of all your social media posts.