Social networking sites were originally designed to connect people around the world through the wonders of the internet. Today, social networking sites have evolved and are fast becoming one of the prime marketing channels for companies to attract business and reinforce their brand.
Social media sites can be your gateway to high conversion if you know where to look and who to find.
Social networking sites are becoming increasingly important in today’s marketing and branding game. Social networking sites such as Facebook and Twitter have the power to dictate the course of your marketing efforts. These sites are so powerful they can even shape the economy!
If you want your marketing efforts to bring home the dollars, you need to find out where the people are on the internet.
Find out which among the social networking sites out there are popular among internet users below.
What started out as a simple site designed to connect people has now become one of the most popular social networking platforms on the internet. Facebook currently holds the title as the most popular social networking site on the internet with over 2 billion active monthly users.
Image credit: The Verge
Facebook is a social networking platform with a sense of social responsibility. In an effort to make the internet a lot safer, Facebook launched a kid-friendly messaging app designed for users under the age of 13.
There’s no telling what Facebook will come up next but one thing’s for sure, there’s no single social networking platform out there that can dethrone it anytime soon.
WhatsApp is another heavy hitter in the messaging and video calling platforms with over 2 billion active monthly users.
What sets this app apart from all the other messaging apps out there is its reliable services worldwide. Aside from sending messages to friends and loved ones, users can also use WhatsApp to share live locations as well as status updates to everyone in their contact.
The team behind WhatsApp recently announced that they’re working on creating a chat assistant that can summarize all the messages and calls a user may have missed. WACAO or WhatsApp Chat Assistant is available for anyone to try on GitHub.
Everyone knows Youtube, which is not surprising considering its over 1.5 billion active monthly users. It’s also credited as the second largest search engine today.
Despite facing a massive ad boycott, YouTube pranced around with shiny new stats at the recently concluded VidCon 2017 held at the Anaheim Convention Center last June.
In an attempt to convince advertisers to return to YouTube, the video sharing platform came up with stricter guidelines that aim to moderate the videos that are on their platform. YouTube also announced that they are increasing their content moderation and enforcement staff in the coming year to make sure their platform is as advertiser-friendly as possible.
Anybody who’s anybody with a smartphone is sure to be on Instagram. The Facebook-owned photo-sharing platform has over 800 million active monthly users – and 500 million of which log in almost every day!
Image credit: Ask A Millionaire
Instagram is home to some high-reaching influencers.Tim Karlsiyev is the mastermind behind the magnanimous Daily Dose account. Through his inspirational and motivational posts, he’s able to reach over a million users through Instagram alone – making him one of the most powerful influencers out there today.
You can kick your campaign up a notch by purchasing a few thousand Instagram Followers from a reputable provider. Bought Followers can give you a seemingly impressive social proof that will attract even more organic followers.
Tumblr is a microblogging site that’s been flying under the radar lately but has surprisingly more users compared to Twitter! Tumblr currently has over 340 million active monthly active users.
Tumblr received a lot of flack in the past due to its spammy feed filled with lewd ads. To resolve the problem, Tumblr encourages the community to flag and report any spammy ads they see on their feed. They also launched the NSFW filter that moderates offensive or pornographic posts.
Tumblr has, in recent years, made changes to make their platform to be more appealing to mobile users. They’re also coming up with new moderation features that will significantly decrease the number of pornographic posts on their platform.
Twitter is a microblogging site that’s home to over 330 million active users. Because users are forced to reduce their updates to no more than 140 characters, people get to enjoy valuable yet succinct updates every time they log in.
Twitter is a platform that isn’t afraid to embrace change. Just this year, Twitter announced that they are doubling the character limit to help users express themselves better in their tweets.
This is a small change, but a big move for us. 140 was an arbitrary choice based on the 160 character SMS limit. Proud of how thoughtful the team has been in solving a real problem people have when trying to tweet. And at the same time maintaining our brevity, speed, and essence! https://t.co/TuHj51MsTu
— jack (@jack) September 26, 2017
Jack Dorsey tweeted “This is a small change but a big move for us. 140 was an arbitrary choice based on the 160 character SMS limit. Proud of how thoughtful the team has been in solving a real problem people have when trying to tweet. And at the same time maintaining our brevity, speed, and essence!”
If you’re having a hard time editing your marketing message, the new supersized character limit is sure to change the course of your campaign.
Snapchat banked off everyone’s fear of permanence and created a photo-sharing platform for photos and videos that self-destruct after 24 hours. The idea behind Snapchat was so new to many people that it attracted over 300 million active users.
Their growth quickly went to a standstill once Instagram Stories came into the picture. In an attempt to regain its glory days, Snapchat has begun dabbling in augmented reality featuring the works of artists like Jeff Koon.
Image credit: TechCrunch
The new augmented reality art platform launched in several locations around the world and allowed users to see digital art installations when they hold up their phones in the right spot.
Message boards are among the earliest forms of social media and are still thriving in this modern age. Reddit is one of the more popular message boards that’s been around since 2005. It’s being kept alive by over 250 million active monthly users who like exchanging stories and posts about every topic imaginable.
Image credit: Forbes
Reddit has some of the most passionate and engaged social media users you can ever come across. If you want to keep tabs on what people are talking about in your specific niche, this site is worth checking out.
Pinterest is one of the largest and most popular digital pinboards with over 200 active monthly users. Pinterest lets users save – or pin – images and other multimedia posts based on their interests.
Image credit: Pinterest Blog
Pinterest is one of the best content discovery tools out there today. Pinterest can help brands like yourself connect with highly engaged users who are already interested in what you have to offer.
Just this year, Pinterest launched Pinterest Lens, which lets users make search inquiries using images on their phones or captured by their cameras.
If you want to integrate Pinterest into your current campaign, you should buy yourself a few thousand High-Quality Followers from a tried and tested provider. Having an impressive social following will surely capture the interest and attention of avid pinners!
SoundCloud is dubbed the YouTube of sound and has the largest collection of independent audio on the internet.
SoundCloud has over 175 million active monthly users composed of podcasters, musicians and avid fans from around the globe.
If you’re a musician who’s just starting out, SoundCloud is the perfect place to share your tracks. Increase your chances of attracting fans from around the globe by purchasing a few thousand SoundCloud Followers from a reputable provider.
Ask.fm is an asking and answering platform that lets users submit questions anonymously and answer controversial topics from followers.
Currently, Ask.fm has over 130 million active monthly users who upload video and text responses to some of the questions posted on their profile.
Google+ hasn’t been getting a lot of press lately but it’s still the go-to sharing platform for many hobbyists from highly specific niches. Currently, Google+ has 111 million active monthly users.
Despite the less than impressive numbers, Google+ continues to thrive as a platform for many of its highly engaged users.
LinkedIn is a social networking site designed to help professionals connect with colleagues and people and other relevant people within their industry.
LinkedIn has over 106 million active users – and 40% of those users log in to the platform daily. Their robust user base has changed the way people use their platform. Now, people can write industry-related blogs and find their dream job all within the same social networking platform.
Flickr is one of the few social media sites that has a photographer’s stamp of approval. Flickr is a photo sharing platform that keeps the integrity and quality of the photo intact – which is why so many photographers and shutter bugs are so fond of it.
Currently, Flickr is staying alive with over 90 million active monthly users who share their best snaps without compromise among fellow photography enthusiasts.
Ever wondered how former classmates from high school are doingw now? Well, Classmates will help you find out. This social networking site is dedicated to helping you find and reconnect with friends (and even teachers) from your old alma mater.
Classmates has been around for over 22 years and has over 32 million active monthly users, most of which are from the United States.
There Are More Out There
If you want your marketing campaign to kick ass, you need to diversify your strategy. Explore different social media sites and get to know the people who are most active there, they could be your next customer or even brand evangelist.
Kick your campaign into high gear by purchasing a few thousand High-Quality Followers from a tried and tested provider. Bought followers can give you a noteworthy social proof that will turn heads.
Social media is the future of marketing, so make the most out of it and start connecting with people!