It’s been reported that over 74% of Twitter users have followed a brand or business on Twitter with the intentions of seeking customer support and receiving product updates. This makes Twitter the best platform to connect with existing and potential customers alike.
Knowing who you want to reach can help you develop a more precise Twitter marketing strategy that can deliver high-quality results. Your target market, the group of people most likely to buy your product, is out there on Twitter and all you have to do is find them.
To help you make better and more efficient use of your marketing resources, we’ve listed some of the best tips to help you reach your target market on Twitter.
Are you ready to refocus your marketing efforts on the right Twitter users? Let’s go!
1. Create a Strong Profile
In order to attract all the right people, you have to have an impressive-looking profile. You want your profile to exude credibility, so it must contain ample information about your brand to serve as a reference to those who might look you up.
More than just for networking, Twitter is a great social media platform for brands who want to provide prompt customer support.
Warby Parker is one of the fast-rising e-Commerce sites in the United States that’s changing the way people get their prescription eyewear. Aside from their unique delivery of services, they are also known for providing quick and dependable customer support.
Big thank you to @WarbyParkerHelp for showing what true customer service means. That´s how you build a brand. #brands #eyewear
— Vassilis Bakopoulos (@gorecki36) October 27, 2016
If you want to impress all the right people, you have to provide them with credible, dependable and prompt customer support while exuding strong social proof through a well-thought-out profile.
If you’re fairly new to Twitter, you’d know that amassing an impressive following can be a long and arduous process. Did you know that purchasing high-quality followers from a trusted provider can help? This will help you establish a more trustworthy impression without having to go to extreme lengths exhausting all of your marketing energy and resources.
2. Target Keywords in Twitter Bios
A good Twitter bio is filled to the brim with highly-targeted keywords that describe a user and his/her interests.
This makes it a lot easier for you to find your tribe – or your target market, at least. There are a number of online tools that allow you to target Twitter users based on specific keywords such as interests, location, username and even URL.
Twitter Search and FollowerWonk are both free advanced search tools that allow you to target a more specific audience using keywords. SocialBro by Audiense helps you target your audience with more advanced filtering tools and even allows you to collate all of your findings into one organized list.
Targeting your audience using keywords has never been easier thanks to these free online tools.
3. Use Hashtags
Twitter users employ hashtags to partake in trending conversations with fellow users around the world. As a business owner, you can use hashtags to find people who are looking for niche topics that are most relevant to what you offer.
Hashtags are keywords that help you discover and track trending topics in real time. Much like the tips mentioned in the previous section, hashtag research can be done through the use of various online tools.
TrendsMap, RiteTag, and Sprout Social are three of the most popular hashtag search tools out there today.
You can also use high-performing hashtags and incorporate them into your posts to help users find you through this simplified search index.
4. Create a List
Having a separate list for users who fit your buyer persona to a T should help you zero in on all their activities on Twitter. Lists are one of the most useful yet underutilized targeting tools on Twitter that allow you to cut through the noise of an otherwise bustling feed.
Adobe is a known tech brand who has a public list on Twitter that’s dedicated to their brand’s evangelists. This allows Adobe to engage with and put the spotlight on those people who are driving their business forward.
By creating a list for all their brand evangelists, they are able to interact with them on a more consistent and personal basis.
Find out how you can start creating your very own list on Twitter through this step-by-step guide.
5. Find Influencers and Amplifiers
Without a doubt, influencers have the most valuable and powerful voice on social media. Knowing who’s the biggest influencer in your industry should help you track down your target audience more quickly and accurately.
Want to #ShareaCoke with @ryanseacrest? Find "Ryan" on a bottle & enter for a chance to win at http://t.co/hfoUAxzQuj pic.twitter.com/p7dao3XOgN
— Coca-Cola (@CocaCola) July 1, 2015
Coca-Cola has a more general target market that allows for maximum flexibility. By teaming up with TV personality Ryan Seacrest, they were able to magnify their marketing campaign and reach out to Ryan’s fans.
Influencers who serve a specific niche should serve to introduce you to Twitter users who are after what you’re selling. Browsing through the right influencer’s list of followers should be one of the best ways for you to find your targeted audience.
6. Pay Attention to Your Existing Followers
Your existing followers can introduce you to like-minded Twitter users who are more likely to be interested in your services or products.
Your loyal followers and repeat patrons are among the best brand ambassadors you can ever come across. If you want to find people who are just like them, taking a good look at their list of followers should be worth your while.
Having a common connection should make it a lot easier for you to convince newly discovered users to check out your page. If they’re interested in the same things your original followers are interested in, they’ll most likely check you out and even follow you.
BONUS TIP: Monitor and Interact
Having a highly-targeted following on Twitter is nothing if you don’t put that audience to good use. Now that you are on their radar, you must work twice as hard to keep them engaged, informed and entertained.
Make good use of the data you have at your disposal and use it in order to learn as much as you can about your target market. With all the information you have on hand, you can easily develop an effective Twitter marketing strategy that is specially designed for the users you want to reach out to.
Image credit: PostPlanner
Someecards is a renowned humor site who knows their audience and gives them exactly what they want. While there’s no denying that there are pretty brilliant and hilarious minds behind their official account, they are also quite diligent about monitoring their followers in order to find how to tickle their fancy.
Monitoring can help you find out what your followers want, and interacting with them can help you stay on their radar for as long as possible.
Make your followers feel like they’re being seen and heard by putting them in the spotlight from time to time. Getting a retweet or a reply from a brand they adore should be enough to keep them loyal – to your company.
Target Users More Regularly and Conscientiously
If you want to stay relevant on a fast-changing platform like Twitter, you should make audience targeting a consistently recurring effort.
Find out as much as you can about the kind of followers you want to attract. This will help you come up with a more relevant and effective Twitter marketing strategy.
Building a stronger social proof can help users who fall within your target market find you instead of the other way around, and buying Twitter Followers from a provider you can trust is one of the best ways to do this quickly and easily.
Combine bought followers with the strategies discussed here, and you’ll be way ahead of the pack. Avoid the scams by sticking to our tried and tested providers, who are proven to deliver the best bought social signals on the internet.
Stand out from the Twitter crowd, and focus your efforts on coming up with a winning strategy that will help you attract prospective customers on social media.