Tips

Helpful tips for professionals and businesses about social media and social media marketing.

Twitter vs. Facebook—Using the Right Network at the Right Time

Many marketers mess up when it comes to promoting brands on Twitter and Facebook. They think the two networks are interchangeable, so they use them both the same. In reality, these two networks are very different from one another, so you need to use them for different purposes. If you know when to use Twitter and when to use Facebook, you will get a lot more out of your campaign. To start, you may want to download this free social media content calendar from HubSpot to plan and organize the timing of all your social media posts.

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Why Buying Twitter Followers & Retweets Actually Works

Purchasing social media signals like retweets and likes usually gets a bad rap in the news, as well as from people in the marketing industry. Most of the negativity is due to ignorance. However, just because they tell you not to do it doesn’t mean it doesn’t work.

The legality of buying these services is another thing that often comes into question, especially for those who don’t know much about the subject. In reality, buying retweets or likes isn’t breaking any rule, much less a law. At most, it violates Twitter’s TOS, but even that won’t risk your account.

You’d be surprised at how many successful online marketers have seen huge increases in legitimate social media traffic as a direct result of buying retweets and likes. The fact is, you’ve probably never noticed because bought engagements are the most effective when they’re the most realistic.

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How Buying Followers on Instagram Gets You Great Shoutouts

Everyone wants to be famous on Instagram and get a chance at that 15 seconds of fame. One of the ways the Instagram Elite interact with each other – and bring the aspiring elite into their circle – is through shoutouts.

Shoutouts are a natural way to grow on Instagram, and are used by marketers, businesses and industry leaders to build up their target audience. When negotiating for a shoutout, there are key factors to keep in mind. For example, it’s unlikely that influencers will throw their weight behind a rarely active account with few followers. That’s why it’s important to establish your reputation before reaching out to key influencers. Luckily, online, you can purchase the beginning of a good reputation.

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