Since its inception in 2003, Tesla has aggressively changed the way people see and use electric cars. They proved to everyone that an electric car can outperform a combustion engine without compromise.
What makes Tesla such a successful brand is their desire to constantly innovate and improve. Despite being one of the leaders in car manufacturing, Tesla is not beyond learning from other innovative companies in other industries.
Just last month, Tesla CEO Elon Musk announced that they will begin migrating driver profiles to a single cloud network. In a move that’s reminiscent of the strategy most social networking sites use, Tesla is making an effort to learn more about their drivers and their preferences.
In this aspect, it’s safe to assume Tesla is learning a thing or two from social networking giant Facebook, which is known for using data to provide users with a more personalized experience.
Image credit: Hindustan Times
Data For Machine Learning
Facebook has been using machine learning to provide users with a more personalized experience. From keeping spam and misleading content at bay to helping users discover the most relevant content, it’s safe to say that machine learning algorithms have quickly become Facebook’s backbone.
Facebook has built their business around creating a structure based on the data they have on their users. Facebook researchers and engineers quantify the data they have on their users to improve the experience people have on the platform.
Now Tesla is planning to do the same by storing all of the data they have on their drivers in one cloud-based server network. They’re putting themselves in a position where they can easily learn more about their users and use their findings to optimize their products and services.
Image credit: Tesla
It’s evident that both Tesla and Facebook are prioritizing personalized experiences for their users through the power of data. Even without access to the same rich data as Tesla and Facebook, you can also provide your social media followers with a personalized experience by getting your hands dirty with whatever data that’s available to you.
You can take advantage of analytics tools to get to know more about your social media followers. Use the information you get from those tools to publish more relevant content to your followers — which can help you gain more traction on the internet.
You can also take it up a notch by purchasing a few thousand social media Followers from a reputable provider to give yourself a more credible persona. Buying an impressive number of followers should help you gain the attention of more organic users.
What This Means For Tesla Drivers
Tesla’s latest move is sure to make driving even better for their users. The driver profile function lets every vehicle adjust settings such as interior temperature, side view mirrors, and regenerative braking modes based on who’s driving. Just sign in to your profile, and the car adjusts to suit you based on your saved preferences.
The driver profile is bound to make driving more comfortable and convenient for Tesla users wherever they may be in the world, and whatever Tesla they may be using.
This new feature is bound to offer maximum convenience to those who frequently rent a Tesla, anyone who owns more than one Tesla, or drivers who are issued a loaner vehicle while their Tesla is receiving service.
Image credit: TechCrunch
The driver profile function is said to be available in the Model S and Model X versions of the Tesla, and will boast a universal language design that will fit in seamlessly with the car’s interior.
Becoming Like A Social Networking Company
When Tesla decided to migrate all driver profiles into a single cloud, they took a step towards becoming more like a social networking company.
We are going to move all info and settings to the "cloud" (aka server) so any Tesla you drive in the world automatically adjusts to you
— Elon Musk (@elonmusk) August 20, 2017
They’ve become the leading car manufacturer to date to prioritize personalized experience based on unique data derived directly from their drivers. And that means individual users, not just aggregated anonymous data.
Aside from providing drivers with a more personalized experience, we’re certain Tesla will put the data they collect to good use in order to improve their overall services.
You Too Can Learn From Facebook
Just like Tesla, you too can learn a thing or two from Facebook. You can use data to learn more about your followers and calibrate your strategy to match what they like.
Paying attention to your followers can take your marketing strategy far, as long as you do it right. It might take you a few tries before you pin down exactly what type of content works for your ideal audience but it will all be worth it in the end.
If you want to speed things up a bit, you can purchase a few thousand social media Followers from a tried and tested provider in order to attract more followers. The more followers you have, the more attractive your accounts will be to organic users.
Having more followers means having access to more data that can help you strengthen your current content strategy — which can be very beneficial for your campaign.
Tesla and Facebook are both prioritizing a personalized experiences among their users, do you think it might be about time you should, too?