One of the many social networks that have become a large part of every marketing campaign is Facebook. The social giant comes with a significant level of engagement they have aided the marketing strategies of brand owners today. In this article, we will look at some of the top marketing statistics of Facebook that should help marketers perform better at marketing.
Facebook Followers Usage Stats
A large percentage of the world uses Facebook, making them Facebook Followers of somebody. Sometimes, the usage of the many features of Facebook leads to marketing being affected. This is why people buy Facebook followers to help capture their statistical growth. Here are some top Facebook usage statistics.
1. 90 million small businesses use Facebook
According to research done on the usage of the platform, over 90 million small businesses across the globe use the social network. Facebook can provide a marketing avenue to these small businesses not only because of its massive engagement but also because it is equipped with amazing features fit for boosting the process of marketing.
2. Facebook marketing will be used by 87.1% of U.S. marketers in 2020
According to studies carried out on Facebook marketing, it has been revealed that the process will be used by 87.1% of United States marketers in the year 2020. Although this can lead to a higher level of competition demographically, marketers can still find workarounds with ease.
3. Facebook has several monthly active users of up to 1.49 billion
Of course, many had believed Facebook to perform significantly in engagement ratings. Today, the social network has gone beyond what people had anticipated. From studies, the platform has many monthly active users of up to 1.49 billion. This figure surpasses that of similar social platforms.
4. On average, Facebook users access the platform up to 8 times daily
Facebook is used for long periods by people today. One of the many facts that marketers need to know about is the fact that Facebook users access the platform up to 8 times daily. Doing this not just provides the platform with higher engagement ratings, but also helps marketers carry out their marketing campaigns with proper timing.
Facebook Video Stats on Followers
Videos are regarded as one of the most engaging media on the internet. Since recent times, marketers have found themselves using videos to carry out various marketing strategies. Here are some stats put forward concerning this.
5. 80% of Facebook users are annoyed when sounds are played automatically on Facebook videos
Engaging with videos on the platform can be very annoying for some people if its sounds are played automatically. At least this is the case for 80% of users when they experience such a scenario. Marketers need to understand this and ensure they do not annoy most of their customers.
6. Videos which are mobile-friendly tend to generate higher engagement
As a marketing expert, you will understand that videos are a necessity in every marketing strategy. However, it would help if you were ready to ensure your videos are mobile-friendly, as studies have shown videos that are mobile-friendly tend to generate higher engagement than videos that are not.
7. Users watch about 85% of Facebook videos
Facebook videos generate an immense amount of videos. Today, users watch about 85% of Facebook videos. Marketers can take advantage of this by making a good number of the content they provide to fans to offer video content.
Facebook Advertising Stats
Advertising is always a part of most marketing strategies. Here are some stats about Facebook advertising.
8. The average price for an ad on Facebook decreased by 4% in the second quarter of 2019
In the past, the cost of ads were always known to increase. However, the price happens to be decreasing since recent times. According to statistics, the average rate for an ad on Facebook declined by 4% in the second quarter of 2019. Marketers can take advantage of this and place ads as the price has dropped.
9. Averagely, a Facebook user clicks on an ad 11 times monthly
On average, a user on the platform clicks on adverts about 11 times monthly. Knowing about this as a marketing expert would urge you to place ads on the platform as you get a better chance of promoting your brand efficiently.
10. Facebook ad impressions increased by 33%
Impressions of Facebook ads have grown over time. Today, the rate of ads being seen by Facebook users has increased by 33%. This means as a Facebook marketing expert; there’s a 33% more chance for people to view your ads.
11. Mobile generates 94% of Facebook ad revenue
Knowing the fact that mobile users generate 94% of Facebook ad revenue helps you ensure your ads are mostly focused directly to mobile users. As a marketer, you can perform better at marketing.
General Facebook Marketing Stats
Here is a brief overview of some general Facebook marketing stats.
12. 57% of consumers claim social media improves their shopping
Through the social media channels available today, people have found more natural ways to shop. 57% of consumers claim social media improves their shopping.
13. 200 million people have joined Facebook groups because of the value they receive from them
As a brand owner, getting a group that delivers value to people can be of great help. According to some Facebook stats, over 200 million people have joined Facebook groups because of the value they receive from them.
14. About 78% of American consumers admit to discovering products on Facebook
Products have become more accessible to find due to the shopping experience offered by Facebook. Business owners can use this as an avenue to boost sales, as about 78% of American consumers admit to discovering products on Facebook.
Marketing is one of the most practiced activities across the world. When looking at the internet, it is almost impossible to find some form of marketing across channels. Today, social networks are known for housing various marketing channels to help business owners promote their business and grow the sales of products and enlisting of services by customers.
The above-listed statistics should come in handy in helping brand owners optimize their marketing strategies.