Instagram Stories are one of the biggest things that have hit the social media scene in a while. How big? Well, just within its first two months alone, Instagram Stories are already averaging over 100 million daily users.

100 MILLION USERS.

We’ll just let that sink in.

This tells us that Instagram Stories may soon become one of the most lucrative platforms for social media advertising. Knowing how to create a unique Instagram Story for your business today will help you become more visible and recognizable to potentially over 100 million active users – daily.

If this sounds like a prime marketing opportunity you can’t afford to pass up on, listen up because today we will be teaching you how can use Instagram Stories to improve your campaign.

Give Followers a Raw Insider Look

Internet users are constantly being bombarded with ad after ad from almost every social media platform. Giving them a raw, inside look at your daily operations will help you position yourself as a more personable, less intrusive brand that isn’t out to make every post a marketing ploy.

Union Fare is a well-known restaurant in New York that uses Instagram Stories to give their patrons an informal glimpse of their daily business.

Image credit: Social Media Examiner

The images they use don’t look professionally edited but it doesn’t take away from their appetizing appeal. Add to that their informal way of captioning each image and you have a recipe for a more approachable, less “advertise-y” Instagram Story.

The best thing about these raw images is that they are not at all hard to recreate. Armed with your camera phone, you can snap away and share a day in the life of your brand in just a few swipes.

Make Editorials More Fun and Interactive

Instagram Stories follow a linear format that let you go on to the next image or post with a mere tap of the screen. This tapping format allows brands like you to highlight your advertorials in a fun and interactive way.

J.Crew is a brand who knows how to experiment with Instagram Stories. They use fun, bright and downright engaging images that make each story a welcome addition to anyone’s feed.

Image credit: J.Crew Instagram

Don’t be afraid to experiment with an Instagram Story – after all, they delete themselves after 24 hours.

Create Mini-Tutorials and Articles

Using Instagram Stories for your mini-tutorials and articles can help you put out valuable content for your existing and soon-to-be customers. We are seeing a lot of brands use Instagram Stories to publish visual versions of existing blog posts from their website which aim to help their followers along in their buyer’s journey.

Real Simple is a lifestyle magazine who consistently puts up engaging and informative infographics on their Instagram Stories

Image credit: Social Media Examiner

Most of the infographics and mini-tutorials they publish are digested versions of existing blogs on their website – that’s why followers who are interested in learning more are directed to their website for the complete tutorial.

Do the same by giving old blog posts a whole new look through Instagram Stories.

Showcase Testimonials from Loyal Customers

The dawn of social media may have changed the marketing game tremendously but one thing is still for certain – word-of-mouth marketing is still the best way to earn a consumer’s trust.

There’s no better place to showcase exceptional customer experiences than on your Stories. You can ask your customers to record themselves while talking about the stellar experience they had with you, or anything else you can imagine.

Because anything uploaded to your Stories is automatically deleted after 24 hours, you can upload testimonials more regularly than you would elsewhere.

Collecting amazing testimonials from customers for your Stories is a great way to strengthen your reputation and social proof on Instagram. Pairing exceptional testimonials from your customers with a few thousand high-quality bought followers from a reputable provider will definitely help you skyrocket to Instagram fame without exhausting all of your marketing energy and resources.

That’s right, you can actually buy Instagram Followers and other signals of engagement to strengthen your social proof. Check out our reviews to see how different companies stack up, and find the one that’s right for you. We put each provider to the test to make sure they provide you with nothing but exceptional services – from start to finish.

Drive Attention to Brand Announcements

Instagram Stories are strategically positioned on the top portion of the screen, which makes them really hard to miss. This makes it the perfect place to make big brand announcements.

With an average of 100 million daily active users, Instagram Stories will definitely help you reach more followers with your announcements.

Ben & Jerry’s is a popular ice cream brand who uses Instagram Stories to share their big news and announcements – like some new ice cream flavors!

Image credit: Hootsuite Blog

Come up With a Fun Listicle

We’ll say it here and we’ll say it now: listicles were made for Instagram Stories. Instagram Stories’ linear and clickable format marries so well with the bite-size nuggets of information that come with every listicle.

More and more brands are bringing listicles off their websites and into Instagram Stories. The National Geographic fills their daily Instagram Stories with mesmerizing listicles that keep their followers engaged.

Image credit: Hootsuite Blog

Using stunning images they’re able to keep everyone tuned into their stories. Recreate their success by coming up with fun, stunning and relevant listicles to your followers!

Deliver a Strong CTA

Strong CTAs are a vital component of your digital marketing campaign that drives buying behavior. Simply put, CTAs are what turn followers into paying customers.

Using Instagram Stories to deliver a powerful Call-to-Action can help you drive your audience to where you need them to be through stunning images and videos.

Image credit: Hootsuite Blog

The North Face is an outdoor company who knows how to deliver a compelling CTA through Instagram Stories. For Valentine’s Day, they crafted a simple yet evoking Call-to-Action that can make anyone want to purchase a bag best suited for their… er, relationship status.

Failing to take advantage of Instagram Stories to drive your followers to where you need them to be is a digital marketing mistake nobody can afford.

Do a Live Broadcast

Live broadcasts are a great way to connect with your audience during a pivotal moment as it unfolds – in real time. What makes Live broadcasts so powerful is the fact that Instagram sends out notifications to all your followers once you go live, making it a lot easier for them to tune in.

Image credit: Simply Measured

NBC covered the recently concluded Rio Olympics like a champ by taking advantage of the live broadcast. To take things up a notch, they used Instagram Stories to announce that they are also going live on Facebook via Ryan Seacrest’s page.

Talk about a “social-ception.”

If you want to take advantage of Instagram’s live broadcast yourself, consider hosting a Q&A session with your followers. They can send in their questions through the comments and you can answer them in real time.

Give Your Followers a Special Offer

Giving exclusive offers and deals through Instagram Stories is one way to incentivize your loyal followers. Doing so will encourage them to keep an eye out on your stories so as not to miss out on amazing deals – encourage some FOMO!

Did you happen to see J.Crew’s fun and very pink Instagram Story about their latest sunglasses? Their eye-catching Instagram Story rewarded those who tuned in by giving them first dibs on the first 50 pairs – exclusively through Instagram.

Image credit: Hootsuite Blog

People love exclusive deals. Use Instagram Stories to give your followers an offer they can’t refuse.

Stay Visible by Telling a Story – an Instagram Story

Instagram Stories make it a lot easier for brands – both big and small – to become more visible to a lot more users.

If you want to make sure you remain visible among your viewers, bump up your interaction with them by putting the comment section to good use. Hosting live Q&As and other community events are a great way to attract an immense amount of comments from followers for maximum engagement.

While you’re working on your Instagram Stories, consider purchasing high-quality Instagram Followers and other social signals from a reputable provider. This way, you are strengthening your social proof on the platform while hacking visibility through Instagram Stories.

By strengthening your social proof, you are attracting more followers – which can result in a wider audience for your daily stories. A win-win strategy, if you ask us.

The role of social media in growing businesses has never been more apparent than it is today. With 2.8 billion people using social media out of the 3.75 billion people on the Internet, and 30% of online time spent on social media platforms, social media is certainly the shortest way to reach your market.

If you want to get noticed on social media by a large segment of your target market, you’ll want to have a large following. Did you know that you can buy Followers for all of your social accounts so you don’t have to start from scratch? This is a great way to kickstart your progress.

There is value in having a large audience and often, it’s the opportunity to grow your business. The potential to expand your business will grow as your audience becomes ever wider – what are you waiting for?

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You’ll find all sorts of strategies online to help you build a healthy number of Followers. The tips you’ll find here, however, are based on research and studies, and are grounded in why people Follow and un-Follow brands on social media.

Read on and find out how you can gain more Followers on Twitter, Facebook, Instagram and all your other social media accounts.

Identify your Target Audience and Build a Connection

You cannot build a deep connection with your audience unless you understand their interests and motivations. Identifying your target audience will help you pin down reasons why one would say “I want to be associated with this brand” while another “This brand is not for me.”

Psychological research suggests that it isn’t objective reasoning that makes us pick certain brands over another. In fact, it is our feelings and identities that influence our choice of brands the most.

We like certain brands because of our desire to fit in. One study revealed that 40% of Facebook users follow certain brands because they want the world – and their friends – to know their brand affiliations. It’s all about social acceptance and the need to ‘belong.’

Not everyone in your audience demographic will fit into this model, but this kind of subcultural affiliation definitely has a strong pull. Consider Mac and Windows.

Apple knows its target market and capitalizes on this by employing consistent brand messages in their marketing. They use the iPad, iTunes, and iPhone to acquire new consumer segments and strengthen their brand personality.

Meanwhile, Microsoft remains an iconic brand with Windows running in computers of the rest of user population.

Each has built its own loyal user fanbase who rise up to defend their brand at the slightest provocation from the other.

Give out Discounts, Promotions and other Special Offers

According to research conducted by Nielsen, 52% of Twitter users follow brands on the platform to learn about special offers and promotions.

So, give out discounts, promotions, and special offers that will motivate your audience to Follow you on your social media channels.

Giving something to your consumers also follows the reciprocity principle in marketing. The Reciprocity Theory states that people feel obligated to reciprocate in kind what another person has given them. By offering your products or services for free, you let your consumers feel indebted to you.

You can guess how Converse’s musician customers felt after Converse launched Rubber Tracks – their own music studio that offers free recording sessions to unsigned artists. The response was clearly seen in the revenue increase. They also experienced exponential growth in their Facebook and Twitter Followers after the program was launched.

Image credit: referralcandy

Talk Less About Yourself: Apply the 80/20 Rule

We’ve all met people who talk about themselves all the time and we’ve probably all felt bored at some point. In social media, the feeling incited is the same. In fact, a survey revealed that too much self-promotional and uninteresting content posted by brands will make users Unfollow them.

If you want more Followers, talk less about your brand and more about topics that your audience will find interesting. The 80/20 Rule in social media marketing says you should post content that engages your audience 80% of the time and info about your brand should appear in only 20% of your total posts.

Learn from a brand like Red Bull. Red Bull focuses on sharing content that reflects their brand image rather than pitching their products to their audience. Their strategy works because their posts get shared a ton and are Liked by many.

Image credit: BlueFountainMedia

Be an Authority

Nothing says “authority” more than a massive number of Followers. Conventional wisdom also tells us that as you increase your authority you’ll gain even more followers, who will increase your authority, leading to more followers, etc.

Psychology explains this phenomenon as Social Proof. That is, people are likely to follow what the majority is doing with the reasoning that if there are a lot of people doing it, then it must be OK.

To grow your Followers using social proof, you can buy Followers for your social media accounts from trusted providers.  Your bought Followers will paint you as an authority in your niche, and real users will follow you because of your increased Follower count.

Bought Followers, however, can’t replace your organic marketing efforts. It’s much better to buy Followers and other signals of engagement to kickstart your organic growth, and move on from there.

There are many other ways you can use social proof in your overall social media marketing campaigns. Consider how Fitbit used reviews of their product as evidence of its superiority. It didn’t just use social proof generated by their customers, though, it displayed reviews from industry experts, too!

Image credit: Hubspot

Share Happy and Positive Content

Several studies show that there is a relationship between positive content and your Follower count. One particular study illustrated how accounts with higher Follower counts have a proportionally higher percentage of positive posts, and vice versa.

Positive emotions in posts also impact users in a way that makes them want to share. So, using positive words, a cheerful tone, and happy photos will not only encourage people to Follow you but will also give your posts that virality factor that everyone is going after.

Take positivity as your new theme and stay away from all kinds of negativity, including aggression. Take Nike’s great example, that they consistently show in their posts.

Nike has always supported controversial topics like equality, women’s empowerment and more. They have always inspired people to be more and just do it! People like this attitude and it shows in their number of Followers.

Post Consistently

You hear this advice often enough: post consistently to have a successful social media channel. It’s common knowledge that consistent posting is good, but it is also supported by plenty of research.

In a study done by Union Metrics, they found out that some brands on Instagram lost Followers because of lack of consistency in posting. So, if you want to attract more Followers, be sure you keep feeding them fresh content.

Strike a balance between quantity and quality in your posts, determine your posting frequency and then stick to it.

Take a look at how MAC Cosmetics stuck to their plan and reap the benefits in the likes they get.

Image credit: Hubspot

They do not sacrifice the content of their posts, and yet they have managed to keep posting consistently. The result is 15 million Instagram Followers to date!

Time to Expand Your Business!

In this era of social media, when people spend large chunks of their time on various social networks, it is prudent to establish a strong presence wherever your target market might be.

Go where your market is and enact specific tactics to attract a large audience to grow your business. It pays to know what the current research and studies have to say about gaining more Followers – science is smart!

So, keep these results in mind and employ these tips on social media, because growing your audience means growing your business!

Today, there are 2.34 billion social media users worldwide. In the US alone, about 7 out of 10 people use social media to connect with each other.

As more and more people use social media for social interactions, business opportunities to expand marketing reach are increasing as well. This opens doors for businesses to directly communicate with consumers on a personal level, which, in this age of digital virality, is gold.

That’s another reason why 93% of marketers use social media in their business. It creates positive social activities around your brand name. The Likes, Shares, Comments, Views, etc. – collectively known as social signals – affect your online standing and consequently, your sales.

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They say hard work beats talent, and indeed it does, most of the time. With 10 million music creators, on SoundCloud alone, it’s not enough to just be talented to get noticed, you need to work hard at it – at least, if you’re dreaming of becoming the next big thing.

It’s not easy but it’s possible. In fact, some artists, who have become some of the biggest names in the music industry, have humble beginnings that could be traced back to SoundCloud.

So if you’re thinking of using SoundCloud to get ahead, check out the strategies we’ve put together below and start making a move!

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Image credit: TapThatAshEnt

 

1. Create and Distribute Your Music

SoundCloud is free to use. You can create your music and then share it with the world without paying for anything. You don’t have to be contracted by a record label first before you can distribute your music. SoundCloud gives you the ability to share your songs and be heard by anyone in the world, no matter where you are.

Take advantage of this by sharing your best tracks whenever possible. Showcase your talent not just around SoundCloud but anywhere you can.

Make sure your profile is customized and that it reflects your kind of music. Your branding on SoundCloud, as an artist, is most critical because it’s where people will likely look you up first before going elsewhere.

It’s the face you are showing the world. Make it powerful and memorable.

2. Build a Fanbase

You can build a fan base on SoundCloud in ways you might not have imagined. Once you get the ball rolling, you never know where it might stop.

Your supporters who get to know you from the beginning, when you were a struggling artist trying to get noticed, tend to be most loyal because they feel like they’re on the journey with you – what’s a musical artist without their fans?

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Image credit: ChannelDynamic

Consider buying SoundCloud followers to kickstart your fan base. It is by no means a substitute for the hard work you have to do, but it’s a great way to get a running start.

If you buy followers that look real, from a good-quality provider, it’s hard to tell that they were bought. Your increased popularity will eventually draw real followers to you, who want to see what all the fuss is about.

Most people follow the crowd, so the larger your following gets, the easier it is to grow even bigger!

3. Build Connections

What makes SoundCloud great is the ability to connect artists and record companies around the world. You can be sure that the people who really matter in the industry are already on SoundCloud.

So use SoundCloud to grow new social connections. Build your reputation and your name by networking with other users. Be generous with reposts, and be honest and helpful in your comments. Help other musicians even when you need help yourself.

Use SoundCloud not just to build your musical reputation but also to build a network of allies in the industry.

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Image credit: WeGetNetworking

4. Get Discovered

Because SoundCloud is becoming the default platform for music, it’s also becoming the go-to website for music agents looking for indie artists to sign up. It’s where you should be creating a strong presence, building up your recognition and making it more likely for your talent to be discovered.

Take some inspiration from other artists who started on SoundCloud, and never stop creating your music and being yourself. Who knows, you might be the next Iza Lach that Snoop Dogg or someone else might find and love, skyrocketing your career.

5. Promote Your Music

You can maximize SoundCloud’s potential by promoting your music through it. Think about hiring a publicist or a radio agent and have them direct interested parties to your SoundCloud page.

However, if you don’t have the budget to promote your music professionally, or you simply don’t want to go that route, you can always spread the word yourself.

If you don’t have a lot of social media recognition yet, remember that you can buy SoundCloud plays and followers, as well as services for other social media sites, to get that ball rolling.  You can establish a strong online presence by buying followers.

There are hefty benefits to having a large following. When people see how popular you are, they’ll be irresistibly drawn to come check you out. The more people follow you, the easier it is to get even more listening. The perception is that you must be pretty great to be followed by so many.

So start utilizing your social media channels to promote your music. We’ve collected some valuable tips here to help you get started on five of the biggest networks: SoundCloud, Facebook, YouTube, Instagram, and Twitter.

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Image credit: SoundCloudManager

SoundCloud

Kick off your DIY promotion by making a demo track and then creating a SoundCloud widget on your website that will play your song directly from SoundCloud.

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Image credit: Breezi

You can also buy SoundCloud followers to attract some quick attention to your music. When your tracks are showing numerous plays, the chances are high that real users will find your track and listen to it too. This isn’t wishful thinking. This is science and it is backed by experiments. It’s called Wisdom of the Crowd Social Proof.

People follow the “wisdom of the crowd” when they cannot decide what the appropriate action should be in a given situation. You can make the most of this social proof by making your tracks appear popular right from the start.

You can also post your tracks on your other social media accounts. You can get your SoundCloud tracks on on Facebook, YouTube, Instagram, Twitter and other websites. Connect your other accounts with SoundCloud to make posting seamless.

Facebook

Under your existing personal account, create a new artist page. You can make a separate page from your personal page, and start an entirely new account.

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Image credit: BournCreative

Start giving out invites to friends and family to Like your new page. Once done, you can start uploading content and sharing your tracks on your new Facebook page.

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Image credit: NewMediaRockstars

Act like you’ve already made it, and ask friends to listen and share your music like they’d be missing half of their lives if they don’t. Keep your spirits and attitude up because promoting yourself is going to be a long and arduous journey of occasional disappointment and rejection – that’s true for everybody, so you should expect the same. Facebook is just a start and it’s certainly not going to end there.

If you have the budget, you can also try Facebook Ads. Your post will appear on the news feed and on the right column of the page when viewed from a desktop. You can also make Facebook video ads. First, though, you have to create a video of your music on YouTube.

YouTube

So, you can create YouTube videos from your audio tracks. Here’s a fun way to do that.

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Image credit: StackExchange

To boost your video rank and make it highly visible on Google as well as YouTube search, think about buying YouTube Views. Given the choice between a popular and a less-than-popular video, which will you watch? You’ll probably watch the popular video. That’s true for most people, and that’s why you should consider buying YouTube Views.

The goal is not just to get your numbers inflated by bought views, but to attract more organic attention that will push your videos to real popularity.

Instagram

The world of social media is driven by social engagement. Brand awareness thrives on Likes, Comments, and Shares. Instagram, like other social networks, is no different. So find musicians on Instagram and interact with them!

Thanks Houston ? And @versace_official for making this outfit situation ??? @gettyentertainment

A post shared by Taylor Swift (@taylorswift) on

Comment on and Like their posts. You might not get the attention of Taylor Swift, but you could definitely strike up a conversation with artists on your level.

You can also buy Instagram Likes, as well as Followers. Do some research and make sure you only buy high-quality services. Because low-quality followers are easy to tell as fake, the quality of followers you buy makes a big difference in establishing your online reputation.

Try creating some buzz around your account by rewarding your followers with giveaways, a favorite on Instagram. It could be anything, like a backstage pass to a concert, a ticket, a signed album, or even a guitar pick or a drumstick.

Twitter

Connect your SoundCloud account with your Twitter account to automatically post tracks you upload. How easy!

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Image credit: SoundCloud

For Twitter, think about buying Followers, Likes, and Retweets. The truth is, there are more benefits to buying social signals from a trusted provider than there are risks to it.

If celebrities are buying them to appear popular, why shouldn’t you? Learn to tell a good bought follower from a bad bought follower by reading some of our reviews. Buy high-quality fake followers, and no one will be able to tell that you purchased them.

Dream Big!

Don’t be afraid to dream big dreams, so big that you can’t imagine how you’ll achieve them. Aim as high as you can, and even if you miss that 100% mark you’ll still have a great product to show.

Every famous artist and musician started with a dream, and it was an arduous journey for most of them. Most of all, never lose hope and never stop chasing your dreams. Everything is difficult until it’s easy!

Keep working the above tactics to harness the power of SoundCloud in your career and you’ll eventually see results. When you do, know that it will only be a matter of time before you finally get the prize for all your hard work.

Here’s to your success!

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Image credit: TheGiftofGIF

Are you a Pinterest pro?

There are untapped opportunities to expand your network and reach a new audience on Pinterest. Addicted fans have made this virtual bulletin board spring from a start-up to one of the most popular social media platforms on the web.

If you think Pinterest is just for wedding planners or mothers, you could be missing out on an untapped market of future clients.

Pinterest in known for its DIY ideas and craft projects, but includes everything from art to technology, to recipes, fashion, home décor, health, and fitness. While the majority of its users are female, its rapid growth indicates that it will always be open to new users.

If you want to get started on the road to Pinterest success or you simply want to refine your strategy, here are a few sweet tactics you can try out.

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The new year has dawned and marketers are busy at the drawing board, designing new strategies to be more successful in 2017 than ever before.

According to a study performed by Pew Research Center, internet usage has shot up tremendously in the past decade. People are spending more and more time in front of their computers and mobile devices, and that means digital marketing is where it’s at.

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If you ask anybody if they know who Felix Kjellberg is, chances are you’ll get a puzzled look.

Ask them if they know the same person by his YouTube name, however, and you’ll get a much different response – it’s PewDiePie!

The 27-year-old Swede is the most popular YouTuber in the world, with over 50 million subscribers on his channel who watch him crack jokes and provide commentary as he plays different video games. Or as he just fools around, cries about his girlfriend, grows a mustache – whatever he does, people watch.

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So you’ve gained a bunch of Twitter followers – now what?

Acquiring followers is one thing, but keeping them engaged over the long-term is another. You can buy Twitter followers to help boost your initial progress and gain an organic audience, but how do you keep those new followers engaged?

Luckily for you, Twitter users are really not too hard to please – you just have to awesome and interesting. No problem, right? :-)

Putting out engaging content is essential, though you also need to measure your results if you want to build a strategy for success. There are a number of tools and services that make the analytics part fairly simple, so we’ll be focusing here on ways to make your content as attractive as possible.

Engagement isn’t rocket science. Often, all it takes is a careful eye and dedication. To help you take your first step into a highly engaged Twitter-verse, here are a few tips just for you.

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If there’s one thing you need to know about social media, it’s that not all Twitter followers are created equal. Social media boosting companies acquire the followers they sell through different methods – and that’s why the price point varies from provider to provider.

A reputable provider sells followers that they acquire through earnest and competitive social media marketing techniques. They cost more to get, so they’re priced comparably higher than others.

Fake followers are priced significantly cheaper, and they are most likely just a bunch of bot accounts that won’t do much for your online popularity. There are also certain types of followers than can potentially get you banned from Twitter altogether – and those are the ones you should definitely steer clear from!

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If you’re searching for ways to strengthen your SEO game, Twitter might be the last place you’d look. Hopefully that’s not the case for you.

Unbeknown to most Twitter users, however, buying likes and retweets can actually help you rank higher on various search engines. Likes and retweets are indexed by search engines such as Google and Bing, and that means there is a lot to gain from driving them to your account through bought efforts.

A well-received tweet can add value to a backlink, which in turn can help you rank better on Google. It can also bring some much-needed diversity to link-heavy content.

Popular tweets can positively affect your SEO, but how do bought retweets come into play? Bought retweets can be a simple way to get the attention your website needs in order to rise through the ranks, without exhausting yourself or all your resources.

Buying retweets is an efficient way to send all the right signals to some of the top search engines out there. If you’re still unconvinced, keep reading to learn how bought retweets can help make your next marketing campaign a big success.

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