Every month, over 150 million users log in to Pinterest to find inspiration on topics that serve their interest.

It goes without saying, Pinterest is one of the busiest social networking sites out there. It’s become everyone’s personal digital vision board, and it has given us all access to an endless amount of inspirational content.

Pinterest has always centered their algorithm around their users’ interests. In line with this, they recently launched a new search feature called Pinterest Lens that’s going to make finding relevant content a lot easier.

Pinterest Lens is a discovery tool that allows you to capture images and use them to find pins more intuitively. This new feature is bound to change the way users find content on the platform based on their immediate needs and surroundings.

Learn more about this groundbreaking new feature and find out how you can use it to take your Pinterest marketing game to a whole new level.

What is Pinterest Lens?

The idea behind Pinterest Lens is to help users find content (or pins) by using snapshots of real life objects. The new feature uses visual search technology to help you find the most relevant pins based on the image you upload.

Image credit: TechCrunch

This new feature will help users find inspiration from the everyday object that are already in their immediate surroundings. Google’s own Google Assistant uses the same technology to help users make more accurate search inquiries using the cameras on their phone.

One major selling point Pinterest Lens has for brands is its ability to assist users in all aspects of their buying experience. Brands such as yours can use this new tool to increase their visibility for highly-targeted users who are most likely already interested in what you have to offer.

Pinterest Lens is now available worldwide and can be used through an updated version of their app.

Our Experience

Pinterest boasts that their new search feature will help users find the most relevant pins by doing less. We wanted to see whether or not this new feature is really as accurate as it claims to be.

We uploaded five images to Pinterest using the Lens feature and were surprised to find that they were able to provide us with relevant results in four out of four cases. Check out our findings below.

Experiment 1: Corgi Plush

We uploaded a photo of an unsuspecting corgi plush onto Pinterest and were surprised to see that although they got the animal species wrong, they were able to give us relevant pins about DIY plushies as well as pins from companies selling plushies. There are a lot of plushies to go around on Pinterest.

Experiment 2: Tech

Out of all the images we uploaded through Pinterest Lens, this tied for the the most accurate results. Pinterest was able to pull up the exact same model from an endless number of similar-looking images of computer mice (although it also came up with the tags “red” and “tomatoes”).

We can see how this could be very helpful for someone trying to find a replacement for an existing item they have, especially if that item doesn’t have a label.

Experiment 3: Book

We uploaded an image of Haruki Murakami’s ‘After Dark’ and were surprised to get quite accurate search results despite our blurry shot. It’s worth mentioning that we did have to retake the photo for this experiment because our first attempt gave us random pins about Jenga.

Despite that, it’s apparent Pinterest will be a useful tool for those hunting down book titles and recommendations.

Experiment 4: Beauty

Beauty junkies rejoice because Pinterest was able to pull up a vast pool of data based on the image of a popular Korean skin care product we uploaded. Most of the pins we saw came from companies selling the actual product, which is great news for business owners wanting to gain more attention on Pinterest.

How do you use Pinterest Lens?

Pinterest Lens is now available to all mobile users worldwide, you just need to have the updated app installed on your device. Once you’ve updated the app, you can start enjoying their groundbreaking new search technology with just a few clicks.

Go to the Explore Tab

Image credit: Business Insider

To access Pinterest Lens, you need to go to the Explore tab by clicking on the magnifying glass button found at the bottom of your screen.

Click on the Red Camera Button

Once on the Explore tab, you need to click on the red camera button right beside the search bar. It will prompt you to grant Pinterest access to your camera and camera roll.

Image credit: Business Insider

You only have to do this once and if you ever want to make any changes to this permission in the future, you can do so by going to your phone’s settings.

Focus and Snap

After setting all the necessary information, you can start snapping photos and uploading them to Pinterest. Make sure the object you’re capturing is in the middle of the circle.

Image credit: Business Insider

You can pinch the screen to zoom in and out, and tap on the object in order to get the camera to focus.

Search Using Images on Your Phone

Pinterest can also access photos and screenshots of images that are stored in your camera roll. You can access those images by clicking on the bottom right of the screen. Make sure to crop the image so the object you want to capture is in the center of the circle.

Instant Ideas

Image credit: Business Insider

You can also start searching using the template images. These template images, also known as Instant Ideas, can be accessed by clicking on the images found on the bottom left of the screen.

What can you use Pinterest Lens for?

This new feature is designed to make search easier and more intuitive. The idea behind it is to help users find pins and content that are most useful to them and what they’re trying to accomplish on the internet.

Image credit: Business Insider

Users no longer have to worry about making vague or lengthy search inquiries, they now have a solid chance of finding what they need to find just by taking a picture. And no doubt the technology will improve and become more accurate.

Those looking for recipes can simply take a photo of the ingredient they have on hand in order to unearth delicious dishes. Find replacement parts for items without labels, or easy book recommendations based on your own collection. Pinterest is one of the best platforms to find useful content in niches such as food & drinks, DIY & crafts, home décor, and holidays & events, and this new feature makes it even better.

If you’re an avid pinner or a marketer who loves uploading your original images, your posts now have better chances of reaching the right people with Pinterest Lens.

Using the new feature along with a solid content marketing strategy should help you establish your presence on Pinterest much more easily. To further strengthen your social proof on the platform, you should consider buying high-quality Pinterest Followers from a tried and tested provider.

A respectable amount of followers will make you appear more credible, thus helping you attract more authentic users. When people see how popular you are, they’ll have to click over and check you out – it’s human nature.

How Can My Brand Benefit from Pinterest Lens?

With the rapid advancements in search technology, there’s a need for brands and marketers to step up their game and further strengthen their credibility online.

You should make sure everything you publish online is optimized to its fullest potential to gain maximum visibility. Rethink your current content marketing strategy to stay competitive.

You should also consider buying yourself a good amount of high-quality Pinterest Followers from a reputable provider to boost your credibility even more. Combine these with a great strategy and you’ll be unstoppable.

Social media is fast-changing game, and you need to develop an agile marketing strategy to help you stay relevant. Missing out on the next big thing could cost you!

One of the most powerful psychological tactics that you can use in your marketing is a phenomenon called social proof. It’s the one thing that can either make or break you, projecting your brand as either desirable or undesirable to consumers.

It comes in several forms and we encounter it in our daily lives more often than you might think we do. Sometimes you’ll recognize it immediately, while other times it may slap you in the face and you still won’t know that you’re actually looking at social proof in action.

What is Social Proof?

“The tendency to see an action as more appropriate when others are doing it” is how Robert Cialdini described social proof in his book, Influence: The Psychology of Persuasion.

Social proof happens when we follow what others are doing, especially when we’re faced with decisions we either don’t want or don’t have time to make.

So, say you’re deciding between two restaurants you don’t know much about, one with a long line and one without a line. Even though you may choose the restaurant without a line on a busy day when you don’t want to wait, you still believe the one with the long line is probably the better eatery, and you’ll no doubt wish you could get in there.

Image credit: DailyMail

As you probably already know, perception is everything in marketing. In social media, the person with the higher number of Followers, Likes, Views and Comments is often perceived to be the most influential and credible.

Paired with a brilliant organic marketing strategy, buying Followers and other social signals could kickstart your influence and credibility in your social media channels. Followers though, are not the only kind of social proof.

Kinds of Social Proof

There are 5 sources of social proof as identified by expert marketers, and they are:

  • Expert
  • Celebrity
  • User
  • The Crowd
  • Your Friends

To illustrate further how you can use these five types of social proof, we’ve put together examples that you can use in your marketing campaigns.

Customer User Reviews

If you can convince potential customers that there are many people out there who already like and avail themselves of your products or services, then you’re halfway through getting them to purchase your products. You can do this through consumer reviews.

What previous customers have to say about your products and services will affect the credibility of your reviews. Research shows that a 100% positive review is not always better than one with some negative feedback. Apparently, 68% of people believe reviews more when there are both good and bad scores, and 95% suspect reviews to be fakes when they don’t see any bad ones.

This makes sense, because everything winds up with a bad review now and then – it’s natural. If all the reviews for a company, like the one below for example, were good ones, wouldn’t you think they were fabricated?

Image credit: Homepolish on Yelp

Reviews are also especially powerful when they are given by friends. A survey conducted by Nielsen proved that recommendations from people we know and trust are still the most credible form of advertising today.

Testimonials

Testimonials are those reviews that are usually found on your website, written by your clients, chosen by you, and including the best of your best feedback.

They are more credible when they come with pictures, as research shows that pictures increase the trust of consumers in testimonials. In other words, consumers still suspect testimonials on your page to be fake and fabricated, unless the people recommending your services appear very real.

Image credit: iMOBDEV

Awards and Badges

Awards establish your competence and give credence to the claims you market to your audience. They are strongest when they come from a prestigious or well-known organization.

An experiment on badges displayed prominently on a website, belonging to the company Bag Servant, suggests that establishing credibility with a trust badge increases conversion rates by 72.05%.

Increase yours too by displaying badges on your site. If there is no official badge logo, you can display your awards the way this personal trainer did.

Image credit: MikeZRobinson

Social Media Buttons

Remember, social proof can either hurt or help your business. When it comes to how many Followers you have, keeping your low following to yourself is better than sharing it with the world. This applies to social media buttons as well.

It’s nice to add social media buttons on your page so readers can easily find you on other platforms, but when there are no numbers to show or you have very few Shares or Followers, it’s better to go with social media buttons that don’t have a Shares or Followers counter.

Image credit: creativepro

Follower Count

A high number of Followers will attract even more Followers. It’s the best form of social proof on social media for increasing your audience and expanding your reach. Unfortunately, if you have a low Follower count, there is no way you can hide it on your social media page.

What you can do to remedy this and improve your presence online is to buy Followers of various kinds from trusted, reputable companies. Your bought Followers will encourage real people to Follow you, and will thus increase your organic Followers. The end goal is to have more organic Followers and not to simply have an impressive number to show on your page, although that doesn’t hurt either.

Remember to do your research before buying Followers, and never buy low-quality Followers that will jeopardize your online reputation.

“As Seen on TV”

Image credit: Pattys-Cakes

If you’ve ever been featured on TV or covered by other media like websites, Internet radio shows, podcasts, or anything else, you can improve your credibility by displaying a picture or logo of the media outlet on your website.

“Best Seller”

Labeling a product as a “best seller” instantly increases its desirability factor. The Bandwagon Effect, a powerful facet of social proof, is at play here.

When a large number of people obviously find the product nice enough to buy, other people tend to get on board, whether or not they initially believed in the product’s claims.

Image credit: Tesco

“Our Graduates”

Schools looking to attract more students display pictures of their famous alumni, implying that anyone who decides to enroll in their school has a good chance of becoming popular as well.

If you are a small school hoping to grow your enrollees, you can show your school’s successful alumni or graduates of an educational approach you use in your school. Perhaps you use a Montessori method of teaching – you could then advertise popular graduates of Montessori.

Image credit: myips

Purchase Counter

Seeing the number of people who have bought your products or availed themselves of your services is akin to seeing long lines of customers waiting to be served or seated in a restaurant. It conveys the message that what you have to offer is good.

Displaying the number of people who bought your products is a great show of social proof – the more the better, of course.

Image credit: Groupon

Endorsements and Recommendations

Another compelling facet of social proof that you can use is the approval of your brand by an industry leader, influencer, or celebrity.

An endorsement and recommendation from a person viewed as an authority is highly effective, particularly if it’s unpaid.

As a brand, you can also work on building your online authority by growing your Followers. Perfect your growth campaigns by utilizing organic strategies and then buying social proof to augment them.

Buy Followers and other social signals that will help build your social proof and your online authority, faster and more effectively than usual.

Social Proof Your Business!

Simply put, social proof is the driving force that makes people follow what others are doing. It can work for you or against you, but when done properly, social proof may just prove to be enough to propel a successful business.

Leverage social proof in your business today, and use these tactics to establish a strong online and offline reputation that converts into sales and money in your pocket.

Podcasts are one of the fastest-growing mediums today. Whether you’re interested in politics, sports, history, fashion, language, you name it, there’s probably a podcast discussing it on a weekly, bi-weekly, or monthly basis.

If you’re aiming to be one of the best (if not the best!) social media marketer, it’s essential for you to continue learning. Podcasts can be one of your most valued resources, one you can take with you wherever you go. Regardless of what you specialize in, there are a variety of marketing and social media podcasts that everyone can learn from.

We have gathered some of the best podcasts episodes that feature valuable information to up your social media marketing skills. Give ‘em a listen!

The Growth Show

Episode 100: Guy Kawasaki’s Unconventional Advice on Growth

Image credit: The Growth Show SoundCloud

Duration: 35:01

What the podcast is about:

In the 100th episode of The Growth Show, entitled, “Guy Kawasaki’s Unconventional Advice on Growth,” HubSpot CMO Kipp Bodnar sat down with Canva Chief Evangelist, Guy Kawasaki, to discuss Instagram stories, Snapchat stories, Facebook Live Video, and organizational growth challenges.

Kawasaki says that he prefers Instagram over Snapchat because of its analytics options and content discoverability features. He also expressed that he doesn’t particularly aim for positive, supportive, and reinforcing engagement. Instead, he welcomes any kind of engagement.

Key Lessons:

  • When it comes to Facebook Live versus published recorded video (such as sharing YouTube links), the former drives greater engagement and reach.
  • If you decide to do a live stream on Facebook, have someone around who can read the comments and questions live from your viewers so you don’t miss anything.
  • The way to increase engagement on your different social media platforms is to publish regularly and frequently.

Social Media Marketing Podcast

Content Creation Hacks

Image credit: Social Media Examiner

Duration: 41:08

What the podcast is about:

This episode of Content Creation Hacks is “How to quickly produce valuable content,” hosted by Michael Stelzner and special guest, social media pro Nick Westergaard.

Everyone knows that you need to create content, but most people aren’t doing it as effectively as possible. There should be a comprehensive strategy when creating content. Westergaard calls it “checklist marketing,” where you tackle new marketing strategies without objectives in mind. Create one great piece of content that’s well-received, then look for ways to build upon that.

Key Lessons:

  • You can share the workload and create a diverse perspective within your content when you work with a team.
  • Bank on user-generated content. You can create a campaign and a hashtag where your followers can engage by sharing their photos and messages on their social media platforms
  • Expand your content. If you made blog posts or infographics, find ways to transform them into smaller pieces of information that you can post on your other social media accounts such as Twitter and Instagram.
  • Try out Nostalgia Marketing. During #ThrowbackThursdays, share old content that relates to current events to get more use out of it.

TED Radio Hour

Why Do We Like What We Like?

Image credit: NPR

Duration: 49:13

What the podcast is about:

There are several people involved in this episode of the TED Radio Hour, “Why do we like what we like?” The host, Guy Raz, interviews several TED speakers who’ve spoken about branding. Their discussions vary from how brands impact our purchasing decisions, to how we perceive the value of products, to the power of authenticity.

The overall theme of the discussion was how a brand’s perception impacts their success. They also mentioned the phrase “ubiquity is the death of authenticity.”

Key Lessons:

  • Cultivate and promote what makes your brand unique. But do not spam and overdo it.
  • You have to be authentic and real.
  • Be a storyteller. When posting anything, whether it’s a blog, a video, or a social media update, make sure your followers will be able to stop and actually listen.
  • Remember that consumers don’t objectively think of whether your product or service will be good or bad. Their perception will all depend on how you brand yourself and market your message.

Inbound Marketing Today

7 Social Media Mistakes Companies Make & How You Can Avoid Them

Image credit: InboundMarketingToday

Duration: 12:14

What the podcast is about:

In “7 Social Media Mistakes Companies Make and How You Can Avoid Them” they discuss the common mistakes that businesses make on social media, produced by the Inbound Marketing Today Podcast. People sometimes forget that social media sites are not all the same. Some opt for too much automation. Some don’t post frequently enough or don’t respond to questions or comments.

Automation should be used to make marketing more efficient and not make you appear like a robot. The whole point of social media is to be social.

Key Lessons:

  • Social media can be one of your greatest tools for customer service.
  • Focus on two social media platforms and have a comprehensive strategy instead of posting at random on every platform.
  • Remember to always be real and connect with your followers. Maintain the authenticity of your brand’s voice.

Social Pros Podcast

Why Most Social Media Writing Sucks & How to Fix It

Image credit: ConvinceandConvert

Duration: 53:40

What the podcast is about:

This episode of the Social Pros Podcast, entitled “Why Most Social Media Writing Sucks and How to Fix It” is about writing quality content for social media. We were used to getting rewarded in school when we wrote a long paper, but we need a new paradigm when we write our social media posts, blog posts, and press releases. The key to creating effective communication is to keep it simple and direct.

Key Lessons:

  • Get to the point. You should be able to say what you mean in the first 2-3 sentences.
  • Use this checklist: Who are the readers? What are your objectives What impression will your readers take of your brand? What follow-up action do you want to inspire from readers?
  • Have another person look over your content. Never publish the first draft.

Marketing Smarts

How ‘Dolphin Tale’ Brought 800,000 Visitors a Year to Clearwater Marine Aquarium

Image credit: MarketingProfs

Duration: 25:20

What the podcast is about:

This great episode of Marketing Smarts, “How ‘Dolphin Tale’ brought 800,000 visitors a year to Clearwater Marine Aquarium,” discusses how Clearwater Marine Aquarium banked on social media to share the story of their dolphin, Winter, who recovered after losing her tail. Their social media efforts got the story shared with local media outlets, and eventually it even became a hit film called Dolphin Tale.

Key Lessons:

  • All organizations and brands have a story to tell. Find a way to give your campaign more of a storytelling arc so that it can garner attention from the media.
  • Get others to talk about you on social media and get the press to pay more attention.
  • Experiment with how and where you’re sharing your videos, whether it’s on Snapchat, Instagram, Facebook, or YouTube.
  • Get to know your audience more so you understand where and how to reach them on social media.

Social Media Social Hour

Behind the Data: A Quantitative Look at the Future of Social Media

Image credit: Casual Fridays

Duration: 35:10

What the podcast is about:

The Social Media Podcast produced this episode, entitled “Behind the Data: A Quantitative look at the Future of Social Media.” Host Tyler Anderson and CEO of Social Fresh, Jason Keith, discuss the future outlook of social media.

They speak about a Social Fresh survey on how brands are measuring the ROI of their social media strategies. Based on their results, in terms of engagement and ROI, video will continue to dominate social media.

Key Lessons:

  • Focus and prioritize on social networks that deliver the greatest ROI. Based on the survey, it’s this order: Facebook, Twitter, Instagram, then Linked in.
  • In terms of popularity and ROI, Instagram is projected to eventually overtake Twitter.

#AskGaryVee Podcast

YouTube Growth Strategies, Business Risks, & VaynerMedia’s New Office

Image credit: BusinessInsider

Duration: 17:55

What the podcast is about:

Digital marketing expert Gary Vaynerchuk answers questions about strategies for hacking YouTube growth in this #AskGaryVee episode, “YouTube Growth Strategies, Business Risks, and VaynerMedia’s New Office.” He discusses his idea that distribution is more important than content creation, be it blogs, videos, or any social media posts. Even if you write a really great blog post or produce a viral YouTube video, nothing will happen if it’s not seen by the right people. Producing good content is one thing, and letting the right people know about it is another.

Key Lessons:

  • When collaborating with other YouTubers or influencers, always offer something of value.
  • To develop your network, join forums in your industry and communities so you have a wider reach for your social media campaigns.
  • Research targeted hashtags that you can use for your campaign to generate the highest levels of engagement.

Stop, Look, and Listen to Become a Better Social Media Marketer

In general, these podcasts are highlighting the importance of storytelling as an integral part of successful marketing. Whatever social media platform you are working on, you should be able to write a compelling narrative through your marketing initiatives.

This will help you grow your fanbase. You can also combine this great strategy with bought Followers and other forms of social engagement for your social media accounts. This will quickly improve your social proof, which leads to a bigger following. Read our reviews to find the right provider for you.

Pick a podcast you may like or listen to them all. Listen to them when you’re on the road, or when you’re doing chores at home. You’ll be surprised by how much you can learn from these social media treasures.

Image credit: Giphy

Reaching viral success today has become a realistic possibility for every brand and business out there thanks to the rise of social media marketing.

According to a study performed by Texas Tech State University, social media marketing also helps brands gain massive attention while encouraging brand loyalty among customers. And if you’re lucky enough to reach viral success, those benefits are sure to be magnified. Aside from the attention, you’re also bound to receive a great boost in engagement from users around the world.

Going viral in this digital day and age sometimes seems all too easy, but you want to make sure to gain that attention for all the right reasons. Find out how you can achieve viral success on social media (the kind that’s good for your business) by reading our comprehensive guide below.

Stay on Top of Pop Culture

Keeping up with pop culture allows you to remain relevant as a brand in the eyes of your social media followers. This gives the impression that you are speaking their language and care about the things they care aboutmaking your brand appear relevant and relatable.

Pepsi celebrated the anniversary of the iconic film ‘Back to the Future’ with limited edition bottles that gained massive attention. Back on October 21, 2015, the internet was ablaze with brands who tried to leverage the film’s anniversary for their marketing success.

Image credit: Social Media Week

After the campaign snowballed on Twitter, the company received an overwhelming demand for their limited edition bottle. So overwhelming that Pepsi had to give everyone a second chance at picking up their own ‘Back to the Future’ bottle again in November.

What made Pepsi’s campaign so successful was its simplicity. Through a simple design and a solid social media marketing strategy, they were able to hit all the right spots that made fans feel nostalgic.

Familiarize Yourself With the Wheel of Emotion

There’s no stronger way to convey a brand message than by appealing to the emotions of your audience. According to Dr. Robert Plutchik, our feelings guide our behavior, including our shopping habits. When used in marketing, the wheel of emotion can help you influence your target market’s buying behavior.

Image credit: Buffer Social

Humans are capable of four basic emotions, namely: anger, happiness, fear, and sadness. The wheel of emotion peels back the different layers of each emotion to guide you on how to motivate your followers to buy into what you’re selling.

Here’s a great example. Back in 2013, Chipotle released an animated short entitled “The Scarecrow.” What started out as a charming view of a quaint little farm soon revealed the harsh reality behind the fast food industry.

Paired with a haunting musical score, the animated short managed to depict the harrowing truth behind additive-filled, mass-produced fast food and inspired viewers to choose a healthier, greener alternative – Chipotle.

If you watch it til’ the end, we’re certain it will stir up some emotions, which helped make this animated short a viral success.

Incentivize Sharing

If you want your ads to reach as many people as possible, launching a sharing campaign should be a good way to do it. A sharing campaign is a marketing technique where you will incentivize users who share your post. The more people share your post, the more likely it will reach virality.

A great example of a successful sharing campaign would be Uber’s “Codes of Sharing.” Essentially, the campaign is a rider referral program wherein existing users are issued unique codes.

Image credit: UBER Newsroom

They can then share their code on social media, and if one of their friends uses the code, both riders earn a free ride.

The news about the codes spread like wildfire on the internet and people began sharing their codes in exchange for a free ride. One guy even earned over $50,000 worth of Uber credits through the code sharing program, which got him eight weeks worth of free rides!

While his account ended up getting flagged (bummer for him) it just goes to show how powerful a sharing campaign can be.

You can start your own sharing wildfire by creating discounts and rewards for your followers when they help you share the word about your brand.

Build Your Social Proof

Almost nothing is more crucial to your marketing success than social proof. In this digital day and age, people rely on social proof to influence their purchasing behavior. If they’re deciding between two brands, they’ll most likely go for the one with a large following and many positive reviews.

A relatively new business might not have enough social proof to impress a consumer. This makes purchasing social signals such as Twitter Followers, YouTube Views, Instagram Likes, and more a viable option to make a good impression.

High-quality social signals from a reputable provider can help you gain credibility at an expedited speed. It also won’t require your full attention, so you can focus on launching your viral campaign while your bought social signals take care of your social proof.

Get Your Timing Right

You can be on top of the trendiest of topics but if you don’t know how to use them with appropriate timing, you won’t be able to maximize their marketing potential.

When a topic is trending, you basically have mere minutes to react to it before it becomes old news, or someone scoops your idea. You have to publish something noteworthy while it’s still the talk of the town, otherwise all your efforts will seem outdated.

Arby’s is a fast food giant who knows how important it is to quickly jump on a trending topic before it’s too late. They were quick to react to Pharrell William’s iconic Happy hat which he wore to the Grammys.

Their quick wit paid off as Twitter users set the retweet button ablaze. If you really want to take advantage of pop culture and the trendiest of trends, do as Arby’s did and be quick about it.

Get Visual With It

Aside from being emotional beings, humans are also highly visual creatures. This means they easily gravitate towards posts that are accompanied by images.

According to a study done by BuzzSumo for OkDork, users are more inclined to share posts that are accompanied by at least one image.

Image credit: OkDork

If you want to hack virality, you have to make sure you use imagery to make a post more memorable and shareable to your audience. Images make it a lot easier for people to understand what they’re reading and are far easier to digest compared to plain-text posts.

Increase your chances of gaining massive popularity by sprinkling unique, eye-catching images throughout all your posts.

Get Influencers In on It

Social media influencers are some of the most powerful voices on the internet today. Influencers have the ability to motivate a buying frenzy among consumers, which is why brands are always aggressively chasing them down for collaborations.

If you want to reach out to more people, consider working with an influencer in your niche. They can foster immense awareness about your products or services through their posts and recommendations.

Ingrid Nilsen is a beauty and lifestyle influencer who has over 1.7 million followers on Instagram. For the post shown above, this powerhouse influencer collaborated with Fresh Beauty to celebrate the brand’s 25-year anniversary.

Through her eye-catching post, she was able to round up over 80,000 likes and amassed a tremendous number of comments from beauty lovers everywhere. This helped Fresh Beauty introduce their classic services to a whole new crowd.

Working with influencers isn’t as hard as most people think. All it takes is specific targeting and a winning pitch to help you reach viral success.

Find out who the influencers are in your field and reach out to them. They might be the tipping point to your brand’s success.

Virality Requires Hard Work

While virality has the ability to ring in instant success, building an effective campaign takes hard work and dedication. If a random post goes viral, it’s hard to capitalize on it if you’re not prepared.

By learning as much as you can about the most effective strategies from the biggest and brightest brands on social media, you’ll be able to develop your own strategy that is scaled to your goals.

Your credibility is a large factor to your viral success, so be sure to invest in building a more credible reputation in the most efficient and effective way possible. Purchasing high-quality social signals from a reputable provider will help you up your authority and improve your reputation in as little time as possible.

Take bits and pieces from some of the most effective viral campaigns discussed here today and get experimental with your marketing efforts to increase your chances of going viral.

Just be sure to go viral for all the right reasons – remember, getting massive renown for the wrong thing can take a permanent toll on your reputation.

Goodluck!

It’s been reported that over 74% of Twitter users have followed a brand or business on Twitter with the intentions of seeking customer support and receiving product updates. This makes Twitter the best platform to connect with existing and potential customers alike.

Knowing who you want to reach can help you develop a more precise Twitter marketing strategy that can deliver high-quality results. Your target market, the group of people most likely to buy your product, is out there on Twitter and all you have to do is find them.

To help you make better and more efficient use of your marketing resources, we’ve listed some of the best tips to help you reach your target market on Twitter.

Are you ready to refocus your marketing efforts on the right Twitter users? Let’s go!

1. Create a Strong Profile

In order to attract all the right people, you have to have an impressive-looking profile. You want your profile to exude credibility, so it must contain ample information about your brand to serve as a reference to those who might look you up.

More than just for networking, Twitter is a great social media platform for brands who want to provide prompt customer support.

Warby Parker is one of the fast-rising e-Commerce sites in the United States that’s changing the way people get their prescription eyewear. Aside from their unique delivery of services, they are also known for providing quick and dependable customer support.

If you want to impress all the right people, you have to provide them with credible, dependable and prompt customer support while exuding strong social proof through a well-thought-out profile.

If you’re fairly new to Twitter, you’d know that amassing an impressive following can be a long and arduous process. Did you know that purchasing high-quality followers from a trusted provider can help? This will help you establish a more trustworthy impression without having to go to extreme lengths exhausting all of your marketing energy and resources.

2. Target Keywords in Twitter Bios

A good Twitter bio is filled to the brim with highly-targeted keywords that describe a user and his/her interests.

This makes it a lot easier for you to find your tribe – or your target market, at least. There are a number of online tools that allow you to target Twitter users based on specific keywords such as interests, location, username and even URL.

Twitter Search and FollowerWonk are both free advanced search tools that allow you to target a more specific audience using keywords. SocialBro by Audiense helps you target your audience with more advanced filtering tools and even allows you to collate all of your findings into one organized list.

Targeting your audience using keywords has never been easier thanks to these free online tools.

3. Use Hashtags

Twitter users employ hashtags to partake in trending conversations with fellow users around the world. As a business owner, you can use hashtags to find people who are looking for niche topics that are most relevant to what you offer.

Hashtags are keywords that help you discover and track trending topics in real time. Much like the tips mentioned in the previous section, hashtag research can be done through the use of various online tools.

TrendsMap, RiteTag, and Sprout Social are three of the most popular hashtag search tools out there today.

You can also use high-performing hashtags and incorporate them into your posts to help users find you through this simplified search index.

4. Create a List

Having a separate list for users who fit your buyer persona to a T should help you zero in on all their activities on Twitter. Lists are one of the most useful yet underutilized targeting tools on Twitter that allow you to cut through the noise of an otherwise bustling feed.

Adobe is a known tech brand who has a public list on Twitter that’s dedicated to their brand’s evangelists. This allows Adobe to engage with and put the spotlight on those people who are driving their business forward.

By creating a list for all their brand evangelists, they are able to interact with them on a more consistent and personal basis.

Find out how you can start creating your very own list on Twitter through this step-by-step guide.

5. Find Influencers and Amplifiers

Without a doubt, influencers have the most valuable and powerful voice on social media. Knowing who’s the biggest influencer in your industry should help you track down your target audience more quickly and accurately.

Coca-Cola has a more general target market that allows for maximum flexibility. By teaming up with TV personality Ryan Seacrest, they were able to magnify their marketing campaign and reach out to Ryan’s fans.

Influencers who serve a specific niche should serve to introduce you to Twitter users who are after what you’re selling. Browsing through the right influencer’s list of followers should be one of the best ways for you to find your targeted audience.

6. Pay Attention to Your Existing Followers

Your existing followers can introduce you to like-minded Twitter users who are more likely to be interested in your services or products.

Your loyal followers and repeat patrons are among the best brand ambassadors you can ever come across. If you want to find people who are just like them, taking a good look at their list of followers should be worth your while.

Having a common connection should make it a lot easier for you to convince newly discovered users to check out your page. If they’re interested in the same things your original followers are interested in, they’ll most likely check you out and even follow you.

BONUS TIP: Monitor and Interact

Having a highly-targeted following on Twitter is nothing if you don’t put that audience to good use. Now that you are on their radar, you must work twice as hard to keep them engaged, informed and entertained.

Make good use of the data you have at your disposal and use it in order to learn as much as you can about your target market. With all the information you have on hand, you can easily develop an effective Twitter marketing strategy that is specially designed for the users you want to reach out to.

Image credit: PostPlanner

Someecards is a renowned humor site who knows their audience and gives them exactly what they want. While there’s no denying that there are pretty brilliant and hilarious minds behind their official account, they are also quite diligent about monitoring their followers in order to find how to tickle their fancy.

Monitoring can help you find out what your followers want, and interacting with them can help you stay on their radar for as long as possible.

Make your followers feel like they’re being seen and heard by putting them in the spotlight from time to time. Getting a retweet or a reply from a brand they adore should be enough to keep them loyal – to your company.

Target Users More Regularly and Conscientiously

If you want to stay relevant on a fast-changing platform like Twitter, you should make audience targeting a consistently recurring effort.

Find out as much as you can about the kind of followers you want to attract. This will help you come up with a more relevant and effective Twitter marketing strategy.

Building a stronger social proof can help users who fall within your target market find you instead of the other way around, and buying Twitter Followers from a provider you can trust is one of the best ways to do this quickly and easily.

Combine bought followers with the strategies discussed here, and you’ll be way ahead of the pack. Avoid the scams by sticking to our tried and tested providers, who are proven to deliver the best bought social signals on the internet.

Stand out from the Twitter crowd, and focus your efforts on coming up with a winning strategy that will help you attract prospective customers on social media.

Instagram Stories are one of the biggest things that have hit the social media scene in a while. How big? Well, just within its first two months alone, Instagram Stories are already averaging over 100 million daily users.

100 MILLION USERS.

We’ll just let that sink in.

This tells us that Instagram Stories may soon become one of the most lucrative platforms for social media advertising. Knowing how to create a unique Instagram Story for your business today will help you become more visible and recognizable to potentially over 100 million active users – daily.

If this sounds like a prime marketing opportunity you can’t afford to pass up on, listen up because today we will be teaching you how can use Instagram Stories to improve your campaign.

Give Followers a Raw Insider Look

Internet users are constantly being bombarded with ad after ad from almost every social media platform. Giving them a raw, inside look at your daily operations will help you position yourself as a more personable, less intrusive brand that isn’t out to make every post a marketing ploy.

Union Fare is a well-known restaurant in New York that uses Instagram Stories to give their patrons an informal glimpse of their daily business.

Image credit: Social Media Examiner

The images they use don’t look professionally edited but it doesn’t take away from their appetizing appeal. Add to that their informal way of captioning each image and you have a recipe for a more approachable, less “advertise-y” Instagram Story.

The best thing about these raw images is that they are not at all hard to recreate. Armed with your camera phone, you can snap away and share a day in the life of your brand in just a few swipes.

Make Editorials More Fun and Interactive

Instagram Stories follow a linear format that let you go on to the next image or post with a mere tap of the screen. This tapping format allows brands like you to highlight your advertorials in a fun and interactive way.

J.Crew is a brand who knows how to experiment with Instagram Stories. They use fun, bright and downright engaging images that make each story a welcome addition to anyone’s feed.

Image credit: J.Crew Instagram

Don’t be afraid to experiment with an Instagram Story – after all, they delete themselves after 24 hours.

Create Mini-Tutorials and Articles

Using Instagram Stories for your mini-tutorials and articles can help you put out valuable content for your existing and soon-to-be customers. We are seeing a lot of brands use Instagram Stories to publish visual versions of existing blog posts from their website which aim to help their followers along in their buyer’s journey.

Real Simple is a lifestyle magazine who consistently puts up engaging and informative infographics on their Instagram Stories

Image credit: Social Media Examiner

Most of the infographics and mini-tutorials they publish are digested versions of existing blogs on their website – that’s why followers who are interested in learning more are directed to their website for the complete tutorial.

Do the same by giving old blog posts a whole new look through Instagram Stories.

Showcase Testimonials from Loyal Customers

The dawn of social media may have changed the marketing game tremendously but one thing is still for certain – word-of-mouth marketing is still the best way to earn a consumer’s trust.

There’s no better place to showcase exceptional customer experiences than on your Stories. You can ask your customers to record themselves while talking about the stellar experience they had with you, or anything else you can imagine.

Because anything uploaded to your Stories is automatically deleted after 24 hours, you can upload testimonials more regularly than you would elsewhere.

Collecting amazing testimonials from customers for your Stories is a great way to strengthen your reputation and social proof on Instagram. Pairing exceptional testimonials from your customers with a few thousand high-quality bought followers from a reputable provider will definitely help you skyrocket to Instagram fame without exhausting all of your marketing energy and resources.

That’s right, you can actually buy Instagram Followers and other signals of engagement to strengthen your social proof. Check out our reviews to see how different companies stack up, and find the one that’s right for you. We put each provider to the test to make sure they provide you with nothing but exceptional services – from start to finish.

Drive Attention to Brand Announcements

Instagram Stories are strategically positioned on the top portion of the screen, which makes them really hard to miss. This makes it the perfect place to make big brand announcements.

With an average of 100 million daily active users, Instagram Stories will definitely help you reach more followers with your announcements.

Ben & Jerry’s is a popular ice cream brand who uses Instagram Stories to share their big news and announcements – like some new ice cream flavors!

Image credit: Hootsuite Blog

Come up With a Fun Listicle

We’ll say it here and we’ll say it now: listicles were made for Instagram Stories. Instagram Stories’ linear and clickable format marries so well with the bite-size nuggets of information that come with every listicle.

More and more brands are bringing listicles off their websites and into Instagram Stories. The National Geographic fills their daily Instagram Stories with mesmerizing listicles that keep their followers engaged.

Image credit: Hootsuite Blog

Using stunning images they’re able to keep everyone tuned into their stories. Recreate their success by coming up with fun, stunning and relevant listicles to your followers!

Deliver a Strong CTA

Strong CTAs are a vital component of your digital marketing campaign that drives buying behavior. Simply put, CTAs are what turn followers into paying customers.

Using Instagram Stories to deliver a powerful Call-to-Action can help you drive your audience to where you need them to be through stunning images and videos.

Image credit: Hootsuite Blog

The North Face is an outdoor company who knows how to deliver a compelling CTA through Instagram Stories. For Valentine’s Day, they crafted a simple yet evoking Call-to-Action that can make anyone want to purchase a bag best suited for their… er, relationship status.

Failing to take advantage of Instagram Stories to drive your followers to where you need them to be is a digital marketing mistake nobody can afford.

Do a Live Broadcast

Live broadcasts are a great way to connect with your audience during a pivotal moment as it unfolds – in real time. What makes Live broadcasts so powerful is the fact that Instagram sends out notifications to all your followers once you go live, making it a lot easier for them to tune in.

Image credit: Simply Measured

NBC covered the recently concluded Rio Olympics like a champ by taking advantage of the live broadcast. To take things up a notch, they used Instagram Stories to announce that they are also going live on Facebook via Ryan Seacrest’s page.

Talk about a “social-ception.”

If you want to take advantage of Instagram’s live broadcast yourself, consider hosting a Q&A session with your followers. They can send in their questions through the comments and you can answer them in real time.

Give Your Followers a Special Offer

Giving exclusive offers and deals through Instagram Stories is one way to incentivize your loyal followers. Doing so will encourage them to keep an eye out on your stories so as not to miss out on amazing deals – encourage some FOMO!

Did you happen to see J.Crew’s fun and very pink Instagram Story about their latest sunglasses? Their eye-catching Instagram Story rewarded those who tuned in by giving them first dibs on the first 50 pairs – exclusively through Instagram.

Image credit: Hootsuite Blog

People love exclusive deals. Use Instagram Stories to give your followers an offer they can’t refuse.

Stay Visible by Telling a Story – an Instagram Story

Instagram Stories make it a lot easier for brands – both big and small – to become more visible to a lot more users.

If you want to make sure you remain visible among your viewers, bump up your interaction with them by putting the comment section to good use. Hosting live Q&As and other community events are a great way to attract an immense amount of comments from followers for maximum engagement.

While you’re working on your Instagram Stories, consider purchasing high-quality Instagram Followers and other social signals from a reputable provider. This way, you are strengthening your social proof on the platform while hacking visibility through Instagram Stories.

By strengthening your social proof, you are attracting more followers – which can result in a wider audience for your daily stories. A win-win strategy, if you ask us.

The role of social media in growing businesses has never been more apparent than it is today. With 2.8 billion people using social media out of the 3.75 billion people on the Internet, and 30% of online time spent on social media platforms, social media is certainly the shortest way to reach your market.

If you want to get noticed on social media by a large segment of your target market, you’ll want to have a large following. Did you know that you can buy Followers for all of your social accounts so you don’t have to start from scratch? This is a great way to kickstart your progress.

There is value in having a large audience and often, it’s the opportunity to grow your business. The potential to expand your business will grow as your audience becomes ever wider – what are you waiting for?

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You’ll find all sorts of strategies online to help you build a healthy number of Followers. The tips you’ll find here, however, are based on research and studies, and are grounded in why people Follow and un-Follow brands on social media.

Read on and find out how you can gain more Followers on Twitter, Facebook, Instagram and all your other social media accounts.

Identify your Target Audience and Build a Connection

You cannot build a deep connection with your audience unless you understand their interests and motivations. Identifying your target audience will help you pin down reasons why one would say “I want to be associated with this brand” while another “This brand is not for me.”

Psychological research suggests that it isn’t objective reasoning that makes us pick certain brands over another. In fact, it is our feelings and identities that influence our choice of brands the most.

We like certain brands because of our desire to fit in. One study revealed that 40% of Facebook users follow certain brands because they want the world – and their friends – to know their brand affiliations. It’s all about social acceptance and the need to ‘belong.’

Not everyone in your audience demographic will fit into this model, but this kind of subcultural affiliation definitely has a strong pull. Consider Mac and Windows.

Apple knows its target market and capitalizes on this by employing consistent brand messages in their marketing. They use the iPad, iTunes, and iPhone to acquire new consumer segments and strengthen their brand personality.

Meanwhile, Microsoft remains an iconic brand with Windows running in computers of the rest of user population.

Each has built its own loyal user fanbase who rise up to defend their brand at the slightest provocation from the other.

Give out Discounts, Promotions and other Special Offers

According to research conducted by Nielsen, 52% of Twitter users follow brands on the platform to learn about special offers and promotions.

So, give out discounts, promotions, and special offers that will motivate your audience to Follow you on your social media channels.

Giving something to your consumers also follows the reciprocity principle in marketing. The Reciprocity Theory states that people feel obligated to reciprocate in kind what another person has given them. By offering your products or services for free, you let your consumers feel indebted to you.

You can guess how Converse’s musician customers felt after Converse launched Rubber Tracks – their own music studio that offers free recording sessions to unsigned artists. The response was clearly seen in the revenue increase. They also experienced exponential growth in their Facebook and Twitter Followers after the program was launched.

Image credit: referralcandy

Talk Less About Yourself: Apply the 80/20 Rule

We’ve all met people who talk about themselves all the time and we’ve probably all felt bored at some point. In social media, the feeling incited is the same. In fact, a survey revealed that too much self-promotional and uninteresting content posted by brands will make users Unfollow them.

If you want more Followers, talk less about your brand and more about topics that your audience will find interesting. The 80/20 Rule in social media marketing says you should post content that engages your audience 80% of the time and info about your brand should appear in only 20% of your total posts.

Learn from a brand like Red Bull. Red Bull focuses on sharing content that reflects their brand image rather than pitching their products to their audience. Their strategy works because their posts get shared a ton and are Liked by many.

Image credit: BlueFountainMedia

Be an Authority

Nothing says “authority” more than a massive number of Followers. Conventional wisdom also tells us that as you increase your authority you’ll gain even more followers, who will increase your authority, leading to more followers, etc.

Psychology explains this phenomenon as Social Proof. That is, people are likely to follow what the majority is doing with the reasoning that if there are a lot of people doing it, then it must be OK.

To grow your Followers using social proof, you can buy Followers for your social media accounts from trusted providers.  Your bought Followers will paint you as an authority in your niche, and real users will follow you because of your increased Follower count.

Bought Followers, however, can’t replace your organic marketing efforts. It’s much better to buy Followers and other signals of engagement to kickstart your organic growth, and move on from there.

There are many other ways you can use social proof in your overall social media marketing campaigns. Consider how Fitbit used reviews of their product as evidence of its superiority. It didn’t just use social proof generated by their customers, though, it displayed reviews from industry experts, too!

Image credit: Hubspot

Share Happy and Positive Content

Several studies show that there is a relationship between positive content and your Follower count. One particular study illustrated how accounts with higher Follower counts have a proportionally higher percentage of positive posts, and vice versa.

Positive emotions in posts also impact users in a way that makes them want to share. So, using positive words, a cheerful tone, and happy photos will not only encourage people to Follow you but will also give your posts that virality factor that everyone is going after.

Take positivity as your new theme and stay away from all kinds of negativity, including aggression. Take Nike’s great example, that they consistently show in their posts.

Nike has always supported controversial topics like equality, women’s empowerment and more. They have always inspired people to be more and just do it! People like this attitude and it shows in their number of Followers.

Post Consistently

You hear this advice often enough: post consistently to have a successful social media channel. It’s common knowledge that consistent posting is good, but it is also supported by plenty of research.

In a study done by Union Metrics, they found out that some brands on Instagram lost Followers because of lack of consistency in posting. So, if you want to attract more Followers, be sure you keep feeding them fresh content.

Strike a balance between quantity and quality in your posts, determine your posting frequency and then stick to it.

Take a look at how MAC Cosmetics stuck to their plan and reap the benefits in the likes they get.

Image credit: Hubspot

They do not sacrifice the content of their posts, and yet they have managed to keep posting consistently. The result is 15 million Instagram Followers to date!

Time to Expand Your Business!

In this era of social media, when people spend large chunks of their time on various social networks, it is prudent to establish a strong presence wherever your target market might be.

Go where your market is and enact specific tactics to attract a large audience to grow your business. It pays to know what the current research and studies have to say about gaining more Followers – science is smart!

So, keep these results in mind and employ these tips on social media, because growing your audience means growing your business!

Today, there are 2.34 billion social media users worldwide. In the US alone, about 7 out of 10 people use social media to connect with each other.

As more and more people use social media for social interactions, business opportunities to expand marketing reach are increasing as well. This opens doors for businesses to directly communicate with consumers on a personal level, which, in this age of digital virality, is gold.

That’s another reason why 93% of marketers use social media in their business. It creates positive social activities around your brand name. The Likes, Shares, Comments, Views, etc. – collectively known as social signals – affect your online standing and consequently, your sales.

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They say hard work beats talent, and indeed it does, most of the time. With 10 million music creators, on SoundCloud alone, it’s not enough to just be talented to get noticed, you need to work hard at it – at least, if you’re dreaming of becoming the next big thing.

It’s not easy but it’s possible. In fact, some artists, who have become some of the biggest names in the music industry, have humble beginnings that could be traced back to SoundCloud.

So if you’re thinking of using SoundCloud to get ahead, check out the strategies we’ve put together below and start making a move!

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Image credit: TapThatAshEnt

 

1. Create and Distribute Your Music

SoundCloud is free to use. You can create your music and then share it with the world without paying for anything. You don’t have to be contracted by a record label first before you can distribute your music. SoundCloud gives you the ability to share your songs and be heard by anyone in the world, no matter where you are.

Take advantage of this by sharing your best tracks whenever possible. Showcase your talent not just around SoundCloud but anywhere you can.

Make sure your profile is customized and that it reflects your kind of music. Your branding on SoundCloud, as an artist, is most critical because it’s where people will likely look you up first before going elsewhere.

It’s the face you are showing the world. Make it powerful and memorable.

2. Build a Fanbase

You can build a fan base on SoundCloud in ways you might not have imagined. Once you get the ball rolling, you never know where it might stop.

Your supporters who get to know you from the beginning, when you were a struggling artist trying to get noticed, tend to be most loyal because they feel like they’re on the journey with you – what’s a musical artist without their fans?

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Image credit: ChannelDynamic

Consider buying SoundCloud followers to kickstart your fan base. It is by no means a substitute for the hard work you have to do, but it’s a great way to get a running start.

If you buy followers that look real, from a good-quality provider, it’s hard to tell that they were bought. Your increased popularity will eventually draw real followers to you, who want to see what all the fuss is about.

Most people follow the crowd, so the larger your following gets, the easier it is to grow even bigger!

3. Build Connections

What makes SoundCloud great is the ability to connect artists and record companies around the world. You can be sure that the people who really matter in the industry are already on SoundCloud.

So use SoundCloud to grow new social connections. Build your reputation and your name by networking with other users. Be generous with reposts, and be honest and helpful in your comments. Help other musicians even when you need help yourself.

Use SoundCloud not just to build your musical reputation but also to build a network of allies in the industry.

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Image credit: WeGetNetworking

4. Get Discovered

Because SoundCloud is becoming the default platform for music, it’s also becoming the go-to website for music agents looking for indie artists to sign up. It’s where you should be creating a strong presence, building up your recognition and making it more likely for your talent to be discovered.

Take some inspiration from other artists who started on SoundCloud, and never stop creating your music and being yourself. Who knows, you might be the next Iza Lach that Snoop Dogg or someone else might find and love, skyrocketing your career.

5. Promote Your Music

You can maximize SoundCloud’s potential by promoting your music through it. Think about hiring a publicist or a radio agent and have them direct interested parties to your SoundCloud page.

However, if you don’t have the budget to promote your music professionally, or you simply don’t want to go that route, you can always spread the word yourself.

If you don’t have a lot of social media recognition yet, remember that you can buy SoundCloud plays and followers, as well as services for other social media sites, to get that ball rolling.  You can establish a strong online presence by buying followers.

There are hefty benefits to having a large following. When people see how popular you are, they’ll be irresistibly drawn to come check you out. The more people follow you, the easier it is to get even more listening. The perception is that you must be pretty great to be followed by so many.

So start utilizing your social media channels to promote your music. We’ve collected some valuable tips here to help you get started on five of the biggest networks: SoundCloud, Facebook, YouTube, Instagram, and Twitter.

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Image credit: SoundCloudManager

SoundCloud

Kick off your DIY promotion by making a demo track and then creating a SoundCloud widget on your website that will play your song directly from SoundCloud.

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Image credit: Breezi

You can also buy SoundCloud followers to attract some quick attention to your music. When your tracks are showing numerous plays, the chances are high that real users will find your track and listen to it too. This isn’t wishful thinking. This is science and it is backed by experiments. It’s called Wisdom of the Crowd Social Proof.

People follow the “wisdom of the crowd” when they cannot decide what the appropriate action should be in a given situation. You can make the most of this social proof by making your tracks appear popular right from the start.

You can also post your tracks on your other social media accounts. You can get your SoundCloud tracks on on Facebook, YouTube, Instagram, Twitter and other websites. Connect your other accounts with SoundCloud to make posting seamless.

Facebook

Under your existing personal account, create a new artist page. You can make a separate page from your personal page, and start an entirely new account.

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Image credit: BournCreative

Start giving out invites to friends and family to Like your new page. Once done, you can start uploading content and sharing your tracks on your new Facebook page.

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Image credit: NewMediaRockstars

Act like you’ve already made it, and ask friends to listen and share your music like they’d be missing half of their lives if they don’t. Keep your spirits and attitude up because promoting yourself is going to be a long and arduous journey of occasional disappointment and rejection – that’s true for everybody, so you should expect the same. Facebook is just a start and it’s certainly not going to end there.

If you have the budget, you can also try Facebook Ads. Your post will appear on the news feed and on the right column of the page when viewed from a desktop. You can also make Facebook video ads. First, though, you have to create a video of your music on YouTube.

YouTube

So, you can create YouTube videos from your audio tracks. Here’s a fun way to do that.

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Image credit: StackExchange

To boost your video rank and make it highly visible on Google as well as YouTube search, think about buying YouTube Views. Given the choice between a popular and a less-than-popular video, which will you watch? You’ll probably watch the popular video. That’s true for most people, and that’s why you should consider buying YouTube Views.

The goal is not just to get your numbers inflated by bought views, but to attract more organic attention that will push your videos to real popularity.

Instagram

The world of social media is driven by social engagement. Brand awareness thrives on Likes, Comments, and Shares. Instagram, like other social networks, is no different. So find musicians on Instagram and interact with them!

Thanks Houston ? And @versace_official for making this outfit situation ??? @gettyentertainment

A post shared by Taylor Swift (@taylorswift) on

Comment on and Like their posts. You might not get the attention of Taylor Swift, but you could definitely strike up a conversation with artists on your level.

You can also buy Instagram Likes, as well as Followers. Do some research and make sure you only buy high-quality services. Because low-quality followers are easy to tell as fake, the quality of followers you buy makes a big difference in establishing your online reputation.

Try creating some buzz around your account by rewarding your followers with giveaways, a favorite on Instagram. It could be anything, like a backstage pass to a concert, a ticket, a signed album, or even a guitar pick or a drumstick.

Twitter

Connect your SoundCloud account with your Twitter account to automatically post tracks you upload. How easy!

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Image credit: SoundCloud

For Twitter, think about buying Followers, Likes, and Retweets. The truth is, there are more benefits to buying social signals from a trusted provider than there are risks to it.

If celebrities are buying them to appear popular, why shouldn’t you? Learn to tell a good bought follower from a bad bought follower by reading some of our reviews. Buy high-quality fake followers, and no one will be able to tell that you purchased them.

Dream Big!

Don’t be afraid to dream big dreams, so big that you can’t imagine how you’ll achieve them. Aim as high as you can, and even if you miss that 100% mark you’ll still have a great product to show.

Every famous artist and musician started with a dream, and it was an arduous journey for most of them. Most of all, never lose hope and never stop chasing your dreams. Everything is difficult until it’s easy!

Keep working the above tactics to harness the power of SoundCloud in your career and you’ll eventually see results. When you do, know that it will only be a matter of time before you finally get the prize for all your hard work.

Here’s to your success!

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Image credit: TheGiftofGIF

Are you a Pinterest pro?

There are untapped opportunities to expand your network and reach a new audience on Pinterest. Addicted fans have made this virtual bulletin board spring from a start-up to one of the most popular social media platforms on the web.

If you think Pinterest is just for wedding planners or mothers, you could be missing out on an untapped market of future clients.

Pinterest in known for its DIY ideas and craft projects, but includes everything from art to technology, to recipes, fashion, home décor, health, and fitness. While the majority of its users are female, its rapid growth indicates that it will always be open to new users.

If you want to get started on the road to Pinterest success or you simply want to refine your strategy, here are a few sweet tactics you can try out.

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