Committing a Twitter blunder is a fast way to gain a bad kind of attention from the denizens of the internet. Tweeting the wrong thing in this day and age can be extremely damaging to your reputation both online and offline, potentially hurting sales if people decide to avoid your brand.
The role of social media in growing businesses has never been more apparent than it is today. With 2.8 billion people using social media out of the 3.75 billion people on the Internet, and 30% of online time spent on social media platforms, social media is certainly the shortest way to reach your market.
We’ve collected some of the most popular brands on Twitter, and described a bit about what makes them great. Learn from them, and you can recreate their success and incorporate their best practices into your own campaign.
The truth is, purchasing Twitter followers is actually an efficient way to strengthen one’s social proof without spending a ton of time and energy on marketing – you just have to play your cards right and do your research.
Today, there are 2.34 billion social media users worldwide. In the US alone, about 7 out of 10 people use social media to connect with each other.
As more and more people use social media for social interactions, business opportunities to expand marketing reach are increasing as well. This opens doors for businesses to directly communicate with consumers on a personal level, which, in this age of digital virality, is gold.
That’s another reason why 93% of marketers use social media in their business. It creates positive social activities around your brand name. The Likes, Shares, Comments, Views, etc. – collectively known as social signals – affect your online standing and consequently, your sales.
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Launching a marketing campaign on Twitter can be highly rewarding for brands and businesses. Given how engaging this platform is, connecting with potential and existing customers is a lot easier here than on any other social media network – but you have to have followers in order for it to work.
Having a solid following on Twitter can give you leverage to propel your promotional and brand awareness campaigns. This is the very reason why we see so many businesses take aggressive measures to beef up their follower count.
High-quality bought followers can help you hack your growth quickly, without exhausting your marketing resources. We’ve seen big brands use bought followers to establish themselves on the platform to kick start their organic growth, making this method one of the oldest hacks in the Twitter playbook.
So you’ve gained a bunch of Twitter followers – now what?
Acquiring followers is one thing, but keeping them engaged over the long-term is another. You can buy Twitter followers to help boost your initial progress and gain an organic audience, but how do you keep those new followers engaged?
Luckily for you, Twitter users are really not too hard to please – you just have to awesome and interesting. No problem, right? :-)
Putting out engaging content is essential, though you also need to measure your results if you want to build a strategy for success. There are a number of tools and services that make the analytics part fairly simple, so we’ll be focusing here on ways to make your content as attractive as possible.
Engagement isn’t rocket science. Often, all it takes is a careful eye and dedication. To help you take your first step into a highly engaged Twitter-verse, here are a few tips just for you.