9 Ways Social Media Is Changing Your Brain

Social media is changing the world. It’s changing the way we communicate, the way we consume information, the way we travel, and even the way we eat. Not only does it influence our daily lives, it also changes the very structure and function of our brains.

Tips to Improve Your Twitter Ad Campaigns

The shelf life of a tweet has been measured to be four times shorter than a post on Facebook, only 24 minutes compared to 90 minutes. With facts like that, it may be a challenge to get your tweets to stick in the minds of users.

What Facebook Taught Tesla: A Personalized Experience

Just last month, Tesla CEO Elon Musk announced that they will begin migrating driver profiles to a single cloud server. In a move that’s reminiscent of the strategy most social networking sites use, Tesla is making an effort to learn more about their drivers and their preferences.

Is The Instagram Shadow Ban Sabotaging Your Engagement?

Instagram hasn’t officially acknowledged the shadow ban as a real thing. Without guidelines and notifications, users everywhere are left without a clue as to if or when the shadow ban will befall them.

How to Use Facebook Live for Your Business

In a bid to quash YouTube’s monopoly of the video landscape, Facebook introduced a new way to connect with an audience and rolled out Facebook Live. Already, it is proving to be an important marketing tool in every marketer’s bag, though not everyone has mastered its use yet.

10 Brilliant Tips from Marketing Experts

The most enduring lessons we’ll learn either in business or in life come from experience, and failures are often some of the best lessons of all. First, they tell us what doesn’t work, and second, they make us appreciate success more when we reach it. There’s a lot to learn, and that’s why we’ve put […]

Effective Pinterest Marketing Strategies

Pinterest’s value of $12 million tells us their platform is capable of rapid growth. If you’re a brand or a social media manager, you need to start strengthening your Pinterest marketing strategy as early as now because there’s no telling what this platform is capable of doing in the future.

How To Do Competitor Analysis On Social Media

Spying on the competition is as old as competition itself. In business, gathering intelligence using publicly available data is not illegal, and not nearly as exciting as Jason Bourne’s life or half as dangerous as real international espionage is. It’s all business.

How to Cultivate Cult Branding

The bedrock principles of cult branding lie in the wants, needs, and ideals of people, and when you tap into them you activate the loyalty circuits in your audience. It’s not easy but neither is it impossible.

All About Pinterest’s New Lens Feature

Pinterest Lens is a discovery tool that allows you to capture images and use them to find pins more intuitively. This new feature is bound to change the way users find content on the platform based on their immediate needs and surroundings.