Social media platforms are helpful for everyone. No matter what you do, there’s a social media platform for you. LinkedIn is the social media platform for professionals looking to improve their skills and grow their network.
Here’s the thing: just being on a social media platform is not enough. To achieve what you want to do on LinkedIn, you need to learn how to make quality content. Furthermore, you must be knowledgeable about social media marketing.
Not everyone knows how to do those things. And that’s why some who tried LinkedIn don’t see the value of being on the platform.
It seems LinkedIn Followers and Subscribers have noticed that. So, it introduced a new course to help users improve their content and digital marketing skills. The new LinkedIn Marketing Labs certification course is called “Content and Creative Design.” It is now available for free to all LinkedIn users.
About The Course
Currently, there is an industry-wide interest in content strategy and creative design. HubSpot’s State of Marketing 2022 Report found that people consider content more important now than last year. The report says that 66% of marketers expect to spend more on content this year. Furthermore, the report revealed that 47% of B2B buyers check 3 to 5 pieces of content before they engage with a sales rep. On top of that, previous studies found that a huge percentage of a brand’s sales lift from ads came from a strong creative.
LinkedIn says that its new course is critical because of that. It adds, “the more content marketing becomes a ‘must have,’ the more of it there is.” So, it becomes harder for the content to stand out. It’s like on SoundCloud; building a loyal fan base can be a struggle because there are so many good artists. The solution is knowing the right things to do to ensure visibility.
The Content and Creative Design certification courses have two goals. First, it aims to equip the users with the knowledge and tools for creating a content marketing strategy. The said strategy must stand out in an oversaturated market. Secondly, and more importantly, it aims to showcase the users’ expertise in developing organic and paid content.
Whether experienced or new to content marketing, you will benefit from these courses. LinkedIn promises that you’ll learn a lot and acquire new skills if you are new. Meanwhile, marketers of any and all experience levels can gain a vast knowledge of best practices and skills. These things can set you up for success.
The Content and Creative Design Course takes a couple of hours to complete. It could be faster, depending on your knowledge of the subject. And when you are done, you can take the exam. Once you pass the exam, LinkedIn will award you a certificate.
You can print the certificate if you want to. More importantly, you can – and it’s best to – showcase it on your LinkedIn profile. That will make your network know that you are knowledgeable about content and creative design. Furthermore, prospective clients, partners, and employers can easily see that you can work according to the latest and highest industry standards.
The Three Courses
The new Content and Creative Design Courses consist of three Marketing Labs courses. Good news: these courses are available in five languages. They are available in English, German, Spanish, French, and Portuguese.
These courses are set up to do one common goal. What is that? To make you understand how to create and maintain paid and organic content effectively.
The three courses are:
Building an Organic Presence with LinkedIn Pages
How do you market on LinkedIn? The first step is creating a LinkedIn page – the main pillar of LinkedIn marketing. Then, you need to maintain it. Thus, the course “Building an Organic Presence with LinkedIn Pages” is the ideal place to start.
The course lasts 20 – 30 minutes. It will give you lots of information on building and maintaining an organic social media presence for your business. These are according to the current proven best practices.
Creative Design for LinkedIn
This one is a basic course that takes only 10 minutes to complete. But that does not mean it’s not important. Creative Design for LinkedIn will help you set your content apart.
What will you learn from this course? After taking this course, you’ll come out knowing how to create visually striking and eye-catching content. That will make your audience stop scrolling, which means you are doing something right. They will be more likely to click and take action.
Included in this course are a pre-course self-assessment and post-course knowledge check. They allow you to review the material and understand how it will up your strategies.
The best thing about it is you can use your learnings not only on LinkedIn but also on other social sites.
Building a Full-Funnel Content Marketing Strategy on LinkedIn
This course is the longest one; it takes 30 – 40 minutes to finish. But it’s where you will learn the most.
LinkedIn has a slew of organic tools and paid ad solutions that can help you with your digital marketing needs. This course will teach you how to leverage those to design a balanced, highly-effective content marketing strategy.
You will learn how to distribute and guide your audience through your marketing funnel. That’s all the way from awareness to consideration to conversion.
But here are important notes before you take this course. It’s best to take some foundational courses to ensure you have the groundwork required to make the most of these lessons. For instance, you can take the course “Introduction to LinkedIn Ads.”
Additionally, you can take the pre-course self-assessment to check your skill level before taking the course. It will inform you about how much you need to improve.
You can take the practice test before you dive into the actual exam. But don’t worry if you don’t get desirable results on the first try. You can take the test 3 times. Once you pass, you will immediately receive your certificate. It will last for two years.