facebook marketing

Build A Winning Facebook Strategy With These Four Elements

Build A Winning Facebook Strategy With These Four Elements

Despite recent controversies, Facebook remains one of the most important platforms for marketers. To build your presence effectively on the site, you need to have a solid marketing strategy for it. Let’s take a quick look at the four essential elements for building that strategy.

How to Use Facebook Live for Your Business

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In a bid to quash YouTube’s monopoly of the video landscape, Facebook introduced a new way to connect with an audience and rolled out Facebook Live. Already, it is proving to be an important marketing tool in every marketer’s bag, though not everyone has mastered its use yet.

How to Reach Viral Success on Social Media

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Going viral in this digital day and age sometimes seems all too easy, but you want to make sure to gain that attention for all the right reasons. Find out how you can achieve viral success on social media (the kind that’s good for your business) by reading our comprehensive guide.

3 Big Social Media Marketing Trends for 2017

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Change is the only constant in this life and it’s ever more evident in an industry where everything keeps evolving.

This 2017, experts are anticipating emerging technologies and user-based trends in social media, and how they are likely to play out – especially for smaller companies, who are more likely to be buffeted around by changes in the wind.

We’ve compiled three of the most important, powerful trends that could very well impact the future of your brand, along with the reasons why you need to pay attention to them.

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Twitter vs. Facebook—Using the Right Network at the Right Time

Many marketers mess up when it comes to promoting brands on Twitter and Facebook. They think the two networks are interchangeable, so they use them both the same. In reality, these two networks are very different from one another, so you need to use them for different purposes. If you know when to use Twitter and when to use Facebook, you will get a lot more out of your campaign. To start, you may want to download this free social media content calendar from HubSpot to plan and organize the timing of all your social media posts.

Read More »Twitter vs. Facebook—Using the Right Network at the Right Time