Most Important Social Media Statistics and Facts for Success this Year!

The new year has dawned and marketers are busy at the drawing board, designing new strategies to be more successful in 2017 than ever before.

According to a study performed by Pew Research Center, Internet usage has shot up tremendously in the past decade. People are spending more and more time in front of their computers and mobile devices, and that means digital marketing is where it’s at.

Important Social Media Statistics and Facts


Image credit: Pew Research Center

We’re here to help you work on all of your social media marketing goals. To make your life easier, we’ve gathered some of the most important stats and figures across all of social media so that you can see what is, and isn’t successful right now.

Hint: Looking for a bit of a boost? Consider buying social media signals to boost your growth, such as followers, likes, and shares.

General social media facts and figures

As more and more consumers migrate to social networks for all of their daily media consumption, marketers everywhere are scrambling to keep up. The basic numbers are starting to get staggering:

  • The Internet has over 4 billion users worldwide. (WeAreSocial)
  • 2.62 billion of those Internet users are active on social media. (Statista)
  • The average person spends over 1.72 hours on on social media every day.

Image credit: Global Web Index

  • Social media users have increased by 176 million over just the last year. (Social Media Today)
  • There are 2.495 billion active mobile social users. (SlideShare)
  • 8 out of 10 social media users rely on their mobile devices for daily check-ins and browsing. (Global Web Index)
  • 1 million new active users sign up to social media networking sites daily. (Social Media Today)

Twitter statistics

  • Twitter currently has 335 million active users. (Statista)
  • Users who send a complaint through Twitter expect to receive a response within an hour. (Lithium)
  • 77% of consumers say that they feel better about a brand who interacts with them on Twitter. (Twitter Blog)
  • Asia and North America have the largest number of Twitter users. (Statista)


Image credit: Global Web Index

  • Twitter has approximately 156 million active daily users. (Recode)
  • 82% of the active users on Twitter log in using a mobile device. (Venture Beat)
  • 34% of Twitter users log in multiple times a day. (Global Web Index)

Looking for Twitter boosting services? Check out the top providers of Twitter services here.

Instagram Statistics

  • Instagram currently has 1 billion monthly active users. (Statista)
  • Instagram has the highest per-follower engagement, which is 58 times higher than Facebook and 120 times higher than Twitter. (Forrester)
  • 30% of Internet users have an Instagram account. (Global Web Index)


  • Retailers on Instagram have a follower growth rate of 237%. (Yes Lifecycle Marketing)
  • Only 43% of brands from 5 major industries (Beauty, Apparel, Big Box, Electronics, and Home Goods) interact with their consumers on Instagram. (Yes Lifecycle Marketing)
  • Beauty, Home Goods and Apparel brands (209%, 274% and 417% respectively) are the industries that have seen the most significant follower growth in the past year. (Media Post)
  • Posts with a location receive 79% more engagement compared to those that don’t. (Simply Measured)


Image credit: Simply Measured

  • 90% of Instagram users are younger than 35. (Science Daily)
  • Over 95 million photos are shared on the platform every day, get your selfie game up! (Omnicore)
  • The best times to post on Instagram are Mondays and Thursdays at any time except between 3:00 – 4:00 p.m. in your target audience’s time zone. (Union Metrics)


  • Users fail to see up to 70% of the content on their feed. (Instagram Blog)
  • Most brands and companies post around 11 – 20 times per month. (Simply Measured)

Looking for Instagram boosting services? Check out the top providers of Instagram services here.

YouTube statistics


Image credit: Think with Google

  • It has been predicted that by 2025, half of viewers under the age of 32 will not subscribe to a paid television service. (Think with Google)
  • 6 out 10 people prefer online video platforms like YouTube over live television. (Think with Google)
  • There are currently 1.5 billion YouTube subscribers and users globally. (Omnicore)
  • Mobile users spend up to 40 minutes on YouTube daily. (YouTube)
  • More than half of all YouTube views come from mobile users. (YouTube)
  • 91% of US teens say they use YouTube in their daily digital activities. (eMarketer)

Looking for Twitter boosting services? Check out the top providers of Twitter services here.

SoundCloud statistics

soundcloud statistics

  • 39% of SoundCloud’s social media traffic comes from Facebook. (SimilarWeb)
  • SoundCloud is home to over 40 million register users. (Wikipedia)
  • SoundCloud has over 175 million active users every month. (Bloomberg)
  • 12 hours of music are being uploaded to the platform every minute. (Tech Crunch)
  • Soundcloud is most popular on websites that cater to arts and entertainment. (SimilarTech)

Looking for SoundCloud boosting services? Check out the top providers of SoundCloud services here.

Pinterest Statistics


Image credit: Quicksprout

  • There are 175 million monthly active users of the platform. (Pinterest)
  • 87% of Pinterest users say they have purchase something because of Pinterest. (Omnicore)
  • The best time to pin on Pinterest for maximum mileage is around 8PM – 11PM. (Quicksprout)
  • 87% of Pinterest users have made a purchase after seeing the product on the website. (Millward Brown Digital)
  • 93% of users use Pinterest to plan their shopping. (Millward Brown Digital)

Looking for Pinterest boosting services? Check out the top providers of Pinterest services here.

Facebook statistics

facebook active users stats


  • Facebook has over 2.23 billion active users worldwide. (Statista)
  • 1.05 billion of those are mobile-only users. (ExpandedRamblings)
  • Facebook Messenger transmits over 60 million messages a day. (The Guardian)
  • Canada has the most active Facebook users globally with over 74% of their Internet users logging in to the platform daily. (AdWeek)
  • It is reported that 49% of users “like” a page to support a brand they like. (AdWeek)


Image credit: Syncapse

  • On the other hand, 40% of users don’t like any brand pages and the only way to connect with them is through paid advertisements. (Kentico)
  • Adding a CTA button to your posts can increase click-through rate by 2.85 times! (AdRoll)
  • A majority of Facebook users share posts that they find funny or interesting. (Fractl)


WordPress statistics

  • Over 409 million people use WordPress to view over 22.4 billion pages each month. (WordPress)
  • 56 million blog sites have been created on WordPress. (WordPress Blog)


Image credit: WordPress

  • Over 2.5 billion blog posts have been published on the platform. (WordPress)
  • 17 posts are published on WordPress every second. (CodeInWP)
  • 3 billion comments have been posted on articles hosted by WordPress. (WordPress)
  • WordPress powers 25% of the top 1,000 websites globally. (W3 Techs)

Google statistics

  • Google receives and processes over 100 billion searches every month.
  • Half of those searches are sent to Google through mobile devices. (Mashable)


Image credit: Smart Insights

  • 36% of mobile subscribers use iPhones and iPads to read their emails. (Informz)
  • 80% of internet users own a smartphone and use it for their daily browsing and internet activities. (Smart Insights)

LinkedIn statistics

  • LinkedIn has over 450 million users registered on their platform.
  • 100 million of those users access the website on a monthly basis. (Forbes)
  • 1 out of 3 professionals are on LinkedIn. (We are Social Media)
  • LinkedIn is used in over 200 countries and territories. (LinkedIn)
  • Adding a photo to your profile increases your chances of receiving a message by 36%. (LinkedIn)
  • There are over 1.5 million LinkedIn groups about various industry-related topics. (We are Social Media)

Internet marketing is on an upward streak

These numbers and statistics speak for themselves – internet marketing is the way of the future (and the present). Take some time to examine these numbers, and think about what they might mean for your particular marketing campaign. In social media, authority and credibility are everything. Having a great reputation will multiply the positive effects of your marketing campaigns.

That’s why purchasing vital social signals such as followers, likes and comments for your social media accounts can help you reach your marketing goals a whole lot faster. It’s the bandwagon effect, where people will be encouraged to join in when they see everyone crowding around your account. Armed with the information in this article and some social media boosting services to speed things along, you’ll be prepared to plan your strategy for the year. Are you set up for 2017?

be ready

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