Podcasts are one of the fastest-growing mediums today. Whether you’re interested in politics, sports, history, fashion, language, you name it, there’s probably a podcast discussing it on a weekly, bi-weekly, or monthly basis.
If you’re aiming to be one of the best (if not the best!) social media marketer, it’s essential for you to continue learning. Podcasts can be one of your most valued resources, one you can take with you wherever you go. Regardless of what you specialize in, there are a variety of marketing and social media podcasts that everyone can learn from.
We have gathered some of the best podcasts episodes that feature valuable information to up your social media marketing skills. Give ‘em a listen!
The Growth Show
Episode 100: Guy Kawasaki’s Unconventional Advice on Growth
Duration: 35:01
What the podcast is about:
In the 100th episode of The Growth Show, entitled, “Guy Kawasaki’s Unconventional Advice on Growth,” HubSpot CMO Kipp Bodnar sat down with Canva Chief Evangelist, Guy Kawasaki, to discuss Instagram stories, Snapchat stories, Facebook Live Video, and organizational growth challenges.
Kawasaki says that he prefers Instagram over Snapchat because of its analytics options and content discoverability features. He also expressed that he doesn’t particularly aim for positive, supportive, and reinforcing engagement. Instead, he welcomes any kind of engagement.
Key Lessons:
- When it comes to Facebook Live versus published recorded video (such as sharing YouTube links), the former drives greater engagement and reach.
- If you decide to do a live stream on Facebook, have someone around who can read the comments and questions live from your viewers so you don’t miss anything.
- The way to increase engagement on your different social media platforms is to publish regularly and frequently.
Social Media Marketing Podcast
Content Creation Hacks
Duration: 41:08
What the podcast is about:
This episode of Content Creation Hacks is “How to quickly produce valuable content,” hosted by Michael Stelzner and special guest, social media pro Nick Westergaard.
Everyone knows that you need to create content, but most people aren’t doing it as effectively as possible. There should be a comprehensive strategy when creating content. Westergaard calls it “checklist marketing,” where you tackle new marketing strategies without objectives in mind. Create one great piece of content that’s well-received, then look for ways to build upon that.
Key Lessons:
- You can share the workload and create a diverse perspective within your content when you work with a team.
- Bank on user-generated content. You can create a campaign and a hashtag where your followers can engage by sharing their photos and messages on their social media platforms
- Expand your content. If you made blog posts or infographics, find ways to transform them into smaller pieces of information that you can post on your other social media accounts such as Twitter and Instagram.
- Try out Nostalgia Marketing. During #ThrowbackThursdays, share old content that relates to current events to get more use out of it.
TED Radio Hour
Why Do We Like What We Like?
Duration: 49:13
What the podcast is about:
There are several people involved in this episode of the TED Radio Hour, “Why do we like what we like?” The host, Guy Raz, interviews several TED speakers who’ve spoken about branding. Their discussions vary from how brands impact our purchasing decisions, to how we perceive the value of products, to the power of authenticity.
The overall theme of the discussion was how a brand’s perception impacts their success. They also mentioned the phrase “ubiquity is the death of authenticity.”
Key Lessons:
- Cultivate and promote what makes your brand unique. But do not spam and overdo it.
- You have to be authentic and real.
- Be a storyteller. When posting anything, whether it’s a blog, a video, or a social media update, make sure your followers will be able to stop and actually listen.
- Remember that consumers don’t objectively think of whether your product or service will be good or bad. Their perception will all depend on how you brand yourself and market your message.
Inbound Marketing Today
7 Social Media Mistakes Companies Make & How You Can Avoid Them
Duration: 12:14
What the podcast is about:
In “7 Social Media Mistakes Companies Make and How You Can Avoid Them” they discuss the common mistakes that businesses make on social media, produced by the Inbound Marketing Today Podcast. People sometimes forget that social media sites are not all the same. Some opt for too much automation. Some don’t post frequently enough or don’t respond to questions or comments.
Automation should be used to make marketing more efficient and not make you appear like a robot. The whole point of social media is to be social.
Key Lessons:
- Social media can be one of your greatest tools for customer service.
- Focus on two social media platforms and have a comprehensive strategy instead of posting at random on every platform.
- Remember to always be real and connect with your followers. Maintain the authenticity of your brand’s voice.
Social Pros Podcast
Why Most Social Media Writing Sucks & How to Fix It
Duration: 53:40
What the podcast is about:
This episode of the Social Pros Podcast, entitled “Why Most Social Media Writing Sucks and How to Fix It” is about writing quality content for social media. We were used to getting rewarded in school when we wrote a long paper, but we need a new paradigm when we write our social media posts, blog posts, and press releases. The key to creating effective communication is to keep it simple and direct.
Key Lessons:
- Get to the point. You should be able to say what you mean in the first 2-3 sentences.
- Use this checklist: Who are the readers? What are your objectives What impression will your readers take of your brand? What follow-up action do you want to inspire from readers?
- Have another person look over your content. Never publish the first draft.
Marketing Smarts
How ‘Dolphin Tale’ Brought 800,000 Visitors a Year to Clearwater Marine Aquarium
Duration: 25:20
What the podcast is about:
This great episode of Marketing Smarts, “How ‘Dolphin Tale’ brought 800,000 visitors a year to Clearwater Marine Aquarium,” discusses how Clearwater Marine Aquarium banked on social media to share the story of their dolphin, Winter, who recovered after losing her tail. Their social media efforts got the story shared with local media outlets, and eventually it even became a hit film called Dolphin Tale.
Key Lessons:
- All organizations and brands have a story to tell. Find a way to give your campaign more of a storytelling arc so that it can garner attention from the media.
- Get others to talk about you on social media and get the press to pay more attention.
- Experiment with how and where you’re sharing your videos, whether it’s on Snapchat, Instagram, Facebook, or YouTube.
- Get to know your audience more so you understand where and how to reach them on social media.
Social Media Social Hour
Behind the Data: A Quantitative Look at the Future of Social Media
Duration: 35:10
What the podcast is about:
The Social Media Podcast produced this episode, entitled “Behind the Data: A Quantitative look at the Future of Social Media.” Host Tyler Anderson and CEO of Social Fresh, Jason Keith, discuss the future outlook of social media.
They speak about a Social Fresh survey on how brands are measuring the ROI of their social media strategies. Based on their results, in terms of engagement and ROI, video will continue to dominate social media.
Key Lessons:
- Focus and prioritize on social networks that deliver the greatest ROI. Based on the survey, it’s this order: Facebook, Twitter, Instagram, then Linked in.
- In terms of popularity and ROI, Instagram is projected to eventually overtake Twitter.
#AskGaryVee Podcast
YouTube Growth Strategies, Business Risks, & VaynerMedia’s New Office
Duration: 17:55
What the podcast is about:
Digital marketing expert Gary Vaynerchuk answers questions about strategies for hacking YouTube growth in this #AskGaryVee episode, “YouTube Growth Strategies, Business Risks, and VaynerMedia’s New Office.” He discusses his idea that distribution is more important than content creation, be it blogs, videos, or any social media posts. Even if you write a really great blog post or produce a viral YouTube video, nothing will happen if it’s not seen by the right people. Producing good content is one thing, and letting the right people know about it is another.
Key Lessons:
- When collaborating with other YouTubers or influencers, always offer something of value.
- To develop your network, join forums in your industry and communities so you have a wider reach for your social media campaigns.
- Research targeted hashtags that you can use for your campaign to generate the highest levels of engagement.
Stop, Look, and Listen to Become a Better Social Media Marketer
In general, these podcasts are highlighting the importance of storytelling as an integral part of successful marketing. Whatever social media platform you are working on, you should be able to write a compelling narrative through your marketing initiatives.
This will help you grow your fanbase. You can also combine this great strategy with bought Followers and other forms of social engagement for your social media accounts. This will quickly improve your social proof, which leads to a bigger following. Read our reviews to find the right provider for you.
Pick a podcast you may like or listen to them all. Listen to them when you’re on the road, or when you’re doing chores at home. You’ll be surprised by how much you can learn from these social media treasures.
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