Twitter is an excellent platform to use for online marketing. If you have a blogging website, you can use this social media platform to drive engagement to your site.
If you are planning to create a professional Twitter account for your website, then you came to the right place.
Twitter is the best tool to make a great impression on prospective customers and clients. In addition, it is a network that allows you to generate brand awareness. You can also use this platform to develop the loyalty of your customers.
The best part? Getting started on Twitter is an extremely easy job. Make sure to read the entire article to find out how you can create a professional Twitter profile. We will also give you some pro tips that you can use to utilize Twitter organically for your brand.
Setting Up Your Twitter Profile
The first step to using Twitter for your brand is to make a Twitter profile. That includes a branded display picture and header image. You will also need a bio that tells people about you and links them to your website.
By linking your website to your Twitter profile, you tell people that you exist on a platform other than Twitter. This will also help you drive them into your blogging website. As a result, they may check you out, thus increasing your page visits. And if your blogs are worth reading, they will stay on your website or come back here for more.
To set up your Twitter account, the first thing that you need to do is to go to Twitter.com. Next, click the signup button and enter your full name. Note that you are only limited to 20 characters in this field.
After filling up the full name field, provide a valid email address that you will use with your Twitter account. Next, create a password.
Now that you have completed all the details needed click “Sign up for Twitter.” Twitter will then navigate you to the Create an Account page. This will help you confirm all the details that you have provided.
The next thing to do is to select a Twitter username. Your username is limited to 15 characters, so make sure that you think of one that relates to your brand. But don’t worry, you can change your username anytime. Another thing worth noting is that when the username you entered did not get a green OK message, that means it’s no longer available.
Lastly, click “Create My Account.”
The Right Way of Using Twitter to Drive Traffic to Your Blog
Now that you have created your Twitter account, the next thing that you need to do is to understand how you can use the platform to tell your followers to visit your blog. For this reason, below are the tips you can use to use Twitter to drive traffic to your blogging website successfully.
Use short and provocative tweets
Technically speaking, a tweet is already short. For this reason, generating interesting content in only 140 characters or even less is quite a challenge. But one thing that you should note is that short tweets that only contain a hundred characters or less get a 21 percent higher rate of interaction. For this reason, you need to be creative when writing a tweet. Try to create one that’s short, but can capture the interest of your audience in your blog post.
Add an intriguing quote that came from your blog post
It is important that you give your followers a taste of what they can see on your blog post. So, always include an intriguing or attention-grabbing quote from an article that you are trying to show them. In addition, find a quote that gives them a flavor of your post’s content.
Don’t forget to include statistics
In an instance that you have any interesting statistical data in your blog post, the best thing that you should do is to include them in your tweets. That is because people love facts. The numbers and characters that you add will make your posts stand out among the other tweets that your followers get in their timelines.
Hashtags are an excellent way to disseminate your tweets across various topics. It has been used by Twitter for so many years now. In addition, they provide a great way of connecting with other Twitter users who are not your followers yet.
However, it is important to make sure that the hashtags you will use are relevant to the content of your tweet. This is because you want to target an audience who are most likely interested in the blogs you write.
Mention people – Get More Twitter Followers
A mention is basically how you can include another Twitter user’s username in your post. You can do this to send a tweet directly to them. This is an easy way to get them to Follow your Twitter account, growing your Twitter followers count in total.
For instance, if your blog post talks about a particular blogger, artist, or any prominent individual, you can mention them in a tweet that links to your blog post. They will appreciate knowing your thoughts about them. In addition, they might even retweet your tweet to their followers. If that happens, you will be able to reach more audiences.
Retweet those posts that mention your blog content
There will come an instance that someone will mention your blog content on their tweet. If that happens, make sure that you retweet their tweet. Doing this will help you build a wider range of audiences
Ask your followers to retweet your post
When you publish a tweet, always ask your followers for a retweet. Simply add phrases like “retweet if you agree,” or “don’t forget to RT this post.” This is because tweets that directly ask for a retweet get 12 to 23 times as many shares as the tweets that don’t.
So, to increase traffic to your blog, ask for a retweet whenever you tweet a link that navigates people to your website.