Social Media Marketing

How Big Data Is Changing Social Media Marketing

Before the dawn of social media, marketers had to get to know their target audience in more roundabout and time-consuming ways, like conducting surveys. This data was useful, but the ability to peek in on people as they go about their daily lives was something that marketers from the past could only dream of.

10 Signs That You Are Addicted to Social Media

FOMO, or Fear Of Missing Out, and FOBO, or Fear Of Being Offline, are forms of nomophobia — smartphone separation anxiety born of fear of being disconnected from the online world. The struggle is real and both, in fact, may need treatment the same way other more accepted types of phobias do.

9 Ways Social Media Is Changing Your Brain

Social media is changing the world. It’s changing the way we communicate, the way we consume information, the way we travel, and even the way we eat. Not only does it influence our daily lives, it also changes the very structure and function of our brains.

How To Do Competitor Analysis On Social Media

Spying on the competition is as old as competition itself. In business, gathering intelligence using publicly available data is not illegal, and not nearly as exciting as Jason Bourne’s life or half as dangerous as real international espionage is. It’s all business.

Social Media Marketing on a Budget

The dawn of social media has drastically changed the course of digital marketing. Brands, both big and small, now have fairly equal chances of increasing their visibility to consumers with ad placements and a smart social media marketing strategy.