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5 Iron Rules of Social Media Marketing

Social media has become the platform of choice for businesses looking to market their products and services.

There are now 3 billion internet users, and 2 billion of them have active social media accounts. Social media platforms have become the new marketing giants, offering unique ways for businesses to reach out to their customers and providing valuable customer data.

Social media marketing for your business is no longer a choice, it’s practically essential for business success. But how do you succeed in such a competitive arena? It’s a complicated process, but you can speed it up by purchasing followers for your different social media platforms.

Along with purchasing followers, it’s important to have a solid strategy for the organic growth of your social media accounts. You’ll need to understand the fundamentals of social media marketing.

Check out these 5 Irons Rules for social media marketing, which will help you develop a variety of successful marketing campaigns, increasing your customer base and thus your revenue.

keep calm law

Rule 1: Quality Content is King

The first rule in social media marketing is to post quality content. Your content needs to be unique, providing value to your viewers.

No matter what platform you’re on, you can build your brand reputation by posting high-quality content on a regular basis. Make sure the style and attitude of whatever you post matches your product and your target market. This increases your chances of attracting targeted followers and generating revenue.

Check out how @thephotosociety does it on Instagram. Their pictures are incredible, and, as you can see, their audience loves them.

Photo by @amytoensing (Amy Toensing) // West Bengal, India: This is Dhakti Dashi, a Bangladeshi widow who has lived in the back of an ashram for over a quarter century. Widowhood in some parts of the world marks a “social death” and a woman is expected to live in mourning for the remainder of her life – but these expectations are fading and laws are starting to be enforced to protect and empower women. Learn more about the issues surrounding widows in India, Uganda and Bosnia in the February edition of @natgeo magazine. The Pulitzer Center on Crisis Reporting (@pulitzercenter) helped support the reporting for this story. STRONG WOMEN :: For the next few weeks @whitneycatherinejohnson and I will be curating an assignment for the National Geographic Your Shot Community on Strong Women in honor of the story we just produced on widowhood in the February 2017 issue of @natgeo. For more information go to the link on my IG Profile (@amytoensing). Please share and submit!!

A post shared by thephotosociety (@thephotosociety) on

You should also consider focusing on a niche or specializing in something, rather than being a jack-of-all-trades. If you want to build a strong brand, you’ll have a higher chance of success with a highly-focused social media marketing strategy rather than a broad strategy that is too spread out.

Rule 2: Maximize Your Reach

Utilize different platforms to make the most of your social media marketing strategies. Don’t just focus on Facebook, Twitter, and YouTube, take advantage of Instagram, Pinterest, and any others that might be relevant as well.

You might be pleasantly surprised by how these other social networking sites can contribute to your online presence. Who knows, you could have a Pinterest niche waiting that you never even knew existed.

You wouldn’t have thought that The Weather Channel, Southwest Airlines, or Benjamin Moore Paints would be killing it on Pinterest, would you? Well, they are!

When you publish quality content on a variety of different platforms, you’ll have more chances for people to see you and share your posts. You never really know where a particular post might do best, so it’s worth it to link your different accounts together.

Remember that you can buy followers for your social media accounts, as well as other signals of engagement such as likes, retweets, video views, etc. A huge following will help you get noticed, and give your accounts more authority and credibility. More on that later.

Rule 3: Create Relationships

Social media marketing is not just a numbers game, it’s about creating real relationships and developing real rapport with your customers. You have to be socially active by conversing, discussing, and being receptive to feedback and suggestions.

Avoid ignoring your audience – as much as you can, always acknowledge every person that reaches out to you.

The key is to be genuine. Your marketing campaign should be community driven and should have a genuine approach. Treat your audience like real people, and they’ll treat you the same way.

This way you prioritize quality over quantity.

Sometimes, what seems like a weird waste of money can turn into a viral opportunity. When someone on Twitter asked Morton’s Steakhouse if they would deliver a porterhouse to the airport when his plane landed, nobody took the tweet very seriously. But when Morton’s showed up at the airport right on time and with a perfectly-cooked steak, plus extras, and all for no fee – that turned the tweet into a viral hit.

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Image credit: Buffer Blog

Talk about creating better relationships with your customers!

Compare having 1,000 online connections who actually engage with you on a regular basis to 10,000 connections who disappear after your first engagement. Which would you choose for a solid long-term strategy?

Rule 4: Listen to your Audience

Don’t get so caught up in making posts that you forget to listen to the feedback of your audience. If you fail to develop rapport with the public and don’t give them what they want on top of that, your marketing strategies won’t really have a leg to stand on.

Social media marketing isn’t just about the marketing – it’s also about having something truly valuable to offer, preferably something that your target audience loves and shows interest in. So don’t just listen to your audience – take the time to ask them what they think, and what they want to see.

The way you interact with and listen to your audience will change depending on which social media network you’re on. On YouTube, for example, you can easily ask for comments in your videos.

The YouTube channel Epic Rap Battles of History has this down to a science. At the end of every video they ask for suggestions for new ideas, and, at the end of that video, they’ll showcase the comments that led to it. By listening to their audience and giving them what they wanted, they encouraged ever more engagement as people began to compete to get their comments featured in the videos.

Rule 5: Be Patient

Social media marketing success, like success in any other field, doesn’t happen overnight. Don’t expect your first video to go viral, or to have your channel blow up soon after you launch. It does takes time and effort, and if you forget this you could get frustrated.

Always focus on attaining long-term results. According to research done by Social Media Examiner, in general you’ll have to work hard on your social media marketing for at least 3-4 years before you see an impact on your sales. This is because social media platforms act as a gateway for people to get to know your brand or company, and it takes time to turn those connections into strong links and sales.

The immediate result of social media marketing is awareness. If you strategize well that awareness will lead to engagement, and over time will lead to trust and eventually down the road, revenue.

The more your content is shared, the higher it will rank in Google and other search engines. The higher your rank in search results, the more likely you are to be discovered.

Where Can You Buy Great Followers?

Nobody wants to buy low-quality followers, no matter which social network you’re on. Many companies will sell you followers, but not all followers are created equal.

Always go with high-quality followers. You may have to pay a bit more, but it will be worth it because you’ll get followers that look authentic, and won’t hurt your credibility online.

When it comes to Twitter, for example, you want followers that look normal, like these:

hq twitter followers

Check out our recommendations for 4 of the most popular social media networks on the planet:

  • Twitter: We’ve tested hundreds of follower providers on their reliability, customer support, and the quality of their followers.
  • Instagram: We’ve tested more than three dozen Instagram follower providers, and our Top 2 providers are CoinCrack, and Hypez.
  • SoundCloud We have reviewed dozens of the top SoundCloud providers and evaluated them based on quality of followers, customer support, and refund guarantees.
  • Pinterest: We have tested and reviewed dozens of Pinterest Follower providers. Go with our top providers to get your followers.

Are You Ready To Win?

If you or your brand are not well represented on different social media platforms, it’s the same as not having an online presence at all. You can change that situation, however, with a solid social media growth strategy.

Playing the game of social media marketing can help you reap a ton of benefits, growing your business as you grow your audience. Follow the social media rules we’ve presented above, and you might just become one of the top players.

Are you ready to outpace your competitors, and take the social media world by storm? Get to it!

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Image credit: Giphy

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