Before coming up with an effective online marketing strategy for a social platform, you need to understand who is using that platform. You also need to find out how they use it. This way, you will be able to make a strategy that is actually catered to them. Doing this targeting method will help you reach the right audiences who will likely be interested in what you are trying to advertise.
When it comes to advertising, Twitter is one of the best platforms that you can choose. To help you utilize this social media platform better, below are some of the most significant Twitter statistics that all marketers should be aware of this 2021.
Twitter’s advertising audience is 353 million
This 353 million audience of increasing Twitter Following even increased by 8 percent in the third quarter of 2020. In total, that 8 percent is approximately 27 million audiences.
By publishing these figures, Twitter is describing its audience as “monetizable daily active users (mDAUs).”
The user base of Twitter will grow by 2.4 percent in 2021
eMarketer predicted that Twitter would witness a 2.8 percent growth last year. However, the COVID-19 pandemic changed how things should have gone. In October 2020, Twitter revised its 2020 forecast and announced an 8.4 percent of growth.
This 2021, it is expected that things will slow down to a more normal pace. There will be a 2.4 percent growth. A 2 percent growth will then follow this in 2022.
90 percent of individuals in the US knows Twitter even if they don’t use it
While it is a huge figure, it actually declined by 2 percent compared to the 92 percent of Americans who said they know Twitter in 2020.
On the other hand, 95 percent of individuals know Facebook, while 91 percent are familiar with Instagram. If you compare these three social media platforms, there is no denying that Twitter is also quite a popular one.
Twitter ranks 6th as a mobile app
Based on the number of monthly active users, Twitter is the sixth most-used platform on mobile. Such is a global ranking, however, excludes China. The reason is that this country is a market with plenty of apps and platforms that are not available in the rest of the world.
Twitter will celebrate its 15th anniversary in 2021
Twitter was launched in March 2006. So, it is already a decade and a half this 2021. This means that this platform has already established its name for people. For this reason, when you advertise using Twitter, you will be able to reach relevant audiences.
19.4 percent or 68.7 million Twitter users are based in the US
These figures only show that US citizens are the largest percentage of the user base of Twitter. Following the US as the second and third-biggest markets are Japan and India, respectively.
In the fourth quarter of 2020, German audiences grew by 30 percent
This is the largest increase of all Twitter markets all over the world. Right now, there are 5.45 million Germans who use Twitter actively. Since Twitter’s audiences are continuously growing, marketers will be able to reach more prospective customers.
70 percent of Twitter users are male while 30 percent are female
Almost three-quarters of this social media platform’s users are male. Such is an important factor to take into consideration when you are thinking about using this platform to reach a particular audience.
Moreover, the gap is much smaller in the US. Only 54 percent of the Twitter users in the US are male, while 43 percent are female.
The gap is even smaller in Twitter users in Canada. 43 percent of Canadian Twitter users are male. On the other hand, 41 percent are female.
21 percent of adults who live in the US use Twitter
Over the past couple of years, this figure remained relatively steady. It only witnessed a little dip in 2019. From 21 percent, the percentage went down to 19 percent.
For that reason, Twitter is the sixth most-used platform in the US in terms of population use. Still, more Americans use Instagram, Facebook, Snapchat, LinkedIn, and Pinterest.
28.9 percent of the audiences on Twitter are aged 25 to 34 years old
This age range is the largest age segment. On the other hand, the 35 to 40-year-old age range closely follows it at 28.2 percent.
In all age categories, men have a larger number than women. Such is especially true in the two aforementioned cohorts.
Twitter users in the US are more likely to be Democrats than Republicans
Most of the United States’ Twitter users are more likely to lean on the left side of the political spectrum. In terms of adult users, 65 percent are Democrats, while 33 percent are Republicans.
99 percent of Twitter users use at least one social media platform other than Twitter
It is worth noting that Twitter users do not operate in a vacuum. Rather, 87 percent of them also use Facebook. On the other hand, 84 percent use Instagram.
For that reason, there are great opportunities for effective remarketing campaigns when you choose to advertise on Twitter.
Twitter ranks as the first social media platform in Japan
Facebook is the top platform in North America. But in Japan, Twitter takes the number one spot. It has a total of 64.1 percent of social network users onboard. As a matter of fact, over 25 percent of Twitter users reside in the Asia Pacific.
Summary
Social media is an extremely y effective tool for marketers. With a good marketing strategy, platforms such as Facebook, Instagram, and Twitter will work effectively to reach a brand’s target audience and convert them into consumers.