There is no denying that Twitter is an effective digital marketing tool for brands and businesses. Y1ou can use this platform to acquire exposure, drive traffic to your website, as well as improve your entire brand reputation.
Since you probably need no convincing that Twitter is an excellent platform for reaching out to your target audiences, below are the ways that you could use this social media platform for your brand:
1. Promote Your Products, Blog Posts, and Content
Whenever you publish fresh content, a new blog, or post a new product on your website, it is an excellent idea to push those out on Twitter.
After posting those on Twitter, make sure that you are sending out follow-up tweets, especially on those performing well.
2. Promote Your Specials and Sales to buy real Twitter followers
It is important that you let your Twitter followers know when you are having a sale either online or in-store. This is a free and foolproof way to safely buy real Twitter followers using the investment of your promotion.
If you are having a sale in your physical store, make sure to include the details of where your location is and when the sale would happen. Also, it would be more attention-grabbing if you will highlight some of your best deals.
On the other hand, if you will be making a sale on your online store, you must include your promo code. Besides, it would be best if you let your customers know how long the sale would last.
3. Share Helpful Tips Relevant to Your Brand
One good way to engage your followers and your target audience are by feeding them relevant information. For instance, if your brand is about skincare products, you can tweet tips about general skincare routines. Another example is that if you are a yoga studio owner, you could schedule tweets about positive mantras.
4. Respond to Comments, Suggestions, and Complaints
Customers reach out to a brand’s social media to ask questions or say their complaints. Of course, these customers expect to get a relevant response for whatever their queries are.
In fact, a study found out that 72 percent of Twitter users are expecting brands to respond within one hour after they have tweeted a question or a complaint. For this reason, it is important to respond promptly and politely to them to maintain your brand’s reputation.
In an instance that you received a complaint, never argue with the complainant. Rather, thank them for sharing their experience in using your product. After that, could you do your best to address their concerns? If Twitter’s 280 character limit can no longer hold your conversation, politely ask the client to move the conversation to a phone call or email.
Moreover, make sure that you are closely monitoring your Twitter account. This way, you will be able to see if there is any complaint sent to you easily, and you will be able to address it promptly.
6. Do Poll Questions
Businesses need to know what their customers think. Conducting polls on Twitter is one good way to do that. Also, it is an easy way to acquire engagement from your target audiences.
When conducting a poll, you can ask for general feedback, learn more about your customers, or discover more of their product preferences.
By asking for feedback, you will be able to find out the areas of your business that need improvement.
Meanwhile, learning more about your customers will allow you to tailor your products in a way that fit them
On the other hand, asking your target audience about their product preferences will help you in times that you need to create a new product for your brand. This is because you will be able to ensure that what you will create will depend on your prospective customers’ taste.
7. Provide Answers For Frequently Asked Questions (FAQs)
What questions come up to your inbox again and again? Compile those questions and make clear answers for them. Next, repurpose your answers into Twitter content.
By doing this, you will be able to address the needs of your audience even before they bring it up.
8. Post Reviews and Product Recommendations Sent to You By Customers
A lot of shoppers are influenced by reviews before they make a purchase. This means that good reviews will attract more buyers. For this reason, you should post on Twitter all the good reviews that you receive.
If you get a lot of good reviews on Google, Yelp, and anywhere that you have built your presence on, do not hesitate to copy those and post them on Twitter. Remember to add the link to the actual review page when you share them on the social media platform.
9. Ask Your Customers For Reviews and Recommendations
Apart from highlighting good reviews, you can also use Twitter to ask for reviews from your customers.
If you own a restaurant, you can post something like this: Reviews are very important for our business! If you loved your experience eating at our restaurant, would you mind leaving us a review on Yelp? Your review would mean so much to us!
You could include this request to your Twitter calendar once a week in order to gather reviews from your customers.
10. Share Articles That are Relevant to Your Readers
Your Twitter account would be more engaging if your tweets are a mix of content that is relevant to your target audience and customers. For this reason, you should sometimes tweet things that do not have anything to do with your brand itself.
For instance, if you have a restaurant, you can share news stories on subjects that are related to your business. Or if you are a local business and a store near you is holding a charity event, you can help them promote that through your Twitter page. There is a high chance that those people who frequently visit your business also know your neighbors, so it would make sense if you help them with the promotion.