Making searches on Twitter isn’t as easy as writing some phrases on the search bar and expecting a long list of search results to surface. Due to the number of users on Twitter, it’s hard to search for information and get the right answers. Using Twitter search bar requires a lot of time and patience. For instance, if you want to search for tweets sent yesterday or those written in French, all these can be found using the Twitter advanced feature.
What makes this even more appealing is that it presents a lot of advantages to marketers. Sometimes advertisers might want to analyze tweets or search for hashtags by using phrases their ideal customers are likely to seek. In this post, we’re going to show you how to use Twitter search to filter out the most suitable Match from the noise.
Learn what you can achieve using the advanced feature Option as well as the number of benefits it holds to both individuals as well as brands.
Difference Between Twitter Search And Search Bar in 2020
If you’ve ever wanted to search for a user or a particular topic, you’ll likely have to use the search bar at some point. The search bar is usually at the top of the mobile page and has the icon of a lens. The search Option works excellent if you need to perform a quick search but comes short in providing enough details about the subject matter.
For instance, if you need information about the number of retweets or other vital data related to the search term, the search bar will fail to provide you with that.
For instance, let’s say you were tweeting about a movie #hobbsandshaw and the character “Mateo” because it’s the actor’s debut. You will likely want to know people’s reaction to his performance as well as how he was rated. The only information you will probably see is the twitter handle of the actor, which isn’t sufficient if you plan to use the data for marketing purposes.
Using the advanced Twitter search, you will be able to see tweets about the subject matter as well as who wrote what. Additional information provided via advanced search includes like, comments, and even retweet.
The number of things you can search on Twitter is quite vast. It’s possible to search for a user account, a few hashtags, or even trending hashtags. Twitter’s advanced search makes it possible to make tweet searches using several criteria like language, date, and type of tweets.
Search For New Prospects By using keywords
With millions of daily users, you will see a lot of people expressing their opinion on Twitter. Hashtags and trends could be their choice of food, lifestyle, health products, and services. For instance, if you’re into health supplements, it would be better to use Twitter’s advanced search to locate people in need of your products.
Using the advanced search, you will see users who have tweeted about similar products. Using this gives you more insight into your ideal customer. Once you’ve found a list of likely customers, you can use them in your advertisement or start a conversation with them via their social media handle.
However, it would help if you took some caution when doing this. Know that demands for products change, hence, don’t go spamming buyers page with a link to purchase your product. Instead, build a relationship through conversation and provide them with values and tips on how to resolve the issue they’re presently facing.
For instance, if you’re into weight loss Products, you will want to create content around Popular search terms. To do this, go to Twitter advanced feature Option and type the keyword ” where can I get weight loss tea.” Then hit the search button. After seeing your list, you can first write useful content or send a video about the searched topic.
Research Consumers Feedback for 2020
If you’re selling a product online, you will want to know buyers’ opinions about your product. These opinions could be in the form of video or written testimonial, depending on the customer’s preference. Using an advanced search is a great way to gather comments as well as likes and dislikes.
Take Adidas for an example. The hashtag #loveadidas will provide only positive reviews about the company as well as what customers love about it.
However, relying on only positive comments is a bit misleading as this only masks the cons of the brand. To find tweets expressing dissatisfaction, use the key phrase- @adidas after any negative comment like frustrating, angry, or damaged.
Search For Hashtags Related To Media
While this might not appeal to everyday users, people in journalism can use Twitter to find people as well as brands to interview. The most common hashtag related, but this includes #PRrequest. To narrow down your option, add your industry during the search, and you might be lucky enough to find out the next guest to interview.
How To Use Twitter Advanced Search
This options list is unique among another main menu on the twitter website. The advanced search feature can only be accessed using the regular search bar. To use Twitter Advanced Search, follow the steps outlined below
- Enter the keyword to search for on your search bar.
- By the top left corner of the search results, click “show.”
- Next, select “search filters.”
- Under Filters, you will have an advanced search. Fill in all your fields available to narrow it your results.
There are several Search queries Available. Can you get it to result in you want using hashtags, exact word match, related words, or those written in other languages?
Conclusion
Using the twitter search bar allows you to explore initial search results. However, the information given is limited, which makes using advanced search better. Here you get to read how every customer reacts. Making use of negative feedback allows the company to know about some loopholes and how to get rid of them.