Brands that leverage Twitter to reach their target audiences are aware of how beneficial images are in catching these audiences’ attention. In fact, tweets containing images receive 150 percent more shares than those with none.
Using images when posting on Twitter is an excellent way to increase the interaction between you and your audience. It also allows you to build your own identity and create a profile that people will remember.
To help you with how you can use photos on Twitter wisely, below are the dos and don’ts of Twitter images:
The Dos of Twitter Images
1. Do Create Image Templates
One excellent way for you to maximize your original image output is by creating templates for them. Regardless of whether the image you need is for a new article or a quote from an influencer, having a template ready can help you save a lot of time. In addition to that, templates are also a great way to create consistent visuals and add branding to your images. Investing in quality images is essentially buying yourself Twitter followers once users see them.
2. Do Use Illustrations
Another visual trend that remains an effective way to attract your target audiences is by using original illustrations. Such have the ability to make complex ideas and products simpler and more accessible. In fact, brands are now pushing illustrations in all types of designs. This is because illustrations let them make a product seem more authentic, human, and accessible.
3. Do Brand Your Images Up
The first major sign that businesses may commit to using images on Twitter is poor and inconsistent branding. Branding up your images, from your display picture, your header, to all the images that you tweet, helps you give off an impression of authority. Also, it allows you to keep your profile looking professional.
When the images you use are branded, it is like you are telling your page’s visitors that they are visiting your business’s official Twitter account. Investing in the branding of your images is another way you are almost buying your brand Twitter followers in your niche.
4. Do Use the Right Sizes
Using improper sizes for your Twitter images can lead them to look stretched, pixilated, and blurry after posting them. This is why it is essential to ensure that the sizes of your images are right for where you are going to use them.
To help you achieve that perfection, here are the right sizes for Twitter images:
For display pictures:
- Recommended size: 400 x 400 pixels
- Maximum file size: 2 MB
- Image types: GIF, JPG, and PNG
For header images
- Recommended size: 1,500 x 500 pixels
- Maximum file size: 5 MB
- Image types: GIF, JPG, and PNG
5. Do DIY your images
You may not have heard of this yet, but using images on your tweets can help you increase your click-through rates by as high as 18 percent. However, not everyone has the time and budget to get a designer who can make their graphics.
Fortunately, there are simple photo-editing tools, such as Canva for non-professional editors. They are easy to use and have many templates that you can use to create good images in an instant.
The Don’ts of Twitter Images
1. Don’t Use Boring Stock Photos
Another mistake that brands make when it comes to posting images on Twitter is the use of boring stock photos. This will not allow you to create a memorable visual presence for your target audience.
Moreover, you need to avoid images that can be downloaded and used by other brands. This is because people might see you and the other businesses in your industry using the same photos.
True enough, you will not always have the time to take original photos. However, there is a middle ground. You can always make some small adjustments to stock images and incorporate your branding into them for a change.
2. Don’t Use Bland and Generic Colors
According to many graphic designers and design influencers, bold colors will remain to dominate social media and website visual trends for a significant amount of time. Well, this is a fact that everyone can agree with.
Using bland images will prevent you from getting the attention of your target audience. On the other hand, if you use bold images, people will see your post when they scroll on it from their Twitter feed.
3. Don’t Post Images Directly From Instagram to Twitter
When you post an image on Instagram, you have the choice to share it on Twitter for all of your followers to see. However, just because this option exists does not mean you should use it. This is because, for a while, Twitter stopped showing images share on it via Instagram. Instead, what shows up when you push Instagram photos to Twitter are links.
For this reason, the next time that you post a picture on Instagram, and you also want to share it on Twitter, take time to post the image separately on the two platforms.
4. Don’t Use Images That Can Be Interpreted in An Offensive Manner
It is a good idea to add some humor to your Twitter posts. However, always remember that there is a thin line between funny and offensive. For this reason, consider how all of your followers will react before you post a joke. When posting images related to current events, take time to consider how your followers are going to react.
Images are an important element of Twitter posts. For this reason, it is essential that you know how to use them right.
Using images correctly on Twitter will allow you to attract the attention of your target audience. From this, you can pave the way by swaying them into trying out your brand manufactured products. Indeed, the said social media platform is a great tool for marketers and brands who want to reach out to the right people. When used right, Twitter will give you the brand popularity that you need.