Many marketers mess up when it comes to promoting brands on Twitter and Facebook. They think the two networks are interchangeable, so they use them both the same. In reality, these two networks are very different from one another, so you need to use them for different purposes. If you know when to use Twitter and when to use Facebook, you will get a lot more out of your campaign. To start, you may want to download this free social media content calendar from HubSpot to plan and organize the timing of all your social media posts.