In a few short years, Instagram has moved from a trendy iOS-only app to a massive network with over 200 million active users each month. As a result of this tremendous growth, marketers are scrambling to push out their brand messages on Instagram. One particularly effective method that brands are using is called “influencer marketing.”
On Instagram, users follow accounts that they like. Accounts with large followings are called influencers. Influencer marketing is a social media tactic where brands reach out to Instagram accounts with influencer status, and partner with them to either market their product or service, or create brand awareness among their following.