How to Cultivate Cult Branding
The bedrock principles of cult branding lie in the wants, needs, and ideals of people, and when you tap into them you activate the loyalty circuits in your audience. It’s not easy but neither is it impossible.
The bedrock principles of cult branding lie in the wants, needs, and ideals of people, and when you tap into them you activate the loyalty circuits in your audience. It’s not easy but neither is it impossible.
Have you ever talked to a negative person and hung on his every word because you liked listening to energy-draining talk? Do you think people will tend to react positively if you’re posting gloomy and meaningless updates, that don’t have any tangible benefit to their lives?