Twitch began as a platform for lifecasting. However, it shifted into a platform that is more game streaming-oriented. One of these is Twitch Plays Pokemon.
Today, there are 2.34 billion social media users worldwide. In the US alone, about 7 out of 10 people use social media to connect with each other.
As more and more people use social media for social interactions, business opportunities to expand marketing reach are increasing as well. This opens doors for businesses to directly communicate with consumers on a personal level, which, in this age of digital virality, is gold.
That’s another reason why 93% of marketers use social media in their business. It creates positive social activities around your brand name. The Likes, Shares, Comments, Views, etc. – collectively known as social signals – affect your online standing and consequently, your sales.
Read More »9 Effective Social Media SEO Tips for Small Businesses