It wasn’t that long ago that presidential candidates spent the majority of their pre-debate time perfecting their messages and worrying about which tie to wear. Now, they have one more concern to think about before the debate – maintaining a good social media presence. Twitter has emerged as one of the power players during this election cycle. From politicians to regular users, a broad range of people are using the network to get their political messages out to the masses. While this might be something new, it’s important to understand that it is the new normal, not an anomaly. Twitter has proven itself a force during this election, and it will undoubtedly continue to change the way politicians navigate the election season.