There is no doubt that this entire year is filled with uncertainties. However, there are still things that have not changed. The significance of the holiday season for businesses and brands is only one of the many things that remains the same despite all the chaos.
The global COVID-19 pandemic did not stop brands from reaching their target audiences. Their aim to to provide these people with the best products and services that they can get. And since the holiday season is fast approaching, it is important for these brands to have a marketing calendar that could help them to further broaden their reach.
A Marketing Calendar For the Holiday Season and 2021
A lot of advertisers use the social media platform Twitter to reach their potential customers. For this reason, the platform curated a marketing calendar just for the holiday season. This way, bands and businesses will know when they should talk to their customers.
Most brands only use the month of October to prepare for the upcoming Halloween. However, October should not spook them out too much. This month has only one major holiday. For this reason, it will allow you to ease your way into the season.
Moreover, Halloween offers an excellent opportunity for businesses and brands to show customers their holiday spirit. For instance, they can offer their customers deals and treats.
In addition, Halloween is also the beginning of the fall season. So, businesses can tap into the excitement of people around the changing leaves. Apart from that, this month also signifies the start of the holiday season. This is the reason why businesses should use the month of October to get their customers thinking about the months that would come.
List of Holidays:
- October 12: Canadian Thanksgiving
- October 31: Halloween
This month is an excellent time for you to tap into the excitement of your target audience about the upcoming winter holidays. Shoppers get more and more excited as festivities get nearer. Most of them start researching for Christmas gifts and deals during the month of November.
For brands, this month is an amazing opportunity to tell your audience more about your products, values, and even your store hours. Start advertising things about your business, such as your return policy, customer reviews, and most especially, your holiday deals.
In addition, never forget about the Black Friday and Cyber Monday deals. The reason is that these are the days when a lot of shoppers depend on these days to complete much of their holiday shopping.
Particularly in the United States, November is a month of gratitude. This is why Veterans Day and Thanksgiving happen during these months. For this reason, can also showcase the values of your brand around common issues, such as your customers, the environment, and anything that you can be thankful for. During this time when a pandemic is happening around the world, customers expect brands to engage with social issues.
List of Holidays:
- November 1: All Saints’ Day
- November 3: Election Day in the US
- November 11: Veterans Day in the US
- November 26: Thanksgiving in the US
- November 27: Black Friday
- November 28: Small Business Saturday
- November 30: Cyber Monday
The month of December is overflowing with reasons to celebrate with family, friends, and even your business’s customers. Needless to say, your target audiences are all excited for the season. They are shopping for gifts for their loved ones, decorating their homes for Christmas, and are enjoying the season.
However, with all the jam-packed activities happening in December, a lot of customers are likely stressed. Most of them need help to get things done while still enjoying the holiday spirit. Now for businesses, this is the perfect opportunity to show their customers how they can help. Offer them last-minute Christmas gift ideas for their family, friends, and co-workers.
Moreover, make sure that your captions have a cheery tone when you are promoting on Twitter. No matter where your marketing dollars go for getting more Twitter followers, tone counts! Doing this will help you attract your audience and keep them in a joyful mood. In addition, it is important that you tell your customers that you do overnight shipping. The reason is that most of them need to do last-minute shopping but do not have time as they need to prepare some things at home.
List of holidays:
- December 1: Giving Tuesday
- December 11: First Day of Hanukkah
- December 18: Last Day of Hanukkah
- December 21: Winter Solstice
- December 24: Christmas Eve
- December 25: Christmas
- December 26: Boxing Day
- December 26: Kwanzaa Begins
- December 31: New Years Eve
Now that you already know the holidays that you should prepare for, it is time to learn some marketing tips for the holiday season.
Holiday Tips and Tricks for Marketers
Holidays are the most joyful times of the year. However, no one can deny that they are also notorious for creating stress. This is especially true when it comes to gift shopping. Using well reviewed sites to buy your brand more Twitter followers can give you an edge over your competition!
But, this stress is also a plus for brands and businesses. When planned properly, they can use the stress of their customers as their selling point.
Now, here are some tips and tricks for marketers this holiday season:
Be the Early Bird And Start Your Brand’s Campaign Early
Your target market is already starting to think about the holiday even before December comes around. For this reason, it is important that you have already made a marketing plan ahead of time.
While there are consumers who are prone to last-minute shopping, many of them are also buying gifts early capture these early customers by early holiday ads and seasonal offers ahead of time.
Produce Festive Ads
If you are using pay-per-click or PPC advertising, then you will be able to focus on making ads that show a holiday touch in either the ad copy or the ad itself. For instance, you can say in the copy, “grab the best gift for the holiday season,” to emphasize the holidays.
You can also create blog posts or social media posts that focus on the holidays. This way, you will be able to capture the attention of your target market.