Pinterest is a great tool that businesses can use to raise brand awareness and generate leads. It provides a platform for your business to put its products and services in front of a huge audience that is interested in your niche or industry. Pinterest also allows you to increase your visibility with influencers and consumers and drive both web and foot traffic to your business. To get big on Pinterest, it helps to have a large following so that you appear authoritative.
Do you want to know how to get more followers on Pinterest? Here are 9 ways to go about doing that.
1. Know your target audience
If you have not done this already, develop an idea of the type of person you want to attract to your account. Who is your ideal customer? When you create a written description of this person, you are in a better position to develop an of the sort of content they would be interested in. Then go ahead and create this content for them. This way, you will attract and keep followers who are relevant to your business.
2. Make it inspiring
Majority of the content on Pinterest has already been pinned before. Don’t be another forgettable account by posting the same content as everyone else. Shake things up a bit. Share original and inspiring pins that your followers have not seen before. People will forget a great looking pin but will not forget how your pins make them feel. Make sure that Pinterest users will remember your account by inspiring them to take action. This also helps you to build your credibility.
3. Find the right folks to follow
Pinterest was developed around the idea of creating a network or a community of people interested in a certain topic. Therefore, you need to connect to your fellow Pinterest users. When you follow someone, it is likely they will also visit your profile and they may follow you if your profile appeals to them. However, you should not just follow other users blindly. Find out people interested in your niche and start following them and commenting on their pins. You should also seek out influencers in your niche and build a relationship with them. Having good relationships with influencers can greatly benefit your business.
4. Catch on the trends
This is a quick trick for taking what’s happening in the news and turning it into traffic for your Pinterest account. When there’s a popular event or person trending on Pinterest, there’s bound to be a lot of people searching for keywords related to that event or person. By pinning images optimized with these keywords, you can take advantage of trending topics to grab some of that traffic and expand your audience. You can easily find out trending topics by doing a quick Google search or by using tools such as Trendsmap.
5. Use keywords effectively
Pinterest offer a fairly extensive search engine feature. People find content on the platform by searching for things that interest them. You can pin the best content in the universe but it doesn’t matter if nobody can find it. To ensure that people can find your content on Pinterest, you need to know what people are searching for. Luckily, Pinterest search gives you suggestions of the top trending searches in each category. Carry out a keyword research of the most popular keywords in your category, then ensure that you use them in your pin titles, descriptions, tags and boards. Using keywords will make it easier for users to find your pins and account in searches.
6. Promote Pinterest account over different channels
To attract traffic to your account, you need to let people know about it. Use your other accounts on other social networks, such as Facebook, Twitter and Tumblr to reach a larger audience. Add social share icons to enable people share your pins with your followers, and ask your followers on these other networks to follow you on Pinterest. If you use email regularly, promote your Pinterest profile in your email newsletters, by encouraging your contacts to visit your profile. You may even consider including a link to your Pinterest in your email signature line. Don’t forget to include a Pinterest follow button on your website or blog.
7. Be nice to others
Just as in real life, it’s never a good idea to be a jerk. Pinterest users are real people like you, and therefore, people will generally be nice to you if you’re nice to them. Go out of your way to do something for another follower. If they post something nice, go ahead and repin it to your followers. Follow back those followers that are worth following. Don’t expect them to instantly return every favor you give out, but if you do enough of this, it will pay off in the end with more people interacting with your account.
8. Curate the content your audience wants
Ensure that in addition to creating awesome photos and articles, you also only share content that reaches that same level of quality. Look for most interesting content that your followers would love and share it with them. You should ensure that whatever your share is something your followers will love, something that is relevant to your niche. Furthermore, the more you share pins from others, the more likely they are to share your content, thus increasing your chances of being discovered by your target audience.
9. Buy followers
This is a quick way for those who are wondering how to get followers on Pinterest fast and will increase the rate of organic growth of your follower count. It works because of a concept called social proof, where people are more inclined to follow something if they believe others are already leading the way. When you buy followers, people will assume that you are already popular, and as a result, more people will be willing to follow you, thereby growing your following organically.
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