What is organic content? Anything you put out on Twitter that is not paid and people can find by keyword search is organic content. In terms of value, organic content is as important as paid content. In fact, the most successful brands on Twitter have both paid and organic marketing strategies. They go hand in hand.
Take a look at Follower campaigns. They would not be as successful if there is no healthy amount of organic content on the brand’s profile.
On the other side of things, promoting a Tweet (paid content) can give it organic momentum.
Brands are so meticulous when crafting their paid marketing strategies. They make sure that the money they will spend will be worth it. But, from what is said above, brands should also try to perfect their organic content even if there’s no money to be wasted.
Here are some tips for creating effective organic Tweets.
Tips For Writing Organic Tweet Copy
You should design your Tweet Copy to get the reader to respond or take action. No, scrolling past your Tweet does not count as “action.” You want your audience to react positively. Here are some things you should and should not do to ensure that:
- Conciseness Is The Key
Short, straight-to-the-point Tweets that focus on one message are received more positively than those trying to convey multiple messages. Furthermore, a Buffer Social analysis revealed that the most successful Tweets are composed of only 110 to 120 characters. That is less than half of Twitter’s character limit. So keep this in mind: on Twitter, short is the name of the game.
- Limit hashtags to 1-2 per Tweet
A lot of hashtags will make your Tweet more discoverable. But, they will also make you look like a bot or desperate for attention. The former makes your Tweet feel less authentic, while the latter leaves the impression that you are not a trustworthy brand.
It is highly recommended that you limit hashtags to 1 – 2 per Tweet. This will ensure that people will find them using keyword search while maintaining a professional look.
- DO NOT WRITE IN ALL CAPS
You would think that bold, all-caps Tweets will attract attention since they are very noticeable. However, the opposite is true. In people’s imaginations, they will see you shouting, and hence, deem you unfriendly. Of course, that will dissuade them from interacting with you. So, it would be best to avoid writing with all caps at all costs.
- Keep A Conversational Tone – Even when asking where to buy followers
This works with the previous tip, especially if you are just asking where your followers buy their Twitter followers. You would not want your audience to perceive that you are mad. Likewise, you would not want them to see your page as super formal. That puts a distance between you and your audience. Keep a conversational tone to sound more personal. People will find you more engaging this way.
- Don’t Be Afraid To Use Emojis
Continuing with the topic of positioning yourself closer to your followers, we advise that you consider using emojis. Using emojis is a fun way to add emotion. Emojis will help humanize your brand by adding personality. Furthermore, they will make you look more approachable.
- Make Clear Calls-to-Action
Remember, you are Tweeting because you want to attract a new audience or customers. Be sure to make that clear. Include a call-to-action whenever possible. Don’t be shy and say “Follow us,” or “Comment below,” or “Read the full story on our website.”
Tips For Making Organic Tweet Creatives
For best results, you should try to be as creative as possible when publishing a Tweet. Using visuals is a great way to exercise that. They help a Tweet stand out on the timeline. But, there’s another set of guidelines you should follow when using visuals to ensure effectiveness. Here are some things you should keep in mind:
- Short-form Videos Are The Best
Twitter’s internal data revealed that videos 6 – 15 seconds long works best. People on Twitter did not come there to watch a documentary. They came there for the rapidly flowing stream of news. A long video will hold them from catching up to all of that. Likely, they will scroll down without finishing the video you posted.
Meanwhile, bite-seized videos will help you get their attention, and they can finish it fast. As stated above, being concise ensures success on Twitter.
- Embrace Sound-Off Strategies
You have to make sure that your audience will understand what’s being said in the video. Also, you have to consider how they’ll be able to do that. They can use headphones to hear better, yes, but that is not always available. It will help if you use captions, subtitles, or other sound-off strategies. Mutable marketing videos will always be useful.
- Stay Away From Heavy Text
Imagine finding a Tweet with a short caption, then finding a wall of text on the attached image. The adage says that “a picture is worth a thousand words,” so let it speak for itself.
Tips For Planning on Buying Twitter Followers
Creating a plan is always a good practice, especially if you plan on buying Twitter followers. On Twitter, it ensures that you’ll not run out of content to post -therefore, you can keep your audience engaged. Here are some tips and tricks for planning:
- Make Social Media Calendars
Using social media calendars is commonplace for businesses on Twitter. It guarantees that you will have something to post every day. The best thing is, Twitter Ads allow you to schedule Tweets to go live at a specific date and time. It means you can Tweet in advance. On top of that, you don’t have to worry about what-ifs like ‘What if I forget to Tweet? or “What if I’m busy that day and can’t log in to Twitter?”
- Content Themes and Recurring Weekly Hashtags
To make social media calendar creation easier, you can set a content theme for each day of the week. For instance, you can post new industry trends on Mondays then feature one of your products on Tuesdays. If you’re running out of ideas, you can take part in weekly recurring hashtags such as Wisdom Wednesdays and Throwback Thursdays. They will always have a place on Twitter.