Pinterest is not just a great place for finding personal inspiration, but it’s also an incredible tool for expanding a business’ online presence. The photo-sharing platform has over 100-million active users and over 50-billion pins, and in contrast to other social media networks, a majority of Pinterest users are on the site to plan or research products and services before making a purchase. By using Pinterest, businesses can reach out to consumers in the exact moment that they’re getting ready to pull their money out of their wallet. Today, we give you tips on how businesses can use Pinterest to reach their audience and drive sales.
Have a clear goal
Before getting started on Pinterest, determine what you want out of your Pinterest account. There are several different things you can achieve with Pinterest. For instance, many use Pinterest primarily to create awareness for their brand while others are looking to increase customer conversions. It’s important to have an idea of where you’re going in order to attach metrics that you will use to measure your progress and success.
Set up your profile as a business account
Pinterest allows you to create either a personal or a business account. If you want to use Pinterest for business, ensure you set up your profile as a business account. You can easily do this by going to the signup page and clicking on the “Join As Business” button. When it comes to selecting the type of business, select the appropriate category as this will allow you to rank better in relevant searches.
Identify your niche
One of the best features of Pinterest is that it allows you to create boards about a particular theme or interest. This makes it easy for you to create and pin posts that are focused on a specific niche. To make it on Pinterest, you need to identify your niche and know who your target audience is, then create and pin content that is suited for this audience. Identify their specific pain points and then provide content that is geared towards resolving these pain points.
Make use of social media
Social media provides a great way of reaching a wide audience in a relatively cheap way. Any business looking to promote its brand online should make good use of social media. If you have pages for your business on other social media platforms like Facebook, Twitter, Tumblr and Google+, you should share your boards on these platforms and ask your friends and followers there to follow you on Pinterest. This provides a lot of exposure and will lead traffic to your Pinterest profile. You should also add a Pinterest follow button to your website to convert your website’s visitors into Pinterest followers.
Engage with other pinners
One of the most important aspects on any social network is interaction with other users. The same applies to Pinterest. Do not just pin your images and leave. Instead, interact and engage with other pinners. Follow those that look interesting, like their pins and leave comments on them. Doing this will create a bond between you and your followers and will lead more people to your pins. As a result, more people are likely to follow you.
Have a predetermined pinning frequency
If you want to build a loyal following, you should consistently pin images to your profile. Don’t pin today and wait another five days before you pin again. Have a predetermined pinning schedule, for instance, once or twice in a day. Take note of the best times for pinning, when most people are online, and are therefore more likely to see your pins. You can make this easy by using scheduling tools like Buffer.
Make use of Pinterest contests
People love social media contests. Contests can be a great way of boosting your brand’s exposure on Pinterest. For example, you can have a contest where you ask other pinners to create boards showing what they like most about your brand. You can then award prizes to the best boards. Such contests will drive lots of traffic your way. You can also use contests to grow your follower count, by having people follow you as a prerequisite to participating in your contests.
Buying followers
Buying followers is one of the fastest, most effective ways to grow on Pinterest. This practice makes your Pinterest profile appear popular and interesting, providing you with the social credibility required to attract more people to your profile. People takes cues from their peers and when they see you have a huge following, they’re more likely to follow you as well.
However, buying followers can be a risky business. Before buying followers, you should evaluate the vendor to make sure that you are not dealing with a low-quality vendor or a scammer. Followers from low-quality providers can be easily detected, and can lead to a damaged reputation, or in the worst case, termination of your account.
To evaluate a Pinterest follower provider we suggest checking out reviews online to see what customers have said about the quality of the followers they provide — for example, how long you can expect them to stay on for or how realistic their profiles look.
Interested in learning more about where to buy Pinterest followers? Check out our reviews of the top Pinterest followers providers that we’ve tried for you.