A lot of brands and businesses are seeking to grow on Twitter. In terms of the question “how,” their audiences’ size can be an ideal starting point. A significant amount of Twitter followers is more than just a measure of popularity. Rather, a large following makes it a lot easier for prospective customers to trust your brand. Needless to say, it allows you to establish your own place within your industry. In addition, it also shows your prospects, customers, and even your competitors, that your brand is a good business.
How to Get More Followers On Twitter
There are a lot of ways that you can grow your Twitter followers. If you want the easiest way, you can buy Twitter flowers and let your service provider do the magic. The followers that you will purchase will come as computer-automated bots pretending to be humans. However, it is important to note that this strategy may do more harm than good. Once Twitter’s algorithm finds out that your followers are bots, it will terminate your Twitter account for violating the platform’s policies.
For this reason, if you want a large Twitter following, make sure to stick to the organic way of increasing them
Tip 1. Post Visual Content
Posting content regularly is not enough. It is also important that your content look good, as well. For this reason, make sure to post visually appealing images to catch your target audience’s attention. In addition to that, it will also make your Twitter feed look good.
Tip 2. Share Relevant Information
The content that you post must be those that your audience is actually interested in. It does not matter if you are tweeting about product tutorials, sales, or current happenings. As long as you know that your audience will take time reading those posts, then you are good to go.
If you are not sure what content you should share with your audience, you can use your Twitter Analytics to learn more about what looks appealing to your audience.
Tip 3. Tweet Regularly
Any given timeline on Twitter is constantly changing. For this reason, you must be posting regularly. This is to ensure that your tweets are making it to the top of the list. It would be a great idea to create a content calendar to plan your posts ahead of time and ensure that tweets are sent out consistently.
Tip 4. Count On Micro-influencers
You do not have to grow your followers alone. Instead, you can look for micro-influencers who can help you promote your brand or business. These influencers can help you expand your reach and build the trust of your new audiences.
Tip 5. Interact With Other Twitter Users
Remember that growing your popularity on Twitter is all about growing your audience connection. You cannot just publish a tweet and log out of your account after. What you should do is follow other accounts relevant to your industry and retweet posts published by influencers. Moreover, the most important thing that you should do is to reply to your customers. Once you can build a conversational presence on Twitter, you will be able to increase your engagement and grow your follower base.
Tip 6. Mention Your Presence on Twitter on Other Channels
There is a high chance that you have also built a presence outside Twitter. Use that presence to your advantage.
For instance, you can add your Twitter link to your website, at the bottom of your email signatures, and even your physical business cards. When you give your customers more ways to find you, you tell them that responding to them is important to you.
Tip 7. Run a Followers Campaign
Apart from your organic efforts, you can also increase your follower growth through the means of a followers campaign.
Through a followers campaign, you will be able to promote your Twitter to a targeted audience. What is even better is that you will only have to pay when someone who has seen your ad follows you. For this reason, you should no doubt run short campaigns to help your Twitter following grow. If you have the budget, you can also run an always-on campaign to create a consistent stream of new followers.
Tip 8. Know When the Perfect Time to Publish Your Tweets Is
It is not enough that you have good tweets to publish. Knowing the perfect time to publish those tweets is also important if you want your efforts to become fruitful. For instance, blasting off your best content while your audience is fast asleep will never help you gain new followers.
For this reason, it is important that you conduct research about when your followers and your target audience are active.
Tip 9. Use Hashtags
You may not know this yet, but hashtags are very powerful in reaching your target audience. Think of the relevant hashtags you will use as a way to make your tweets more visible.
As a matter of fact, tweets with at least one hashtag receive 12 percent more engagement than those with none at all.
Moreover, using a couple of hashtags to your every post can increase new followers’ chance of finding your account the quick way. Using hashtags only takes a couple of seconds, so it will not cause you too much time.
The Takeaway
It is important to have a significant number of followers on Twitter. This is because the said social media platform helps businesses and brands that want to establish their names to their target audiences.
It is proven that when a business or brand’s Twitter page has a lot of followers, the more their potential customers will trust them. Needless to say, not only does a significant follower count makes you more influential in your industry, but it also tells that your audience, customers, and leads, are interested in your business.