To get the latest updates in digital marketing, most people subscribe to emails, social media pages, and blogs. Sorting through emails and sites for marketing updates, however, can be tiring. There’s also so much noise from media outlets these days that it’s often difficult to determine which ones are real and which ones are just hype.
There’s also an excellent supplement to all these, one that will help you save time: podcasts. Podcasts free us from the dilemma of wanting marketing lessons but not having enough time to read, much less to find something worth reading. This is why people buy Soundcloud followers to boost their reputation.
There are thousands of podcasts on SoundCloud, iTunes, Google Play, and other platforms. Some of them, thankfully, are dedicated to digital marketing. We compiled a list of digital marketing podcasts that will help keep you updated with the latest news and knowledge on digital marketing.
- Seeking Wisdom by Drift
Drift CEO David Cancel shares the knowledge he gained from over 20 years of building startup companies through the Seeking Wisdom podcast that’s hosted by Dave Gerhardt. Since May 2016, the podcast had tackled different topics, from sales and marketing to leadership principles and life-changing books.
Because of the demands of its listeners, the podcast was relaunched to become part of Drift. For 15 to 20 minutes each week, David shares his experiences and the process of starting Drift. The podcast can be heard on SoundCloud, iTunes, and Stitcher.
Popular episodes:
- How to Get Hired by People Who Don’t Want to Hire You
- The 11 Books We Keep in The Drift Lobby For Everyone
- Here’s The Secret to Coming Up With The Best Content Ideas of Your Career
2. Marketing Scoop by SEMrush
The Marketing Scoop podcast was created in 2017 as an outlet for SEMrush to share knowledge about searches in a format that is easy for audiences to absorb. Later on, the podcast tackled more than searches to include content marketing and advertising.
The podcast features guest experts. In season one alone, it already had notable marketers such as Larry Kim, Barry Schwartz, and Jim Banks. The podcast is available on iTunes, Android, Spotify, Stitcher, and Overcast.
Popular episodes:
- Success Story: What Makes a Campaign Good Enough to Win an Award?
- Advertising: How to Apply a Customer-centric Approach to Paid Advertising
- SEO: Where Do You Start With an SEO Audit?
3. Marketing School
Digital marketing guru Neil Patel and Single Grain’s Eric Siu host the Marketing School podcast, and they definitely know how to make a great podcast. Like other podcasters, Patel and Siu share tips and actionable lessons in making a business successful.
What makes them unique though is that they do it only within three to 10 minutes, compared to the usual run-time of 20 to 60 minutes. The podcast airs daily on YouTube, Google Play, SoundCloud, iTunes, Stitcher, and Spotify.
Popular episodes:
- When is it the Right Time to go Omni-channel?
- How to Grow Your Facebook Group from 0-10,000 Members Without Spending a Dime
- How Long it Really Takes to Rank in Google
4. Growth Marketing Toolbox
Earnworthy’s Nicholas Salice hosts the Growth Marketing Toolbox podcast which aims to explore the latest and most effective marketing tools. In every weekly episode, Nicholas interviews the developers, marketers, and CEOs behind these marketing tools and technology.
Nicholas himself uses different tools like an expert in A/B testing, landing page design, and conversion. You can check out episodes of the podcast on SoundCloud, Spotify, iTunes, Stitcher, and Player FM.
Popular episodes:
- Video Marketing Tools and Tactics
- Growth Marketing Mistakes and How to Avoid Them
- The Marketing Metrics that Matter
5. Everyone Hates Marketers
From the title itself, the podcast is intended for marketers who aren’t keen on the shady tricks that some marketers do. Everyone Hates Marketers started in March 2017 and is hosted by Louis Grenier, the content lead of Hotjar.
Grenier interviews marketers who share what they know about getting more leads, visitors, and profits through remarkable marketing. The podcast is available on iTunes, Stitcher, and Spotify.
Popular episodes:
- Seth Godin’s Marketing Secrets to Launching a New Business
- 4 Steps to Creating a Rock-Solid Marketing Strategy With Mark Ritson
- DHH and Basecamp’s Guide to No-Bullshit Digital Marketing
6. The Marketing Companion
The Marketing Companion podcast is one of the most popular radio shows, partly because of its hosts, Mark Schaefer, and Brooke Sellas. Schaefer is a globally-renowned marketing consultant, author, and speaker, while Sellas is the owner of a marketing agency and a marketing industry expert. Sellas joined the podcast in 2019 as a replacement for researcher and story-teller Tom Webster.
The podcast has been around since 2013 and can be heard on iTunes, Play FM, Podbean, Spotify, and Stitcher.
Popular episodes:
- What are the Most In-demand Marketing Skills Right Now?
- Is Social Media Marketing Still a Thing?
- Social Media Shakeout: Why the Future of Social Media is Hazy
Listen to podcasts and learn
Listening to podcasts while commuting is a great way to save time, allowing marketers and advertisers to tune in while driving or doing something else at home or in the office. If you need further convincing about podcasts, know that 50% of homes (which is more than 60 million homes) are already podcast fans. Get started by subscribing to these six podcasts today, and enrich your knowledge on the field of digital marketing.