Ever wondered through Pinterest for any do-it-yourself, last-minute gifts or crafts? Well, there are thousands who are just like you: Browsing Pinterest, spending time pinning and pinning and pinning. This is why Pinterest has been deemed as an important social media platform to increase brand awareness and audience engagement.
Filling up the panel can be done with Pinterest. Filling the top of the panel means getting people who are attracted not necessarily to your product but anything that has to do with your brand. This method is used to entice a lot of people and to let your brand be known.
Pinterest has more to it than it looks. It is a social media platform where you can save or “pin” ideas you might need later. You can also share your ideas by uploading. Sure it is your go-to social media platform for recipes, DIYs, and many other things, but marketers can also use Pinterest to boost their brand and to build their name. There are a lot of features one can use to his/her advantage.
One of which is Pinterest’s option to search for a specific keyword. A mom, for example, looks for the qualities of the best pots for cooking a specific recipe. As your brand sells pots, if your ads have been promoted, the search results would probably have your product at the top of the results. So once a person looks for pots, they can see your pots and this will, in turn, help your brand to be known.
Pinterest also has a way of tracking its users’ activities. Users’ saved ideas or opened links are noted by Pinterest. The site then would put ideas or posts to the feed of the user which is related to the kinds of things the user is searching, pinning or opening. As an example, a teenage girl is fond of researching on Pinterest the kinds of dresses. As your brand that sells dresses and accessories is promoted by Pinterest, in the teen’s feed would probably appear your ad.
Pinterest also comes with a feature like that of Facebook. The app allows marketers to upload a list of customers and then Pinterest will look for potential customers who act like the one on your list. It will match the behavior on your list to the potential audience.
These features will help marketers reach their audience and find relevant ones to add to their market. Marketers just have to be patient in using these tools as it is much fulfilling to get your awaited results built by hard work.
Now that you have your audience’s attention, it is now important to transform it into revenue. It is important for your followers to be able to branch out by following you on Pinterest and other social media platform you want to engage in. A very important thing to keep in mind is to make it a point to put a Pinterest tag on your ads. It is important to know which audience came from Pinterest to know whether these are converting to sales. This is why people buy Pinterest followers, to boost their Social Proof.
Marketers can also segregate their audience who follow you on other social media channels. You can label them with UTM parameters.
Now how do marketers convert? The following are the methods:
Since you have already established a connection with your audiences through social networking sites like Pinterest, it is imperative to make sure that you will always be on the top of your target consumers’ mind.
Bidding on more general terms is an RLSA campaign. It may not always be a top option because of the crowded game. But creating a different and more generic campaign apart from your may be advisable. Your audience has been acquainted with your brand or business already. Upon them looking for your product, you have to make sure that your ads are placed at the top, where most of the people tend to only look at. If they see your brand, they will easily be reminded. Recalling your brand would mean they are allured into buying, thus the sales.
Using broader keywords that are still applicable to your brand and you can still bid on can help the brand be more optimized than playing safe for the long tail keywords.
If for example, you own a jewelry shop, you may find “accessories” a competitive short tail keyword, but if you have earned visitors that are from Pinterest, you can create the separate head term RLSA campaign and take the risk.
Another method is through the use of dynamic remarketing. It is by creating ads with the products your user currently viewed on your site. It can help the users to remember the product that they might have an interest in and other related products from your site.
This might be a little tricky and risky in the pocket, too, as you have to consider to update what the user has been looking for on your site. With this method, you are creating a personalized ad for each of your visitor.
The last one, as the other two offers, encourages you to spend more money and take risks. Suggesting your shopping ads and campaigns to your uses especially those who have visited and browsed your shop online can establish a more enforcing connection to your future consumers. By bidding more, you can be confident that your ad will appear to those users who are frequent visitors to your site. This is sure to bring all your money back especially with those specific audiences.
The game on Pinterest always comes with pins and needles, but with its improved features for digital marketing, optimizing your brand and gaining engagement from its 150 million users is an interesting challenge to take. This platform has proven that there are more than what meets the eye. Marketers just need to discover and know the different techniques for effective marketing strategies and tactics and to get the engagement from audience marketers want. More importantly, this social media platform converts into sales, one of the main goals of marketing.