I know what you’re thinking. “Another Super Bowl post this week? Really?” Well, yes. Another Super Bowl post, because the Super Bowl is the biggest advertising and marketing event of the year, and a lot comes out of it every year. This time, we’re going to look at image posts on Twitter and how people reacted to them.
Winning the Super Bowl no longer gives a team and its fans simple gloating rights. Instead, they get a week long victory tour on Twitter, Facebook, and the rest. So without further ado, let’s take a look at the 4 biggest Super Bowl 50 moments on Twitter.
Denver Broncos tweet about their victory
We #BeatThePanthers!!! #SB50 pic.twitter.com/2HoRWOZsiu
— Denver Broncos (@Broncos) February 8, 2016
The Denver Broncos were victorious in this year’s Super Bowl, beating the Carolina Panthers by a score of 24-10. Despite the Panthers being heavily favored to win the game, the Broncos managed to pull off the victory against the 15-1 team that harbored MVP Cam Newton as their QB. After all this, a simple tweet with a picture of the score with Von Miller “dabbing” brings in a whopping 20k+ likes and RTs.
Von Miller Wins Super Bowl 50 MVP
Von Miller wins Super Bowl 50 MVP!
Miller: 6 tackles, 2.5 sacks, 2 forced fumbles. pic.twitter.com/j3IjQnVOzs
— SportsCenter (@SportsCenter) February 8, 2016
Speaking of Von Miller, who was dabbing in the previous photo, he also won MVP of the Super Bowl this year. He had 6 tackles, 2.5 sacks on Cam Newton, and 2 forced fumbles on Newton as well – one of these resulting in an immediate Touchdown. Von Miller clearly made the difference in the big game this year and helped bring the Lombardi trophy home to his Broncos. SportCenter’s recognition tweet brought in over 14K likes and over 8K RTs.
Cam Newton falls to the ground
Cam's reaction on the sideline after the last #Broncos touchdown…#SB50 https://t.co/8XQ1PkbrN7
— NFL (@NFL) February 8, 2016
Cam Newton had a good year, his team almost went undefeated, and he won the season MVP award. He didn’t fare quite as well in the Super Bowl, where he wasn’t able to score a single TD – a stat he led the league in during the season. Obviously he wasn’t going to be happy about this, and this tweet would tell just how badly it hurt. Just after the Broncos scored their second Touchdown to put the game out of reach, Newton fell to the ground knowing his team had just lost the big game. 26K RTs, 38K Likes and counting on the NFL’s video-tweet.
Betty White Dabs
I taught @CameronNewton everything he knows. #SuperBowl pic.twitter.com/IaGeUMbXWx
— Betty White (@BettyMWhite) February 7, 2016
Which tweet managed to bring in more Likes and RTs than the previous three combined? The one from Betty White, of course. She uploaded a photo of herself dabbing (for those unaware of this term we keep mentioning, it’s just a celebration the Panthers have been doing this season). Her tweet states “I taught @CameronNewton everything he knows. #SuperBowl”. Unfortunately, she was never able to teach him the art of winning the big game. She might be able to teach him how to Twitter though, her dab tweet brought in over 80K RTs, 87K Likes, and it continues to be shared over a week after the Super Bowl.
At the end of the day, Twitter is all about being in the moment and engaging with as both a brand and a football fan. The Super Bowl is the single biggest sporting event in the U.S. every year, so the key is to engage with others using humor, beer and football.