How To Get More Retweets On Twitter
— Matt Goss (@mattgoss) October 8, 2014
Use a photo in your tweet
A study conducted by Twitter found that photos receive the highest number of retweets (35% more!) out of all content. This plays right into Twitter’s wheelhouse of instantly recognizable content for short attention spans. You can scroll quickly through your feed, see a picture, and instantly like it enough for a retweet.
Use your Twitter photos wisely. You can insert words that help you when you need more than 140 characters to relay information, then save the text area for hashtags and a call to action. You can also try experimenting with the new GIFs on Twitter (see below example) feature for extra fun!
— Mountain Dew® (@MountainDew) September 21, 2014
Retweets are all about timing
You’ll never get retweets if your fans aren’t on Twitter. Figuring out when they’re actually around to push retweet is crucial, and there are a number of ways to do it. The easiest is to use a tool like Tweriod or Socialbro.
When you use these tools you’ll be able to pinpoint when you have the highest number of your followers on Twitter, and can target them with effective retweet-able content!
— Kim Morrison (@MorrisonSMedia) November 12, 2013
Send your content out twice: Retweet yourself
Some may argue that this is a spam tactic, but it is an essential tactic for those with followers in multiple time zones. Make sure that if you do tweet out the same content more than once that the second/third/fourth tweets are unique. Change the wording, change the link placement, and give your users who do come across the same tweet more than once something new to look at.
— Best VPN Provider (@bestvpns) October 8, 2014
— Best VPN Provider (@bestvpns) October 7, 2014
Space out your tweets
Nothing gets older quicker than an account that tweets all of its content out at once. You may not have the time to log into Twitter repeatedly throughout the day to post your retweet-able content, but you can use a tool like Hootsuite to schedule your tweets in advance, freeing you from the content glut! Our guide on managing your Twitter accounts dives into this topic in detail.
— Hootsuite (@hootsuite) October 8, 2014
Content Ideas For More Retweets on Twitter
Offer information that is useful, helpful, or informative
Tweets about what’s going on in your day may interested your friends, and they could even start a conversation, but they rarely get retweets. You need to send out tweets that offer something to your followers.
Remember that social media marketing is value added marketing. You can add value to your Twitter feed by sharing articles and thoughts that help your followers in some way.
A business would also be wise to invest in a specific support/help account:
Nike+ is back up. Sync away. If you need anything else, we’ve got your back.
— Nike Support (@NikeSupport) April 14, 2014
Try to offer unique content
Tweeting out the same content as everyone else will result in your tweets getting treated like most everyone else – you’ll be ignored. Offering a unique opinion or insight into a story can see your message getting many retweets.
Take a look at the trending topics on the left hand side, and see if you can offer anything unique to the discussion based on your strengths. The hashtag #RedMoon was trending at the time this was sent out:
— Observing Space (@ObservingSpace) October 8, 2014
Send out lists
What are you reading right now? A guide…that’s a list of useful retweet tips. People love to read them, and they’re an easy retweet on Twitter. This is due to how much people enjoy skim reading online, and is also why we broke this post up into so many different headings – it’s easier to skim read.
It also works with tragicomedy:
CDC Attempts To Put Ebola Outbreak In Perspective By Releasing List Of Worse Ways To Die http://t.co/5iUchZnVFK
— The Onion (@TheOnion) October 7, 2014
The words you use also impact how many retweets you get
Dan Zarella did a study on retweets which showed what the 20 most retweeted words are Starting from the most popular:
- please retweet
- social media
- how to
- blog post
- check out
- new blogpost
See how “please,” “retweet,” and “please retweet are on this list? Maybe our advice from above about asking for retweets wasn’t so bad!
Looking deeper at this, you can see some trends emerging as to not only what words you can use to get more retweets, but what content. Start working this into your tweets and you’ll see you retweets increase.
This tweet rocked the “new blogpost” phrase:
— Melissa Blake (@melissablake) October 7, 2014
When all else fails, tweet quotes
Quotes, especially those that are imposed upon images, are some of the easier retweets you’ll get. That Twitter study above showed a 19% increase in retweets when using quotes. They’re also some of the most pointless tweets as they rarely drive people to follow you, or say much about your brand message.
Still, you can use a few quotes that are directly related to your brand our personal style, and gain some exposure from them. Just don’t make them the main course of your ‘get more retweets’ meal – they’re not very filling!
"The truth is everyone is going to hurt you. You just got to find the ones worth suffering for." – Bob Marley pic.twitter.com/1nov0YaGCG
— Rich Simmonds (@RichSimmondsZA) October 8, 2014
If you’re still short on tweeting ideas, we have a cool guide on 10 things you can tweet that should help even the worst tweeters find great things to share with followers.
Twitter Etiquette Tips For More Retweets
Leave room for retweets
Sure, you get 140 characters to make your point, but what about the person who wants to retweet you? They may want to add a little comment, and the “RT” at the beginning also takes up space. Try to leave space in every tweet so that people don’t have to edit your tweets before retweeting them. An ideal length is around 110 characters.
Having a whole bunch of followers via retweets is always nice, but what’s even better is building relationships with key influencers that leads to many retweets over time. This makes it so you don’t get one retweet once from some random person, and instead get many retweets from someone nearly every time you send something out.
To do this, you have to stop looking at Twitter as a place to push out your links and start looking at it as a place where you can learn, laugh, and build relationships with people – people who may become your customers, followers, AND friends.
If it weren't for our Twitter friends, we would have no idea that it was raining. Thanks so much…
— LOLTucson (@LOLTucson) September 8, 2014
Join in on other content by sharing other people’s content
This is one of those moments where you’re trying to court the favor of a more powerful Twitter user. By sharing their content, and giving them a @mention, you can get them to retweet your tweet out to their following.
It may not work the first time, but you’re free to tweet out as much as you want – there’s no charge for posting to Twitter! Keep trying, and eventually you’ll get those retweets. Even if you don’t, you’re still turning out content that can earn you followers, and maybe get retweets from those who know the Twitter follower you’re trying to reach.
Watch how this guy got the attention of Arsenal FC, his favorite club, by using their @username. He got a retweet from @ArsensalFC, and many more, using this technique.
— Lets Go!! (@Emirates_AFC) October 8, 2014
Getting more retweets on Twitter
As the guide has shown you, there are some clear steps to take to get more retweets, increase your reach, and start sharing your content with people who want to hear your message.
You can start as simply as asking for retweets, or get more complicated by looking at ideal posting times and what language works better at getting more retweets. Start with the tips you’re most comfortable with – don’t overwhelm yourself and give up! Instead, build a new skill in as you become an expert at getting more retweets!
Need MORE inspiration? Here are the two most retweeted messages of all time:
— Ellen DeGeneres (@TheEllenShow) March 3, 2014
Four more years. pic.twitter.com/bAJE6Vom
— Barack Obama (@BarackObama) November 7, 2012