How To Get More Retweets on Twitter
Expanding your reach on Twitter comes down to ‘meeting’ more people. The easiest way to do this is by getting your tweets retweeted. That way your followers are doing your marketing for you by exposing your content to their followers. This concept forms the basis for Twitter’s exceptional sharing of information, and you need to capitalize on it if you want your Twitter account to go anywhere.
In this guide we’re going to look at all of the ways that you can get more retweets on Twitter. There will be some basic, beginner type content, as well as more advanced content that will push your Twitter account into the next level.
To further your understanding, there will be an example tweet which shows what is going on in the section described. Some will be serious examples of modern marketing methods. Others will just be fun, but on point!
1. Asking for retweets – the easiest way to get retweets on Twitter
This may sound like a ‘duh’ moment, but we assure you that a simple call to action that asks for retweets will help you get people pushing that button. Studies have shown that simply asking “Please retweet” can increase your chances of being retweeted by 160%!
Other effective calls to action for more retweets include:
● Retweet if you agree
● Retweet to say thanks
● Please retweet
● Please RT
This isn’t rocket science, it’s just a good and simple practice!
2. Use a photo in your tweet
A study conducted by Twitter found that photos receive the highest number of retweets (35% more!) out of all content. This plays right into Twitter’s wheelhouse of instantly recognizable content for short attention spans. You can scroll quickly through your feed, see a picture, and instantly like it enough for a retweet.
Use your Twitter photos wisely. You can insert words that help you when you need more than 140 characters to relay information, then save the text area for hashtags and a call to action. You can also try experimenting with the new GIFs on Twitter (see below example) feature for extra fun!
3. Retweets are all about timing
You’ll never get retweets if your fans aren’t on Twitter. Figuring out when they’re actually around to push retweet is crucial, and there are a number of ways to do it. The easiest is to use a tool like Tweriod or Socialbro.
When you use these tools you’ll be able to pinpoint when you have the highest number of your followers on Twitter, and can target them with effective retweet-able content!
4. Send your content out twice: Retweet yourself
Some may argue that this is a spam tactic, but it is an essential tactic for those with followers in multiple time zones. Make sure that if you do tweet out the same content more than once that the second/third/fourth tweets are unique. Change the wording, change the link placement, and give your users who do come across the same tweet more than once something new to look at.
5. Space out your tweets
Nothing gets older quicker than an account that tweets all of its content out at once. You may not have the time to log into Twitter repeatedly throughout the day to post your retweet-able content, but you can use a tool like Hootsuite to schedule your tweets in advance, freeing you from the content glut! Our guide on managing your Twitter accounts dives into this topic in detail.https://twitter.com/hootsuite/status/519732743370854401/photo/1
6. Offer information that is useful, helpful, or informative
Tweets about what’s going on in your day may interested your friends, and they could even start a conversation, but they rarely get retweets. You need to send out tweets that offer something to your followers.https://twitter.com/NikeSupport/status/455842786542383104
Remember that social media marketing is value added marketing. You can add value to your Twitter feed by sharing articles and thoughts that help your followers in some way.
7. Try offer unique content
Tweeting out the same content as everyone else will result in your tweets getting treated like most everyone else – you’ll be ignored. Offering a unique opinion or insight into a story can see your message getting many retweets.
Take a look at the trending topics on the left hand side, and see if you can offer anything unique to the discussion based on your strengths.
CDC Attempts To Put Ebola Outbreak In Perspective By Releasing List Of Worse Ways To Die http://t.co/5iUchZnVFK— The Onion (@TheOnion) October 7, 2014
8. Send out Lists
What are you reading right now? A guide…that’s a list of useful retweet tips. People love to read them, and they’re an easy retweet on Twitter. This is due to how much people enjoy skim reading online, and is also why we broke this post up into so many different headings – it’s easier to skim read.
9. The words you use also impact how many retweets you get
Dan Zarella did a study on retweets which showed what the 20 most retweeted words are Starting from the most popular:
- please retweet
- social media
- how to
- blog post
- check out
- new blogpost
See how “please,” “retweet,” and “please retweet are on this list? Maybe our advice from above about asking for retweets wasn’t so bad!
Looking deeper at this, you can see some trends emerging as to not only what words you can use to get more retweets, but what content. Start working this into your tweets and you’ll see you retweets increase.
10. When all else fails, tweet quotes
Quotes, especially those that are imposed upon images, are some of the easier retweets you’ll get. That Twitter study above showed a 19% increase in retweets when using quotes. They’re also some of the most pointless tweets as they rarely drive people to follow you, or say much about your brand message.
Still, you can use a few quotes that are directly related to your brand our personal style, and gain some exposure from them. Just don’t make them the main course of your ‘get more retweets’ meal – they’re not very filling!
"The truth is everyone is going to hurt you. You just got to find the ones worth suffering for." - Bob Marley pic.twitter.com/1nov0YaGCG— Rich Simmonds (@RichSimmondsZA) October 8, 2014