How to Effectively Manage Your Twitter Accounts
Being handed the keys to a business Twitter account can be an intimidating prospect. Business Twitter accounts are much more complex than the average user account. They attract a wide range of people who are not just your friends or people who are interested in you personally.
Managing the Twitter accounts of a company takes some preparation from both a social interaction and technical standpoint. The first part of this article looks at the tips that will prepare you socially. The second part of this article will advise you on the technical tools that will make managing those Twitter accounts easier.
Part One: How To Be a Better Twitter Manager Socially
Part Two: How To Effectively Manage Your Twitter Accounts
Effectively Managing a Company Twitter Account
Managing the Twitter account of a company takes the right set of social media skills, and the right tools in order to be effective. Remember the basics:
- Use first person plural
- Create a support account
- Schedule tweets for those in different timezones
- Discover and work with key influencers
- Ignore haters, but help those who are angry and frustrated
Couple these skills up with an effective Twitter management tool that suits your needs and you’ll be sure to create a useful and engaging Twitter experience for all the fans of your company!