Being handed the keys to a business Twitter account can be an intimidating prospect. Business Twitter accounts are much more complex than the average user account. They attract a wide range of people who are not just your friends or people who are interested in you personally.
Managing the Twitter accounts of a company takes some preparation from both a social interaction and technical standpoint. The first part of this article looks at the tips that will prepare you socially. The second part of this article will advise you on the technical tools that will make managing those Twitter accounts easier.
I mention Hootsuite first as it may be the only Twitter tool you ever need. Not only can you manage your Twitter feed, but you can add other social profiles as well. The free version gives you the option to manage five at once, the paid account gives you unlimited accounts.
Use Hootsuite to schedule tweets, arrange columns of tweets for your mentions, hashtags, search keywords, and direct messages, and respond to everything without logging into Twitter itself. Hootsuite nearly does it all, and it does it in a very neatly presented dashboard.
This content sharing platform allows you to share webpages easier with a scheduling feature. Stop going on a reading spree and sharing every URL right away. Schedule it out with Buffer so that you don’t Tweet flood your followers. Their analytics will also help you understand what your audience reacts to.
This app lets you collect the best tweets from your users and publishes them as an online newspaper. You can set it to do this automatically, or you can choose it manually. This online newspaper will then be shared with your followers, creating Twitter content out of Twitter content – how meta!
I would be thrown under a bus by the Twitter mafia if I didn’t mention TweetDeck. This app was formerly independent, but was bought up by Twitter.
It functions nearly the same as HootSuite, but with fewer options for integration with other social profiles. It is still a powerful tool for managing your Twitter account, but it is not what it once was. You’ll enjoy using it if you only want to manage a business Twitter account without other social platforms on your dashboard.
Effectively Managing a Company Twitter Account
Managing the Twitter account of a company takes the right set of social media skills, and the right tools in order to be effective. Remember the basics:
Use first person plural
Create a support account
Schedule tweets for those in different timezones
Discover and work with key influencers
Ignore haters, but help those who are angry and frustrated
Couple these skills up with an effective Twitter management tool that suits your needs and you’ll be sure to create a useful and engaging Twitter experience for all the fans of your company!