As Vine carves its place as one of the most vibrant short-video sharing platforms, a new crop of “celebrities” known as Vine stars have burst onto the scene. Far from the regular Hollywood stars we are used to seeing, they are normal, everyday people who have perfected the art of creating and sharing viral Vine videos. Taking note of the power they wield over their followers, advertisers and marketers have turned to these Vine stars to get their brand messages
across to target audiences. If your brand hasn’t already begun, now is the time to harness the power of influencers and expand your reach online.