social media marketing

How Big Data Is Changing Social Media Marketing

Before the dawn of social media, marketers had to get to know their target audience in more roundabout and time-consuming ways, like conducting surveys. This data was useful, but the ability to peek in on people as they go about their daily lives was something that marketers from the past could only dream of.

Effective Pinterest Marketing Strategies

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Pinterest’s value of $12 million tells us their platform is capable of rapid growth. If you’re a brand or a social media manager, you need to start strengthening your Pinterest marketing strategy as early as now because there’s no telling what this platform is capable of doing in the future.

How to Cultivate Cult Branding

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The bedrock principles of cult branding lie in the wants, needs, and ideals of people, and when you tap into them you activate the loyalty circuits in your audience. It’s not easy but neither is it impossible.

All About Pinterest’s New Lens Feature

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Pinterest Lens is a discovery tool that allows you to capture images and use them to find pins more intuitively. This new feature is bound to change the way users find content on the platform based on their immediate needs and surroundings.

Twitter, Instagram, Pinterest – Which is Right For You?

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How does a business choose and devote their time and resources to those social media outlets that will be mostly beneficial to them? If you do your homework you can save hours, cash, and eliminate unnecessary tasks by focusing on the platforms that will give you the best direct ROI.