Just this year, Pinterest was able to raise $150 million from private investors. The company’s increased value is a far cry from its humble beginnings in 2010.
Pinterest’s value of $12 million tells us their platform is capable of rapid growth. If you’re a brand or a social media manager, you need to start strengthening your Pinterest marketing strategy as early as now because there’s no telling what this platform is capable of doing in the future.
Learn a few tips on how to craft a killer Pinterest marketing strategy below.
Source Links are Everything
Pinterest is one of the best traffic generators on the web. If you’re not linking your pins back to your website, you’re missing out on some high-quality leads.
The next time you upload a pin on one of your boards, check the source box and make sure the post is linking back to your desired site or sales page.
Image credit: MCNG Marketing
Linking back from an authoritative site like Pinterest can do wonders in boosting your ranking on Google and other search engines.
You can’t miss out on the backlinking opportunity source links have to offer – so start filling in those fields!
Know Your Rich Pins
Rich pins are among the most popular posts on Pinterest. These pins give pinners more info about the concept by providing much more data within the pin itself.
Four common types of rich pins are posts about apps, articles, recipes, and products.
Image credit: Pinterest for Business
- If you’re pinning about an app, make sure people can download it without leaving Pinterest.
- When pinning original recipes, you should include the ingredients and procedure in the pin itself.
- Product pins should include updated pricing as well as availability to make shopping more convenient for pinners.
- Article pins should show the headline, the author, and a short snippet of the story so pinners can save it for future reading.
Keep it Social
Aside from being a kick-ass website traffic generator, Pinterest remains a social media platform. If you want your Pinterest account to help you achieve your marketing goals, you have to sustain a high level of engagement.
Engagement on Pinterest not only drives positive attention to your profile but also helps you establish a relationship with your target audience.
If you’re not using and abusing the comment sections on your high-performing pins, you’re not using Pinterest right.
Pinterest has a direct messaging feature that lets you send messages to any of your followers. If you’re serious about boosting your presence on Pinterest, you should start utilizing the private messaging feature and engaging in more personal correspondence with your audience.
Responding to comments and messages from your fans makes you appear approachable and intuitive as a brand.
Buy High Quality Pinners
Adding the “Pin It” button on your account can empower your users and encourage them to share your content.
Pinning can be Rewarding
Pinterest has made it so much easier for brands like yourself to share information and fun concepts with your customers.
Pins are highly viral in nature, which is a good thing for any campaign. Pinning is one of the most efficient and effective ways to share brand-related content, and they represent an opportunity for you to go the extra mile.
Setting up a Pinterest account is easy but gaining the right kind of attention from its users can be a challenge. If you’re having a hard time gaining your first few followers, consider purchasing an initial set of artificial ones from a reputable provider.
High-quality Pinterest Followers bought from a tried-and-tested provider can help you gain the initial traction you need to set your entire campaign in motion.
Take the tips you’ve learned here today and start pinning your way to marketing success!