Everyone wants to be famous on Instagram and get a chance at that 15 seconds of fame. One of the ways the Instagram Elite interact with each other – and bring the aspiring elite into their circle – is through shoutouts.

Shoutouts are a natural way to grow on Instagram, and are used by marketers, businesses and industry leaders to build up their target audience. When negotiating for a shoutout, there are key factors to keep in mind. For example, it’s unlikely that influencers will throw their weight behind a rarely active account with few followers. That’s why it’s important to establish your reputation before reaching out to key influencers. Luckily, online, you can purchase the beginning of a good reputation.

(more…)